Vol :2 Issue 1&2 April 2014 We are pleased to release our 1st and 2nd quarterly newsletter on the life insurance industry in India, covering developments during October to March 2014. The macroeconomic challenges facing life insurers in India have intensified in the last six months, in particular due to the weakening of the rupee, tightening of the monetary policy to stem capital outflows and fiscal pressures due to lower revenue and higher expenditure than planned. The Asian Development Bank (ADB) projects the Gross Domestic Product (GDP) to grow by 5.7% in 2014, a downward revision from its previous forecast of 6.5%. These macro-economic challenges as well as certain industry specific issues continue to impinge on life insurers' ability to grow their businesses in India in the short term. Despite the challenges, the private life insurers recorded a small increase in new business premium collections, although the overall growth in the industry remained negative due to contraction in the Life Insurance Corporation's (LIC) new premium income. The last few months have also seen companies laying greater emphasis on maintaining renewal premium volumes and boosting persistency as they begin to start focussing on servicing existing business and counter the long standing issues of high lapse rates in the industry. The regulatory front has been relatively quiet this quarter, as the focus has been to get approvals and launch the products filed in compliance with the new guidelines. Consequently, there has been a slew of new products over the past quarter as life insurance companies released plans conforming to the linked and non-linked product regulations. A significant regulatory development, though, has been the issuance of draft guidelines on provision of insurance cover for people affected with HIV/AIDS. We provide an overview on these and other market developments in this edition of the newsletter. We hope you continue to find the newsletter interesting and informative and look forward to receive your feedback. 1 “The focus of life insurers is shifting to maintaining persistency and renewal premium growth. They are also exploring the option of offering insurance policies in dematerialised format following guidelines on insurance repositories. Notably, there have not been any major shareholding shifts in the industry in the last quarter.” Mergers and Acquisitions . Jammu & Kashmir Bank plans to divest its 5% stake in PNB MetLife. The bank currently holds 102.2 million shares in the company and had reduced its holdings from 11% to 5% as a part of the purchase of a 30% stake in the joint venture by Punjab National Bank in FY2012-13. Company news Insurers including Aviva Life, the LIC, PNB MetLife and Reliance Life are reportedly offering incentives for the revival of lapsed policies in an attempt to increase their renewal premiums and improve persistency rates. The incentives include lower penalties, medical waiver, revival fees waiver and waiver of interest on revival of lapsed policies. India First Life and Reliance Life have announced the availability of their policies in dematerialised format following the launch of the insurance repository system by the IRDA in September 2013. Reliance Life has also tied up with all the five repositories that have been approved by the regulator to facilitate the process. The LIC is also reportedly considering the provision of policies in dematerialised form by January 2014. India First Life is reportedly targeting a 20% growth in its new business premiums in FY2013-14. The company expects a surge in its group business and plans to focus on health insurance. It is currently in its fifth year of operation and targets to break even in the sixth year. This is a revision to its earlier estimate of eight years. The company attributes the reasons for the same to its excellent expense control and profitable growth strategy. Life Insurance Corporation of India has outperformed private life insurance companies in most parameters used for measuring consumer friendliness. LIC had fewer lapses, higher claim settlement and no penalties from the Insurance Regulatory and Development Authority (IRDA). The claim settlement ratio of LIC was better than that of private life insurers. Its settlement ratio increased to 97.73% in FY13 from 97.42% in the previous year. And the percentage of rejections was only 1.12% compared to 1.30% earlier. Private insurers reported a decline in settlement ratio to 88.65% from 89.34% in FY12 Canara HSBC Oriental Bank of CommerceLife Insurance Company, a pioneer in introducing innovative and customer centric modes of servicing, has launched an online facility to revive policies. A significant effort to ensure persistency, it enables the customers to reinstate a lapsed policy and pay their premium online, thereby, making the complete process convenient, faster and effortless Appointments The Finance Ministry has reportedly asked the LIC to appoint board members in the 50 companies in which it has a stake and no representation. Press reports suggest that the company plans to invest INR400 billion in domestic equities in FY2013-14 of which it has already invested INR320 billion by October 2013. Anuj Agarwal has