FOR IMMEDIATE RELEASE STAR CINEMA GRILL ENHANCES THEIR MOVIE THEATERS WITH ADDITION OF SONY 4K DIGITAL CINEMA TECHNOLOGY Houston‐based Family‐Owned‐and‐Operated Exhibitor Upgrades All 21 Screens across 3 Locations with Sony 4K Digital Projection HOUSTON, Oct. 18, 2012 – Star Cinema Grill is adding a new dimension to its full‐service movie theater concept: Sony 4K Digital Cinema technology. The Houston‐based, family‐owned‐and‐operated exhibitor recently equipped all 21 screens across its three Texas locations with 4K projection, now providing their customers the highest‐quality movie‐viewing experience. Star Cinema offers their guests an extensive dining menu and full‐service bar with a wide selection of beer, wine and spirits. Now, the theaters’ digital conversion allows them to offer “the best of both worlds,” according to owner Omar Khan. “We want to make sure our customers have the best meal they’ve had in a long time,” Khan said. “But it’s equally important to us that they also have the best movie‐watching experience, with the best projection and sound system. “So when it came to making the switch from 35mm to digital, there was no question that we would go with Sony 4K.” Khan’s movie theater experience spans more than 20 years. A second‐generation owner and operator, his parents were among the first to bring the Bollywood movie concept to the United States. Star Cinema’s attention to detail covers all aspects from the menu to the auditorium, and is evident in the management’s approach to every aspect of the business. “We’re totally focused on the ‘premium’ experience,” said Gustavo Vazquez, Star Cinema Grill’s Vice President of Operations and a former restaurateur. “The bread for our restaurant is delivered daily from local bakeries. We have craft beers on tap, and local farm items on the menu, all delivered to the seats. We even have a wireless paging system so guests can alert us when they’re ready to order. This conversion to Sony 4K just completes the whole picture for our operation.” To make the conversion to 4K as seamless and cost‐effective as possible, Star Cinema worked with Sony to take advantage of its flexible and customizable Virtual Print Fee (VPF) financing options. “With our extensive leasing options, theater owners can differentiate themselves with the highest‐
resolution digital projection available. We’re thrilled Star Cinema Grill selected Sony as a long term partner to help enhance their premium experience that their customers have come to expect,” said Christopher Simpson, national account manager for Sony Electronics’ Digital Cinema Solutions Group. Star Cinema will complete installation by the end of October, in time for the all the great upcoming holiday releases. “We can’t wait to launch more locations over the next few years with Sony as our partner,” said Omar Khan. About Star Cinema Grill Star Cinema Grill is a Houston based dine‐in‐theater concept that offers our guests first run film releases, an extensive menu, and a full service bar with a wide selection of beer, wine and spirits. Their goal is to provide every guest with an unforgettable experience through unmatched service, the highest quality food and beverages, and a flawless film presentation. For more information, visit http://www.starcinemagrill.net. About Sony Electronics Digital Cinema Solutions Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor‐managed finance program leveraging Sony’s VPF administration that can make converting to digital easier and more affordable than ever before. For more information, visit www.sony.com/digitalcinema. Press Contacts Tom Di Nome Sony Electronics Inc. 201‐930‐6357 tom.dinome@am.sony.com Courtney Geesey Bite Communications 415‐365‐0396 courtney.geesey@bitecommunications.com