Marketing to Hispanic Consumers in the
Southeast United States
February 2011
The Government of Canada has prepared this report based on primary and secondary sources
of information. Readers should take note that the Government of Canada does not guarantee
the accuracy of any of the information contained in this report, nor does it necessarily endorse
the organizations listed herein. Readers should independently verify the accuracy and
reliability of the information. This report is intended as a concise overview of the market for
those interested in its potential and is not intended to provide in-depth analysis which may be
required by the individual exporter. Although every effort has been made to ensure that the
information is correct, Agriculture and Agri-Food Canada assumes no responsibility for its
accuracy, reliability, or for any decisions arising from the information contained herein.
Please address any comments or suggestions you have on this report to:
Ben Berry – ben.berry@agr.gc.ca
Table of Contents
Overview ...................................................................................................... 2
Demographics ............................................................................................... 2
Population ................................................................................................. 2
Households ................................................................................................ 2
Consumer Profile ........................................................................................... 3
Foreign Born Hispanics ................................................................................ 4
Second or Third Generation American Born Hispanics....................................... 4
Bi-Cultural Hispanics ................................................................................... 5
Eating Habits ............................................................................................. 5
National Retail Trends..................................................................................... 6
Retail Trends in the Southeast Market ............................................................... 7
Leading Retailers in the Southeast Market ...................................................... 8
Opportunities for Canadian Agri-Food Exporters.................................................. 9
Key Resources ..............................................................................................10
Marketing to Hispanic Consumers in the Southeast United States: February 2011
1
Overview
Hispanics are the largest and fastest growing ethnic minority in the United States
(U.S.). It is estimated that by 2012, Hispanics will account for nearly one out of five
Americans; reaching 50 million. As the Hispanic population grows, the demand for
ethnic foods, even among non-Hispanics, grows at a total of 5% per year.
Hispanic consumers spend more on groceries, make more frequent shopping trips,
prefer bulk over smaller packaged foods, and eat at home more often than the
average American. Additionally, Hispanics typically demand fresh ingredients for
their food. These characteristics of this consumer segment offer a variety of
significant opportunities to Canadian agri-food exporters.
The Hispanic population in the Southeastern states (Florida, Georgia, Tennessee,
Alabama, Mississippi, North and South Carolina) is incredibly diverse. The majority of
Hispanics in most of the Southeastern states are Mexican, with the exception of
Florida where there is a large influx of Hispanics of Cuban heritage. The purpose of
this report is to inform Canadian agri-food exporters of the diversity and complexity
of Hispanic consumers in this region, and to help highlight areas where Canadian
exporters can take advantage of this lucrative and fast-growing market.
It is important to note that from a marketing perspective, the U.S. Hispanic
community should not be viewed as a homogeneous group.
Demographics
Population
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Hispanics represent the fastest growing demographic in the U.S. today. In
1970, the Hispanic population in the U.S. was 9.6 million, or 4.7% of the total
population. This population has now soared to over 45 million, or 15%.
The Hispanic or Latino consumer market is broken down into persons
originating or descending from Mexico, Puerto Rico, Cuba, South America,
Central America or other Spanish speaking countries and cultures.
The Hispanic group is termed as an ethnic group by the U.S. Census Bureau
that contains different cultures and races, brought together by the single
Spanish language.
Of Hispanics, 91% under the age of 18, and 47% of Hispanic adults were born
in the U.S., respectively.
Hispanics are, on average, younger than the average American consumer.
The Hispanic population is largely concentrated in the Southwest and Pacific
Southwest regions, as well as Florida. Key Hispanic communities also exist
across the U.S. Hispanics are the majority population in 20 U.S. states, and
represent a sizable portion of many of America’s largest cities.
Households
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Hispanic households have an average of 3.34 residents, whereas the national
average is 2.57.
More than 43% of Hispanic households have over three individuals residing in
them, as opposed to the national proportion of 22%.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
2
Consumer Profile
For Hispanics, food is often at the centre of family gatherings and celebrations.
Cooking traditional, cultural meals is an important aspect of family life for Hispanics.
Due to this strong sense of family and community that is an essential aspect of food
preparation, Hispanics don’t typically eat out very often. Instead, they cook dinner at
home approximately 5.6 times a week. Additionally, Hispanics spend $39 more a
week on groceries than the average American. Hispanics also spend 49% more a
year on produce than their non-Hispanic counterparts.
