Trade and consumer
opportunities 2015
United States Market
Consumer and Trade Promotions
JANUARY
PGA MERCHANDISE SHOW
Orlando Florida 22 - 24 January
ACTIVITY TYPE: Trade Activities
SUITABLE FOR: Golf Resorts, Golf Associations, Regions
COUNTIES: Island of Ireland
SPACES: 12
DATE: 21/01/2015 to 23/01/2015
DESCRIPTION: The 63nd PGA Merchandise Show will play host to the
biggest week of golf business with 1,100+ interactive exhibits by leading golf companies and brands, more than 41,000 of the most important people in golf and representation from all 50 U.S. states and 74
countries. Tourism Ireland’s presence will include a ´Golf Time to Play´
branded stand for use with trade participants and a ´Home of Champions´ reception for PGA pro´s, golf travel media who promote Ireland
and industry professionals.
Cost: $2,200/ €2,000/ £1,750
LOCATION: Orange County Convention Centre, Orlando, Florida
URL: www.pgashow.com
MORE INFO: Tourism Ireland New York: Jean McCluskey,
jmccluskey@tourismireland.com
REGISTER NOW:
Golf FI: Martin Donnelly, martin.donnelly@failteireland.ie
Golf NITB: Karen Hope, k.hope@nitb.com
FEBRUARY
JUMP INTO IRELAND B2B WEEK 1:
24 February - 03 March
Promotion includes evening events with Trade in Washington DC
and Pittsburgh plus Block 1 of Philadelphia Horticulture show (27
February – 03 March) which includes a trade lunch event
Activity Type: Press Activities, Trade Activities
Suitable For: Accommodation Groups and Associations, Activity
Providers/Wellness, Attraction Groups and Associations, Individual
Accommodation Properties, Market Tour Operators, Regions
Counties: Island of Ireland
Date: 24/02/2015 TO 03/03/2015
SPACES: 15 spaces will be allocated to ensure parity between: a)
Regions, b) Accommodation Sector c) Tourism attractions d) Culture
and Heritage
Description: JITI’s 2015 format will showcase the regions of the
island of Ireland via a 60 minute travel television show format. During
the show the reporter will conduct interviews on location with culture,
heritage and accommodation suppliers from each region. Suppliers
will be invited to submit video vignettes from their product to animate
each segment. Preceding and following the “Travel Show” guests will
be invited to a networking trade reception focused around regional
hubs featuring Irish music, food and culture.
The 2015 B2B platforms will include three events (a combination of
evening, day-time events or sales calls) which will be attended by approximately 200 + agents and up to 100 travel/lifestyle media (in total)
over one week.
TARGET AUDIENCE: JITI’s Experiential B2B and media platform for
island of Ireland industry and Ireland focused trade in the U.S. market.
The event targets U.S. high end consortia retail agents e.g. AMEX,
Ensemble, Signature, Virtuoso, AAA, Group and Golf producers and
select non-consortia travel agents.
