BMW Group
Technology
Office
February 2009
Page 1
The Project.
MINI Accessory challenge 2009.
Santa clara University
Mini Accessory Challenge
BMW Group
Technology
Office
February 2009
Page 2
The Vision.
MINI Accessory challenge 2009.
¾The Vision
¾The Concept
¾The Plan
¾The Proposal
Your Mission -
Design a smart-phone app specifically for use in a Mini.
• This application should be able to run using the resources of one of today’s
smart-phones: iPhone, Google G1, Blackberry, etc.
• It can be for the driver, for the passenger or for both.
BMW Group
Technology
Office
February 2009
Page 3
The concept.
An interactive vehicle application.
¾The Vision
Imagine this -
¾The Concept
¾The Plan
¾The Proposal
• Your application has access to vehicle information.
–Real-time position
–Vehicle speed
–Are the headlights on?
–What radio station is currently in tune?
–Etc., etc. etc.
• ANYTHING the car knows about – you know about.
• Your application can utilize all the general smart-phone features.
–Accelerometer
–Camera
–Microphone/speaker
–Etc.
• Because the application runs on a phone – assume you have access to
information over the phone’s connection to the internet.
BMW Group
Technology
Office
February 2009
Page 4
¾The Vision
¾The Concept
¾The Plan
¾The Proposal
The concept.
Things to Consider.
IMPORTANT DESIGN CONSTRAINTS • Remember that the primary task of driving should be driving. Your
application should enhance or improve the driving experience.
• Your application should not distract the driver if the driver is your target
audience. This means you should not require heavy use of the device’s
screen.
• Your application can primarily read vehicle information, but certain vehicle
information can also be set back to the vehicle (for example navigation
destination, tune a new radio station, etc.).
• Don’t forget about applications that work both inside and outside the MINI.
BMW Group
Technology
Office
February 2009
Page 5
MINI Branding.
Post Modern.
¾The Vision
¾The Concept
The Mini Brand -
¾The Plan
¾The Proposal
• The application should be inline with
MINI’s core brand values:
- Sustainable driving dynamics
- Customization
- Unique functionality
• It should be hip, young, and cool.
• There should be no direct
advertising in your application or in
your business model
BMW Group
Technology
Office
February 2009
Page 6
¾The Vision
¾The Concept
¾The Plan
¾The Proposal
Example Application.
Real-time gas minimizer.
Vehicle Info –
• Range to empty
• Navigation destination
• Route
• Fuel efficiency (miles/gallon)
• GPS position
WWW Info –
• Real-time gas prices
• Gas station locations
The mashup application –
Find the recommended gas station
with the cheapest price & most
efficient route based on your
current fuel consumption.
BMW Group
Technology
Office
February 2009
Page 7
The Proposal.
What you need to develop.
¾The Vision
¾The Concept
¾The Enabler
Your Proposal -
¾The Proposal
•Product idea
– What is your end concept including the specific smart-phone
application and any other elements that go with this application or
enhance it; either inside or outside of the car.
•Information Interaction specification
– What information do you use from the vehicle, the device and the
web? How does a driver interact with your product while driving?
•Branding
– How does your product fit the MINI brand image and how should it
be marketed?
•Business Plan
– What is the your business plan and how will you profit from your
product’s adoption? Who will use your application?
BMW Group
Technology
Office
February 2009
Page 8
Mini accessory challenge.
Questions?
Thank you for your participation
Questions?
BMW Group
Technology
Office
February 2009
Page 9
Contact Information
Jeff.zabel’at’bmw.de
Jeff.ota’at’bmw.de
David.bloom’at’bmw.de