succeeded V Philip as the Managing Director (MD) and Chief Executive Officer (CEO) of Bajaj Allianz Life. Prior to this appointment, he was the Chief Financial Officer and Chief Risk Officer at P T Asuransi Allianz, Indonesia. Pankaj Razdan has been appointed as the MD and CEO of Birla Sun Life, subject to regulatory approval. Previously, he had held leadership positions at Aditya Birla Group and Prudential ICICI Asset Management Company. Edelweiss Tokio Life has recently appointed NileshParmar as the Chief Operating Officer in charge of operations and technology. Prior to this appointment, NileshParmar has worked at HSBC for 18 years and held various management positions in operations. Ashwani Kumar has been appointed as Member on the Board of the LIC. Usha Sangwan has become the first woman to have been appointed as the MD of the LIC. She started her career with the company as a direct recruit officer in 1981. Tarun Chugh has been appointed as the MD of PNB Met Life, subject to regulatory approval. Prior to this, he served as the Chief of Distribution, Operations and Marketing at ICICI Prudential Life. He would be succeeding Rajesh Relan, who will be appointed as Met Life's Head of Bank Distribution for the Asia region. 3 Regulatory update Clarifications on investment regulations The IRDA has released a circular to make certain clarifications on investment regulations covered in the IRDA (Investment) Regulations, 2000 and various IRDA circulars and guidelines related to investments. Listed below are the highlights of the circular . The regulator has now approved fixed deposits (FDs) by the insurers in their promoter group scheduled banks within the ceiling of 5% prescribed for promoter groups and subject to the overall limits on FDs. Time limit for submission of investment returns has been reinstated to 45 days. It was earlier reduced from 45 days to 30 days through the Fifth Amendment to the Investment Regulations in February 2013. The regulator has also relaxed the requirement for insurers to make daily product and fund related disclosures on their respective websites. Nevertheless, insurers are required to comply with the reconciliation process, obtain its certification from the auditors and submit the same to the regulator along with the concurrent audit report. The Investment Committee of the insurers must select their primary and secondary exchanges from Bombay Stock Exchange and National Stock Exchange and value Equity shares on the basis of the closing price of their primary exchange. Any changes in the selection of primary and secondary exchanges must be approved by the Investment Committee. Insurers must comply with the above rule within 30 days of the release of the circular. The regulator has also raised the investment limit in a particular industrial sector from 15% to 20% of their total investment except for banking and financial services (BFSI) where the limit is 25% and infrastructure sector where there is no such limit. Investment in Infrastructure Debt Fund (IDF) The regulator has also released a circular stating that the investment by insurers in IDF- Mutual Fund Schemes launched by asset management companies shall be deemed as investments in the infrastructure sector provided it is limited to 20% of the assets under management of these schemes, subject to exposure limits. 4 Launch of Insurance Repository System The insurance repository system was launched on 16th September 2013 for life insurance policies by the Union Finance Minister. Five entities have been given the license by the IRDA to act as Insurance Repositories. These will act as single point of service for all electronic policies held by a policy holder for convenience. The policyholders can open an e-insurance account with an Insurance Repository and can have only one such account. A unique number will be provided to them and all their existing e-policies will then be credited to such account thereby digitalising them. Paper policies can also be converted into electronic form. The policyholders covered under insurance repository system will not be required to furnish additional details every time a policy is taken. The IRDA has also set up iTrex, an insurance transaction exchange to facilitate data exchange between repositories and insurance companies. Guidelines on Common Service Centres (CSCs) The IRDA has recently released guidelines on the distribution of insurance policies (both life and non-life) through the CSCs which are planned to be set-up across the country as a part of the national e-governance plan. The main purpose of these guidelines is to enhance insurance penetration in rural areas. This is as per an IRDA circular released in September 2013. The key applicable points in the guidelines for life insurers The CSCs will be required to obtain a license from the IRDA to act as insurance intermediary. Such a license would be valid for a period of three years from the date of issue and can be renewed for another three years. Life insurers would be required to separately design products to be sold via the CSCs with the sum assured not greater than INR 0.2 million. Such products should be approved by the regulator. The CSCs would deploy IRDA approved Rural Authorised Persons (RAPs), who would be an individual registered and authorised to operate the CSC, to solicit insurance business on its behalf. The CSCs would assist the RAPs in undergoing training and examination as specified and continuously monitor their activities. 