2014 Beacon Awards
Big History – Outreach
Education
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Big History – Outreach
Education
Kirsten (Brooks) Young, Manager of Corporate Outreach
A+E Networks
235 East 45th Street, New York, NY 10017
(212) 210-9001; email: Kirsten.Young@aenetworks.com
Planning and Strategy:
The time has come to think of history in a new way. H2 and HISTORY, in collaboration with The
Big History Project, launched an exciting new series and education outreach campaign to turn
history on its head, challenging students to think in new ways about the development our
universe from the Big Bang through today. Narrated by acclaimed actor Bryan Cranston, the
series crisscrosses through time to examine the surprising connections that have resulted in our
unique planet, weaving together history, science, geography and many other disciplines.
Through exploring popular items such as cell phones and airplanes and natural phenomenon
such as mountains and salt, each episode of the series looks at an everyday topic through a
wide lens, helping students draw connections between past and present and further equip them
for today’s high-tech world.
The Big History series, launched in November 2013, gave H2 a unique opportunity to join with
the non-profit education group The Big History Project to create a multi-platform education
outreach campaign to introduce students to this cutting-edge way of interpreting history. The
goal of the campaign was to build an education outreach campaign to support the series, reach
new audiences of teachers and students, and present educators with a new way of thinking
about history that helps prepare students to think critically and learn about our world in an
engaging and fun way. Big History blends important disciplines and provides a more practical
approach to the past, giving students a way to connect the dots between their daily lives and the
development of our planet over time. With this campaign, we aimed to create an educational
program that would entertain students while offering them a novel way of viewing our world.
The Big History Project was an ideal non-profit partner for this campaign. Funded by Bill Gates,
their free online curriculum was being rolled out nationwide just as the series was premiering in
November. H2 was able to capitalize on this timing to make the series into a bigger story about
the field of Big History. With Bryan Cranston as narrator, the series had an added appeal for
young viewers. Our multi-platform approach allowed us to drive traffic between our H2 mini-site
and The Big History Project online course. Together, our cross-promotional efforts helped us
reach our goals and connect with teachers, students, and general viewers nationwide. Finally,
we wanted a high profile series to help launch our new network H2 as a respected brand in the
education space. This series gave us the ideal avenue to meet this goal and to inform teachers
and parents about the value of H2.
Implementation:
The Big History campaign included curriculum guides, on-air vignettes highlighting students and
their Big History projects, and flash drive mailing to introduce teachers nationwide to this new
method of understanding the past. To seed interest in the series early, we included curriculum
materials in our Idea Book for Educators magazine which mailed in time for back to school. This
curriculum content alerted teachers to the upcoming series and allowed them to plan to
incorporate it into their classrooms.
A dedicated website, social media campaign and integrated marketing effort for the 16-part
series and education outreach program helped us bring an unprecedented number of teachers
and students into the Big History fold.
The Big History series launched on November 2nd, 2013 and ran for 10 weeks. Our crosspromotional efforts included a mini-site, email outreach communications, social media outreach
in collaboration with the Big History Project, and an offer to receive additional premium content
on a flash drive. The mini-site, located at http://www.history.com/shows/h2, was launched two
weeks before the series premiere, along with email communications to 150,000 teachers to
promote the series and site. Each episode featured one student who has been taking the Big
History Project class. In these videos, students discuss how and why studying Big History has
changed their interpretation of the past. These vignettes, featuring students from coast to coast,
gave first-person perspectives on the impact of this field.
The Big History Project aligned their communications and social media strategy with our
education outreach campaign. A short form piece entitled “What is Big History?” included
comments from Bill Gates expressing why he thinks this field is so crucial for students. The
enormous social media impact his comments, together with Tweets from Gates and Bryan
Cranston, provided a huge boost for the campaign. Each week, teachers were able to download
curriculum materials for the weekly episodes, giving them ways to implement the Big History
series into their classrooms. All of these resources drove traffic to The Big History Project as
well. Our weekly email outreach continued throughout the series, helping H2 achieve one of its
highest rated programs and helping us gain new audiences of teachers and students.
Results:
Through this campaign, we met our goals of providing exposure for Big History, partnering with
The Big History Project, growing our audiences of teachers and students, and elevating the
reputation of H2 as an education-friendly brand.
