Automotive & Farm Equipment Sectors
Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.
Rajeshwar Tripathi
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About Automotive & Farm Equipment Sectors
$10 billion company
Celebrating dominance in UV segment for more than 65 Years
World’s largest tractor company by volume
Presence in more than 60 countries across the globe
Largest contributor to the group revenue
Employing 38000 people globally
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Mobility Industry
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Challenges
Complexity
&
Uncertainty
Industry
Slowdown
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Key to Success
Trust
• Building mutual trust through effective and credible communication
EVP
• Providing positive workplace experience
Rise
• Integrating employee practices with business strategy
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Communicating Our Way Towards
"Mutual Trust"
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Blue Chip Conference
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Communication Meets – Reach Out
C1 C2 C3
Annual Communication
(April)
Mid-Year Communication
Spouses are also invited.
( October )
Goal Setting
( January )
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Digital Mediums
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Print Mediums
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MCARES
Strive
Career
Alignment
Empowerment Recognition
43%
“Employee as Promoter” score (FY2013)
Please tell us how likely are you to recommend your company as a place to work
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One-to-One Communication
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Driving Engagement Through "EVP"
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Genesis of EVP
Data Collection Analysis & Insights
Identifying Engagement
Drivers
Strength & Weakness
Voice of Employees
Voice of Intenders
Voice of Partners
Identifying EVP
Elements
• Culture Diagnostic Study
• Group Discussions and
Survey
Frame of References
 BHAG
 Rise
 CVP
 Core Values
EVP Creation
Test in controlled group
( Mix of existing and new employees)
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Employee Value Proposition
Mahindra People Mahindra Experience
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Communicating EVP…
EVP Zone
Making EVP offerings ‘Experiential ’
Mahindra Experience
Facebook Page for External Audience
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Creating "Mahindra Experience"
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Recognizing Outperformance
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Recognizing Outperformance
Online Portal Rise Awards Excellerator
Awards
Smiley
Spot Rewards
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Empowering Environment
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Steer Your Career…
 A career simulation smart tool empowering employees to decide their next career moves
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Empowering Younger Generation…
Young
Mahindra
 Platform for Gen Y to connect and engage with each other and senior leadership
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Leaders of the Future…
Shadow
Boards
Auto Shadow Board Farm Shadow Board
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Abundant Learning Opportunities
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Capability Building
Mahindra Technical Academy
M IL E
Mahindra Institute of Learning
Excellence
Quality Focus
Higher Education Tie-Ups
GET MBA Policy
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Emerging Leaders Program
Application
Assessment Stages
Ability
Tests
Selection
Center
Customer
Management
Operations
Management
Technology &
Product
Development
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Engaging Auto Passionates
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Towards Farm Tech prosperity
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EVP Enablers
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Employee Friendly Policies
Internet Usage Policy Housing Loan Subsidy Employee Vehicle Scheme
Medical Policy Health & Wellness
LIFE
WORK
Work Life Integration
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Integrating employee practices with business strategy
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Accepting No
Limits
• Think big, think global
• Challenge conventional thinking
• Agility with discipline
• Reasoned risk-taking
• Orientation for Excellence
• Seek breakthrough solutions
Rise by daring to disturb the universe
Alternative Thinking
• Pursue new approaches
• Celebrate diversity
• Focus innovation on customer needs
• Invent your way to growth
• Frugal mindset
Rise with your ingenuity
Driving Positive
Change
• Customer sensitivity
• Build quality to delight customers
• Entrepreneurial
Engagement
• Forge strong relationships
• Work hard. Have fun.
Rise by shaping destinies
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Integrating Processes
Leadership
Competencies
Selection
Centers
Recruitment
Induction
&
On-boarding
Rewards
&
Recognition
P.M.S
Capability
Building
Development
Centers
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Creating Touchpoints
Rise Awards
Rise Website
Rise Stories
Coffee Table Books
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Rise Internalization Workshop
Understand Rise
Translate Rise into
Behaviors
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Rise Certification
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Awards & Accolades
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Golden Peacock
National Training
Award
3 rd Best Companies to work in Manufacturing
Ranked 7 th in top companies for leaders in
Asia Pacific.
Auto Passion & Mahindra Igniters adjudged as HR Best Practices
Ranked 10 th in Campus Track survey by A.C Nielsen
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Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 39

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