5 Circular on advertising norms The IRDA has issued a circular on strict advertising norms for life insurers. The key points included in the circular are : Advertisements should not include award/reward points, discounts and rebates except those approved by the regulator. In case more than one product and their benefit combinations are being offered in a single advertisement, insurers should disclose complete details about each individual product as specified. Details include a reference to the respective product name, premium particulars, Unique Identification Number and its sales literature. When filing such advertisements for approval with the IRDA a certificate by the appointed actuary confirming the fairness of benefits representation in the advertisement must be attached. Exposure draft on trade logo The IRDA has released an exposure draft on the usage of trade logo of promoting partners by insurers to minimise the risks associated with its misuse and has noted that it could potentially impact the choices made by prospective policy holders. The highlights of the draft are: If the insurer adopts the trade logo of any of its partners, there should be a clear declaration about the insurer being a separate entity and names of all the joint venture partners should be provided. A written agreement must also be effected by the concerned parties highlighting the underlying terms and conditions and a reasonable consideration amount should be specified therewith and such agreements must be filed with the authority. Draft guidelines on Insurance Clearing House (ICH) The IRDA plans to set up an ICH in order to manage the inter company balances in re-insurance and co-insurance business and has recently released draft guidelines governing the same. Main features of the guidelines are: ICH will be registered as a public limited company under Companies Act 1956 with minimum paid-up share capital of INR1 billion. It would be promoted by Indian insurers, reinsurers and the IRDA and no single insurer or reinsurer can hold more than 10% of its paid-up capital. 6 The main purpose of ICH would be to ensure efficient and transparent conduct of reinsurance and coinsurance business and quick settlement of balances. The draft also contains details on the registration and constitution of ICH, its membership criteria, its external audit requirements and the powers vested in the IRDA to carry of enquiry into its affairs. Others The IRDA has released guidelines on 9th October 2013 on the reporting of key Persons in insurance companies and has thereby provided a comprehensive definition of the same. Insurers are required to provide particulars on the Key Persons in specified format within 30 days of the release of these guidelines. In case of a change in the individual holding such position, information would need to be filed with the IRDA Within 30 days from such change. The IRDA has further directed the insurers to immediately notify any vacancy arising in the position of key Persons and such position shouldn't remain vacant for more than 180 days. Insurers are also required to disclose the name and designation of these key persons on their websites. In order to curb mis-selling, the IRDA reportedly plans to offer special training to country's agency force after they pass the basic examination required to become licensed insurance agents. The regulator is reportedly in talks with the government in order to involve the National Skills Development Corporation to create a country-wide infrastructure for this purpose. The Life Insurance Council plans to create an insurance bureau to put a check on fraudulent policyholders with multiple insurance plans from various companies and without adequate disclosures. It targets to make the bureau functional in six months subject to insurers' willingness to share their data. Meanwhile, the council is also looking to create a customer satisfaction index to promote the designing of need-based products. The Insurance Regulatory and Development Authority (IRDA) has created a committee to study 100% Foreign Direct Investment (FDI) in insurance intermediaries and Third Party Administrators (TPAs). IRDA said that it had received references from various stakeholders requesting them to consider the foreign holding in insurance brokers from existing 26% to 100%. The 10-member committee has representatives from life and non-life insurance companies, broking firms, IRDA officials and industry bodies headed by Suresh Mathur, senior joint director, IRDA, the committee will submit its report in three months. 