Entertainment Mt. Carmel SUN B5 October 21, 2011 DO YOU KNOW WHAT YOU’RE WATCHING? The MC SUN explores the hidden world of subliminal messaging, the secrets of television, and Disney Movies. SUBLIMINAL MESSAGING EMMA GLASSMAN-HUGHES STAFF-WRITER Subliminal messaging scenario number one: a young boy’s eyes dart back and forth, watching the seemingly innocent ad about quenching one’s thirst drone on his television. When the commercial is ﬁnished, he suddenly feels a strong desire for a Pepsi, though the commercial was not speciﬁcally for Pepsi. This average TV-viewer has now become the unsuspecting victim of the power of subliminal messaging. Subliminal messaging, typically used in advertising, is a tactic that reinforces a product or a statement in a way that appeals to the subconscious mind. For example, images of a product that a company wants people to purchase, like Pepsi, would be ﬂashed on the screen so quickly that the conscious mind does not register it, but the subconscious does. The belief is that having these images ﬂashed increases the desire for their product. The question is, what factual evidence is there to support this theory that subliminal messaging actually increases the desire for certain products? According to a study done by the British psychologists behind sciencedaily. com, subliminal messaging does indeed have an effect on the human brain, even if it is not gigantic. “What’s interesting here is that your brain does log things that you aren’t even aware of and can’t ever become aware of,” Dr. Bahador Bahrami, a Cognitive Neuroscience professor at University College London said. “We show that there is a brain response in the primary visual cortex to subliminal images that attract our attention -- without us having the impression of having seen anything. These ﬁndings point to the sort of impact that subliminal advertising may have on the brain. I believe that it’s likely that subliminal advertising may affect our decisions.” However, advertisements are not the only medium thought to engage in the act of subliminal messaging. This brings us to scenario number two: a young girl gazes in awe as her favorite movie “The Lion King” dances across the TV screen. She notices every little detail in the movie, as it has her undivided attention. The one thing she misses though, is the word “S-E-X” that is spelled out in a cloud of dust in the air when Simba collapses on the ground in frustration. That’s something I’d be willing to bet we all missed when we were little kids. Claims have been made stating that Disney movies targeted at children have hidden messages and meanings, and the Lion King instance may not be the only one. In fact, there are numerous YouTube videos on the subject that claim to expose Disney’s hidden messages, almost all of them pertaining to something sexual. This idea of subliminal messages poses the fundamental question: do we really know what we’re watching? PHOTO COURTESY OF EVERYTHINGTWOGETHER.COM TELEVISION JOSIE BEAVERS STAFF WRITER For years, ever since the invention and mass production of the television in the late 1930s, the theory and possible reality of subliminal messages or hidden meanings has always been an issue. We are all very familiar with the ongoing cartoon series Spongebob Squarepants, but did you know about the supposed hidden meaning behind the names and characteristics of the main characters? It was said that the seven main characters: Sandy Cheeks, Plankton, Mr.. Krabs, Gary the snail, Spongebob Squarepants, Squidward Tentacles, and Patrick Star all possessed personalities based off of the biblical seven deadly sins. Sandy Cheeks represents pride, Plankton represents envy, Mr. Krabs represents greed, Gary represents slothfulness, Spongebob represents lust, Squidward represents wrath, and Patrick of course represents gluttony. This theory has never been proven, but does make you wonder if it is true, or merely a strange coincidence. Not to mention the quirky animated movie, Who Framed Roger Rabbit, the movie of a cartoon rabbit who gets framed for murdering a human in Toonville. What many people believe is that the movie is much similar to the novel “To Kill a Mockingbird”, by Harper Lee. Toons in this case would represent African Americans in a segregated culture, who in the movie are looked down upon and treated badly by humans, who represent the whites. A human murdered the man, but the toon Roger Rabbit was framed and tried for murder in the ﬁrst degree. So, the crazy world of conspiracies in television has varied in controversy over the many decades it’s been questioned, but one thing still remains: are they real conspiracies, or just plain accidents? DISNEY MOVIES KELSEY ELLIOT OPINIONS EDITOR Remember the days when you sat in front of the TV watching the delightful Disney movies? It was the age of innocence. Every thing in the movies was made for the little minds we had. Or was it? Hidden in the midst of fantasy, Walt Disney has hidden sexual innuendos for the adult world. Remember the part in Lion King where Simba and his father are sitting there talking and they look up at the stars? The stars were naughty, for they spelled out sex. Want a closer look? Go to Youtube and search it. Lion King one was a joy that had to be followed by Lion King 2. But something went wrong at one point. When two coconuts fall from a tree they are caught in a position that forms a penis. Also, the part in the Little Mermaid where Ariel and Prince Eric are being wed, the priest gets a shocking erection. Or the magical castle you wanted to live in? Would you want to live in it if you realized there was a penis on it? I’m thinking not. The Rescuers is a harmless movie about heroic mousse that displays naked women in windows. I’m thinking that last part did not make much sense right? At one point in the movie hidden in a window is a naked lady. Now of course theses are not seen for those you don’t look for it. But when found it is a great laugh for teen’s theses days. When we were young we did not notice how sexual (for that matter even know what sexual was) Disney movies could be. As we grow up we ﬁnd images that are perverted because our minds have been perverted by society. With the help of YouTube, these subliminal images are available to everyone. Even the innocent minds of children have resource to images like this. Maybe Disney put these in not thinking they would be found. Too late Disney, your sexual innuendos have been exploited.