BM3503/BM321 Retail Management Course Description and

BM3503/BM321

Retail Management

_________________________________________________________________________

Course Description and Scope

Retailers today must make complex decisions about selecting the appropriate target market and locations, determining what merchandise and service to offer, training and motivating retail employees, and deciding how to price products and present merchandise. The objective of this course is to enrich learners’ understanding of retailing. To survive and prosper in the retail jungle, retailers must build a path based on well-developed strategic plans and use state-of-art information and distribution systems to implement them. Thus, learners are exposed to well-established retail strategic framework and relevant research encompassing various areas of retailing. An applied perspective is adopted whereby learners are encouraged to apply concepts and perspectives learned in the course.

Course Learning Objectives

At the end of the course, learners should be able to anticipate and manage retail problems via:

1.

Acquiring and applying relevant retail knowledge and skills to manage retail management issues and formulate creative yet feasible solutions for customer care, store care, merchandise care and retail strategies.

2.

Problem-solving and reasoning

3.

Conducting market research

4.

Conducting self-directed learning

5.

Collaborating with team members

6.

Probing, note-taking and communicating effectively

Course Assessments

Components

Client-based Project

Class Participation

Examination

Total

Marks

35

15

50

100

Individual / Group

Group

Individual

Individual

Textbook

Levy, M., & Weitz, B. A. (2009). Retailing Management. Boston, 7th ed., MA: McGraw-Hill/Irwin.

Wee, K. N. L., and Leong, V. (2009), Selling Products and Services, Prentice Hall, Singapore.

Wee, L., Sum, P., Huang, T., Nah, B., Tan, N., Teo, D., and Wee, P.V. (2009), Going the Extra Smile:

Creating Remarkable Experience, Prentice Hall, Singapore.

Page 1

Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.

Proposed Weekly Schedule

8

9

10

11

4

5

6

7

12

13

Week Topic

1

2

3

14

Introduction to Retailing

Retail Environment Scan

Types of Retail Formats

Customer Care

Passion, Purpose and Positioning

Company Visit and Client-based Project:

Charles & Keith

People

Product

Price

Promotion

RECESS

Place

Physical Store

Retail Strategies

Client-based Project Presentation – Critic Session

Client-based Project

Presentation - Final

Site Visit: 313 Somerset

Page 2

Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.