Poh Kong Holdings Berhad
Annual Report 2009
Making life special
moments memorable
Headquarters : No. 16-20 Jalan 52/4, 46200 Petaling Jaya, Selangor Darul Ehsan
Tel : 603-7958 8999, 7956 3450
Fax : 603-7957 2404, 7958 8398
ANNUAL REPORT 2009
www.pohkong.com.my
RETAIL CONCEPT STORES
PENINSULAR MALAYSIA
Headquarters:
CORE BUSINESS PHILOSOPHY
Alor Setar
16-20, Jalan 52/4, 46200 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.
Tel: 603-7958 8999, 7956 3450
Fax: 603- 7957 2404, 7958 8398
www.pohkong.com.my
DIAMOND BOUTIQUE
Kota Kinabalu
• AEON, Tebrau City
Kota
Bharu
Penang
Shopping Centre,
EAST MALAYSIA
SABAH
Ground Floor, JB
Prai
• Sunway Pyramid
Taiping
• AEON, Bukit Indah Shopping
Ipoh
PETALING JAYA
Tel: 03-7874 7863
• Subang Parade
Tel: 03-5635 1087
• 1 Utama Shopping Centre
Tel: 03-7726 3868
• Sunway Pyramid Shopping Mall
Tel: 03-7492 0972
• Amcorp Mall
Tel: 03-7958 6030
• Summit City, Subang Jaya
Tel: 03-8024 7350
• Giant Hypermarket,
Tel: 03-8075 5349
Sungai Buloh
Kuala Lumpur
Shah Alam
Petaling Jaya
Klang Kajang
KUALA LUMPUR
Tel: 03-2698 5275
• The Mall
Tel: 03-4041 0542
• Jusco, Taman Maluri
Tel: 03-9285 8566
• Alpha Angle, Wangsa Maju
Tel: 03-4142 1688
• Ampang Point Shopping Centre
Tel: 03-4252 7375
• Pearl Point Shopping Mall
Tel: 03-7981 3798
• Leisure Mall
Tel: 03-9132 2417
• Spectrum Shopping Mall
Tel: 03-4270 1039
• Parkson Grand, Selayang Mall
Tel: 03-6136 7813
• Bangsar Shopping Centre
Tel: 03-2093 3161
• The Mines Shopping Fair
Tel: 03-8943 0759
• Mid Valley Megamall
Tel: 03-2284 9636
• Axis Atrium, Ampang
Tel: 03-4280 5311
• Jusco, Metro Prima
Tel: 03-6258 6088
Shopping Centre
• PRODUCT
• SERVICE
• PREFERENCE
• PROFIT
Trust
Choice
• REPUTATION
• DESIGN
• COMMITMENT
• PRICE
• EXCELLENCE
• WORTH
• HONESTY
• LOCATION
• CRAFTSMENSHIP
• RETURN-ON-
• TRANSPARENCY
• CONVENIENCE
INVESTMENT
• Carrefour Kepong
Tel: 03-6259 3809
• Plaza OUG, Old Klang Road
Tel: 03-7981 7819
• The Store, Sri Petaling
Tel: 03-9058 7693
• AEON, Tmn Equine
Tel: 03-8941 6204
Shopping Centre
Tel: 03-9076 9781
• Pavilion, Kuala Lumpur
Tel: 03-2141 9090
Tel: 03-9132 4684
Kajang
• AEON, AU2 Shopping Centre
Tel: 03-4257 4282
Tel: 03-6157 6598
SHAH ALAM
Tel: 03-8210 0500
Shopping Complex
MALACCA
PRAI
• AEON, Seberang Prai City
Tel: 04-538 9726
Shopping Centre
KAJANG
• Plaza Metro Kajang
Tel: 03-8734 5233
• The Store, Semenyih Sentral
Tel: 03-8723 6571
Tel: 03-3187 0543
• Jusco Shopping Centre
Tel: 06-232 5188
• Mahkota Parade, G29
Tel: 06-282 1922
• Plaza Hang Tuah
Tel: 06-284 7948
PENANG
• Queensbay Mall
Tel: 04-641 1560
Lot GF119 & GF120
BANTING
• Queensbay Mall
Tel: 04-641 1572
MUAR
• Wetex Parade
Tel: 06-951 7718
• Giant Hypermarket
Tel: 06-952 9916
Lot GF43-A, GF45 & GF 46
• The Store
• BJMart
Tel: 06-642 4973
Tel: 05-253 6717
Tel: 05-547 0013
Tel: 05-621 6024
Tel: 03-5518 6116
• Giant Superstore
• Tesco Hypermarket,
Tel: 03-5519 3588
• AEON, Bukit Tinggi, Klang
Tel: 03-3326 2821
• Tesco Hypermarket, Klang
Tel: 03-3323 9021
• Tesco Station 18, Ipoh
Tel: 05-322 8655
• Tesco Taiping
Tel: 05-808 1333
• Mahkota Parade,
Tel: 06-283 2470
ALOR SETAR
JOHOR BAHRU
Tel: 06-766 1650
• Giant Hypermarket Klang Parade Tel: 03-3343 7830
SEREMBAN
• Bukit Raja Shopping Centre
Tel: 03-3342 8863
• Shaw Centre Point
Tel: 03-3344 2488
• The Store Seremban
Tel: 06-762 4315
• Klang Parade, G38
