Do you want to make key connections with professional Florists? Board of Directors President Bob Patterson Patterson’s Flowers Big Rapids, Reed City, Cadillac, MI Vice President Tim Timinski FloraCraft Corporation Ludington, MI Treasurer Kevin Adamo Country Lane Flowers Howell, MI Immediate Past President Alice Waterous AIFD, CF, PFCI Waterous Floral Consultants Grand Haven, MI Executive Vice President Rodney Crittenden Michigan Floral Association Haslett, MI Directors At Large Janice Curran Teleflora, LLC Grand Rapids, MI Bob Patterson Patterson’s Flowers Big Rapids, Reed City, Cadillac, MI Christopher McGahey Nordlie, Inc Flint, MI Regional Directors Debbie Custer -­‐ Region 1 Wedding & Celebration Creations Canton, MI Debbie Royal AIFD, CF -­‐ Region 2 Royal Expressions Blissfield, MI Teresa Cytlak -­‐ Region 3 Ridgeway Floral Three Rivers, MI Alice Waterous AIFD, CF, PFCI -­‐ Region 4 Waterous Floral Consultants Grand Haven, MI Jeanette Gaudreau -­‐ Ballien -­‐ Region 5 Gaudreau the Florist, Ltd Saginaw, MI Tim Timinski -­‐ Region 6 FloraCraft Corporation Ludington, MI Advisory Committee Kreg Krueger Vogt’s Flowers Flint, MI Bing Goei Eastern Floral & Gift, Inc. Grand Rapids/Holland/ Grand Haven/Spring Lake, MI Do you have products or services especially designed for the floral industry? Let me introduce you to a publication that can reach your target audience. I am the Executive Vice President of the Michigan Floral Association (MFA). Our mission is to provide our members with education and professional partnerships. One of our primary resources for doing this is the Professional Florist magazine. The magazine is packed with insightful articles, valuable information, educational opportunities, and other relevant industry topics, which help keep the readers at the forefront of the floral industry. The magazine has an easy-­‐to-­‐read format, which encourages all who receive it to read it from front to back. Your advertisement will be seen in the Professional Florist. It is a 32-­‐page four color, award winning bi-­‐monthly magazine that reaches 1500 professional florists. It is a perfect publication to reach this niche market; the magazine has great shelf life. In addition to the editorial content, our readers have come to rely on the advertisements in the Professional Florist as an easy, time efficient way to find out about products and services. This makes your advertisement an economical and effective way to get your message in front of the people that matter. Put the Professional Florist to work for you. A 2015 media kit with advertising rates, contract, and a digital copy of the magazine are attached. Please review and consider placing an advertisement today! Whether you would like one ad or a long-­‐term contract we are here to help. I look forward to working with you and helping to increase your sales. Sincerely, Rodney P. Crittenden Executive Vice President Michigan Floral Association The Professional Florist
A D V A N C I N G E D U C AT I O N A L A N D P R O F E S S I O N A L PA R T N E R S H I P S N AT I O N W I D E
florist
the professional
Volume V 2010
A Michigan
Wedding
Celebrates
Mother
Nature
Spotlight
on Saginaw
Valley Flower
Exchange
W
IN DIA
N M
IN O
G ND
PU A
BL WA
IC R
AT D
IO
N
Raising
Floral Shop
Profits
The
Latest
and
Greatest
Floral
Products
This is the flagship publication for the Michigan Floral Association. The magazine is packed
with timely feature stories and many columns that appear on a consistent basis. The magazine
provides suppliers with a quality vehicle for advertising their products and services. The
membership reads this from cover to cover and values the support that is received from the
advertisers.
Quick Facts:
Circulation:
Published:
Editorial:
Accolades:
Specifications:
Ad Rates:
Editor:
Publisher:
Ad Sales:
1500 copies direct mailed nationwide. Includes industry
professionals and members of the Michigan Floral
Association, Wisconsin Upper Michigan Floral
Association, Illinois State Florists’ Association, State
Florists’ Association of Indiana, Tennessee State Florists’
Association and the Floral Association of the Rockies.
Bi-Monthly.
See attached Editorial Calendar. Content determined by
Independent voluntary committee made up of professionals
from all segments of the industry.
Diamond Award Winning Publication - Michigan Society
of Association Executive (MSAE).
32 pages four-color.
See separate Rate Sheet
Barbara Gilbert – bgilbert327@gmail.com
Rod Crittenden – rod@michiganfloral.org
Rod Crittenden – rod@michiganfloral.org
The Professional Florist
2014 Ad Space Contract
Insertion Dates: Please publish my ad in the following issues: (check issues for insertions).