MORE INFO: Tourism Ireland New York: Hillarie McGuinness,
hmcguinness@tourismireland.com
REGISTER NOW:
ROI Industry - Failte Ireland: www.promotionsireland.ie
Northern Ireland Industry – Please register with Hillarie McGuinness
PRICE: €1,100 / £875
US Based Tour Operators–$1000– Representation at all 3 events
MARCH
PHILADElPHIA INTERNATIONAL FLOWER SHOW
Pennsylvania, Block 1: 27 February - 03 March and
Block 2: 04 March - 08 March
ACTIVITY TYPE: In Market Consumer Events
SUITABLE FOR: Accommodation Groups and Associations, Activity
Providers/Wellness, Attraction Groups and Associations, Individual
Accommodation Properties, Market Tour Operators, Regions
COUNTIES: Island of Ireland
SPACES: 16
DATE: Block 1: 27 FEB – 03 MAR; and Block 2: 04 MAR – 08 MAR
DESCRIPTION: The world´s largest indoor flower and horticultural
show attracts 265,000 upscale consumers annually. Tourism Ireland will
again be a major show sponsor of the Pennsylvania Horticultural Show
and will produce an integrated program of online and offline promotions including:
• Lecture Series
• Culinary demonstrations throughout the duration of the 8-day
marketplace show
• Tourism Ireland stand
Please Note: Early registration is advisable as space for 2015 is limited
Participation Options = two 5 Day Blocks (Feb 07 – Mar 03)
(March 04 - 08)
COST: €1,100/ £875/ $1,350
LOCATION: Pennsylvania Convention Centre 12th & Arch Streets
Philadelphia, PA 19107
URL: www.theflowershow.com/ShowInfo
MORE INFO: Tourism Ireland New York: Hillarie McGuinness,
hmcguinness@tourismireland.com
REGISTER NOW:
ROI Industry - Failte Ireland: www.promotionsireland.ie
Northern Ireland Industry Tourism Ireland, details above
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Trade and consumer
opportunities 2015
United States Market
JUMP INTO IRELAND B2B WEEK 2:
LOCATION: Fort Worth, TEXAS
Activity Type: Press Activities, Trade Activities
Sign up by: 15/01/2014
Atlanta, Charlotte & Tampa 30 March - 02 April
Suitable For: Accommodation Groups and Associations, Activity
Providers/Wellness, Attraction Groups and Associations, Individual
Accommodation Properties, Market Tour Operators, Regions
Counties: Island of Ireland
Date: 30/03/2015 – 02/04/2015
SPACES: 15 spaces will be allocated to ensure parity between:
a) Regions, b) Accommodation Sector c) Tourism attractions d) Culture
and Heritage providers
Description: JITI’s 2015 format will showcase the regions of the
island of Ireland via a 60 minute travel television show format. During
the show the reporter will conduct interviews on location with culture,
heritage and accommodation suppliers from each region. Suppliers
will be invited to submit video vignettes from their product to animate
each segment. Preceding and following the “Travel Show” guests will
be invited to a networking trade reception focused around regional
hubs featuring Irish music, food and culture.
TARGET AUDIENCE: JITI’s Experiential B2B and media platform for
island of Ireland industry and Ireland focused trade in the U.S. market.
The event targets U.S. high end consortia retail agents e.g. AMEX,
Ensemble, Signature, Virtuoso, AAA, Group and Golf producers and
select non-consortia travel agents.
DURATION: The 2015 B2B platforms will include three events (a
combination of evening, day-time events or sales calls) which will be
attended by approximately 200 + agents and up to 100 travel/lifestyle
media (in total) over one week.
URL: www.crowneplazainvitational.com
MORE INFO: Tourism Ireland New York: Jean McCluskey,
jmccluskey@tourismireland.com
REGISTER NOW:
Golf FI: Martin Donnelly, martin.donnelly@failteireland.ie
Golf NITB: Karen Hope, k.hope@nitb.com
Meet in Ireland B2B Networking Event
Targeting Associations
Washington DC May 2015 [TBC]
ACTIVITY TYPE: Business Tourism
SUITABLE FOR: Regional Convention Bureaus only
COUNTIES: Island of Ireland
DATE: May 2015 TBC
DESCRIPTION: Meet in Ireland Networking event targeting Associations & Association Management Companies. This event will provide
RCBs with the opportunity to present their product/services to buyers
on a one to one basis
To sign up please contact:
(ROI) Roisin Gaffney, roising.gaffney@failteireland.ie
(N.I.) Joanne Taylor, J.Taylor@nitb.com
MORE INFO: Tourism Ireland USA: Marie McKown,
mmckown@tourismireland.com
COST: €1,100 / £875 / US Based Tour Operators–$1000– Representation at all 3 events
AUGUST
MORE INFO: Tourism Ireland New York: Hillarie McGuinness,
hmcguinness@tourismireland.com
Wisconsin 13 - 16 August 2015
MAY
CROWNE PLAZA INVITATIONAL PGA Tour AT
COLONIAL 21 – 24 May 2015
ACTIVITY TYPE: In Market Consumer Events
SUITABLE FOR: Golf associations, Market Tour Operators,
Golf resorts
COUNTIES: Island of Ireland
SPACES: 5
DATE: 21/05/2015 to 24/05/2015
DESCRIPTION: The 69th Crowne Plaza Invitational at Colonial, the
longest-running PGA Tour sponsored event being held at the Colonial
Country Club is setting up for another memorable year. The tournament is a distinguished event with an impressive history and legacy.