Tel: 03-3344 1488
• Terminal One
Tel: 06-762 7933
• Souq Al-Bukhary
Tel: 04-733 1363
• AEON, Bukit Indah
Commercial Centre
Shopping Centre, Lot G37
KUANTAN
BATU PAHAT
Tel: 07-236 9033
• Carrefour Hypermarket
Tel: 03-3342 5562
• The Store Centre Point
Tel: 06-761 9366
• Jusco, Seremban 2
Tel: 06-601 5505
• Summit Parade
• KB Mall, Kota Bharu
Tel: 09-741 2166
Tel: 03-3342 4120
Shopping Centre
ORO BIANCO
• AEON, Bukit Indah
Tel: 07-236 9484
Shopping Centre,
Tel: 07-433 1918
Lot G35, JB
SOLE DISTRIBUTOR
KOTA KINABALU
• Complex Karamunsing
Tel: 03-7492 0973
Mall, PJ
Tel: 07-354 7691
Shopping Centre
KELANTAN
• Sunway Pyramid Shopping
JADE GALLERY
• AEON, Tebrau City
Tel: 07-388 28796
TRANZ
• Jusco Bukit Raja
Tel: 04-772 5351
Tel: 09-513 6299
Shopping Centre, Malacca
• Tesco Seri Alam, JB
Tel: 07-521 3482
Tel: 04-734 8021
• Kuantan Parade Shopping Mall
Tel: 06-286 3120
Tel: 07-388 9958
• Alor Star Mall
Tel: 09-560 9988
Tel: 06-288 2848
• AEON, Bandaraya Melaka
• Jusco, Permas Jaya
• Star Parade
• East Coast Mall
• Tesco Hypermarket, Malacca
• Jusco, Taman Universiti
NILAI
KLANG
Tel: 03-5510 4203
G14, Malacca
TELUK INTAN
• Alam Sentral Plaza
• Tesco Extra, Shah Alam
Shah Alam
BANGI
• Kinta City Shopping Centre
Tel: 03-9282 5857
Tel: 03-8734 1976
SUNGAI BULOH
• The Store
• Tesco Hypermarket
• Tesco Saujana Impian,
IPOH
• AEON, Cheras Selatan
Tel: 03-6257 4355
• Tesco Extra Cheras, KL
Johor
Bahru
• The Store
Tel: 03-2282 8850
• Tesco Extra Selayang, KL
Malacca
Batu Pahat
• Bangi Utama
• Mid Valley Mega Mall, KL
Seremban
Muar
• The Store
Tel: 03-8076 5952
Ampang, KL
Nilai
Tel: 03-7728 2191
Tel: 03-7710 7260
(Oval), PJ
• Tesco Hypermart, Puchong
Kuantan
Bangi
Banting
Tel: 03-6142 2898
• Kompleks Pernas Sogo
• 1 Utama Shopping Centre
SARAWAK
Kota Damansara
Quality Value
Tel: 07-236 9499
DIAMOND & GOLD
Teluk Intan
Bandar Kinrara
• Tropicana City Mall
Tel: 03-7492 0973
Shopping Mall, PJ
Centre, Lot G36, JB
• 19-23, Jalan SS2/55
• Giant Hypermarket,
Tel: 07-353 6497
Tel: 088-243 666
SCHOEFFEL for Poh Kong
• Pavilion, Kuala Lumpur
Tel: 03-2141 7919
Quality
PRODUCT · SERVICE · EXCELLENCE · CRAFTSMENSHIP
CONTENTS
CORPORATE INFORMATION 3
CORPORATE STRUCTURE
5
5-YEAR GROUP FINANCIAL HIGHLIGHTS 6
CORPORATE MILESTONES 7 – 10
CORPORATE HIGHLIGHTS 11 – 14
BOARD OF DIRECTORS 15
PROFILE OF BOARD OF DIRECTORS 16 – 20
CHAIRMAN’S STATEMENT 22 – 25
CHAIRMAN’S STATEMENT (MALAY) 26 – 29
CHAIRMAN’S STATEMENT (CHINESE) 30 – 32
CHAIRMAN’S STATEMENT (TAMIL) 33 – 36
STATEMENT ON CORPORATE GOVERNANCE 37 – 41
Corporate Social Responsibility
42
REPORT OF THE AUDIT COMMITTEE
43 – 45
STATEMENT ON INTERNAL CONTROL 47 – 48
OTHER COMPLIANCE INFORMATION 49
STATEMENT ON DIRECTORS’ RESPONSIBILITY 50
FINANCIAL STATEMENTS 51 – 117
ANALYSIS OF SHAREHOLDINGS 118 – 121
LIST OF PROPERTIES 122 – 127
NOTICE OF ANNUAL GENERAL MEETING 128 – 130
STATEMENT ACCOMPANYING NOTICE OF AGM 131
STATEMENT IN RELATION TO PROPOSED RENEWAL
OF AUTHORITY TO PURCHASE ITS OWN SHARES BY
THE COMPANY
132 - 138
PROXY FORM
2
Poh Kong Holdings Berhad
Corporate INFORMATION
BOARD OF DIRECTORS
SOLICITORS
Yg Bhg Dato’ Choon Yee Seiong
Mr Cheong Teck Chong
Madam Choon Nee Siew
Madam Choon Yoke Ying
Madam Choon Wan Joo
Dr Choong Tuck Yew
Encik Fazrin Azwar Bin Md Nor
Datin Shirley Yue Shou How
Soo Thien Ming & Nashrah
1st Floor, No. 1 Jalan SS2/55
