AMPK002mechDL.qxd 8/23/04 7:18 PM Page 2 Winning through Service. At AmeriPark, we win by taking care of others. We challenge our Staff to exceed the usual definitions of what it means to “park cars.” We are not parking cars, we are serving guests. Our Staff is the front line of our operations, and the source of satisfaction for our clients and our clients’ guests. That is why we have strict hiring guidelines and have created a unique AmeriPark University to train our Staff on service through each level of their career. We have captured this deep commitment to guest service, our clients and ourselves, in our mission statement: “AmeriPark: Winning through Service.” By maintaining our winning attitude as we have grown and expanded, AmeriPark now stands as the largest independent provider of valet parking services in the southeastern United States, and is rapidly growing nationwide – one guest, one client, one handshake at a time. AMPK002mechDL.qxd 8/23/04 7:18 PM Page 3 Looking at Our Strengths and Core Competencies Profitability: AmeriPark has grown at a rapid rate of 25-30% each year in the last five years. Market Share: AmeriPark has over 200 accounts in multiple states and continues to expand nationwide. Expertise: AmeriPark has over fifty years of combined experience in the parking industry. Insurance: AmeriPark is the industry leader in insurance and liability coverage. Online Account Management: AmeriPark is the first in the industry to have an Internet-based Account Management tool, allowing clients to view online revenues and information for lots and properties managed by AmeriPark, and even make reservations for special events, with data secure and updated regularly. Setting the Standard for Our Clients, Guests, Customers, and Team AmeriPark strives to set the standards for the parking services industry. For each and every individual, we consistently provide service, value, and meaning. AmeriPark sets the standard for our clients by providing value, safety, professionalism, and extension of the client’s image directly to the curb. “We have developed a genuine and valuable partnership with AmeriPark… to create an environment where absolute guest satisfaction is the highest priority. AmeriPark has shown a commitment to our restaurant’s success by professionally and effectively managing our guests’ first and last impression on a consistent basis.” – Peter D’Amelio, Senior VP of Operations, The Cheesecake Factory Restaurants, Inc. AmeriPark sets the standard for guests and customers by offering a feeling of welcome, convenience, security, and a helping hand. “I have used AmeriPark’s valet service for several years now and their service is unparalleled... AmeriPark’s employees are always courteous and ready to assist me. In today’s world the word “service” is used loosely, so it’s nice to see a company that truly takes pride in the meaning of service.” Setting the Standard. – Stacy Van Tyle, Satisfied Customer, Atlanta, GA AmeriPark sets the standard for our team by entrusting our people with ongoing challenges and responsibilities, and investing in their personal and professional development. “AmeriPark University has opened my eyes up to what service is all about and how I can apply it in my everyday life. I feel like this is a great advantage to me… Not only have I had fun working at AmeriPark, but they have taught me how service can go a long way in business and everyday life situations.” – Scot Fletcher, AmeriPark Team Member, Atlanta, GA AMPK002mechDL.qxd 8/23/04 7:18 PM Page 4 Focus on Values. Our Corporate Values at AmeriPark are “people-centric”: to base our values on people is to recognize the essence of our business. AmeriPark’s Corporate Values: Integrity: Keep promises and show up every day with a winning Fun: Keep in mind the “big picture” and that there is more to what attitude; pledge superior service and “a great experience” for each we do together than just work; always remember that there is real guest and client of AmeriPark. enjoyment in meeting the needs of others. Commitment: Be there for our guests and clients whenever they need us, making their needs and wishes our first priority. Opportunity: Our growth and profitability are driven by our level of service and quality; that our best people in delivering service and quality get the benefit of the opportunities that growth and Teamwork: Build a true team focused on the guests’ experience, that profitability provide. supports each other and AmeriPark’s Standards of Excellence, realizing that cooperation and communication are the keys to our success. Accountability: Empower each individual to identify deficits and fix them, to offer constructive feedback, and take a personal responsibility towards setting the standard for the parking services industry on a daily basis. “Other parking companies take care of cars. Our company takes care of people.” – AmeriPark founder and CEO, Chip Patterson AMPK002mechDL.qxd 8/23/04 7:18 PM Page 5 In its fifteen-year history, AmeriPark has distinguished itself with an in-depth understanding of our clients’ businesses, and the images of both our diverse clientele and their guests and customers. What Makes AmeriPark Unique? Staffing and AmeriPark University Sharp Appearance and Preparation Our excellent Valet Staff sets us apart from our competitors. The Our highly trained AmeriPark Valet Staff are efficient, clean cut, and difference begins at the staffing level, where AmeriPark has a strong respectful with distinctive AmeriPark uniforms. To eliminate clients’ standardized policy for recruiting, screening and selection of candidates. worry and expense, AmeriPark can provide all equipment and All candidates must pass a rigorous selection process that includes incidentals as standard elements of our services: shuttle service, behavioral interviews, a driving test, a DMV record check and a criminal signage, radios, traffic devices, drivers, umbrellas, and more. background check. Upon hiring, each valet receives over eight hours of training, combining classroom study with on-the-job work. Continuing Flexibility and Stability with AmeriPark, each valet enters the unique AmeriPark University With unparalleled flexibility in our services, our clients may choose training program that focuses on guest service, communication skills, to reap the benefits of special add-ons such as a “Mystery Guest” and additional training on valet operations. evaluation program, VIP Programs, and a 24-hour emergency response system. All of these options and many more are considered during your free consultation with us. Most importantly, AmeriPark carries complete liability insurance coverage for all of its operations.