•
•
•
•
300,000 teachers received The Idea Book for Educators magazine, featuring Big History
on the cover with curriculum resources included as well as tune-in information.
150,000 teachers, school officials, and parents received weekly HISTORY/H2 email
newsletters and dedicated e-blasts with Big History links to video, online curriculum and
web exclusives
Press: Significant press coverage including the New York Times, USA Today, The
Colbert Report and the Associated Press.
Ratings: Big History was a significant success for H2, ranking as one of the highest
rated series in network history. In addition to the strong premiere ratings, the series
continued to build throughout the season, showing the increasing interest in the series
and the buzz created before, during and after the premiere.
2014 Beacon Awards
Big History – Outreach
Education
Supplemental Documents
VIDEOS
Big History: PSA (3 minutes):
https://www.dropbox.com/s/faim7yfr8uyxwcf/BH_PSA_3MIN%20110113a_HIST_APPROVAL_WIREDRIVE%20import.mov
Student Vignettes: HISTORY produced 9 student vignette’s explaining their big history
classroom projects. Below is a sampling:
Student Vignette: Braxton
https://www.dropbox.com/s/tslf3mgelq2sat1/BH_BRAXTON_HIST_APPROVAL_WIREDRIVE%20import.mov
Student Vignette: Jack
https://www.dropbox.com/s/lphftnhv29im7tb/BH_JACK_11_07-2013%20CC_GK_AVID%20HD%20APPROVAL.mov
Student Vignette: Zeina
https://www.dropbox.com/s/4xrhgvqbz9ttpzr/BH_ZEINA_102813_HIST_APPROVAL_WIREDRIVE%20import.mov
SOCIAL MEDIA OUTREACH
CLASSROOM MATERIALS
Lesson Plan: Big History
The following is the overall lesson plan for the series.
Suggested Pre-Viewing Activity
Before watching an episode in the series, visit www.history.com/shows/big-history or
www.bighistory.com and have students view one of the videos describing Big History.
What does this concept mean?
Activities (See individual episode guides for more extensive activities.)
1. Big History Explorations. To introduce students to the themes of Big History, view one
episode of the series. Have students search for a primary source related to the episode topic
and present it to the larger class or group.
2. Connections. Ask students to write short essays or presentations about the three most
interesting or surprising things they learned from a Big History episode and respond to the
question: How did this Big History perspective change the way you think about this topic?
Students can write essays responding to this question or discuss their answers with the larger
class or group.
3. Little Big Histories. Visit www.history.com/shows/big-history to view related video clips
and to find resources for exploring the Big History series and related topics. Have students view
one of the short videos on the site and discuss the ways a Big History perspective differs from
traditional history. Students can also create their own “Little Big Histories” as part of the Big
History Project course. (Links to this online courseware are located throughout this guide.) Ask
students to think about their own “Little Big History” project and think about a topic they would
choose and how they would approach it. (Examples: Students could create a “Little Big History”
about sneakers, a spice or kind of food they love, a piece of technology, etc.)
4. Big History Project Courseware. The best way to explore Big History is through the
online course. Visit www.bighistoryproject.com to explore the Big History Project and learn
about the free courseware. This comprehensive course has all the resources you’ll need to
incorporate a Big History class into your school curriculum.
Big History Thresholds
One of the core concepts of Big History is the idea of thresholds of complexity. Thresholds are
unique turning points in which conditions were “just right” for change and increased complexity.
These “Goldilocks conditions” provided the right context for new organisms to develop and thrive.
(Visit www.bighistoryproject.com to learn more about this concept and other Big History themes.)
What is one threshold moment
in the Big History episode you
watched?
What conditions made this
turning point possible?
What were the outcomes of
this change or development?
Lesson Plans also accompanied all 16 episodes
Idea Book for Educators: Cover and Big History Lesson Materials
Received by 300,000 teachers
BIG HISTORY PROJECT
ONLINE APPROACH
Imagine exploring 13.7 billion years of history from the Big Bang
to modernity. Big History tells the complete story, revealing
common themes and patterns that help students better
understand people, civilizations and our place in the universe.
Big History is completely web-based. By making all of the
content available online, the course provides a rich interactive
experience while ensuring the content is up to date. It also
relieves schools of the need for costly textbooks and helps
teachers engage students with a wide variety of materials
spanning videos, animations, texts and even comics.