47300 Petaling Jaya
Selangor Darul Ehsan
Tel: 03-7874 8763 Fax: 03-7874 4314
AUDIT COMMITTEE
Dr Choong Tuck Yew, Chairman
Encik Fazrin Azwar Bin Md Nor, Member
Datin Shirley Yue Shou How, Member
COMPANY SECRETARY
Ng Yim Kong (LS 0009297)
REGISTERED OFFICE
Unit 07-02, Level 7, Menara Luxor
6B Persiaran Tropicana
47410 Petaling Jaya
Selangor Darul Ehsan
Tel: 03- 7804 5929 Fax: 03- 7805 2559
PRINCIPAL BANKERS
Malayan Banking Berhad (3813-K)
Menara Maybank
100, Jalan Tun Perak
50050 Kuala Lumpur
Tel: 03-2776 5716 Fax: 03-2026 5267
Affin Bank Berhad (25046-T)
14th Floor, Menara Affin
80 Jalan Raja Chulan
50200 Kuala Lumpur
Tel: 03-2055 9000 Fax: 03-2032 1043
United Overseas Bank (Malaysia) Bhd
(271809-K)
Level 7, Menara UOB
Jalan Raja Laut
50738 Kuala Lumpur
Tel: 03-2692 7722 Fax: 03-2691 8418
CORPORATE OFFICE
No. 16- 20, Jalan 52/4
46200 Petaling Jaya
Selangor Darul Ehsan
Tel: 03-7958 8999 Fax: 03-7957 2404
AUDITORS
GEP Associates/ Chartered Accountants
(Firm No. AF-1030)
Wisma GEP, 25 Jalan PJU 1/42A
Dataran Prima
47301 Petaling Jaya
Selangor Darul Ehsan
Tel: 03-7803 3390 Fax: 03-7803 3603
SHARE REGISTRAR
Symphony Share Registrars Sdn Bhd
(378993-D)
Level 26, Menara Multi-Purpose
Capital Square
No. 8 Jalan Munshi Abdullah
50100 Kuala Lumpur
Tel: 03-2721 2222 Fax: 03-2721 2530
MURABAHAH COMMERCIAL PAPERS/
MEDIUM TERM NOTES PROGRAMME
OF UP TO RM200 MILLION IN NOMINAL
VALUE
Joint Lead Arrangers/
Joint Lead Managers
Maybank Investment Bank Berhad
(15938-H)
33rd Floor, Menara Maybank
Jalan Tun Perak
50050 Kuala Lumpur
Tel: 03-2059 1888 Fax: 03-2032 1571
CIMB Investment Bank Berhad (18417-M)
5th Floor, Bangunan CIMB
Jalan Semantan
Damansara Heights
50490 Kuala Lumpur
Tel: 03- 2084 8888 Fax: 03- 2095 0112
TRUSTEE
CIMB Trustee Berhad (167913-M)
Level 3, Bangunan Amanah Raya Berhad
Jalan Semantan
Damansara Heights
50490 Kuala Lumpur
Tel: 03-2084 8888 Fax: 03-2092 2717
POH KONG
Website: www.pohkong.com.my
Web Portal: www.pohkong.listedcompany.com
STOCK EXCHANGE LISTING
Main Market of Bursa Malaysia Securities
Berhad (Bursa Securities)
ANNUAL REPORT 2009
3
Trust
REPUTATION · COMMITMENT · HONESTY · TRANSPARENCY
4
Poh Kong Holdings Berhad
Corporate STRUCTURE
Poh Kong Holdings Berhad
100%
Poh Kong Jewellers (Ampang Point) S/B
Poh Kong Jewellers (PHT) S/B
Poh Kong Jewellers (Bandar Utama) S/B
Poh Kong Jewellers (Puchong) S/B
Poh Kong Jewellers (Bangsar) S/B
Poh Kong Jewellers (Selayang) S/B
Poh Kong Jewellers (Banting) S/B
Poh Kong Jewellers (Seremban) S/B
Poh Kong Jewellers (Batu Pahat) S/B
Poh Kong Jewellers (Shah Alam) S/B
Poh Kong Jewellers (Franchise) S/B
Poh Kong Jewellers (SS 2) S/B
Poh Kong Jewellers (Gold Seremban) S/B
Poh Kong Jewellers (Subang Parade) S/B
Poh Kong Jewellers (Ipoh) S/B
Poh Kong Jewellers (Summit) S/B
Poh Kong Jewellers (Jaya) S/B
Poh Kong Jewellers (The Mall) S/B
Poh Kong Jewellers (Jln Taman Malacca) S/B
Poh Kong Jewellers (The Mines) S/B
Poh Kong Jewellers (Kajang) S/B
Poh Kong Jewellers (Tmn Universiti, J.B.) S/B
Poh Kong Jewellers (Kinta City) S/B
Poh Kong Jewellers (Wangsamaju) S/B
Poh Kong Jewellers (Klang) S/B
Poh Kong Jewellers S/B
Poh Kong Jewellers (Kuantan) S/B
Poh Kong Jewellery Manufacturer S/B
Poh Kong Jewellers (M) S/B
Poh Kong Properties S/B
Poh Kong Jewellers (Malacca) S/B
Precious Jewellery S/B
Poh Kong Jewellers (Maluri) S/B