Supermarkets are the primary outlet through which Hispanics purchase groceries,
although they also dedicate over 30% of their food budget to purchasing products
from non-supermarket stores; comparatively, the average American shopper only
spends 18% of their food budget at non-supermarket stores. Examples of nonsupermarket stores that Hispanics shop at include butcher shops, bodegas, drug
stores, bakeries, convenience stores, and other specialty shops.
Ultimately, Hispanic consumer trends and food preferences are dependent on the
level of each consumer’s acculturation. Newly arrived Hispanics will often shop at
small, speciality stores, while Hispanics who have been in the country for longer are
more likely to shop at retail chains and supermarkets. According to a study that was
co-sponsored by New American Dimensions, the Food Marketing Institute, and
ADVO, loyalty to a store is more common amongst Hispanics who are less
acculturated. These consumers will often shop at a specialty store that offers their
services in Spanish, and contains bilingual products, as this is a more comfortable
environment for them as opposed to an impersonal retail chain.
The total Hispanic population of the Southeastern states include:
 Florida (19% of the state’s population)
 Georgia (8.3% of the state’s population)
 North Carolina (7% of the state’s population)
 Tennessee (4.2% of the state’s population)
 South Carolina (4% of the state’s population)
 Alabama (3.2% of the state’s population)
 Mississippi (2.5% of the state’s population)
Despite its lower representation of Hispanics, Georgia has the highest population
growth rate of Hispanics in the country at 59.4%. This is closely followed by South
Carolina (57.4%) and Tennessee (55.5%). The Hispanic population in the
Southeastern U.S. is significant, with Florida holding the third largest population of
Hispanics by state. Additionally, the Hispanic population in this region of the country
is growing at a considerably higher rate than the rest of the country.
As of 2008, Hispanics in the Southeastern United States are represented by the
following backgrounds as follows:
 Caribbean – 2.25 million (4% of the region’s population)
 Mexican - 1.9 million (3% of the region’s population)
 South American – 787,000 (1% of the region’s population)
 Central American – 710,000 (1% of the region’s population)
 Other Hispanic – 252,000 (0.45% of the region’s population)
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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Foreign Born Hispanics
In a three-year estimate, from 2005-2007, by the U.S. Census Bureau, between 4050% of Hispanics were foreign born, less acculturated, and spoke Spanish primarily
at home. In general, Hispanics make more shopping trips, spend more on groceries,
and eat more at home than their mainstream American counterparts. This is also due
in part to Hispanic families being larger than the national household average;
Hispanic households have an average 3.34 residents, while that of the general
American population is 2.57 persons.
Foreign born and some bi-cultural Hispanics are more likely to visit independent
bakeries, butcher shops, produce markets, bodegas (i.e. small markets),
convenience stores, drug stores, and warehouse clubs than other shoppers. In fact,
over 50% of all three Hispanics segments visit such stores where they spend about
30% of their total food dollars. Mainstream American shoppers (and potentially more
acculturated Hispanics), in comparison, spend roughly 18% of their grocery budget
at these formats.
Fresh, quality products are especially important to foreign born Hispanics and are
frequently used in cooking. Since these Hispanic consumers generally prefer to
prepare and serve food at home, the average number of meals eaten at foodservice
outlets is low at only 1.2 times per week.
Second or Third Generation American Born Hispanics
This segment consists of the most acculturated Hispanics that are usually second or
third-generation born Hispanics. Second and third-generation Hispanics tend to
speak primarily English, while Hispanics that are first-generation born tend to be bicultural and bilingual.
American born Hispanics, especially second and third-generation born, mostly follow
the consumption patterns of the general American market. Although many foreign
born and less acculturated Hispanics often cook meals at home, more acculturated
Hispanics are becoming increasingly more westernized, and therefore the demand for
convenience food is growing. Double-income Hispanic families are leading much of
the growth in the frozen and refrigerated grab-and-go product category. Despite the
increasing demand for ready made products, American born Hispanics are
increasingly demanding healthier products and limiting consumption of sugar, salt,
fried foods, and cheese.
Acculturated Hispanics are more likely to shop at Americanized stores such as larger
warehouse club stores, citing their convenience and efficiency as reasons for their
choice. This is a stark difference between foreign born Hispanics, who generally shop
at smaller independent "local" type stores. Most American born, or foreign born
Hispanics that have been living in the U.S. for quite some time, only visit
supermarkets 5.1 times per month. This is a substantial difference from the average
26 shopping trips per month by other Hispanics.
