AWARD OF MERIT: Lifestyle, Health & Wellbeing
AMERICAN EXPRESS CENTURIAN LOUNGE
LaGuardia Airport, New York, NY, USA
The American Express brand is committed to world-class
service and extraordinary experiences that anticipates,
satisfies and exceeds customers’ evolving needs, particularly when it comes to travel.
The company operates a collection of airport retreats, only
for American Express® Card Members, that enables its patrons to “relax, recharge and reboot.”
For the new American Express Centurion Lounge at New
York’s LaGuardia Airport, Big Red Rooster’s design team
sought to create a truly unique, differentiated travel experience that delivered on brand promise and embodied
Amex’s commitment to the art of service. This was accomplished via schematic exploration, prototypical design,
experience programming, concept development, space
planning, experience design, interior and exterior design,
colors, materials and finishes.
patterns, filigrees and currency imagery with the objective
to create a seamless experience with a singular visual vocabulary.
Luxurious finishes found on furnishings, displays and accessory fabrics combine to make the patron’s visit a pleasant and comfortable experience, while reinforcing American Express.
Flexible seating arrangements cater to business travelers,
travel enthusiasts and families alike. Semi-private workstations with high-speed wifi enables the business traveler to stay connected, while the locally inspired menu
of seasonal fare and signature cocktails, provides convenient sustenance. Signature sounds and scents enhance
the multi-sensory environment.
The Lounge beckons guests to enter through its iconic blue
doors. Behind the member services desk, the living green
wall begins to transport guests away from the concourse’s
hectic atmosphere. Throughout the Lounge’s large open
space, the design team replicated and interpreted brand
DESIGN FIRM
Big Red Rooster, Columbus, OH
CLIENT
American Express Company,
New York, NY
ARCHITECT
Gensler, New York, NY
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GENERAL CONTRACTOR
Turner Construction Company,
Columbus, OH
PHOTOGRAPHY
courtesy of American Express
OUTSIDE DESIGN CONSULTANTS
MEP:
Robert Derector Associates,
New York, NY
A/V Consultant:
The Integration Factory,
Rockledge, FL
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