7 The Insurance Regulatory and Development Authority (IRDA) has formed a working group to explore the possibility of introducing an intermediary called Insurance Marketing Firm (IMF), in the sector. The working group will also study the report of the Govardhan Committee on distribution channels, which was constituted in 2007. It will submit the recommendations by February 28. The group will study the issue and recommend to the authority on requirement of capital, geographical spread within which the Insurance Marketing Firm can operate and distribution costs among other related aspects of the proposal. The Insurance Regulatory and Development Authority (IRDA) opened a regional office in New Delhi, upgrading its existing establishment. The new office located at Parliament Street will focus on spreading consumer awareness and handling grievances. It will also provide support for inspection of insurance Companies located in the northern region. IRDA said one more regional office will be opened shortly in Mumbai. The Insurance Regulatory and Development Authority (IRDA) has deferred implementation of various provisions in its Standard Proposal Form for Life Insurance. IRDA clarified these regulations did not apply to micro insurance products and those distributed through the Common Service Centre channel. All Life Insurers are required to have their own company specific persistency criterion for renewal of Individual and Corporate Agency from 1 July 2014 The Insurance Regulatory and Development Authority (IRDA) said all life insurers were required to have their own company-specific persistency criterion for renewal of individual and corporate agencies from July 1. Renewal of Individual Agency License and Corporate Agency License will not be subject to meeting the Persistency Rates, IRDA said in a notification. All Life Insurers are required to have their own company specific persistency criterion for renewal of Individual and Corporate Agency from 1st July 2014. The IRDA asked insurers to take steps so as ensure timely pay out of dues to policyholders, amid a rising trend in amounts lying unclaimed with companies. In 2012-13, about Rs 4,865 crore remained unclaimed with insurance companies. The same was at Rs 3,037.46 crore in 2011-12, Rs 1,945.93 crore in 2010-11 and Rs 1,372.64 crore in 2009-10. 8 "In order to minimise the unclaimed amount, insurer shall endeavour to keep the policyholder and beneficiary informed about any updates, changes and maturity details by SMS alerts or e-mail or any other mode as may be specified by the Authority on regular basis. It also directed the insurers to reduce unclaimed amount by identifying the insured and creating awareness. The IRDA has granted certificate of registration to five entities to dematerialize insurance policies and store them in an electronic form. These are NSDL Database Management Ltd; Central Insurance Repository Ltd; SHCIL Projects Ltd; Karvy Insurance Repository Ltd and CAMS Repository Services Ltd. The above mentioned Repositories are opening electronic insurance accounts for the purpose of dematerialization. IRDA allows advance premium collection The premiums collected in advance can only be adjusted on the due date of the premium. In order to allow advance premium collection IRDA has revised its linked and nonlinked insurance products regulations. “Collection of advance premium shall be allowed within the same financial year for the premium due in that financial year. According to the regulator, if the advance premium is collected for the next financial year, then insurers can collect the same “for a maximum period of three months in advance of the due date of the premium”. The premiums collected in advance can only be adjusted on the due date of the premium. Further, the commission shall only be paid after adjustment of premium on due date. Key development: life insurance policy for HIV / AIDS patients In a significant development, the IRDA has issued draft guidelines proposing life cover for people living with HIV/AIDS (PLHA), that were previously considered among common exclusions by life insurers. The circular, if formalised, will come into effect from 1st April 2014. 9 Distribution update Life insurers are seen to be focusing on enhancing the productivity of and incentivising the agency force in order to boost renewal premiums and persistency rates. The trend of using technology and mobile-based applications to make the sales process more efficient continues. IRDA may direct all banks to become insurance brokers The Insurance Regulatory and Development Authority (IRDA) has supported the finance ministry's decision to allow banks to sell products of multiple insurers. At a meeting in Hyderabad IRDA said that it is in favour of banks selling products of multiple insurance companies. At present, banks are allowed to sell products of one life, one non-life and one-health insurance company. The finance ministry had asked all public sector banks to start broking - selling products of multiple insurance Companies - from January 15th. The insurance regulator said private banks should also start doing so. Out of more than 1 lakh bank branches, only 20,000 are estimated to be selling insurance products of any kind. Bajaj Allianz Life has tied up with Axis Bank, Allahabad Bank and service outlet Suvidhaa to use their branch networks for collection of renewal premiums. The tie-up with Allahabad Bank is currently restricted to Maharashtra. ICICI Prudential Life sales process which includes the provision of tablets to sales personnel to enable them to sell policies more efficiently. IndiaFirst Life plans to recruit over 5,000 agents in FY2013-14. It has recently announced the availability of its policies in dematerialised format and aims to enhance its distribution by entering into tie-ups with insurance depositories. PNB MetLife has launched a technology-based pilot project for sales via the bancassurance channel and plans to extend it to the agency channel. 