American born Hispanics generally have a higher household income than other
Hispanics, yet they still tend to look for bargain products. Although cheaper products
are sought, American born Hispanics still look for high-quality goods. Products that
are typically bought are usually more mainstream American. They are generally
more brand aware and purchase more U.S. brands than their foreign born
counterparts.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
4
Bi-Cultural Hispanics
This Hispanic group is difficult to define as it is not necessarily a midpoint between
the most and least acculturated Hispanics. Generally Hispanics that are bi-cultural
are either first-generation American born or foreign born, but have been living in the
U.S. for an extended period of time. These consumers comprise 53% of the Hispanic
ethnic group and are generally bilingual and respond to both Spanish and English
advertisements. Some reports define bi-cultural Hispanics as those who strongly
identify with their country of origin while still adopting the norms and consumption
patterns of mainstream Americans.
When trying to quantify consumer preferences for food and beverages, it is
important to note that rural and urban bi-cultural Hispanics differ from each other.
Rural bi-cultural Hispanics tend to have food consumption patterns close to less
acculturated Hispanics, while urban bi-cultural Hispanics tend to have patterns of the
more acculturated Hispanic segment. When it comes to watching Spanish television
on the other hand, more urban bi-cultural Hispanics watch Spanish networks than
rural bi-cultural Hispanics. As well, bi-cultural Hispanics are about as educated, or
less educated, as foreign born Hispanics, with only 1/3 receiving a high school
degree and 22% leaving school before the eighth grade.
Urban bi-cultural Hispanics are increasingly demanding authentic Mexican
convenience goods and fast food. In fact, Mexican two food entrées accounted for
the largest ethnic frozen food sales increase in American supermarkets between
2005 and 2006. Bi-cultural Hispanics will shop at large Americanized supermarkets
with many also shopping at smaller markets, especially if they were brought up
doing so. Bi-cultural Hispanics are very brand aware and loyal, but still look for a
bargain.
Eating Habits
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Most Hispanics maintain elements of the traditional diets of their country of
origin. This diet often includes various grains, beans, and fresh fruits and
vegetables.
Preparing and eating meals is a family/community affair, thus most meals
occur in the home.
The United States Department of Agriculture (USDA) conducted studies that
determined numerous facts regarding the most common foods that Hispanics
consume.
o Hispanics eat more rice than the average American, but less pasta and
cereals.
o Hispanics eat fewer vegetables than typical Americans, with the
exception of tomatoes, though they consume more fresh fruits.
o Beef, eggs and legumes are staples of the Hispanic diet, but processed
meats such as sausage, luncheon meats, and hot dogs are not a
common feature.
o Hispanics are less likely to consume a high degree of fats, oils, sugars,
or candy.
o Vitamin E, calcium and zinc intake amongst Hispanics is generally
below the recommended daily dose.
The USDA warned that the Hispanic food market is not static, and is
constantly changing and evolving.
A key finding by the USDA concluded that Hispanic cuisine differs based on
region, town, and family.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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Regional variations can include a difference in spiciness, pungency,
sweetness, and heat, which makes it difficult to define exactly what an
“authentic” Hispanic meal is.
Below is an example that the USDA uses to differentiate some of the
variances in flavour of a sofrito, which is the cooking sauce that is used to
flavour rice, fish, beans, and stews:
o The Cuban version of sofrito is prepared using parsley and is quite
mild.
o The Spanish version is made with tomatoes and has a sweeter taste.
o The Puerto Rica sofrito contains cilantro and is pungent.
The preparation of certain foods can vary based upon region of origin.
Tortillas are an example of a food item that is prepared differently based upon
country of origin.
o Most Mexicans will put the corn in a lime bath in order to prepare
masa harina, while for cooks from regions of Mexico where wheat is
more abundant than corn, a flour tortilla is prepared.
o Venezuelans, on the other hand, pre-cook the corn in a process to
yield harina pan, which gives the tortilla a different kind of texture.
Additionally, different Hispanic segments prefer some foods over others.
o Caribbean and Latin Americans enjoy rice, while Mexicans like corn
and amaranth, and South Americans favour potatoes, quinoa, and
wheat.
Beans are a common element of the Hispanic diet in the U.S., as Hispanics of
Mexican descent, who account for the second largest segment of the Hispanic
population in the Southeastern U.S., consume 34 pounds per capita of dry
beans; non-Hispanic Americans eat only about six pounds per capita.