For one week of the year in Fort Worth, Texas thousands of golf fans
from all over the world gather to support the PGA TOUR event. Tourism Ireland’s presence will include a ´Golf Time to Play´ branded stand
for use with trade participants.
COST: $1,350/€1,100/£875
MILWAUKEE IRISH FESTIVAL
ACTIVITY TYPE: In Market Consumer Events
SUITABLE FOR: Accommodation Groups and Associations, Attraction
Groups and Associations, Regions
COUNTIES: Island of Ireland
DATE: August 13 thru 16, 2015
DESCRIPTION: The largest Irish ethnic consumer show in the US with
a focus on Irish heritage and culture. Show attracts approximately
150,000 attendees located 2 hours from the key Chicago DMA. Festival focus is Irish heritage and culture with a section devoted to travel
to Ireland. The festival features separate areas highlighting Genealogy,
Irish Theatre, Culture and Heritage.
Tourism Ireland will host a branded destination display stand only at
the show.
LOCATION: The Henry W. Maier Festival Park 200 North Harbor Drive
Milwaukee, WI 53202
URL: www.irishfest.com
MORE INFO: Trade interested in participating in Milwaukee Irish Festival should contact the festival organizers directly for more information at patrick@irishfest.com
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Trade and consumer
opportunities 2015
United States Market
SEPTEMBER
THE DEUTSCHE BANK CHAMPIONSHIP PGA TOUR
2nd - 7th September 2015
ACTIVITY TYPE: In Market Consumer Events
SUITABLE FOR: Golf associations, Golf resorts, Market Tour Operators
COUNTIES: Island of Ireland
SPACES: 5
DATE: 02/09/2015 to 07/09/2015
DESCRIPTION: The Deutsche Bank Championship is New England’s
premier PGA TOUR event, held over Labor Day weekend at TPC Boston in Norton, Mass. Since its inception, the Deutsche Bank Championship has generated over $20 million for the Tiger Woods Foundation
and New England-area charities. 100 of the top players in the world
will participate.
COST: $1,350/€1,100/£875
LOCATION: TPC, Norton, MA
URL: www.tigerwoodsfoundation.org/events/deutscheBank/
Sign up by: 15/01/15
MORE INFO: Tourism Ireland New York: Jean McCluskey,
jmccluskey@tourismireland.com
REGISTER NOW:
Golf FI: Martin Donnelly, martin.donnelly@failteireland.ie
Golf NITB: Karen Hope, k.hope@nitb.com
JUMP INTO IRELAND B2B WEEK 3:
Minneapolis, Denver & Dallas 28 September - 02 October
ACTIVITY TYPE: Press Activities, Trade Activities
SUITABLE FOR: Accommodation Groups and Associations, Activity
Providers/Wellness, Attraction Groups and Associations, Individual
Accommodation Properties, Market Tour Operators, Regions
COUNTIES: Island of Ireland
The event targets U.S. high end consortia retail agents e.g. AMEX,
Ensemble, Signature, Virtuoso, AAA, Group and Golf producers and
select non-consortia travel agents.
Cost: €1,100/£875
US Based Tour Operators –$1000– Representation at all 3 events
MORE INFO: Tourism Ireland New York: Hillarie McGuinness,
hmcguinness@tourismireland.com
OCTOBER
IMEX AMERICA
Las Vegas 13 - 15 October 2015
ACTIVITY TYPE: Business Tourism
SUITABLE FOR: Accommodation Groups and Associations, Business
Tourism, DMC
COUNTIES: Island of Ireland
SPACES: 18
DATE: 13/10/2015 to 15/10/2015
DESCRIPTION: IMEX America is a premier event dedicated to the
MICE travel industry. It provides a unique platform for meeting and
event planners to network and strengthen business relations.
Format: Pre-Scheduled individual appointments with participating
suppliers plus group hosted buyer destination presentations on Ireland Booth.
