BM3503/BM321
Retail Management
_________________________________________________________________________
Course Description and Scope
Retailers today must make complex decisions about selecting the appropriate target market and locations, determining what merchandise and service to offer, training and motivating retail employees, and deciding how to price products and present merchandise. The objective of this course is to enrich learners’ understanding of retailing. To survive and prosper in the retail jungle, retailers must build a path based on well-developed strategic plans and use state-of-art information and distribution systems to implement them. Thus, learners are exposed to well-established retail strategic framework and relevant research encompassing various areas of retailing. An applied perspective is adopted whereby learners are encouraged to apply concepts and perspectives learned in the course.
Course Learning Objectives
At the end of the course, learners should be able to anticipate and manage retail problems via:
1.
Acquiring and applying relevant retail knowledge and skills to manage retail management issues and formulate creative yet feasible solutions for customer care, store care, merchandise care and retail strategies.
2.
Problem-solving and reasoning
3.
Conducting market research
4.
Conducting self-directed learning
5.
Collaborating with team members
6.
Probing, note-taking and communicating effectively
Course Assessments
Components
Client-based Project
Class Participation
Examination
Total
Marks
35
15
50
100
Individual / Group
Group
Individual
Individual
Textbook
Levy, M., & Weitz, B. A. (2009). Retailing Management. Boston, 7th ed., MA: McGraw-Hill/Irwin.
Wee, K. N. L., and Leong, V. (2009), Selling Products and Services, Prentice Hall, Singapore.
Wee, L., Sum, P., Huang, T., Nah, B., Tan, N., Teo, D., and Wee, P.V. (2009), Going the Extra Smile:
Creating Remarkable Experience, Prentice Hall, Singapore.
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Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.

Proposed Weekly Schedule
8
9
10
11
4
5
6
7
12
13
Week Topic
1
2
3
14
Introduction to Retailing
Retail Environment Scan
Types of Retail Formats
Customer Care
Passion, Purpose and Positioning
Company Visit and Client-based Project:
Charles & Keith
People
Product
Price
Promotion
RECESS
Place
Physical Store
Retail Strategies
Client-based Project Presentation – Critic Session
Client-based Project
Presentation - Final
Site Visit: 313 Somerset
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Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.