10 SBI Life has tied up with Andhra Pradesh Grameena Vikas Bank to use the branch network of the latter for collection of premiums using electronic-fund-transfer. Shriram Life is planning to open 86 new branches by March 2014 as a part of its strategy to attain a pan-India presence. The new branches will primarily be opened in Tier-II to Tier-IV towns and cities. Tata AIA Life has launched a programme called 'Fenomena' targeted at recruiting female agents. In the second quarter of FY2013-14, almost half the agents recruited have been women. It plans to launch e-based insurance products and has recently launched five mobilebased applications to enable consumers to identify products that meet their needs. In an attempt to increase persistency rates, life insurers like AEGON Religare Life, Reliance Life and PNB MetLife are offering incentives like persistency-linked commissions to agents. Life insurers are also looking to boost the number of their agents achieving Million Dollar Round Table (MDRT) qualification. MDRT is an international association of financial professionals and requires an agent to record premium collections of USD182,000 or commissions worth USD91,000. Reported targets set by some life insurers in this regard are highlighted below: HDFC Life plans to increase the number of agents and direct sales representatives qualified under MDRT to be more than 300 in FY2013-14 as compared to 184 in FY2012-13. The LIC targets to have 10,000 agents to be a part of the MDRT in FY2013-14 and plans to recruit 200,000 agents this fiscal. Max Life reportedly expects the number of MDRT qualifiers to exceed 100 this fiscal as compared to 92 in the last fiscal. Initiatives to increase agent productivity include a mentor programme where agents could train under existing MDRT qualifiers. Reliance Life is reportedly planning an almost six-fold increase in its MDRT qualifiers this fiscal from the existing base of 150. Steps taken to achieve this include special trainings to agents. 11 Products Update There has been a plethora of new product launches by life insurers as the industry gears up to ensure compliance with the new individual product regulations released in early 2013. The product mix of companies is increasingly weighing towards traditional products from unit-linked products. A number of companies (including Max Life and the LIC) have notified withdrawal of products non-compliant with the latest guidelines well in advance of the revised deadline of 1 January 2014. A brief description on the new products launched in the reported quarter including re-launches is covered below. AEGON Religare Life (1) Guaranteed Growth Insurance Traditional; non-participating anticipated endowment. It provides guaranteed annual benefits for eight years from the end of the policy term. Aviva Life (15) i-Life* Traditional; non-participating term assurance, sold online i-Life Secure Traditional; non-participating term assurance, sold online. It provides an option of annual guaranteed payments for 15 years after death. i-Shield * Traditional; non-participating endowment. Next Innings Pension Traditional; non-participating endowment facilitating retirement savings. It provides guaranteed pay-outs on death and a lump-sum at maturity which can be converted to an immediate annuity or a deferred annuity. Freedom Life Advantage * Unit-linked; non-participating endowment. Young Scholar Advantage* Unit-linked; non-participating endowment. LifeBond Advantage* Unit-linked; non-participating endowment. 12 Live Smart * Unit-linked; non-participating endowment. Health Secure* Traditional; non-participating critical illness product. Jana Suraksha* Traditional; non-participating term assurance. Life Shield Plus* Traditional; non-participating term assurance. Life Shield Platinum* Traditional; non-participating term assurance. DhanSamruddhi* Traditional; non-participating endowment. Wealth Builder* Traditional; non-participating endowment. Life Shield Advantage* Traditional; non-participating anticipated endowment. Birla Sun Life (3) Vision Life Secure Traditional; participating whole life product offering guaranteed benefits and attaching bonus on death or maturity. It also offers a lump sum on death after the policy term up to the age of 100 years or survival till then. Savings Plan Traditional; participating endowment offering guaranteed additions and bonus on maturity and death. Easy Protect Traditional; non-participating term assurance which provides the option of level and increasing benefits. 