Badger Bimmers Chapter of BMW CCA Executive Summary
Strategic Plan 2013
Mission Statement
 The mission of the BMW Car Club of America, Badger Bimmers Chapter is to enhance
the BMW experience through camaraderie, education and social responsibility.
Vision Statement
 The premier car club experience.
Values Statement
 Appreciation for the marque and its heritage.
 Camaraderie and recreation among members.
 Sharing of knowledge and expertise.
 Motoring citizenship, lifelong driving skills and social responsibility.
Goals
Strategies
Member Satisfaction, Recruitment and
Retention
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Membership Performance Measures
Membership Growth Strategy
Target Niches and Special Interest Groups
Chapter Efforts in Recruitment and Retention
Involve all BMW owners and spouses
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Communication Tools and Preferences
Comprehensive, interactive web site, with monthly usage data updates
Bimmer Immer, mail and on-line
Facebook, Twitter, Constant Contact or successor
Surveys and Feedback
Use of MotorsportReg.com or successor
Brochures and other marketing vehicles
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OktoberFAST
Driver’s Schools, Blackhawk & Road America
Maintenance seminars and events
Published Events and Activities on web page
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Car Corral Sponsorships
Touring
Winter Holiday Party
Summer picnic
Car Shows
Spring & Fall car clean-up
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Lifelong Driver Skills Training, Street Survival
Foundation Awareness, link to Foundation on web page
Participation in Foundation Fund Raisers
Local charity events, ex. Feeding America
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Attendance at all National events, and conference calls
Supply volunteers for National offices and responsibilities
Timely compliance with all data and form requests
Membership feedback to BMW CCA
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Coordinate events with local BMW dealers
Provide literature for dealers about Badger Bimmers
Promote & support local independent BMW shops
Provide content for monthly BMW Dealer newsletter
Effective Communication Strategies
Dynamic Events and Activities
Social Events and Activities
Social Responsibility and Solidarity with the
BMW CCA Foundation
Support BMW Car Club of America
National Organization
Support and Promote
BMW related businesses
April 2013