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Press release
Dubai, November 22nd 2009 – Allied Enterprises LLC, the UAE subsidiary of
the Chalhoub Group, leading distributor and representative of luxury
brands in the Middle East, announces its appointment as the exclusive
distributor of Bugatti perfumes in the United Arab Emirates, a brand
operated by Bogart Group, a leading independent perfumes and
cosmetics specialist based in France.
“Our passion for uniting shoppers with the sharpest brands drives us to
relentlessly explore the world for labels that would meet our customers’
aspiration for avant-garde luxury and classic refinement.” Says Mansour
Hajjar, Allied Country Manager. ”Beyond fashions and decades, Bugatti
grew into an icon of exceptional style and independent character,
backed by the strong legacy of its legendary sports cars heritage. We
are delighted to start working with Bogart Group and be trusted with the
development of such a strong brand in the UAE. We look forward to
support Bugatti Perfumes’ growth across our distribution operations.”
Allied Enterprises will be distributing all Bugatti Perfumes lines including
Bugatti Pure Black, recently launched in the United Arab Emirates.
Inspired by the concept of a 'pure, material configuration', the Pure
Black fragrance relates to the Bugatti Veyron Pur Sang, a masterpiece of
raw purity, born through the amalgam of carbon and aluminium.
About Allied Enterprises
Allied Enterprises, a subsidiary of the Chalhoub Group, is a leading distributor and
retailer of luxury and premium brands in the United Arab Emirates. From a single
boutique in 1967, to a portfolio of over 100 leading international brands and more than
80 retail outlets, Allied has earned its position as a preferred partner for worldwide
brands in the UAE. Building on an innate knowledge of the consumers and local
market, Allied ensure the development and visibility of brands via distribution activities
of Selective and Health and Beauty mass products, as well as the management of retail
operations in the domains of beauty, fashion and gifts. www.alliedenterprises.ae
About Bugatti Perfumes
Bugatti Perfumes is a franchise of luxury car manufacturing brand Bugatti. It was
created after Bugatti licensed Bogart Group, an international perfume and cosmetics
company based in Paris, to develop and distribute fragrances under the famous name
„Bugatti‟. Bogart Group‟s other brands include Façonnable, Stendhal, Naf Naf,
Chevignon, Ted Lapidus, Lee Cooper, Jacques Bogart and Jeanne Piaubert.
Press contacts:
Florence Gillet
Chalhoub Group
[email protected]
Radoine Nachdi
Allied Enterprises
[email protected]