Poh Kong International S/B
Poh Kong Jewellers (Meru) S/B
In Vogue S/B
Poh Kong Jewellers (Muar) S/B
Jungmax Property S/B
Poh Kong Jewellers (MV) S/B
Kedai Emas Likwong S/B
Poh Kong Jewellers (Old Klang Road) S/B
Pajak Gadai Anda S/B
Poh Kong Jewellers (Peringgit) S/B
PK Design S/B
Poh Kong Jewellers (Permas Jaya) S/B
PK Jewellery Export S/B
ANNUAL REPORT 2009
5
5 year group FINANCIAL HIGHLIGHTS
600
40
35
500
30
400
25
300
20
15
200
10
100
5
0
6
Poh Kong Holdings Berhad
0
Corporate MILESTONES
1976
· Dato’ Eddie Choon, Poh Kong’s Executive Chairman and Group
Managing Director, started business in jewellery retailing as one
of the founders of the Company when he established Poh Kong
Jewellers (PKJ), a partnership at Jalan 52/4, Petaling Jaya on
March 26.
1982
· Poh Kong Jewellers (PKJ) expanded its operations with the
opening of its first branch in SS2 Petaling Jaya, Selangor Darul
Ehsan taking a retail space of 1,500 sq ft and a staff of 20
employees.
1983 - 1992
· PKJ opened more branches in the 80’s until the early 90’s.
1993
· PKJ upgraded its outlets with point-of-sales fully computerised
and inventory systems.
1995
· PKJ signed a licensing agreement with Walt Disney Company as
exclusive distributor of its characters in gold in Malaysia.
Lotus Elise” Contest and a grand anniversary company dinner.
· Poh Kong developed its house brand Tranz Collection of
jewellery that are contemporary in design with an Italian
inspiration for the young and trendy.
2002
· Poh Kong Holdings Sdn Bhd (PKHSB) incorporated as a private
limited company on July 12.
· PKHSB converted into a public company Poh Kong Holdings
Berhad (PKHB) on July 24, as an investment holding company
whilst its subsidiaries are involved in manufacturing, trading,
supplying and retailing of gold ornaments, diamonds, and gem
set jewelleries.
· PKHB formed a franchise division and was successful in
obtaining approval in 2001 from the Ministry of Entrepreneur
Development & Co-operatives to start-up franchise operations
in the country.
2003
1996
· Poh Kong was one of the sponsors in the Miss Tourism
International Pageant under the auspicies of the Ministry of
Culture and Tourism.
· Poh Kong celebrated its 20th Anniversary with a contest offering
a Mercedes Benz C200 as its grand prize.
2004
· PKJ in-house designer team won a gold medal for the “Golden
Design Awards 1996” organized by the World Gold Council
Europe in Italy.
1998
· Poh Kong Jewellery listed in The Malaysia Book of Records as
the Largest Jewellery Retail Chain.
1999
· Poh Kong raised RM100,000 for the Nanyang Press Foundation
for education and training of underprivileged youths, through a
charity campaign launched in its 50 retail outlets nation-wide.
2001
· PKJ established an ultra modern RM12 million manufacturing
facility with an initial 60,000 sq ft in Shah Alam to create exclusive
designs by a team of skilled master craftsmen. The plant has an
expansion capacity of three times its present size.
· Poh Kong celebrated its 25th Anniversary with the “Drive Home a
· PKHB was listed on the main board of Bursa Malaysia Securities
Berhad on March 9.
· PKHB ranked 9th position in Malaysia with US$77.1 (RM292.98)
million chalked up in sales (1993) in a research by Retail Asia
Publishing magazine on the top 500 companies in the AsiaPacific region.
