Mother Dairy Calcutta P.O. Dankuni Coal Complex, District Hooghly (W.B.) Pin:-712310. EXPRESSION OF INTEREST FROM AGENCIES FOR ORGANIZING MARKET CAMPAIGN ON TARGET ORIENTED SALES PROMOTION OF MILK AND MILK PRODUCTS OF MOTHER DAIRY CALCUTTA IN KOLKATA AND ITS SUBURBS AND SURROUNDING DISTRICTS. Ref:PUR/EOI-047/CSM/SM 18.08.15 Expression of Interest is invited from reputed, qualified, experience and eligible Firm/Organization/Government entities/Specialist/Expert having proven capacity to undertake and carry out job services for organizing market campaigning at large scale to achieve target oriented sales promotion of Milk & Milk Products of Mother dairy Calcutta at doorstep of consumers to fulfill the need and expectation of the consumers in cluster-wise segments within Kolkata and its suburbs and surrounding districts (hereinafter referred to as territory) for a period of one year which may be extended twice for a further period of one year at a time for a maximum of three years terms in total, upon satisfactory performance. Interested bidders are requested to download all the tender documents from 'wbtenders.gov.in' from 21.08.15 to 03.09.15. Demand Draft/Bankers Cheque towards Tender fee & EMD have to be submitted in sealed envelop on 04.09.15 within 4 PM at our Dankuni office. Tender offer may be uploaded upto 03.09.15 till 2 PM. Tender will be opened on 05.09.15 at 2 PM at the address mentioned above. The Tender fee of Rs. 1050.00 (including 5% VAT) & EMD of Rs. 2,00,000.00 Should be in favour of 'WBCMPF LTD, MOTHER DAIRY CALCUTTA' payable at Kolkata. Chief General Manager reserves the right to accept any or reject any or all offers without assigning any reason what-so-ever. Chief General Manager Mother Dairy Calcutta P.O. Dankuni Coal Complex, District Hooghly (W.B.) Pin:-712310. EXPRESSION OF INTEREST FROM AGENCIES FOR ORGANIZING MARKET CAMPAIGN ON TARGET ORIENTED SALES PROMOTION OF MILK AND MILK PRODUCTS OF MOTHER DAIRY CALCUTTA IN KOLKATA AND ITS SUBURBS AND SURROUNDING DISTRICTS. We invite quotation for one year contract for engagement of reputed, qualified, experienced and eligible Firm/Organization/Government entities/Specialists/Expert (hereinafter referred to as agency) having proven capacity to undertake and carry out job services for organizing market campaigning at large scale to achieve target oriented sales promotion of milk and milk products of Mother Dairy Calcutta at doorstep of consumers to fulfill the need and expectation of the consumers in cluster-wise segments within Kolkata and its suburbs and surrounding districts hereinafter referred to as territory. ESSENTIAL CONDITION: 1. Agencies are requested to submit the General Terms & Conditions, Agreement duly signed on all pages with official seal in token of their acceptance. 2. Agencies are required to submit credibility report, duly quoting the rate(s) for the cluster(s) and the amount of security deposit as bank guarantee to be keep with Mother Dairy Calcutta, which amount will be negotiated at final stage and is returnable without interest at the end of the venture. 3. The Agency/Bidder should also submit a detail Project Report on the proposed venture. 4. Offers should be submitted along with Tender Fee of Rs. 1050.00 (Including 5% Vat) and Earnest Money of Rs 2,00,000.00 by demand draft drawn in favour of "W.B.C.M.P.F. Ltd., Mother Dairy Calcutta". No interest will be paid on the Earnest Money Deposit with the Dairy. 5. Appendix 1, 2, 3 & 4 and Bid Response Sheet 1 & 2 have to be compulsorily submitted duly signed by the authorized signatory. Non submission of the same will lead to rejected of the bid submitted. 6. Envelopes containing the original drafts (tender fee & EMD) must be submitted in our Dankuni Office after last date for uploading the offer as mentioned in the tender notice. 7. Tender offer without Tender Fee and Earnest Money will be summarily rejected. con….P/2 2 8. This contract shall be governed by the General Terms & Conditions laid down in the specimen agreement enclosed herewith. The bidder shall read carefully all those terms & conditions and submit the same along with this offer duly signed and sealed on all pages in token of their acceptance. 9. The Agency is required to submit self-attested photocopy of the following without which your quotations will be considered invalid (However, as per requirement of the Dairy authority you shall produce the original for verification, at any time): i. Address Proof ii. PAN Card iii. TAN Card iv. I. T. Clearance Certificate v. License Under Contract Labour (R&D) Act 1956. vi. P. F. Registration No. vii. Service Tax Clearance Certificate & details Nos. viii. E.S.I. Registration No. ix. Annual Audit Report for last 3(three) Financial years 10. Documentary proof of reputed, qualified, experienced and eligible Firm/ Organization/Government entities/Specialists/Experts having 5(five) years experience in aggressive marketing at large scale through maximum market penetration by way of market campaigning to achieve target oriented sales promotion of different varieties of milk and milk products of Mother Dairy Calcutta reaching at the doorstep of the consumers in cluster-wise segments. 11. Bid shall be submitted online system of wbtenders.gov.in and any bid submitted in physical form or by Fax, e-mail etc. will not be accepted. 