SilverStone Group risk management Human Capital Motivation More Than Money! by Steve Narans During this time of economic challenge, how can we keep our workforce motivated? Are workers merely cogs in a wheel, a means to an end for the successful operation of business? Since the Industrial Revolution, employees have been the backbone of factory production. In the past, many employers viewed workers as interchangeable parts of the factory—and the treatment of employees reflected that perspective. In today’s marketplace, jobs have become more diverse and workers are protected by a myriad of federal and state laws. One thing, however, hasn’t changed—employers still require a high level of productivity. Motivation is critical. Where’s the motivation? What really motivates people to work? What matters more than pay, benefits, free parking or fitness clubs? Let’s examine the findings of some well-known behavioralists who sought to understand how motivation affects performance. A change in perception A profound transformation in workplace dynamics occurred in 1924, when psychologist and sociologist Elton Mayo conducted a series of experiments, the Hawthorne Studies, which changed the way employers viewed employees. The study determined that employees are not motivated solely by money, that employee behavior is linked directly to their attitudes about the workplace and that participation in decision The better and more positive the reward, the higher the motivation level; and conversely, the lesser the reward, the lower the motivation level of the employee.4 silverlink — Fall 2009 making directly increases job satisfaction.1 Mayo’s study was the catalyst for the Human Relations approach to management and became the primary resource for leaders seeking to increase employee productivity. According to Abraham Maslow’s need-hierarchy theory, people exhibit five major levels of need: physiological, safety, social, ego and self-actualization. Maslow contended that the lower levels, physiological and safety, had to be met before a person could move to the higher levels of social, ego and self-actualization. This concept, outlined in 1943, has been the major impetus behind every business motivation-related course currently offered. B. F. Skinner’s 1953 theory stated that employee behavior is tied directly to positive outcomes. He believed that the more one experiences positive outcomes, the more often the positive behavior will be repeated. Therefore, because actions are tied to consequences, rewards and punishments can shape desired behaviors. 2 In 1959, researcher Frederick Herzberg categorized motivation into two factors: hygiene theory and motivation. Hygiene factors (e.g., pay and job security) do not, in themselves, produce job satisfaction; however, removing these factors can lead to job dissatisfaction. Motivators are intrinsic factors (e.g., achievement and recognition), which increase motivation and produce job satisfaction.3 Yale University professor Victor Vroom’s 1964 theory was based on the concepts of valence, expectancy and force. Simply stated, this theory suggests that the effort exerted by an employee will be higher depending on the reward offered. The better and more positive the reward, the higher the motivation level; and conversely, the lesser the reward, the lower the motivation level of the employee.4 These examples represent a mere handful of the many behavioral theories regarding motivation. Over the decades, human resource professionals have refined these concepts into models for sound business practice, supplying employers with guidelines for the best ways to motivate employees during times of economic challenge. Whew—there’s a lot to think about I can’t remember a time when there was so much negativity in the daily news. The future looks pretty uncertain. We’ve been bombarded by reports about the faltering economy, business woes, unemployment, foreclosures, bankruptcies, war, gas prices, global issues and the stock market. Bad news can affect everyone in an organization, from management to the newest hire. Businesses are facing the most challenging times since World War II, and few employers have first-hand experience in dealing with this global economic turmoil. Leadership checklist What can you do for employees who work hard every day to help your company survive? How can you motivate a workforce dealing with economic difficulties? Following are several suggestions which may be helpful as you lead your organization toward better times: • Communicate— Let employees know where the company stands within its industry. Keep everyone informed about the company’s status and be sure to let people know that you need their effort to succeed. • Share your vision/mission— Make sure employees know your vision/mission and the part they play in achieving it. Answering the question, “Where do I fit in?” helps minimize employee stress. • Trust is everything—This simple concept is often overlooked. In Stephen Covey’s book, The Speed of Trust, the author suggests that when a high level of trust exists within an organization, the cost of doing business decreases and the speed of doing business increases. Covey further writes that organizational success is a combination of strategy and execution; when the two concepts are “in sync,” they produce results. Add trust to the equation and results are multiplied even further. Leaders who have the ability to establish, grow, extend and restore trust, both internally and externally, can help the organization position itself to combat any and all obstacles. contact steve narans at 402.96 4.5580 or snarans @ ssgi.com • Create a sense of belonging— People need assurance that the work they perform impacts business success. Your employees want to know they belong and that their work makes a difference. Let them know! • Listen to the voices—Your employees are on the job every day. They see what needs to be done and understand the way work is accomplished. Ask questions and listen carefully to the answers. You may be surprised by your employees’ excellent ideas about increasing productivity, decreasing costs or moving the organization forward. Listen. It may be one of the most productive actions you can take. • • 1 2 3 4 Let employees know what to expect—Waiting until the end of a review period to hand out performance appraisals just doesn’t cut it anymore. Employees need to focus on your expectations every day. If they don’t know what’s required of them, it’s easy to begin doing what they think is expected of them. Gambling with performance isn’t effective. Make it a priority to ensure that employees know your expectations. Coach – Coach – Coach— Most employees want to know two things about work: what’s expected of them and how they’re performing in relation to expectations. The critical issue for a leader is to realize that these two requirements are necessary every day, all year long. Leaders, in essence, must become coaches, helping employees get on track, stay on track—and grow. A coach must guide employees when they make mistakes; the coach is there to help employees recognize when things go wrong, make Most employees want to know two things about work: what’s expected of them and how they’re performing in relation to expectations. amends, if applicable, and remedy the situation. Leaders must be empowered to teach and coach for success. • Develop people and prepare them for the future— Keep your employees in peak condition. Don’t cut back on training or development and keep encouraging growth in job experience. If you help people grow during challenging times, they will return the favor ten-fold. • Recognition— Let people know you appreciate their time, effort, input, intelligence, support, ideas, trust, etc. They can never hear “Thanks” too many times. • Be flexible in allowing personal time— During times of stress, employees are grateful when an employer understands the need to take personal time. When people are treated like human beings instead of cogs in the wheel, they will respond with renewed effort and loyalty. Are you motivating employees? Are they motivating you? How has your organization responded to the demands of the current economy? I’d appreciate hearing from you. Just call or e-mail me and I’ll incorporate your feedback into my next SilverLink article. Information on Elton Mayo from The Free Library by Farlex, “Elton Mayo: The Hawthorne Experiments,” accessed July 24, 2009 at www.thefreelibrary.com/Elton+Mayo:+the+Hawthorne+experiments-a0151189059 D efinitions from the website of the B.F. Skinner Foundation, Skinner, B.F., “A Brief Survey of Operant Behavior,” accessed July 28, 2009 at www.bfskinner.org/BFSkinner/Home.html D efinitions from ACCEL team development, “Human Relations Contributors—Frederick Herzberg: 2-Factor Hygiene and Motivation Theory,” accessed July 28, 2009 at www.accel-team.com/human_relations/hrels_05_herzberg.html “Victor H. Vroom: Motivation and Leadership Decision Making,” accessed July 28, 2009 at The Free Library by Farlex website, at www.thefreelibrary.com/Victor+H.+Vroom+:+Motivation+and+leadership+decision+making-a085608622 silverlink — Fall 2009