 Issue I, 2014
 Issue IV, 2014
 Issue II, 2014
 Issue V, 2014
 Issue III, 2014
 Issue VI, 2014
Ad Size:
____ Full Page
____1/2 Page (___H, ___V, ___Island)
____ 1/3 Page (___V, ___Sq)
____ 1/4 Page (___H, ___V)
Ad Price: # of insertions _____ @ $_____________ea. Net, per attached rate sheet.
Ad Color:
_____ Full Color
Materials Furnished:
_____ B & W
____ Artwork furnished
____ Disk furnished or electronic copy
____ Pick up ad from _________________________issue.
Guaranteed Position_____________________________________________________
The Michigan Floral Association is here by authorized to publish or advertisement(s), for which we agree to pay at the rates prevailing
on the date of this contract. We agree to submit all materials to the publication office to be received no later than the established
deadlines. (See rate card.) In the event payment for agreed advertising is not made by the representative advertising agency, the
advertiser agrees to accept responsibility for advertising space charges incurred on their behalf. I understand the number of insertions
indicated will determine my rate. Greater frequency can generate lower rates, and less frequency can result in short rating. The
previous ad will be repeated for the next scheduled space if no new acceptable art/film/digital file has been received. All art/size
changes must be submitted to the publisher in writing prior to the space reservation date.
Firm Name: __________________________________________________________Date______________
Contact Name: _______________________________________________________Title______________
Billing Address: ________________________________________________________________________
City: ___________________________________________________ST______Zip___________________
PH#___________________________________________FX#___________________________________
_
Website: _____________________________________Email: ___________________________________
Method of Payment: (Card will be charged after each insertion)
(Circle one) - Visa MC
AE
Discover -- Invoice: Net 30
PO #_________________
Card Number_________________________________________Exp Date________ Security Code______
Authorized Signature:____________________________________________________________________
Return signed Contract To:
Mail: MFA – PO Box 67 – Haslett, MI 48840
Fax: (517) 575-0115
Email: rod@michiganfloral.org
Questions? Call Rod at (517) 575-0110.
florist
A D V A N C I N G E D U C AT I O N A L A N D P R O F E S S I O N A L PA R T N E R S H I P S N AT I O N W I D E
the professional
ADVERTISING RATES
EDITORIAL CALENDAR
All Rates Are Net. An agency placing advertising should add
their commission when billing their client, the advertiser.
FOUR-COLOR COVERS
Cover 4 (back cover)
Cover 2 (inside front)
Cover 3 (inside back)
ISSUE I
Member Benefits Issue
With so many different options available to them, retailers, wholesalers, and growers
continue to find the Michigan Floral Association a must-belong organization! This
issue explains the many benefits of membership.
1x
$1,195
1,145
1,095
3x
$1,140
1,093
1,045
6x
$1,086
1,041
996
FOUR-COLOR Display
Full-page
1/2-page
1/3-page
1/4-page
$995
790
720
655
$950
755
685
625
$905
720
655
595
BLACK & WHITE Display
Full-page
1/2-page
1/3-page
1/4-page
$720
520
445
380
$685
495
425
360
$655
470
405
345
Great Lakes Floral Expo Wrap Up
Every florist and business owner turns to the Issue III issue to see who won the contests
like the MFA Designer of the Year and who was presented with prestigious accolades
like MFA Retailer of the Year.
INSERTS/OUTSERTS
Full page black & white rate at the appropriate frequency discount
for each page of the insert. (plus additional postage if applicable)
Cut Flowers
With strong ties to the regional, national, and international growers, wholesalers, and
associations, the The Professional Florist gives readers exactly what they need to know to
select the latest cut flower varieties and keep up with specific market trends.
ADVERTISING PLACEMENT
ISSUE IV
ADVERTISING CLOSING DATES
Holiday Trends & Preplanning
Vital holidays like Christmas and Hanukkah will be here before we know it! Readers
turn to the Issue IV to catch up on open house themes, marketing home decor for the
holidays, developing commercial accounts, and much, much more!
Additional 15% for fixed/preferred positions
Issue
Issue
Issue
Issue
Issue
Issue
Space Reservation
I
II
III
IV
V
VI
December 7
February 7
April 7
June 7
August 7
October 7
Sympathy Issue
With consumers’ attitudes towards funeral work constantly changing, our readers turn
to the The Professional Florist to learn the latest in local, regional, and national sympathy designs
and for marketing tips on reaching both the public and funeral director segment.
ISSUE III
(Additional PMS color $175; additional process color $150)
Issue
ISSUE II
Material Due
December 15
February 15
April 15
June 15
August 15
October 15
AD PREP SERVICE
Your ad can be prepared for publication by Village Press.
Please contact us for ad prep/design charges.