12. For any clarification regarding submission of bid, the agency may contact our Manager(Marketing)/In-charge (CSM) at our Kolkata Office on any working day. con….P/3 3 Mother Dairy Calcutta P.O. Dankuni Coal Complex, District Hooghly (W.B.) Pin:-712310. ABOUT MOTHER DAIRY CALCUTTA Mother Dairy Calcutta (MDC) is a Government of West Bengal Project, under Department of Animal Resource Development. Mother Dairy Calcutta started activity in the year of 1978. Presently, it handles different types of milk, culture products like Mishti Doi, Plain Curd, Multi Flavoured Yoghurt, Ghol, coagulated product like Paneer etc. It also markets different varities of Ice-cream, Peda, Ghee, Pudding and Packaged Drinking Water. There is a continuous effort for maintaining quality of all varieties of milk and milk products time to time, as per consumer,s choice. The main plant is located at Dankuni. Other 2(two) Dairies at Bardhaman and Durgapur are Managed by Mother Dairy Calcutta. Presently, 4(four) Franchisee units located at Ausgram, Howrah, Kasba and Narendrapur work with Mother Dairy Calcutta. Annual turnover of the organization is Rs. 22 crores. Mother Dairy Calcutta is ISO and HACCP certified organization. Dairy Development Board in 1978 and is liable to change in future. QUALIFICATION OF THE AGENCY 1. Mother Dairy Calcutta has decided for aggressive marketing through maximum market penetration by way of door to door market campaigning for target oriented sales promotion with the aim to achieve market retention as well as positive growth of milk and milk products of Mother Dairy Calcutta. Considering the above, the should have proven capability to undertake and carry out market campaigning at large scale to achieve target oriented sales reaching at the doorstep of the consumers within the assigned territory. 2. The Agency will be selected on the basis of its infrastructure and experience in handling similar types of jobs. The Agency must have adequate infrastructure and meet statutory requirements so that it can start the assigned job within one month after finalization of agreement. 3. The Agency will collect item-wise demand for milk and milk products of Mother Dairy Calcutta from the assigned area and arrange for the supply of those products through the authorized LADs/Distributors keeping close coordination with Mother Dairy Calcutta. 4. The Agency must maintain the goodwill of Mother Dairy Calcutta. 5. The Agency will be responsible for the sales growth to be achieved on present sale which will be approximately 5% quarterly as prescribed over the present sale. The present number of outlets, distributors (Milk & Milk Product) and their details will be informed accordingly. con…P/4 4 The Agency may apply for one or more numbers of clusters at a time, depending upon its capability to get the job done. Initially the job will be done for a period of one year tentatively, which may be extended for further period of time not exceeding one year at a time for a maximum of two times depending on the performance evaluation through achievement of the sales promotion etc. The Agency is required to quote the minimum amount of remuneration for the job and nos. of persons they will engage on whole time basis for any cluster. 50% of the remuneration shall be awarded as incentive on achievement of the target as fixed by Mother Dairy Calcutta. For nonachieving the target but maintaining the sales volume over present level, the agency will get proportionate amount of incentive. However, unsatisfactory performance in any quarter resulting in decrease in sales over present level will result in termination of the Agency forthwith. The Agency should fix the number of persons to be engaged for the job to achieve the desired level of target oriented sales promotion. The performance of the venture will be reviewed quarterly. SUPPORT FROM MDC Mother Dairy Calcutta shall provide the following support: 1. Mother Dairy Calcutta shall authorize the Agency to campaign for MDC milk & milk products on behalf of Mother Dairy Calcutta. 2. Mother Dairy Calcutta shall authorize the Agency to monitor demand of milk & milk products from the distributors of the assigned area for onward supply to the points. 3. Mother Dairy Calcutta shall provide promotional support and guidelines including other related supports like POP materials, advertisement for corporate level as well as mass level awareness will be provided by Mother Dairy Calcutta but for local level it is to be done by the agency itself. However the performance of the Agency shall be judged independent of the promotional support provided by Mother Dairy Calcutta. ************************** con…P/5 5 APPENDIX - 1 FORMAT FOR POWER OF ATTORNEY FOR SIGNING OF APPLICATION POWER OF ATTORNEY Know all men by these presents, we ___________ (name & address of the registered office) do hereby constitute, appoint and authorize Mr./Ms. _______________ (name & address of residence) who is presently employed with us and holding the position of __________ as our attorney, to do in our name and on our behalf, all such acts, deeds and things necessary in connection with or incidental to our selection as Agency for organizing market campaign on target oriented sales of milk & products of Mother Dairy Calcutta in Cluster- ______ including signing and submission of all documents and providing information / responses to Mother Dairy Calcutta representing us in all matters in connection with our