· Poh Kong Gallery, a stylish VIP lounge occupying 5,000 sq ft
and refurbished with a classic Italian ambience was set up at its
headquarters at 16 - 20 Jalan 52/4, Petaling Jaya.
· PKJ’s expansion reached 60 outlets nationwide in Peninsular
Malaysia.
· Poh Kong sponsored the Miss Poh Kong Glamour in the annual
Miss Tourism International Pageant 2004 for the second time.
2005
· Poh Kong held its 2nd Annual General Meeting and Extraordinary
General Meeting at the Pan Pacific Glenmarie, Shah Alam on
ANNUAL REPORT 2009
7
Corporate MILESTONES
· Poh Kong launched the MBF Poh Kong Gold Card “Win Around
The Clock” Bonanza promotion.
·
Poh Kong sponsored the new Tranz commercial to highlight
product branding and an interactive multi-media campaign
“Trio” on ntv7 and a breast cancer awareness drive called “Trio
and Friends – Take Charge.”
· PKHB was successful in obtaining approval from the Ministry of
Entrepreneur Development & Co-operatives to start-up franchise
operations in the country.
· Poh Kong staff also celebrated the occasion with a sumptuous
30th Anniversary “Summer Fiesta” Dinner on Aug 13 at the
Sunway Lagoon Resort Hotel.
· Poh Kong opened its first franchise outlet in Complex
Karamunsing, Kota Kinabalu in September as part of its retail
expansion into East Malaysia.
· Poh Kong launched its 30th Anniversary “Million Ringgit Reward”
Contest from 30 September 2005 to 30 April 2006 to reward its
patrons with diamonds and gems as prizes.
·
· Poh Kong’s road shows at various shopping malls in the Klang
Valley were organised during the various Malaysian festivals and
special events.
· Poh Kong held its 4th Annual General Meeting of the Company
at the Kristal Ballroom, Hilton Petaling Jaya on January 15.
· Poh Kong sponsored Miss Poh Kong Glamour in the annual
Miss Tourism International Pageant 2005 for the third time.
Poh Kong was ranked 10th in the Top Ten Retailing Company in
Malaysia, with US$95 million (RM351 million) in sales volume for
2005, according to Retail Asia Publishing magazine. The
Company was also listed 372 position in the region’s 2006 Retail
Asia-Pacific Top 500 retail companies in the annual ranking
based on sales value generated by retailers in 14 Asian
economies in 2005.
2007
· Poh Kong held its 3rd Annual General Meeting of PKHB at
Sheraton Subang Hotels & Towers, Subang Jaya on January 20.
·
Poh Kong Jewellers Sdn Bhd was recognized and conferred the
2007 Reader’s Digest Trusted Brands Gold Award in the
Jewellery Shop category on May 7. The Reader’s Digest Trusted
Brands Survey, partnered with Nielsen Media Research, is
recognized as one of the most transparent branding surveys in
the Asian region.
·
The Ministry of Domestic Trade & Consumer Affairs awarded
PKJ and subsidiaries in the Group the Fair Prize Shop Awards
2005 – 2006 in the Jewellery Category in recognition of the
Company’s outstanding contributions to the country’s economy.
·
On the promotional front, Poh Kong was one of the major
sponsors and official jewellery for “Project Runaway Malaysia”,
the country’s premier fashion reality TV show which was shown
on 8TV from May 25 to June 23.
·
Poh Kong’s wholly-owned subsidiary Poh Kong International
Sdn Bhd (PKISB) signed a joint-venture agreement on May 11
with two Hong Kong based companies to venture into the
diamond-cutting and polishing, sales, import and export of
precious stones.
·
Similarly, Tranz, our in-house brand was a major sponsor and
official jewellery of “So You Think You Can Dance?” the first reality
TV dance competition, which was a joint promotion with 8TV.
The grand finals was staged on June 29.
·
Poh Kong held its final judging and press conference on June 8
for the 30th Anniversary “Million Ringgit Contest” at the Sunway
Lagoon Resort Hotel to reward its patrons with a RM1.38 million
worth of diamonds and gems in products and vouchers as prizes.
·
Poh Kong was appointed the sole brand carrier for Schoeffel
when it opened its first speciality flagship boutique in the world
for the German-based international pearl jewellery company at
Pavilion Kuala Lumpur on Oct 4.
·
Poh Kong commemorated its 30th Anniversary Celebrations
Gala Dinner at the KL Hilton on June 22 for customers, business
partners and associates, the trade, Government representatives
and the media.
·
Several subsidiaries of the Poh Kong Group were presented
the Fair Price Shop Awards 2007 – 2008 in the jewellery category
by the Minister of Domestic Trade & Consumer Affairs this year
in recognition of the Group’s outstanding contribution to the
country’s economy.
2006
8
Poh Kong Holdings Berhad
Corporate MILESTONES
·
In November, the Poh Kong Group participated in the
International Trade Malaysia (Intrade Malaysia 2007) Exhibition
with display booths showcasing its products to the world’s 500
buying missions comprising of international business leaders,
entrepreneurs and industrialists. Intrade Malaysia 2007 was
organized by Matrade and supported by the Ministry of
International Trade and Industry.