FOR ADVERTISING CONTACT:
Rod Crittenden
Advertising Sales Manager
s rod@michiganfloral.org
ISSUE V
New Product Spotlight
With today’s ever-changing floral demographic, business owners and designers alike
trust the The Professional Florist to bring them timely and topical information on discovering
and marketing unique product lines.
ISSUE VI
Great Lakes Floral Expo
An insider’s preview of the largest gathering of florists and associated trades in the
Midwest means this is a special issue! Readers get an exclusive look at shows, presenters,
contests, and everything they need to make plans to attend.
Valentine’s Day
One of the florists’ most important holidays of the year. Designers and business owners turn
to the The Professional Florist to learn the best designs and business practices for this holiday.
AD SIZES - trim size 8 1/8" ! 10 3/4"
1/4 PAGE
HORIZONTAL
7 1/8" ! 2 1/4"
FULL PAGE
WITH BLEED
8 3/8" ! 11"
(trim size 8 1/8" ! 10 3/4")
1/2 PAGE
HORIZONTAL
7 1/8" ! 4 3/4"
1/2
PAGE
VERT.
3 7/16"
!
9 11/16"
1/4
PAGE
ISLAND
3 7/16"
!
4 3/4"
1/2 PAGE
ISLAND
4 11/16" ! 7 1/4"
1/3
PAGE
VERT.
2 3/16"
!
9 11/16"
1/3 PAGE
SQUARE
4 11/16" ! 4 3/4"
ELECTRONIC AD SUBMISSION GUIDE
GENERAL CONDITIONS
DIGITAL AD REQUIREMENTS
Ads submitted in digital format must meet The Professional Florist production
guidelines.
1. “Publisher” in this rate card means, The Professional Florist.
DIMENSIONS
All ads must be configured to fit the ad sizes indicated in “Advertising Sizes.”
SOFTWARE
We accept all versions of the following program file formats:
s 1UARK8PRESS
s !DOBE )N$ESIGN
s !DOBE )LLUSTRATOR
s !DOBE 0HOTOSHOP
s !DOBE 0AGE-AKER
s -ACROMEDIA &REEHAND
s -ICROSOFT 7ORD TEXT ONLY
SCANNED IMAGES
If you are going to send us scanned images, they must be scanned in 300 dpi
(dots per inch) or higher for color and grayscale and 800 dpi or higher for line art.
The scanned images for color must be in CMYK (cyan, magenta, yellow, black)
and not RGB (red, green, blue). We can accept the following file formats:
s *0%' s 4)&&
s %03
s 0$& INCLUDE FONTS WHEN SAVING
FONTS
Include both Screen and Printer fonts with your electronic submission. If you
are unable to include them then we will not be able to use the file. We cannot
accept TrueType fonts. In order to accept and process your ad, the fonts must
be Postscript or Type 1.
COMPRESSION
If submitting files to us that are compressed, please send us a single archive
file using the following:
s -AC 3TUFFIT
s 0# PKZIP
PREPARATION
We recommend double-checking your fonts and linked graphics before
submitting digital ads. If The Professional Florist production staff considers a
digital ad to be incorrectly set-up by the advertiser, the advertiser may correct
and re-submit the ad, or the advertiser may request The Professional Florist staff
to alter the ad to meet specifications at an additional charge. Please call if you
have any questions regarding file set-up.
BLACK & WHITE ADS
All black & white ads must be set up to output as one-color art. No color
specifications should be applied to any type or art elements of a black & white ad.
This prevents unanticipated screen tints from appearing.
COLOR ADS
Laser (or higher quality) proof must accompany digital ads with two colors
or more. Colorized elements of digital ads using two or more colors must use
the process color system and use QuarkXpress, PageMaker, or InDesign for final
compositing (ads may also be submitted in PDF format, see below).
PDF
Ads may also be submitted in high resolution PDF format as black & white, grayscale,
or CMYK (please, no RGB files). Please embed all fonts. (Download our specific
PDF preferences from: www.villagepress. com/pdfprep.) These files
can be sent via E-mail (if 2MB or smaller), our File Transfer Utility, or on a disk.
MISCELLANEOUS
We are unable to accept Corel files or Microsoft Works files.
When creating lines in your images, do not use the line thickness (weight)
called “hairline.” This thickness does not have an industry standard measurement and is interpreted differently by different programs.
If you send your copy on disk, include a hard copy. If you submit your file
via E-mail or File Transfer Utility, please send a hard (paper) copy as well.
We want to ensure that our copy looks like your copy!
For information that will help your files print out as expected
please see our Electronic File Preparation Guide at
www.villagepress.com/adsales/cref.html.
SPECIAL SERVICES
Advertising design, preparation, and production services are available. Advertising
and article reprint services are available. Please call your The Professional Florist
Advertising Representative for an estimate.