National Retail Trends
Hispanics include a wide variety of consumers that vary largely depending on country
of origin and level of acculturation. Hispanics most comfortable shopping in a
mainstream setting are often more acculturated, while Hispanics who are less
acculturated prefer shopping at a store that has Spanish speaking employees and
signage, as well as bilingual packaging and more Hispanic-oriented products. Store
loyalty is highest amongst less acculturated Hispanic consumers. This poses a
formidable challenge to American retailers, who must either offer a Hispanic format
of their stores in order to provide a comfortable shopping experience to this segment
of Hispanic consumers, or must prove that an impersonal, big box type supermarket
best serves their shopping needs. The incredible price sensitivity of Hispanic
consumers leads many of them to shop at stores that are notorious for low pricing.
This trend has made it difficult for some U.S. retail chains to break into this market.
Tortillas are the most popular Hispanic product in general. Sales reached US$1 billion
in 2006. Sales of salsas and sauces were a close second at US$945 million. Other
popular Hispanic foods include avocadoes, fajitas, hot peppers, chicken, beans, rice,
cheese, corn, potatoes, and guacamole. Ethnic seasonings are also characteristic of
the Hispanic consumer group in general, with 91% of Hispanics using fresh and dried
spices, seasonings, and sauce mixes on a regular basis. Brand names with high
recognition and popularity among the Hispanic community include Bimbo, Bustelo,
Coca-Cola, Dona Maria, Faraon, Goya, Guerror, Herdex, Iberia, Juanitas, Knorr, La
Cena, La Constena, Maseca, Nestle, Pilon, Productos Maya, and Tampico.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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Advertising to Hispanics is, again, very dependent on level of acculturation. More
acculturated individuals receive the bulk of their advertising in English; while the less
acculturated receive most in Spanish. When advertising in Spanish it is important to
note variations in dialect that are dependent upon an individual’s area of origin.
Retailers will often consult advertising agencies to determine which dialect to use;
this is often determined by examining which segment of Hispanics comprises the
bulk of the population. The approach that generates the highest level of ad recall
though, occurs when the advertisements are bilingual. A popularized term for the
integration of English and Spanish is “Spanglish”. Regardless of whether the
message is stated in Spanish or English, the quintessential element in
communicating with a Hispanic audience is a strong emphasis on family situations
and values.
American retail chains are exploring a diverse range of options on how to target
Hispanic consumers. Examples of numerous initiatives launched by American chains
include:
 Beringer Vineyards launched a campaign that crossed over numerous
formats, including sampling at grocery stores and Hispanic events and
Spanish television commercials. The core element of the campaign was to
demonstrate how well Beringer wines complimented various Hispanic cuisines.
 Coca-Cola has long attempted to attract Hispanic mothers by pairing its
products with various meal occasions. In 2010, however, Coca-Cola took a
new direction by pairing its products with home entertainment situations.
Telenovelas are incredibly popular with Hispanic mothers, which is why CocaCola recruited two popular Telenovela stars to act as spokespeople for their
products. The campaign included in-store displays as well as a digital
platform. Within two months retail outlets that contained displays had
reported a 22% increase in sales of Coca-Cola products.
 KeHE Distributor, a major U.S. distributor of specialty foods, delivers Hispanic
food items to consumers throughout 50 U.S. states, in addition to Canada,
the Caribbean, and Mexico. Some of KeHE’s brands that target Hispanic
consumers include: La Comadre; La Feria del Sabor; La Casona; Miramonte.
 Hispanic mothers are a target of another major food industry player, General
Mills. General Mills teamed up with a direct-mail magazine and launched an
initiative entitled “Que Rica Vida”. The advertisements attempted to draw a
connection between General Mills’ traditional American branded products and
Hispanic family lifestyles.
 Frito-Lay, a subsidiary of PepsiCo, launched a range of spicy snacks that are
exclusively aimed toward Hispanics. Frito-Lay teamed with Mexican company
Sabritas, another PepsiCo subsidiary, and chose four brands that were
familiar to Mexican-American consumers, which included lime and chilli corn
strips and tomato and chilli chips. Additionally, new flavours of Rancheros and
Doritos were developed that are geared toward Hispanic taste preferences.