·
Poh Kong signed an exclusive distributor and marketing
agreement on December 3 with Schoeffel which gave the
Company the territorial rights to promote and expand the
Schoeffel brand in Malaysia and Southeast Asia.
·
Poh Kong sponsored the Miss Poh Kong Glamour subsidiary
title jewellery category of the Miss Tourism Metropolitan
International Pageant World Final beauty parade in Bukit Tinggi,
Klang on December 23.
·
In conjunction with this event, Poh Kong officially opened its
largest Diamond & Gold specialty store, taking over 5,400
square foot of retail space in the Aeon Shopping Mall in
Bukit Tinggi.
2008
· Poh Kong held its 5th Annual General Meeting at Sunway Resort
Hotel & Spa, Lagoon 1, Bandar Sunway on January 15.
· Poh Kong was again conferred the Reader’s Digest Trusted
Brands Award in the Jewellery Shop category for the third
consecutive year.
·
Poh Kong organized a Diamond and Gems Roadshow which
showcased the wedding collection that featured a wide range of
wedding bands, necklaces and earrings made of the finest
diamonds and gems as perfect accessories for brides at the
Mid Valley Megamall.
·
Tranz co-sponsored the Gary Chaw “Welcome To My World”
Asia live concert at Putra Indoor Stadium. Gary also made a
special appearance at the fashion parade of bridal gowns at the
Mid Valley Megamall centre court in conjunction with the
Diamond & Gems Roadshow.
·
Poh Kong and Schoeffel launched the Schoeffel Time Collection
called “The Pearl” a luxurious pearl watch for women in the
Malaysian market – the first ever in the world – at Westin
Kuala Lumpur.
·
Tranz sponsored the live reality dance competition “So You Think
You Can Dance?” season two as the official jewellery for the
highly popular dance show which ended with the grand finals at
Ruums Club in Life Centre, Kuala Lumpur.
· Poh Kong was again the official jewellery sponsor for “Project
Runway Malaysia”, the country’s premier fashion reality TV show
which was shown on 8TV from Aug 3 to Nov 13.
·
Dato’ Choon Yee Seiong, Executive Chairman & Group
Managing Director won the prestigious “19 Years At The Top
Award” given by Malaysia Tatler and “Superstar Of The Year
2008 Award” by the Malaysian Retailer-Chains Association
(MRCA) on Nov 1 and 7 respectively.
·
Poh Kong, the sole licensee for Disney jewellery collection of
favourite theme characters for the young, celebrated Mickey’s
Magical Holidays with 80 children from the House of Joy and the
Ti-Ratana Welfare Society at the movie screening of Walt
Disney’s `High School Musical 3` at 1 Utama, Petaling Jaya on
Nov 21.
·
Several subsidiaries of the Poh Kong Group in the country
received the Fair Price Shop Awards 2008 – 2009 in the
jewellery category from the Minister of Domestic Trade and
Consumer Affairs in recognition of the Company’s outstanding
contributions to the country’s economy in November.
· Poh Kong and Schoeffel presented the preview of the Schoeffel
Autumn-Winter Fashion and Time Collection 2008 at the Westin
Kuala Lumpur on Dec 18.
·
Poh Kong sponsored the Miss Poh Kong Glamour 2008
subsidiary title jewellery category in conjunction with the Miss
Tourism International World Final at the Sunway Pyramid
Shopping Mall, Bandar Sunway on Dec 23.
2009
· PKHB held its 6th Annual General Meeting for shareholders at
Armada Hotel, Petaling Jaya on Jan 9.
·
Poh Kong’s demonstrated its corporate social responsibility in
giving back to the community when it donated five units of
medical walkers for the Foundation Training Centre and Home
for the Handicapped (Yayasan Latihan Insan Istimewa Perak
Malaysia) for their physically challenge and Down Syndrome
children and adults on Feb 28.
ANNUAL REPORT 2009
9
Corporate MILESTONES
10
·
Poh Kong and Schoeffel sponsored a fashion show in the
Genting Junket Appreciation Night 2009 for patrons of the
Genting Rewards Gallery at the Genting International Showroom,
Highlands Hotel on May 30.
·
Poh Kong and Luca Carati, one of Italy’s oldest and most
prestigious jewellers, launched the Luca Carati brand in Malaysia
and also commemorated Poh Kong as the sole distributor in
Hilton Kuala Lumpur on June 19.
·
Poh Kong was listed among one of the companies in the
region’s 2009 Retail Asia-Pacific Top 500 retail companies in
their annual ranking based on sales value generated by retailers
in 14 Asian economies in July.
·
The Poh Kong Group participated in two jewellery road shows in
conjunction with the Hari Raya Puasa festive promotions at the
Mid Valley Megamall’s ground floor from Aug 27 – Sept 11 and
at Menara Maybank’s lobby in Kuala Lumpur from Sept 7 – 11.
