IUC University of Portsmouth Program
Books Catalogue
INTERNATIONAL MARKETING
Shelfmark: 568.84
•
Czinkota, M. & Ronkainen, I. (2007) International Marketing. 8th ed. Thomson
SouthWestern,
• Muhlbacher, H., Leihs, H &. Dahringer, L. (2006) International Marketing: a
Global Perspective, 3rd ed., International Thomson Business Press
•
Bradley, F. (2005) International Marketing strategy. 5th ed. FT/Prentice Hall
•
Keegan, W. & Green, M. (2005) Global Marketing. 4th ed. Pearson Prentice
Hall
•
Burca, S., Fletcher, R. & Brown, L. (2004) International marketing: an SME
perspective. FT/Prentice Hall, ISBN 0273673238
• Czinkota, M. & Ronkainen, I. (2004) International Marketing. 7th ed. Thomson
SouthWestern, ISBN 0324282893
• Doole, I. & Lowe, R. (2004) International marketing strategy: analysis,
development and implementation. 4th ed. Thomson
•
Hollensen, S. (2004) Global marketing – a decision-oriented approach. (3rd
ed.) FT/Prentice Hall,
•
Jeannet, J. & Hennessey, D. (2004) Cases in global marketing Strategies. 6th
ed. Houghton Mifflin
•
Jeannet, J. & Hennessey, D. (2004) Global marketing strategies. 6th ed.
Houghton Mifflin,
• Onkvisit, S. Shaw, J. (2004) International marketing: analysis and strategy.
4th ed. Routledge,
•
Keegan, W. & Green, M. (2003) Global Marketing. 3rd ed. Pearson Prentice
Hall
•
Albaum, G., Strandskov, J. & Duerr, E. (2002) International marketing and
export management. 4th ed. Harlow: Prentice Hall
•
Bradley, F. (2002) International Marketing strategy. 4th ed. FT/Prentice Hall,
•
Czinkota, M. & Ronkainen, I. (2002) International Marketing 2002 Update,
Thomson/South-Western,
•
Doole, I. & Lowe, R. (2002) International marketing strategy: analysis,
development and implementation. 3rd ed. Thomson
Shelfmark: 658.84
IUC University of Portsmouth Program
Books Catalogue
•
Keegan, W. (2002) Global marketing management. 7th ed. New Jersey:
Prentice Hall
•
Hollensen, S. (2001) Global marketing – a decision-oriented approach. (2nd
ed.) FT/Prentice Hall,
• Cateora, P. & Graham, J. (1999) International Marketing. 10th ed.
Irwin/McGraw Hill,
• Doole, I. & Lowe, R. (1999) International marketing strategy: analysis,
development and implementation. 2nd ed. International Thomson Business
Press
•
Muhlbacher, H., Dahringer, L. & Leihs, H. (1999) International Marketing: a
Global Perspective, 2nd ed., International Thomson Business Press
•
Usuiner, J. (1999) Marketing across cultures. 3rd ed. Harlow: Prentice Hall
• Chee, H. & Harris, R. (1998) Global marketing strategy. FT/Pitman,
• Meloan, T. & Graham, J. (1998) International and Global Marketing: Concepts
& Cases, 2nd ed. Irwin/McGraw Hill
•
Paliwoda, S. & Thomas, M. (1998) International marketing, 3rd ed.
Butterwoth-Heinemann
•
Mooij, M. (1997) Global Marketing and Advertising: understanding cultural
paradoxes, Sage Publications,
•
Bradley, F. (1995) International Marketing strategy. 2nd ed. FT/Prentice Hall,
•
Montana, J. (1994) Marketing in Europe: case studies, London:Sage
•
Brown, L. & McDonald, M. (1994) Competitive marketing strategy for Europe:
developing, maintaining and defending competitive advantage. London:
Macmillan.
•
Kashani, K. (1992) Managing global marketing: cases and text. PWS-Kent
Publishing
• Dahringer, L. & Muhlbacher, H. (1991) International Marketing: a Global
Perspective, Addison Wesley
•
Jain, S. (1990) International Marketing Management. 3rd ed. Boston: PWSKent
•
March, R. (1990) Honoring the customer: marketing and selling to the
Japanese. New York: Wiley
•
Albaum, G., Strandskov, J., Duerr, E. & Down, L. (1989) International
marketing and export management. 2nd ed. Harlow: Prentice Hall
Shelfmark: 658.84
IUC University of Portsmouth Program
Books Catalogue
•
Hollensen, S. (1989) Global marketing: a market-responsive approach.
London: Prentice hall
•
Czinkota, M. & Ronkainen, I. (1988) International marketing, The Dryden
Press
•
Keegan, W. (1989) Global marketing management. 4th ed. New Jersey:
Prentice Hall
•
Paliwoda, S. (1988) International marketing, Heinemann professional
Publishing,
•
Starr, M. (1988) Global Competitiveness. New York: W.W.Norton
•
Terpstra, V. (1987) International Marketing, 4th ed. The Dryden Press,
•
November, P. (1984) Practical marketing in Australia, John Wiley
•
Doyle, P. & Hart, N. Case studies in international marketing, London:
Heinemann
Shelfmark: 658.84