The Big History Project is a collaboration designed to bring
Big History to life for today’s students.
›9`^?`jkfipGifa\ZkZfek\ekXe[Zflij\nXi\`j('']i\\#
open and available online at www.bighistoryproject.com.
›<[lZXkfijZXej`^elgXkk_Xkn\Yj`k\#Zi\Xk\XeXZZflek#
and start using the courseware, which is a great fit for
middle and secondary schools.
›8cckiX`e`e^Xe[gi\gXiXk`fedXk\i`XcjXi\XmX`cXYc\fec`e\#
and the website supports all aspects of course management,
including assessments.
›<[lZXkfijZXek\XZ_k_\\ek`i\Zflij\fiZ_ffj\kflj\
selections of the courseware based on classroom objectives
and environment.
COURSE GOALS INCLUDE
›:i\Xk\#[\]\e[Xe[\mXclXk\XeXiiXk`m\f]Z_Xe^\fm\i
time and space
›<mXclXk\_fn_`jkfi`ZXcXe[jZ`\ek`]`Z[`jZfm\i`\j_Xm\
changed our understanding
›;\\g\ele[\ijkXe[`e^f]b\p_`jkfi`ZXcXe[jZ`\ek`]`Z
concepts
›CfZXk\fligcXZ\`ek_\9`^?`jkfipeXiiXk`m\2lj\k_i\j_fc[j
to frame past, present and future
›:fdgXi\k_\`ek\i[`jZ`gc`eXipXggifXZ_f]9`^?`jkfipkf
other approaches
The content below is a sample of some of the core ideas and
frameworks of the Big History Project.
›Lj\mXi`flj[`jZ`gc`e\jkfXeXcpq\#[`jZljjXe[aljk`]pZcX`dj
WHY STUDY BIG HISTORY?
›:fe[lZk`em\jk`^Xk`fejYp]iXd`e^gifYc\dj#i\j\XiZ_`e^
and evaluating evidence, constructing explanations and
arguments
All too often, students learn facts and skills but don’t have the
chance to connect them all. Big History links different areas of
knowledge into one unified story. It’s a framework for learning
about anything and everything. This unified story provides
students with a deeper awareness of our past, hopefully better
preparing them to help shape the future of our fragile planet.
By giving students tools to incite exploration and connect
knowledge, our aim is to help young people develop key critical
thinking skills that can prove vital in any discipline they decide
to follow in their academic and professional lives.
›:i`k`ZXccpi\X[#jpek_\j`q\Xe[XeXcpq\gi`dXipXe[
secondary texts
CORE SKILLS OF BIG HISTORY
K?@EB@E>8KJ:8C<
Throughout Big History, students interpret and synthesize
shifting scales in space and time – from vast galaxies to
infinitesimal quarks, from billions of years to picoseconds.
C\Xie`e^kfle[\ijkXe[Xe[dXe`glcXk\k_\j\j_`]k`e^jZXc\j
helps students get a sense of the magnitude of this
13.7-billion-year history and the significance of our place
on this epic timeline.
THE IDEA BOOK FOR EDUCATORS | 3
UNIT 1 & UNIT 10 - timeline shown in full with no initial crop
BIG HISTORY COURSE STRUCTURE
Big History is designed as a yearlong course targeting ninthand tenth-grade high school students. Each unit is framed by
an inquiry-based investigation that invites students to take
up a problem and requires them to analyze and evaluate
evidence to construct their own answer or argument. By
framing each unit as a question and then posing authentic
questions for students to address, Big History invites learners
to explore, question and ultimately develop their own answers.
This approach, which can work equally well for individuals
and groups, is vital to helping students develop the skills and
tools needed to become well-rounded, critical thinkers.
PART 1: FORMATIONS AND EARLY LIFE
Unit 1: What is Big History? How is this course different
from others?
RESEARCH AND INQUIRY
Fostering the skills to analyze information and think critically
is a key component of Big History. Understanding where
information is coming from and in what context it is delivered
is crucial when deciding how much to trust that information.
Students will learn to use “claim testers” to assess the validity
of information they receive and will undergo the process of
critical inquiry throughout the course.