URL: www.imexamerica.com
MORE INFO: Tourism Ireland USA: Marie McKown,
mmckown@tourismireland.com
REGISTER NOW: ROI Industry - Failte Ireland: Failte Ireland,
www.meetinirelandpromotions.com
Business Tourism NITB: Joanne Taylor, J.Taylor@nitb.com
STONE MOUNTAIN HIGHLAND GAMES
Atlanta 17 - 18 October 2015
DATE: 28/09/2015 - 02/10/2015
ACTIVITY TYPE: In Market Consumer Events
SPACES: 15 spaces will be allocated to ensure parity between:
a) Regions, b) Accommodation Sector c) Tourism attractions d) Culture
and Heritage providers
SUITABLE FOR: Festivals, Market Tour Operators, Regions
COUNTIES: Antrim, Armagh, Derry/Londonderry, Down, Fermanagh,
Tyrone, Donegal, Monaghan, Cavan
Description: JITI’s 2015 format will showcase the regions of the
island of Ireland via a 80--minute travel television show format. During
the show the reporter will conduct interviews on location with culture,
heritage and accommodation suppliers from each region. Suppliers
will be invited to submit video vignettes from their product to animate
each segment. Preceding and following the “Travel Show” guests will
be invited to a networking trade reception focused around regional
hubs featuring Irish music, food and culture.
DATE: 17/10/2015 to 18/10/2015
The 2015 B2B platforms will include three events (a combination of
evening, day-time events or sales calls) which will be attended by approximately 200 + agents and up to 100 travel/lifestyle media (in total)
over one week.
TARGET AUDIENCE: JITI’s Experiential B2B and media platform for
island of Ireland industry and Ireland focused trade in the U.S. market.
DESCRIPTION: 43rd year
Celebrating its 43nd year, the Stone Mountain Highland Games is a
consumer show which takes place annually in Stone Mountain Park
northeast of Atlanta, Georgia. Show attracts up to 80,000 individuals
of Scots and Scots-Irish descent over a two-day weekend cultural festival featuring music, entertainment, educational and sporting events.
Tourism Ireland will co-ordinate and share a stand with a small business presence - suitable for product providers promoting a Northern
Irish product.
For more information from Tourism Ireland, please
contact: Virginia Goff, vgoff@tourismireland.com
URL: www.smhg.org
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Trade and consumer
opportunities 2015
United States Market
NOVEMBER
JUMP INTO IRELAND B2B WEEK 4: Los Angeles,
Santa Barbara & San Francisco 16 - 20 November
ACTIVITY TYPE: Press Activities, Trade Activities
SUITABLE FOR: Accommodation Groups and Associations, Activity
Providers/Wellness, Attraction Groups and Associations, Individual
Accommodation Properties, Market Tour Operators, Regions
COUNTIES: Island of Ireland
DATE: 16/11/2015 - 20/11/2015
SPACES: 15 spaces will be allocated to ensure parity between:
a) Regions, b) Accommodation Sector c) Tourism attractions d) Culture
and Heritage providers
DESCRIPTION: JITI’s 2015 format will showcase the regions of the
island of Ireland via a 80--minute travel television show format. During
the show the reporter will conduct interviews on location with culture,
heritage and accommodation suppliers from each region. Suppliers
will be invited to submit video vignettes from their product to animate
each segment. Preceding and following the “Travel Show” guests will
be invited to a networking trade reception focused around regional
hubs featuring Irish music, food and culture.
MEET IN IRELAND B2B NETWORKING EVENTS
Targeting Incentives
Locations & Venues TBD (H2)
ACTIVITY TYPE: Business Tourism
SUITABLE FOR: Accommodation Groups and Associations, Business
Tourism, DMC, Individual Accommodation Properties
COUNTIES: Island of Ireland
DATE: H2 TBC
DESCRIPTION: Meet in Ireland Networking events targeting incentive buyers, meeting planners & event management companies. These
events will provide partners with the opportunity to present their
product/services to buyers on a one to one basis. Event will be scheduled for a Tuesday & Thursday in the same week. (6 to 8 partners)
To sign up please contact:
(ROI) Roisin Gaffney, roising.gaffney@failteireland.ie
(N.I.) Joanne Taylor, J.Taylor@nitb.com
MORE INFO: Tourism Ireland USA: Marie McKown,
mmckown@tourismireland.com
The 2015 B2B platforms will include three events (a combination of
evening, day-time events or sales calls) which will be attended by approximately 200 + agents and up to 100 travel/lifestyle media (in total)
over one week.