13 DLF Pramerica Life (3) Smart Cash Protect Traditional; participating endowment; with return of reversionary bonuses accrued at the end of the 15th policy year, regular annual bonus from the 15th policy year and a lump sum benefit and terminal bonus on maturity. Future Idols Gold Plus Traditional; participating endowment targeted at meeting child needs that provides an immediate, monthly recurring and final benefit in case of death and lump sum on maturity. Rakshak Plus Traditional; non-participating endowment with lump sum and accrued guaranteed additions on maturity. An option to receive the death benefit as monthly pay-out is available. Edelweiss Tokio Life (3) Single Pay Endowment Assurance* Traditional; non-participating single-premium endowment. Save n Prosper [WA] Traditional; participating endowment which offers flexible premium paying modes and provides a lump sum including bonus on maturity and death. Guaranteed Income Traditional; non-participating anticipated endowment offering guaranteed annual payments following maturity for the entire payout period. A lump sum will be payable on death within the policy term. Future Generali Life (2) Pearls Guarantee Traditional; non-participating anticipated endowment offering periodic annual pay-out from end of premium paying term and lump sum at maturity. Immediate Annuity Traditional; non-participating immediate annuity with an option of return of purchase price on death. 14 HDFC Life (2) Group Pension * Traditional; participating group pension product. Group Unit Linked Pension * Unit-linked; group pension product. ICICI Prudential Life (2) Savings Suraksha Traditional; participating endowment which offers guaranteed benefit, guaranteed additions and bonus on maturity. Easy retirement Unit-linked; non-participating pension which offers loyalty additions in terms of pension boosters and is also sold online. ING Life (2) Mera Aashirvad Traditional; non-participating anticipated endowment which offers fixed death and maturity benefits. The latter can be availed in five periodic pay-out or as lump sum. Guaranteed Income Insurance Traditional; non-participating anticipated endowment providing guaranteed income post the premium payment term until the end of policy life. An option to receive the death benefit as monthly pay-out is available. Kotak Life (2) Assured Savings Traditional; non-participating endowment also providing guaranteed yearly additions on death or maturity. Premier Endowment Traditional; participating endowment which provides death or maturity benefits in lump sum or in instalments and guaranteed additions. 15 Max Life (5) Life Perfect Partner Super Traditional; participating anticipated endowment which offers guaranteed annual payments from on attaining 61 years to 75 years and lump sum maturity benefits. Platinum Protect II Traditional; non-participating term assurance. Online Term Traditional; non-participating term assurance sold online in three variants basic life cover, life cover with monthly income and life cover with increasing monthly income. Group Super Life Plus Traditional; non-participating group term assurance with flexible death benefits. Group Gratuity Plus Unit-linked; non-participating group plan which combines insurance benefits with gratuity benefits. Reliance Life (1) Super Money Back Traditional; non-participating anticipated endowment which provides lump sum fixed benefits payable at five year intervals, monthly annuity payable from the end of premium term and additional guaranteed fixed pay-outs at the end of each of premium term and policy term. SBI Life (2) Cap Assure Gold Traditional; non-participating group pension product which covers group schemes such as gratuity, leave encashment, superannuation together with offering insurance benefits. Smart Power Unit-linked; non-participating endowment providing options of level of increasing cover and in-built accidental benefit. The product is targeted at the younger population. 16 Star Union Dai-ichi Life (2) Elite Assure Traditional; non-participating anticipated endowment offers monthly, annual or guaranteed maturity benefits. Bright Child Traditional; non-participating anticipated endowment providing benefits focussing on career or wedding of child. Tata AIA Life (1) iRaksha TROP* Traditional; non-participating endowment LIC of India (11) New Endowment Plan Single Premium Endowment Plan New Jeevan Anand New Bima Bachat New Money Back Plan 20 years Term New Money Back Plan 25 years Term New Jeevan Nidhi( Pension/Annuity) Plan New Jeevan Akshay – VI (Immediate Annuity Plan) Anmol Jeevan II (Term Insurance plan) Amulya JeevanII (Term Insurance plan) Jeevan Arogya (Health Insurance Plan) Note: 1. Source: company websites and press reports. 2. * denotes a re-launched product, where explicitly identifiable in the source. 3. The numbers in [ ] represent the total number of products launched over the period as per information sourced from company websites and press reports. 4. No information on product launches in the relevant period could be sourced from the above mentioned sources for Bajaj Allianz Life, Bharti AXA Life, Canara HSBC OBC Life, IDBI Federal Life, India First Life, PNB MetLife, Sahara Life and Shriram Life. Disclaimer: The India Market Life Insurance Update has been prepared by NFSIS for general information purposes only and does not constitute professional advice. The information, opinions and projections contained in this Newsletter are derived from various sources and have not been independently verified by NFSIS. 17 18