WORKING ACROSS DISCIPLINES
The ability to draw knowledge and evidence from many
different disciplines in various forms is critically important
for students preparing to perform in today’s academic and
professional settings. Big History cultivates these skills
through spiraling lessons and assessments that help students
learn to read and evaluate increasingly complex texts in
history and the sciences. Big History builds a diverse knowledge base in the context of this historical narrative, allowing
students to interpret and organize domain-specific knowledge
in the framework of our 13.7-billion-year history.
CORE THEMES OF BIG HISTORY
Thresholds: Unique milestones in the history of our universe
where new things emerged and complexity took a massive leap
forward. In parts of the universe where the conditions were
“just right,” increasingly complex things have appeared. These
“Goldilocks conditions” set the stage for new complexity such
as stars, planets, living organisms and human beings, each
with new emergent qualities that had not existed before.
More complexity seems to appear suddenly, at what we call
“thresholds,” moments of important change. This course will
be organized around eight major thresholds of increasing
complexity.
Claim Testing: Studying the past is difficult in part because
events that no longer exist in the present cannot always be
easily verified. All scholars, whether they are historians,
biologists or astronomers, must justify the claims they make
about the past. Understanding the justifications people make
for these claims is an important factor in deciding how much
you should trust an idea or a story. Big History examines
how scholars use different claim testers in a variety of ways
to substantiate the myriad claims made as part of the modern
science-based origin story. This Big History course identifies
four main claim testers – authority, evidence, intuition
and logic.
Unit 2: The Big Bang – How has our understanding of the
universe evolved?
Collective Learning: Collective learning means sharing
what you have learned with others so that the knowledge
available to everyone increases over time, from generation
to generation. Collective learning is unique to our species,
Homo sapiens. Collective learning explains why human
technologies have become more and more powerful. The idea
of collective learning helps us understand the unique place
of human beings in Big History. Big History itself is a product
of collective learning over many thousands of years.
Unit 7: Agriculture & Civilizations – How did farming change
the ways humans lived?
Unit 3: Stars & Elements – How did stars emerge and what
did they give us?
Unit 4: Our Solar System & Earth – How did the sun and the
planets form?
Unit 5: C`]\Å?fn[fn\[\]`e\c`]\Xe[n_Xk[fn\befn
about it?
PART 2: HUMANS
Unit 6: Early Humans – How did our ancestors evolve and live?
Unit 8: Expansion & Interconnection – How and why did the
world become interconnected?
Unit 9: Acceleration – How and why has the rate of change
accelerated?
Unit 10: The Future – What’s next?
BIG HISTORY PROJECT ONLINE AND
SOCIAL MEDIA:
Website: www.bighistoryproject.com
Facebook: www.facebook.com/bighistoryproject
Twitter: twitter.com/BigHistoryPro
Scale: Big History deals with many different scales in time
Xe[jgXZ\Å_l^\Xe[k`epfYa\ZkjjlZ_Xj^XcXo`\jXe[Xkfdj2
short and long events, from events that lasted a billionth of a
second to stories that span billions of years. To understand Big
History, it is important to grasp these many different scales in
time and space, to see the relationships between them, and to
recognize how different scales enable diverse ways of seeing.
4 | THE IDEA BOOK FOR EDUCATORS
THE IDEA BOOK FOR EDUCATORS | 5
WEBSITE
http://www.history.com/shows/big-history
EMAIL NEWSLETTER
150,000 educators receive HISTORY/H2 email newsletter each week.
PRESS
Press: New York Times
Salt Licks and Other Civilization Engines - The New York Times
2/28/14 1:49 PM
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November 1, 2013
TELEVISION REVIEW
Salt Licks and Other Civilization Engines
By NEIL GENZLINGER
If you’ve ever spent an afternoon at a racetrack and munched some salty popcorn or French fries while
watching the ponies stampede past, you have been a witness to, and an eater of, history.
That is the message of two early episodes of “Big History,” a 10-hour effort on H2, the History channel
offshoot, to demonstrate that great events and movements of the past are linked by surprising, often
surprisingly mundane, factors.
The pilot, being broadcast on Saturday night, pinpoints salt as a major force in shaping the world we
know. There is a segment on the Erie Canal, built partly to ease the distribution of salt, a vital
commodity. The opening of the canal in 1825, we’re told, had the side effect of turning New York City
into a more important port than it already was by connecting the Great Lakes to the Hudson River. So
we can blame salt for the racket of Times Square, the perpetual clog on the Belt Parkway, the
multimillion-dollar price tags on tiny condos.