selection as franchisee of Mother Dairy Calcutta. We hereby agree to ratify all acts, deeds and things lawfully done by our said attorney pursuant to this Power of Attorney and the all acts, deeds and things done by our aforesaid attorney shall and shall always be deemed to have been done by us. For __________________________ (Signature) (Name, Title and Address) con….P/6 6 Notes: • The mode of execution of the Power of Attorney should be in accordance with the procedure, if any, laid down by the applicable law and the charter documents of the executant(s) and when it is so required the same should be under common seal affixed in accordance with the required procedure. • Also, wherever required the executant(s) should submit for verification the extract of the charter documents and documents such as a resolution / power of attorney in favor of the person executing this Power of Attorney for the Delegation of power hereunder on behalf of the executant(s). con…P/7 7 APPENDIX - 2 LETTER OF APPLICATION [On the Letter head of the Application (Agent / Company)] Date: To Ref: Selection as Franchisee of Mother Dairy. Sir, Being duly authorized to represent and act on behalf of _____________ (hereinafter referred to as "the Applicant"), and having reviewed and fully understood all of the pre- qualification requirements and information provided, the undersigned hereby apply for qualification for the project referred above. We are enclosing our Expression of Interest in One original plus one copy, with the details as per requirement of the EOI, for your evaluation. _________________________ (Authorized Signature) con….P/8 8 APPENDIX – 3 Marketing Schedules with Target Cluster wise sale and targeted sale to be achieved by three(3) months is stated below:Cluster Outlet Nos. of outlets LAD/DIST 110 3 166 Total present sale Targeted Sale (LPD) Present Sale (Loose) Present Sale (PP) 2 493 10640 11133 11690 4 2 894 16320 17214 18075 149 6 2 5725 10770 16495 17320 115 4 2 6855 7550 14405 15125 118 3 3 3210 15250 18460 19383 152 5 1 6337 15360 21697 22782 218 6 5 5787 22130 27917 29313 152 5 3 85 19360 19445 20417 240 9 2 6177 27000 33177 34836 AREA - 10 Hooghly District 125 7 5 2900 15000 17900 18795 AREA - 11 East Midnapore 37 2 0 0 2700 2700 2835 AREA - ! North 24-Parganas upto Dunlop (N-1) AREA - 2 Dunlop to Shyamnagar (N-2) AREA - 3 Shyambazar to Sealdah (C-1) AREA - 4 Sealdah to Park Circus (C-2) AREA - 5 East Kolkata (E-1) AREA - 6 Park Circus to Garihat (S-1) AREA - 7 Garihat to Garia (S-2) AREA - 8 South 24 Parganas (Garia to Namkhana) (S-3) AREA - 9 Howrah District Prod. Dist At the end of every three months new targets will be fixed for next quarter duly reviewing the performance of the agency and this will be continued further. con….P/9 9 APPENDIX – 4 List of Milk & Milk Product Milk i) ii) iii) iv) v) vi) Health Plus CM 200 ml MS CFM Hridoy MS Pusti DTM Neo- special CM MS Standardized Milk Tripti MS Full Cream Milk Milk Products i) ii) iii) iv) v) vi) vii) viii) ix) x) Plain Yoghurt Mishti Doi Flavoured Yoghurt Paneer Probiotic Doi (Khatta Doi) Butter Milk (Ghol) Ma Shakti Cow Ghee Peda Mango Pudding Ice-cream Note: New varieties of milk & products will go on incorporation with the above list. Successful Agency shall be required to enter into an Agreement governing the terms and conditions of the contract with Mother Dairy Calcutta by affixing non-judicial adhesive stamp. At the time of execution of the said agreement, the successful bidders shall pay the Mother Dairy Calcutta Rs. 500000.00 as Security Deposit for the due performance and observance of various terms and conditions of the Agreement. The said Security Deposit is liable to be forfeited in case of any breach of terms of the Agreement. The Security Deposit shall bear no interest. con….P/10 10 Bid Response Sheet No. 1 Details of Application 1. (a) Name : _________________________________ (b) Country of Incorporation : _________________________________ (c) Address of the corporate headquarters and its branch office(s) if any, in India : _________________________________ (d) Date of incorporation and/or Commencement of business : _________________________________ 2. Brief description of the business entity including details of its main lines of business and proposed roles and responsibilities in this project. 3. Details of individual(s) who will serve as the point of contract/ communication for Mother Dairy Calcutta within the Company. 4. (a) Name : _________________________________ (b) Designation : _________________________________ (c) Business Entity : __________________________________ (d) Address : __________________________________ (e) Telephone No. : __________________________________ (f) E-mail address : __________________________________ (g) Fax No. : __________________________________ Name, Designation, Address & Phone No. of authorized signatory of the applicant: (a) Name : _________________________________ (b) Designation : _________________________________ (c) Address : __________________________________ (d) Telephone No. : __________________________________ (e) E-mail address : __________________________________ (f) Fax No. : __________________________________ con…..P/11 11 Bid Response Sheet No. 2 Experience of the Applicant Name of the Experience Company/Agency handling project in Cluster(s) applied such for ********************* Nos. of persons to be engaged