2. Every advertisement is accepted and published on the representation of
the agency and advertiser that they are authorized to publish the entire
content and subject matter of the advertisement; that the advertisement
does not violate or infringe any personal or property rights of others,
whether common law or statutory; that the advertisement contains
nothing libelous or contrary to law; and that they are authorized to make
these representations. In consideration of publication of the advertisement, the agency and advertiser will indemnify, defend, and save the
Publisher harmless from and against any loss or expense (including
attorney’s fees) arising out of that publication, including without
limitation any loss or expense resulting from a claim or suit for libel,
invasion of privacy or copyright infringement, or any other claim based
on the content or subject matter of the advertisement.
3. All orders are accepted subject to Publisher’s approval. The Publisher will
not be bound by any condition on a contract, order or copy instructions
(whether printed or not) other than those set forth in this rate card unless
specifically agreed upon in writing by the Publisher.
4. All contents of advertisements are subject to Publisher’s approval. The
Publisher reserves the right to reject or cancel any advertisement, insertion
order, space reservation, or position commitment at any time without cause.
5. Any advertising simulating The Professional Florist editorial matter in appearance or style that is not immediately identifiable as advertising is
not acceptable. The Publisher reserves the right to insert the word
“Advertisement,” or any other term or phrase stating that acceptance of
the advertisement does not constitute endorsement or approval by the
Publisher of the products or services advertised above or below any copy.
6. Positioning of advertisements is at sole discretion of the Publisher except if
a request for a specific position is acknowledged in writing by the Publisher.
7.
Publisher shall not be subject to any liability whatsoever for any failure
to publish or circulate all or any copies of any issue of The Professional
Florist because of strike, work stoppage, accident, fire, act of God, or any
other circumstance not within the Publisher’s control.
8. Unintentional or inadvertent failure by the Publisher to publish advertising
matter invalidates the insertion order for such matter but does not
constitute a breach of contract or otherwise subject the Publisher to any
liability whatsoever.
9. The Publisher’s liability for any other error will not exceed the cost of the
space occupied by the error.
10. Advertisers may not change or cancel any order for an advertisement
after the closing date for the issue in which the advertisement is to
be published. There shall be no privilege of approval or revision of
advertising copy received by the applicable deadline.
11. Publisher shall have the right to hold the advertiser and its agency jointly
and severally liable for such monies that are due and payable to the
Publisher for advertising ordered by either the advertiser or its agency
and published.
12. Rates published in this rate card are effective with the July/August 2005
issue of The Professional Florist. Any change in these rates will be announced
at least 30 days before the issue date to which it applies. Conditions other
than rated are subject to change by the Publisher without notice.
PAYMENT
First time advertisers are required to send payment with materials. Failure to
pay on time will result in loss of applicable discounts. All others: payment
due net 30 days from invoice date. Payment delinquency beyond 60 days
will forfeit agency and frequency discounts.
ADVERTISING PLACEMENT
Advertising is rotated and interspersed throughout, except paid positions.
Courtesy is paid to special requests whenever possible.
PUBLICATION SPECIFICATIONS
Printing: Sheet fed offset
Trim Size: 8 1/8" ! 10 3/4"
Binding: Saddle wire
Col. Width: 2 col. – 3 3/8" 3 col. – 2 1/8"
2014 EDITORIAL / PRODUCTION SCHEDULE PROFESSIONAL FLORIST ISSUE I 2014 Editorial: Design Spotlight Theme: Copy/Ads to Designer: To Prepress: In the Mail: ISSUE II 2014 Editorial: Design Spotlight Theme: Copy/Ads to Designer: To Prepress: In the Mail: The Business of Special Events Special Events / Party Work February 15 March 1 March 15 ISSUE III 2014 Editorial: Design Spotlight Theme: Copy/Ads to Designer: To Prepress: In the Mail: GLFE Wrap Up / Cut Flowers Sympathy April 15 May 1 May 15 ISSUE IV 2014 Editorial: Design Spotlight Theme: Copy/Ads to Designer: To Prepress: In the Mail: Christmas / Holiday Trends Christmas / Holiday Trends June 14 July 1 July 15 ISSUE V 2014 Editorial: Member Benefits / 2014 GLFE Bridal / Wedding Bouquet December 4 December 19 January 4 Design Spotlight Theme: Copy/Ads to Designer: To Prepress: In the Mail: ISSUE VI 2014 Editorial: Design Spotlight Theme: Copy/Ads to Designer: To Prepress: In the Mail: Spring Holiday’s -­‐ Valentines Day, Mother’s Day, Memorial Day Something for an above Holiday August 15 September 2 September 16 2015 Great Lakes Floral Expo (GLFE) Designers Choice October 15 November 1 November 15