“In a big-history sense, New York City would not be the city that it is without salt,” says Mark
Bitterman, author of “Salted: A Manifesto on the World’s Most Essential Mineral, With Recipes.”
But the episode casts a bigger net than that, exploring why humans and other creatures crave salt, how
animals’ trails to salt licks influenced human transportation patterns and settlement, and more. Even
language is linked to salt, with words like “salary” stemming from the same root.
Episode 2, also on Saturday, takes up horses, which influenced not only the location and extent of
empires, but also things like clothing. The horse, we’re told, doomed the Roman tunic, and if you want
to know why, just try mounting a horse while wearing one. But, more cerebrally, the horse was a way
for humans to harness the energy of the sun, which is embodied in grass, which horses eat.
“Learning to domesticate the horse was a sort of energy revolution,” the historian David Christian says.
The series takes its title from a coinage by Mr. Christian to describe an approach to history that draws
on many disciplines and is less interested in wars and monarchs than it is in the way events are
http://www.nytimes.com/2013/11/02/arts/television/big-history-a-new-series-debuts-on-h2.html?_r=1&&pagewanted=print
Page 1 of 2
Salt Licks and Other Civilization Engines - The New York Times
2/28/14 1:49 PM
connected thematically and even molecularly, all the way back to the Big Bang.
Plenty of scholars tried to come up with a theory of history before the big-history crowd arrived on the
scene, of course. Economics, natural resources, sex and so on have been proposed as the force
propelling us forward. The more holistic big-history approach has its critics, but as digested in this
series it is certainly television-friendly, with graphics and re-enactments enlivening each zippy halfhour chapter (building to a two-hour finale). The installments may not go particularly deep, but they
offer plenty of food for thought, salted or not.
The program will probably find a home in many high school classrooms. That would be fitting. Its
narrator is Bryan Cranston, whose “Breaking Bad” character was a high school teacher when he got
into the meth business. Mr. Cranston proves to be quite good at keeping the narrative clear and
listenable.
Big History
H2, Saturday nights at 10, Eastern and Pacific times; 9, Central time.
Produced for History by Flight 33 Productions. Doug Cohen and Louis Tarantino, executive producers
for Flight 33; Paul Cabana and Kristen Burns, executive producers for H2.
Copyright 2014 The New York Times Company
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Press: Colbert Nation Interview with David Christian
http://www.colbertnation.com/the-colbert-report-videos/430408/november-12-2013/david-christian
Press: Associated Press
Bryan Cranston narrates 'Big History' exploration
2/28/14 1:48 PM
recently concluded drama "Breaking Bad" as Walter White, the nation's favorite psychotic former high-school chemistry
teacher.
"Walt was a passionate teacher," Cranston says with a laugh, "and even through the dastardly deeds that he found himself
doing later on, he was still a teacher: He taught Jesse the chemistry of cooking meth."
"Breaking Bad" is behind him, and now, in Cranston's current TV project, he is as much student as teacher as he confronts
each script for the 16-episode-plus-finale series, which premieres Saturday at 10 p.m. EDT on the H2 network (an extension
of the History channel).
"The series uses science and history to show how various things that we take for granted these days had their origins
thousands of years ago," Cranston says by phone from the Los Angeles studio where he is busy taping his commentary.
Two half-hour episodes of "Big History" will air on premiere night.
"The Superpower of Salt" reveals its subject to be far more than the thing you cut down on if you have high blood pressure.
"New York City wouldn't be the city that it is without salt," Cranston declares in the episode. Moreover, salt helped determine
the road system of America and beyond: It "has silently engineered our global map."
Salt's all-important role in animal life was demonstrated eons ago by the genesis of the egg, a portable container for salty
water that allowed a creature to leave the sea for dry land to procreate there. (Even the amniotic sack in the womb serves as
a personal ocean for the fetus, he notes.)
The second episode, "Horse Power Revolution," makes clear the noble equine's legacy goes deeper than pulling a plow and
toting Paul Revere on his midnight ride.
It was early nomads in Central Asia some 6,000 years ago who first rode horses, Cranston reports.
