USING SURVEYS TO VALUE PUBLIC GOODS
THE CONTINGENT VALUATION METHOD
Robert Cameron Mitchell
Richard T. Carson
Resources for the Future
1989
Contents
1. Forward
2. Preface
3. Valuing Public Goods Using the Contingent Valuation Method
a. The Contingent Valuation Method
b. Illustrative Scenarios
c. The Development of the Contingent Valuation Method
d. This Book
4. Theoretical Basis of the Contingent Valuation Method
a. The Basis of Welfare Economics
b. Choice of Benefit Measures
c. Willingness-to-Pay versus Willingness-to-Accept Measures
d. A New Property Rights Approach
e. Aggregation Issues
f. The Private Goods and Political Markets Models
g. The Implications of Theory for Contingent Valuation Scenario Design
h. Summary and Conclusions
5. Benefits and Their Measurement
a. Property Rights to Quasi-Private and Pure Public Goods
b. The Nature of Benefits
c. Introducing Uncertainty
d. Methods of Measuring Benefits
e. The Advantages of the Contingent Valuation Method
f. Summary and Conclusions
6. Variations in Contingent Valuation Scenario Designs
a. Private Goods markets and Political Markets
b. Elicitation Methods
c. Summary and Conclusions
7. The Methodological Challenge
a. Survey Research
b. Contingent Valuation and Conventional Surveys Compared
c. Sources of Error in Continent Valuation Studies: An Overview
d. Summary and Conclusions
8. Will Respondents Answer Honestly?
a. Theoretical Developments
b. Experimental Results
c. Incentive Compatibility in Political Markets
d. Summary and Conclusions
9. Strategic Behavior and Contingent Valuation Studies
a. Expectations for Strategic Behavior in CV Studies
b. Controlling for Strategic Behavior in CV Studies
c. Summary and Conclusions
10. Can Respondents Answer Meaningfully
a. Hypothetical Data
b. Can Hypothetical Studies Predict Behavior
c. Summary and Conclusions
11. Hypothetical Values and Contingent Valuation Studies
a. Types of Validity
b. Content Validity
c. Criterion Validity
d. Construct Validity
e. Summary and Conclusions
12. Enhancing Reliability
a. Assessing Reliability
b. The Survey Instrument and Reliability
c. The Reliability of CV Sample Estimates
d. Summary and Conclusion
13. Measurement Bias
a. The CV Bias Experiments
b. Sources of Systematic Error in CV Studies
c. A Bias Typology
d. Summary and Conclusions
14. Sampling and Aggregation Issues
a. Bias for Sampling Design and Execution Errors
b. Inference Biases
c. The Fallacy of Motivational Precision: Measuring Benefit Categories
and Subcategories
d. Summary and Conclusions
15. Conclusion
a. Promise of Contingent Valuation
b. Relevance and Quality
c. Evaluating the Findings of a CV Study
d. New Applications
16. Appendix A: Summary of the Content, Form, and Methodologies of Selected
Contingent Valuation Studies
17. Appendix B: Survey Instrument for a National Water Benefits Survey
18. Appendix C: Hypothesis Testing and Experimental Design in Contingent
Valuation Surveys
19. List of Tables
20. List of Figures
21. Bibliography
22. Name Index
23. Subject Index
The book can be obtain from www.rff.org, www.amazon.com,
www.barnes&nobles.com, and www.booksamillion.com
Parts of the text can be found online at http://books.google.com
http://books.google.com/books?hl=en&lr=&id=1R75c1UxVE0C&oi=fnd&pg=PR15
&dq=rt+carson&ots=74Qk4dZedp&sig=g0Q77uOihhLLRk0dT-_wVkvWhUo