The life and death of the Sony
Walkman
1 July 1979
to
26 October 2010
When do you think this headline was
posted on the internet?
The Sony Walkman Finally Says Goodnight After 30 Years
Task: Produce an annotated Product Life cycle graph for the
•Sony Walkman
•iPods
Sony has sold 220 million
cassette Walkman players
globally since the
product's launch.
In under ten years, Apple
has shifted 277 million
iPods
Outline the product in terms of early, mature and late
stages of development
Identify products that at the early, mature and
late stages of development
Compare the Product cycle
with the Design cycle
Discuss why for many products the product cycle
has shortened
•
•
•
•
•
So, where do we, as product designers, fit
into the Product Life cycle?
Are we in control of?
Why can CAD/CAM blur this distinction?