Among many unexpected benefits the horse spurred was pants. Citizens of ancient Rome wore tunics, which were
impractical for riding horses, as Roman soldiers must have realized anew while battling barbarian enemies who sported this
sartorial innovation. The Roman cavalry soon got on board. From there, pants became the rage for clotheshorses the world
over.
Prior to the H2 series, Big History began as a course developed to help students better understand the world by revealing
"big picture" connections between different fields of study. A free, online version is available online.
"I love learning how a moment in history carries through to today's life," says Cranston.
Asked what kind of student he was during his school years, he recalls, "I was good when I wanted to be. And I could get
enthused about any subject if a teacher made it come alive.
"That's what this series does. It describes the relationship we have to our history. It explains how and why this is important to
ME. That's what's key!"
http://bigstory.ap.org/article/brian-cranston-narrates-big-history-exploration
Page 2 of 6
Press: USA Today
Bryan Cranston's next assignment: Teaching history
2/28/14 1:48 PM
Bryan Cranston's next assignment: Teaching history
Gary Levin, USA TODAY
6:17 p.m. EDT October 28, 2013
The 'Breaking Bad' star takes a turn as a narrator for a new series on cable's H2.
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Bryan Cranston has played TV's most beloved (or reviled) chemistry teacher. Now he's turning history prof.
Cranston is the narrator of Big History, a new series on History's smaller, more historical cable sibling, H2,
premiering Saturday (10 p.m. ET/7 p.m. PT).
The 10-hour series, based on a curriculum developed in 1989 by David Christian (and backed by Bill Gates),
takes an expansive view of seemingly pedestrian topics, using astronomy, physics and chemistry to explain
history across time and geography.
(Photo: Jordan Strauss, AP)
"I don't want it to seem like a lecture," says Cranston, who found the series
"intriguing and insightful. It's fascinating that things we use in everyday life, that we take for granted, have such
origins. We break it down and show how it affects your life."
The opening half-hour episodes (two air each week) explain the role salt and horses played in shaping history.
Salt, a well-known preservative, allowed Egyptians to mummify; a tax on it funded the building of the Great Wall of China; and sodium is the key
ingredient in thought because it transmits signals between brain cells.
Horses led the ancient Romans to wear pants instead of tunics; helped spread languages across the world; and as a "primary vehicle of conquest" were
a key to building empires. Their importance persists in the continued use of the automotive term "horsepower."
Other episodes focus on gold, meteors, cellphones, mountains, caffeine and ice. And a two-hour finale, airing Dec. 28, assembles the puzzle pieces
chronologically in unexpected ways, explaining the universe from the Big Bang to the present.
"It's hard to make smart stuff fun," says Paul Cabana, programming chief of the 2-year-old network, which reaches 70 million homes. "To try to touch on
13.8 billion years of history was so incredibly ambitious, we thought we'd go for it."
Cranston is going for new territory after concluding his acclaimed role on AMC's Breaking Bad, and he says he's pleased at audience reaction to the
finale, which achieved the "trick" of preserving the show's tone without having to "compromise a little bit so everyone could feel happy with the outcome."
(As for theories the finale's ending was a dream concocted by series creator Vince Gilligan, Cranston chuckles, "I don't think he intended to do that.")
He's headed to Broadway, probably in March, with All the Way, in which he stars as "bombastic, dynamic" President Lyndon B. Johnson after a
successful run in Boston, which he called "absolutely exhausting; it would kick my (butt) every night, but in a good way."
Later next year he'll star as blacklisted screenwriter Dalton Trumbo in a film directed by Jay Roach. And this week he's directing the Christmas episode of
ABC's hit Modern Family.
He says Big History's goal is to entertain while it teaches, requiring some "artistic license." And the concept in general has doubters among some
historians, who argue broad generalizations across thousands of years are used to make sometimes arbitrary connections.
RECOMMENDED FOR YOU
✖
Segments from the series will be used in a free online course designed for high school curriculums at bighistoryproject.com.
Reports: Mila Kunis, Ashton
Kutcher are engaged
Which is fitting, because "when I watch a show, I want to learn something," Cranston says.
(/story/life/people/2014/02/27/mila-kunis-ashton-
http://www.usatoday.com/story/life/tv/2013/10/27/bryan-cranston-big-history-breaking-bad/3188645/
Page 1 of 2
Press: Mental Floss