TARGET AUDIENCE: JITI’s Experiential B2B and media platform for
island of Ireland industry and Ireland focused trade in the U.S. market.
The event targets U.S. high end consortia retail agents e.g. AMEX,
Ensemble, Signature, Virtuoso, AAA, Group and Golf producers and
select non-consortia travel agents.
Cost: €1,100 / £875
US Based Tour Operators–$1000– Representation at all 3 events
MORE INFO: Tourism Ireland New York: Hillarie McGuinness,
hmcguinness@tourismireland.com
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Trade and consumer
opportunities 2015
United States Market
BUSINESS TOURISM E-ZINE 2015
Trade Communications
ACTIVITY TYPE: Business Tourism
TRAVEL AGENT WEBINARS B2B
ACTIVITY TYPE: eMarketing, Trade Activities
SUITABLE FOR: Accommodation Groups and Associations, Business
Tourism, DMC
SUITABLE FOR: Accommodation Groups and Associations, Golf,
Market Tour Operators, Regions
COUNTIES: Island of Ireland
COUNTIES: Island of Ireland
DATE: Quarterly in 2015 (March/June/Sept/Dec)
SPACES: 5 per webinar
DESCRIPTION: The Business Tourism E-zine is a quarterly communication (Mar, Jun, Sep, Dec) to over 2,000 MICE contacts. Information
is given on new product facilities and Ireland product updates for the
conference, meeting and incentive sectors of the US market. The Business Tourism E-zine is suitable for hotels, accommodations groups,
DMCs, PCOs, convention bureaux, regions and event venues.
DATE: Throughout 2015
Send updates throughout the year to Marie McKown mmkown@tourismireland.com
There is no cost for this activity
MORE INFO: Tourism Ireland USA: Marie McKown,
MMcKown@tourismireland.com
GROUP TRAVEL E-ZINE
ACTIVITY TYPE: eMarketing, Trade Activities
SUITABLE FOR: DMC, Festivals, Market Tour Operators, Regions, Accommodation Providers
COUNTIES: Island of Ireland
DATE: Throughout 2015
DESCRIPTION: Quarterly E-zine sent to over 100 key group producing contacts nationwide in the United States. Product updates specific
to the group market and new product information is broadcast to this
database throughout the year. A link directly to the product provider´s
website will be provided.
There is no cost for this activity
MORE INFO: Tourism Ireland New York: Jean McCluskey,
jmccluskey@tourismireland.com
GOLF E-ZINE
ACTIVITY TYPE: eMarketing, Trade Activities
SUITABLE FOR: DMC, Festivals, Market Tour Operators, Regions, Accommodation Providers
COUNTIES: Island of Ireland
DATE: Throughout 2015
DESCRIPTION: Quarterly E-zine (Mar, Jun, Sept, Dec) sent to over
100 key group producing contacts nationwide in the United States.
Product updates and new product information is broadcast to this
database throughout the year. A link directly to the product provider´s
website will be provided.
There is no cost for this activity
Description: In 2015 as part of Tourism Ireland´s ongoing trade
education programme Tourism Ireland in the US will produce a series
of themed product/regional webinars in partnership with a leading
travel trade media company (TBC) targeting U.S. retail travel trade
databases. The webinars are a no cost opportunity for industry to
interact with a wide variety of travel agents in the U.S. The estimated
attendance per webinar is 250+ U.S. agents.
This is an excellent platform for smaller suppliers seeking a platform in
the US market.
Benefits of participation include:
•Marketing exposure to key US retail travel trade
•Landing page with images and text links
•Post event data capture
•Post event reports and retail feedback
There will be 6 - 8 webinar sessions during 2015 each lasting approximately 1 hour.