Retail Trends in the Southeast Market
The following are various examples of American retailers in the Southeast, and their
marketing efforts to draw a larger number of Hispanic customers.
 Publix grocery in Norcross, Georgia, aimed to accommodate Hispanic-Mexican
consumers in the area. Publix, which now carries various products, used in
Mexican cuisines, such as chillies, chorizo, queso fresco and corn husks,
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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attempted to draw consumers away from having to shop exclusively at
specialty shops in order to acquire these goods.
Food Lion, a supermarket chain in North Carolina, initiated a pilot program in
five stores in Raleigh-Durham, aimed at marketing to Hispanics in the area.
Due to the high loyalty that Hispanic consumers have to a store, Food Lion
opted to reward its Hispanic customers with phone cards and PIN numbers
when they reached a certain amount of points, which are accumulated by
making purchases.
Food Lion converted 59 of its 1,200 supermarkets into Hispanic-oriented
stores.
Bush’s Beans is a popular product through the Southeast and Western states.
In an effort to court Hispanic consumers, Bush’s Beans partnered with Major
League Soccer teams in Chicago and Los Angeles; the popularity of soccer in
the U.S. in recent years has been partially attributed to the influx of
Hispanics.
Winn-Dixie, based out of Jacksonville, Florida, is in the process of converting
a number of its stores that are located in heavily Hispanic neighbourhoods
into a strictly Hispanic layout. The store expanded the number of perishables
departments and added a Latino-influenced colour scheme, in addition to
bilingual signage. Winn-Dixie’s efforts are concentrated on gaining the
attention of primarily Cuban-Hispanics, as they are the predominant Hispanic
population in Florida. The store’s cafeteria has Cuban coffee, and a number of
other Hispanic-oriented food products. The supermarket stocks a number of
Hispanic specialty items including manzanos, plantains, sour oranges,
malanga, and a variety of other products.
Supermarket News magazine named three independent grocers in the
Southeast market in their list of the Top 50 Small Chains and Independents.
These included: Fresh Market of North Carolina (#14), Sedano’s of Florida
(#29), and All-American Quality Foods of Georgia (#41). Sedano’s specifically
caters to Hispanics, having been founded by a Cuban-American in 1962.
Sedano’s has since risen to become the number one Hispanic retailer in the
U.S. today; the chain currently has 30 stores throughout South Florida.
Leading Retailers in the Southeast Market
Hispanics historically have shopped exclusively at independent grocers, as these
stores were generally the only sources of Hispanic speciality foods. However, this is
no longer the case, as mentioned earlier. The table below contains information on
the top three agri-food retail chains in each individual state, as of early 2009. The
information includes how many stores are in operation in the state and the
percentage of the market that each retailer holds.
Florida - Chains
Publix
Walmart Superctr.
Winn-Dixie
# of Stores
680
159
357
% of Market
40.23
23.96
13.42
Georgia - Chains
Walmart Superctr.
Kroger
Publix
# of Stores
125
174
175
% of Market
32.23
23.21
16.37
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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Alabama - Chains
Walmart Superctr.
Winn-Dixie
Bruno’s
# of Stores
88
73
57
% of Market
46.54
11.95
7.24
Mississippi - Chains
Walmart Superctr.
Kroger
Winn-Dixie
# of Stores
59
31
16
% of Market
55.56
11.89
4.65
Tennessee - Chains
Walmart Superctr.
Kroger
K-VA-T
# of Stores
103
120
61
% of Market
39.29
24.86
7.30
North Carolina - Chains
Walmart Superctr.
Food Lion
Harris Teeter
# of Stores
104
499
127
% of Market
30.76
26.54
14.65
South Carolina - Chains
Walmart Superctr.
Bi-Lo
Food Lion
# of Stores
61
130
144
% of Market
35.10
17.61
13.19
While these major chains continue to dominate the market, it is important to note
that independent grocers still play a prominent role in supplying to Hispanic
consumers. Most of these independent shops contain the words Tienda Hispana
(Hispanic Store) or Tienda Mexicana (Mexican Store) in their names.
Opportunities for Canadian Agri-Food Exporters
The fast pace at which the Hispanic population is growing in the U.S. provides an
incredible opportunity for Canadian agri-food exporters. Hispanic consumer spending
on food and beverages increased 18% between 2005 and 2008, compared to the
2.4% increase amongst non-Hispanic consumers. As Hispanics become more
acculturated, they will develop a stronger taste for traditional American and
Canadian cuisine. Secondly, the different style of ingredients and meals that
Hispanics enjoy has not yet been fully met by the American market, which presents a
significant opportunity for Canadian agri-food exporters to gain the attention of these
consumers before other competition. Being the first to attract Hispanic consumers to
a particular product is essential, as Hispanics are intensely loyal to brand labels.