·
Poh Kong co-sponsored the “Mary Search for Celebrities,” a
popular cable TV programme to unearth talents in Malaysia to
star in the Jia Yu family entertainment channel on Astro 304.
Road shows were organized during the preliminary rounds in
Penang, Ipoh, Klang Valley and Johore with the grand finals held
in Kuala Lumpur on Sept 10.
·
Poh Kong featured two of its labels, Schoeffel exquisite pearls
from Germany and Luca Carati diamonds from Italy, in a jewellery
show at the “Fashion on the Turf” Ladies Day annual event at
the Selangor Turf Club racecourse in Sungei Besi on Oct 10.
·
Poh Kong organised a Jewellery Promotion during the UMNO
General Assembly meeting for its delegates and visitors at the
Seri Pacific Hotel in Jalan Syed Putra, Kuala Lumpur on
Oct 12-16.
·
Poh Kong and Schoeffel presented the new line of ready-to
wear Schoeffel pieces for the Autumn-Winter Collection 2009
to a group of patrons and guests at the Hilton Kuala Lumpur on
25 November. The latest range of extraordinary pearls were
recently released at the Basel World Fair in Switzerland, the
world’s most important jewellery and watch trade exhibition.
Poh Kong Holdings Berhad
Corporate Highlights
NOVEMBER 2008
The “Fair Price Shop Awards
2008- 2009” certificate.
FAIR PRICE SHOP AWARDS 2008- 2009
Several subsidiaries of the Poh Kong Group in the country received the Fair Price Shop
Awards 2008 – 2009 in thejewellery category from the Minister of Domestic Trade
and Consumer Affairs in recognition of the Company’s outstanding contributions to
the country’s economy in November.
18 DECEMBER 2008
SCHOEFFEL AUTUMN-WINTER COLLECTION 2008
Ultra-cool models displayed the Schoeffel
Autumn-Winter Collection of pearls.
Commemorating the Poh Kong and Shoeffel collaboration –
Mr Joseph Lim, Schoeffel Manager for Asia-Pacific and Ms
Alice Choon, PKHB’s Executive Director, flanked by models
at the photo wall.
Poh Kong and Schoeffel presented the preview of the Schoeffel Autumn-Winter and Time
Collection 2008 at the Westin Kuala Lumpur.
The latest range of pearls collection and the fine watches from the international German
pearl jeweller were displayed to a group of patrons and guests.
Classic and elegant - a model with close-ups of a
strand of pearl necklace and pearl-studded ring.
23 DECEMBER 2008
MISS POH KONG GLAMOUR
Ms Giselle Diarte from Paraguay won the Miss Poh Kong Glamour
subsidiary title jewellery category of the Miss Tourism International
World Final 2008 beauty parade at the Sunway Pyramid Shopping Mall.
She received a sash, a diamond and necklace and earrings set
worth RM10,000 in the contest which saw 40 international beauties
promoting their countries in casual wear, black cocktail dresses and
evening gowns with a range of gold, pearls, colour gems and diamonds
in the Poh Kong Spring and Summer Jewellery Collection fashion show.
Winner Giselle Diarte (centre) flanked by Dato’
Eddie Choon (right), Executive Chairman &
Group Managing Director of PKHB and Datin
Jennifer Choon with the finalists at the Sunway
Pyramid Shopping Mall.
Style and Glamour –
Giselle Diarte walked
away with the Miss Poh
Kong Glamour 2008 title.
9 JANUARY 2009
The Sixth Annual
General Meeting was
convened in Armada
Hotel, Petaling Jaya.
SIXTH ANNUAL GENERAL MEETING
PKHB held its 6th Annual General Meeting for shareholders at
Armada Hotel, Petaling Jaya.
ANNUAL REPORT 2009
11
Corporate Highlights
28 FEBRUARY 2009
MEDICAL WALKERS TO HOME FOR THE HANDICAPPED
The
certificate
of
appreciation from the
training centre and home
for the handicapped.
Poh Kong demonstrated its corporate social responsibility in giving back to the community
when it donated five units of medical walkers for the Foundation Training Centre and Home
for the Handicapped (Yayasan Latihan Insan Istimewa Perak Malaysia) for their physically
challenge and Down Syndrome children and adults.
30 MAY 2009
GENTING JUNKET
APPRECIATION NIGHT
Dato’ Eddie Choon, PKHB Executive Chairman
and Group Managing Director, and Datin Jennifer
Choon, flanked by models.
Models clad in black evening gowns and Schoeffel pearls.
Poh Kong and Schoeffel sponsored
a fashion show in the Genting Junket
Appreciation Night 2009 for patrons
of the Genting Rewards Gallery at
the Genting International Showroom,
Highlands Hotel.
19 JUNE 2009
LAUNCH OF ITALIAN JEWELLERY BRAND –
LUCA CARATI
Poh Kong and Luca Carati, one of Italy’s oldest and most
prestigious jewellers, launched the Luca Carati brand in Malaysia
and also commemorated Poh Kong as the sole distributor in
Hilton Kuala Lumpur.