Themes will include: The Wild Atlantic Way, Northern Ireland Showcase, Shoulder Season Travel to Ireland, Ireland as a world class golf
resort, Ireland’s South East.
More info: Tourism Ireland New York: Andrew Sheehan,
asheehan@tourismireland.com
TRADE TRAVEL E-ZINE
ACTIVITY TYPE: eMarketing, Trade Activities
SUITABLE FOR: DMC, Market Tour Operators, Regions, Accommodation Providers
COUNTIES: Island of Ireland
DATE: Throughout 2015
DESCRIPTION: Quarterly E-zine sent to over 2,000 key travel agents
and travel industry contacts nationwide in the United States. Product
updates from all sectors and new product information is broadcast
to this database throughout the year. A link directly to the product
provider´s website for those that send us content, stories and images
will also be provided.
There is no cost for this activity
MORE INFO: Tourism Ireland New York: Andrew Sheehan,
asheehan@tourismireland.com
MORE INFO: Tourism Ireland New York: Jean McCluskey,
jmccluskey@tourismireland.com
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Trade and consumer
opportunities 2015
United States Market
PR Opportunities
ELECTRONIC MEDIA COMMUNICATIONS
INCOMING JOURNALIST VISITS TO IRELAND 2015
SUITABLE FOR: Accommodation Groups and Associations, Activity Providers/Wellness, Air and Sea Carriers, Attraction Groups and
Associations, Business Tourism, Car Hire and Tours, Coach Hire and
Guiding, Dining and Entertainment, DMC, Festivals, Golf, Individual
Accommodation Properties, Individual Attractions and Shopping,
Market Tour Operators, Regions
SUITABLE FOR: Accommodation Groups and Associations, Activity Providers/Wellness, Air and Sea Carriers, Attraction Groups and
Associations, Business Tourism, Car Hire and Tours, Coach Hire and
Guiding, Dining and Entertainment, DMC, Festivals, Golf, Individual
Accommodation Properties, Individual Attractions and Shopping,
Market Tour Operators, Regions
COUNTIES: Island of Ireland
COUNTIES: Island of Ireland
DATE: Throughout 2015
DATE: Throughout 2015
DESCRIPTION:
DESCRIPTION: Tourism Ireland´s U.S. Publicity team assists in both
individual and group media visits to the island of Ireland each year.
Key priorities for 2015 include the Wild Atlantic Way and the Causeway Coastal Route in Northern Ireland. Our audience reach has been
expanded to include the ‘Social Energizers’ demographic whilst
continuing to prioritize the ‘Culturally Curious’ market segment. We
will prioritize our engagement with media who call out to these market
segments.
ACTIVITY TYPE: Press Activities
Media Website
The Tourism Ireland media website (www.tourismirelandinfo.com)
receives over 2000 unique page views per month and is an excellent
vehicle to showcase your product, distribute story ideas and highlight
special value offers.
Monthly Ezine
Monthly ezines are issued from the publicity department to a database
of over 10,000 targeted media contacts, which drives traffic to the
Consumer and Media room web sites.
In 2015, we will continue to issue additional ezines focused specifically
on topics of interest to US Media with a Social Energizer audience. It
will include fun and interesting stories from Ireland for distribution to
targeted ‘SE’ media contacts.
ACTIVITY TYPE: Press Activities
Please advise if you would like to participate in our Journalist Assistance Program by providing media rates to the Publicity Officers at
Failte Ireland (Ellen Redmond) ellen.redmond@failteireland.com and
NITB (Claire Keenan) c.keenan@nitb.com
MORE INFO: Tourism Ireland New York: Ruth Moran,
RMoran@tourismireland.com
Electronic Press Kit
A special dynamic broadcast to all US media channels. Featuring
video, news stories, interviews and Press Releases, this copyright
free communication serves to showcase the latest tourism news from
Ireland.
If you have a newsworthy story you´d like included on our media site or
in our monthly ezine, we´d love to hear from you.
When submitting a story please follow these guidelines
Send your stories to Eileen Power - epower@tourismireland.com
URL: www.tourismirelandinfo.com
6