Some of the opportunities that exist for Canadian agri-food exporters are listed
below:
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Wine consumption is rapidly growing amongst the Hispanic community. Since
2005, Hispanic wine consumption has increased by over 35%; this figure is
still quite low compared to non-Hispanic consumers.
Frozen meals have grown in popularity, increasing sales by 30% between
2005 and 2008. The number of young professionals within the Hispanic
community has been the reason behind the sharp increase in these products.
Fish/seafood products sales grew 10.2% in 2009.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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Candy sales grew by 8.2% in 2009, primarily due to the large influx of
children in the Hispanic community.
Beans and pulses are a staple of Hispanic cooking, especially MexicanHispanics. The steady growth of this demographic in the Southeast presents
a growing market trend that will likely see an increase of this product over
time.
Canada exporters should note that for marketing purposes, most Hispanics identify
themselves by their country of origin, as opposed to being referred to as “Hispanic”
or “Latino”.
Developing quality authentic goods using high-value Canadian ingredients that
expressly address the preferences of under-represented groups is an enormous
opportunity for Canadian agri-food exporters. It is vital to understand the makeup of
the Southeastern Hispanic market in order for a successful business relationship to
develop between Canadian agri-food exporters and Hispanic consumers in this
region.
Key Resources
Associated Press. “Hispanic foods moving out of the ethnic aisle.” MSNBC. N.p., 14
June 2009. Web. 9 Nov. 2010. http://www.msnbc.msn.com.
Belanger, Mehgan, and Don Longo. “Hispanic Lessons: Retailers and marketers
shared insights on serving the needs of the growing Latino market.”
Progressive Grocer Oct. 2009: 130-132. Print.
“Consumer Lifestyles in the U.S - People.” Euromonitor. N.p., n.d. Web. 9 Nov. 2010.
http://www.portal.euromonitor.com.
Cuellar, Sandra. “The Hispanic Market in the U.S. - Opportunities and Challenges for
the Food Industry.” Cornell University. N.p., July 2006. Web. 12 Nov. 2010.
http://marketingpwt.aem.cornell.edu/SmartMarketing/pdfs/cuellar7-06.pdf.
Dowdell, Stephen. “Good-Neighbor Policy: Winn-Dixie’s Hispanic format relies on
store-level execution to meet the needs of a uniquely diverse Latino market
base.” Progressive Grocer Apr. 2009: 26-30. Print.
“Frito-Lay targets Hispanic community with new range.” Datamonitor Industry
Reports.
N.p.,
23
May
2002.
Web.
9
Nov.
2010.
http://www.datamonitor.com.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
10
“The growing US Hispanic population presents a wealth of opportunities for the CPG
industry.” Datamonitor Industry Reports. N.p., 23 Sept. 2010. Web. 9 Nov.
2010. http://www.datamonitor.com.
Heise, Dorothy. “Hispanic American Influence on the U.S. Food Industry.” United
States Department of Agriculture. N.p., Sept. 2002. Web. 12 Nov. 2010.
http://www.nal.usda.gov/?outreach/?HFood.html.
“Hispanic
and
Latino
Diet.”
diet.com.
N.p.,
n.d.
Web.
12
Nov.
2010.
http://www.diet.com/g/hispanic-and-latino-diet.
“Hispanic Products Feature.” The Shelby Report of the Southeast July 2010: n. pag.
Print.
Lisanti, Linda. “Marketing to a Multicultural Nation.” Progressive Grocer Oct. 2010:
19-22. Print.
“Market Shares.” The Shelby Report of the Southeast Dec. 2008: 25-26. Print.
Morse, David, and Bill Bishop. “Seeing Opportunity in Hispanic Shopper Behavior.”
retailwire. N.p., 2009. Web. 9 Nov. 2010. http://www.retailwire.com/
Discussions/Sngl_Discussion.cfm/9843.
“Various
Reports.”
U.S
Census
Bureau.
N.p.,
n.d.
Web.
9
Nov.
2010.
http://www.census.gov/.
Marketing to Hispanic Consumers in the Southeast United States: February 2011
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