H.E. Mr Alessandro Busacca, Italian Ambassador to Malaysia,
Ms Emiliana Caprioglio, Luca Carati’s Sales Manager, Dato’ Eddie
Choon, PKHB’s Executive Director & Group Managing Director, and
guests had a preview of the dazzling 2009 Collection presented by
bella donnas.
An Italian affair… Dato’
Eddie Choon presented
a souvenir to Mr
Alessandro
Busacca
in the presence of Ms
Emiliana Caprioglio and
the models.
A stunning selection of
Luca Carati jewellery
was displayed by
models.
JULY 2009
The Retail Asia
magazine
cover story on
Top 500 retail
companies.
Poh Kong was
listed in the
region’s 2009
Retail AsiaPacific Top 500
retail companies.
POH KONG LISTED IN RETAIL ASIA PACIFIC TOP 500
Poh Kong was listed among one of the companies in the
region’s 2009 Retail Asia-Pacific Top 500 retail companies in
their annual ranking based on sales value generated by retailers
in 14 Asian economies.
According to the Retail Asia magazine (July issue), Poh Kong
Holdings Berhad recorded US$146 million (RM525 million) in
sales volume for 2008.
12
Poh Kong Holdings Berhad
Corporate Highlights
AUGUST – SEPTEMBER 2009
HARI RAYA PUASA ROAD SHOWS
In August and September, the Poh Kong Group
participated in two jewellery road shows in conjunction
with the Hari Raya Puasa festive promotions.
Exquisite gold, diamond and gems were displayed in
exhibition booths at the Mid Valley Megamall’s ground
floor from Aug 27 – Sept 11 for the public and at
Menara Maybank’s lobby in Kuala Lumpur from Sept
7 – 11 for their staff.
Poh Kong’s jewellery display and customer
counters at Menara Maybank.
Poh Kong’s exhibition booths at
Mid Valley Megamall.
10 SEPTEMBER 2009
SEARCH FOR CELEBRITIES ROAD SHOWS
Poh Kong co-sponsored the “Mary Search for
Celebrities,” a popular cable TV programme to
unearth talents in Malaysia to star in the Jia Yu family
entertainment channel on Astro 304.
Young and talented
… finalists in a
group photograph
at the Diamond
Boutique in the
Sunway Pyramid
Shopping Mall.
Road shows were organized during the preliminary
rounds in Penang, Ipoh, Klang Valley and Johore with
the grand finals held in Kuala Lumpur.
Talent finalists visited the Tranz specialty
outlet at the Sunway Pyramid Shopping Mall.
10 OCTOBER 2009
FASHION ON THE TURF
Models posed in
Schoeffel pearls and
Luca Carati gems
at the photo wall.
Perfect match – a model
with a strand of Schoeffel
necklace and ring.
Socialites gathering
– ladies in gorgeous
dresses, matching
heels and elegant
hats at the turf
club.
Ms Alice
Choon,
PKHB’s
Executive Director,
is fifth from left.
Poh Kong featured two of its labels, Schoeffel
exquisite pearls from Germany and Luca Carati
diamonds from Italy, in a jewellery show at the
“Fashion on the Turf” Ladies Day annual event at
the Selangor Turf Club racecourse in Sungei Besi.
All the races for the day were named after their
respective sponsors, the main draws being the
Astro Wah Lai Toi Vase and special Fillies and Mares
race. Sponsorships also included the Poh Kong
Golden Heritage of Style and Glamour race stake.
ANNUAL REPORT 2009
13
Corporate Highlights
12 – 16 OCTOBER 2009
POH KONG JEWELLERY PROMOTION
Poh Kong organised a Jewellery Promotion during the
UMNO General Assembly meeting for its delegates and
visitors at the Seri Pacific Hotel in Jalan Syed Putra,
Kuala Lumpur.
Patrons visited the Poh Kong exhibition booths at
Seri Pacific Hotel.
25 NOVEMBER 2009
SCHOEFFEL AUTUMN-WINTER COLLECTION 2009
Poh Kong and Schoeffel presented the new line of ready-to-wear Schoeffel
pieces for the Autumn-Winter Collection 2009 to a group of patrons and
guests at the Hilton Kuala Lumpur.
The latest range of extraordinary pearls was recently released at the Basel
World Fair in Switzerland, the world’s most important jewellery and watch
trade exhibition.
The pearl Tsarina necklace with
an extraordinary large South Sea
baroque pearl complete with
earrings worn by a model.
14
Poh Kong Holdings Berhad
Poh Kong and Shoeffel’s collaboration… with (fourth
from left) Dato’ Eddie Choon, PKHB’s Executive
Chairman and Group Managing Director and Mr
Joseph Lim, Schoeffel Manager for Asia-Pacific,
flanked by models at the photo wall.
A bevy of models in the Shoeffel
Autumn-Winter Collection 2009.