Rich Marty
Vice President
New Business Development
Sony Pictures Home Entertainment
Home Entertainment is a
$50 Billion Industry Worldwide
Western European Blu-ray Disc Unit Sales (mil.)*
(projected)
31.0
+244%
9.0
2008
2009
elivers the Best Picture and Sound Quality
s the Perfect Complement to HDTV
rovides Advanced Interactivity and Added-Value
A Compelling, Connected
“Always On” Experience
Nearly Half of Blu-ray Owners
Always Want to be Online*
•
•
•
Enhances the Overall Blu-ray Experience
Adds Value to Packaged Media
Serves as a Differentiator from DVD
vailable On Every Sony BD Title Since June 200
More Than 120 Titles have Shipped Worldwide
SPHE Offers Localized Content
in 10 Major Global Markets
Over 6 Million Visits to Sony Pictures’
BD-Live Screens
Sony Pictures BD-Live Screens Attract
,000 Unique Visitors per week (on avera
Nearly 50% of Our Visitors Become
Repeat Sony BD-Live Participants
30,000 Consumers Have Taken
at Least One Sony Pictures Survey
0% Likely to Access BD-Live on Other SPHE Title
Titl
in Western Europe
9% 1%
35%
55%
Very Likely
Som ew ha t Likely
Unlikely
Not a t All
*People Su
% Likely to Purchase Other BD-Live Enabled Tit
in Western Europe
19%
34%
7% 5%
35%
Very Likely
Som ew ha t Likely
Unlikely
Not a t All
Don't Know
*People Su
“Who is that actor?”
“Where was this filmed?”
“What is that song?”
PLAY movieIQ :60 SPOT
he Best Way to Watch Movies at Home. Ev