6th annual
College Aggies Online Scholarship
Program
2014
Club Guide
College Aggies Online
Club Points Chart
Activity
Description
Meet Your Meat Event
Host a Meet Your
Meat event on
campus
Chocolate Milk Makes You
Mooove
Host a Meet Your
Milk event on
campus
Point Value
50,000 points for hosting an
event in fall semester
20,000 points for submitting
a proposal with intent to host
in the spring semester
50,000 points for hosting an
event in fall semester
10,000 points for submitting
a proposal
10,000 points for video
interviews of athletes
Let’s Make a Mooovie
Film a video at a
local dairy farm
20,000 points for submitting
a video
Newbies on a Farm
Bring peers to tour a
local farm
10,000 points for completing
the field trip
Meatless Mondays
Create a flyer to
handout or host a
Meat-In Day
10,000 points for hosting a
Meat-In event.
Farmers Market Fun
Survey guests at a
farmers market or
create a video with
interviews from guests
10,000 points for video
interviews
Or
1,000 points for collecting
survey responses
Campus Scavenger Hunt
Take Me Out to the Movies
Host a scavenger hunt
on campus or for
members of your
community
Take your club to see
a documentary
10,000 points plus 50 points
for every non-club member
participating
5,000 points per movie
premier
Host a Movie Night
Host a movie night for
you club
5,000 points per movie plus
50 points for every non-club
member present
State Ag Association Visits
Visit your state
agriculture
associations
5,000 points per visit
Food Bank Visit
Canned Food Drive
Aggies at the Capitol
Guest Speaker
Andy’s Book Club
Scary Meat Myths
School Visits
Video Contest
Gather the club and
help out a local
food bank or soup
kitchen
Host a canned food
drive on campus
Take your club to visit
your legislators
Host a prestigious
guest speaker at a
club meeting
Host a book club
meeting
Wrap the Scary Meat
Myths around pieces
of candy and pass out
to students on
campus
Visit local schools and
read an agricultural
book to a class
Develop and post
video to YouTube
5,000 points per visit
1 point per can of food
2,500 points for visiting with
a legislator
2,500 points per visitor
2,000 points per meeting
1,000 points per hour candy
is handed out
1,000 points per class visit
1,000 points for video plus 1
point per view on YouTube
Frequently Asked Questions
QUESTION: Do I need to complete all of these challenges to participate in the CAO
Competition with my club?
ANSWER: No, we have tried to provide your club with options at the various point levels so you
can pick and choose what works for you and your club. Of course, the more challenges you
complete the better chance you have of winning, but we’ll update the point totals every week
so you can check to see how you’re doing and how many points you need to take/maintain the
lead.
QUESTION: Do I need to complete the challenges in a given timeframe? Is there a schedule
for completing the challenges?
ANSWER: No. You have all the challenges now—so you and your club can pick and choose
which challenge to do when EXCEPT for the food drive challenge, which has to be done
between November 1st and November 30th. Otherwise, all your challenges and supporting
documents must be submitted by November 30th to be counted.
QUESTION: How do I receive points for the challenges completed?
ANSWER: Once you’ve completed a challenge—send in your supporting documents, photos
and any other required information to collegeaggies@animalagalliance.org as soon as it’s
completed!! That way, we’re able to track your points and provide you score updates every
week!
QUESTION: Can our club come up with our own challenge?
ANSWER: Yes! Feel free to get creative! If you come up with a challenge that you would like to
complete submit to the Alliance staff at collegeaggies@animalagalliance.org and we will
consider it. If we decide to allow you to complete your created challenge, we will award it a
points value and alert other clubs competing to the new challenge as well.
QUESTION: Do our club members points that are competing individually double count for
our club?
ANSWER: Yes! If you have submitted your official club roster to
collegeaggies@animalagalliance.org, then all the points your club members have accrued while
completing weekly Aggies Homework ONLY will also count towards your club score. Meaning, if
that week’s individual homework is worth 250 points and you have 5 club members complete
the homework, your club will be awarded an additional 1,250 points for that week.
Challenge: Meet Your Meat Event
Step 1: Create a proposal for hosting a “Meet your Meat” event on
campus. Consult the Meet Your Meat Guide to get your creative juices
flowing!
Step 2: Submit your “Meet your Meat” proposal to the Animal
Agriculture Alliance staff for review and the Alliance will review your
proposal and return to you in one week or less.
Step 3: Plan for your event. Consult the Meet your Meat Guide and
other resources to help you prepare. Hold media training for club
members prior to the event. Promote the event on campus, to local
news outlets, school newspapers, agricultural media and on social
media.
Step 4: Hold the event! Take at least 20 pictures during the event. After
the event, fill out the summary questions and submit with your pictures
to collegeaggies@animalagalliance.org. Upon receipt, receive 50,000
points.
- OR You can choose to host your event in the spring and by filling out the
proposal detailing your event for the spring, your club will receive
20,000 points.
Ag Day on Campus Guide
2 Months Prior:
1.
2.
3.
4.
Choose a date that works well for club members and the weather if event is held outdoors. Choose a
location with a heavy flow of students.
Fill out all permits necessary for that location, animal, fundraising, fire, etc.
Decide whether you are going to have livestock present. If so, secure details with animal owner including
care, clean-up, all supplies necessary (tent, panels, shavings, tarps, fan etc.)
Decide whether you are going to serve food. If so, discuss with partners such as County Cattlemen’s or
Pork Producer’s group, secure a grill, food supplies, and meat. Ensure all food serving permits are filled
out.
1 Month Prior:
1.
Design t-shirts or ways of distinguishing club members.
2.
Gather handouts and materials from the Animal Ag Alliance and other commodity organizations to
distribute to students passing through your event.
3.
4.
2 Weeks:
Create a press release for the event and send to collegeaggies@animalagalliance.org for review. The
Alliance staff will return it to you within one week or less.
Create an event on Facebook; solicit members/attendees on the Facebook page.
1.
Create eye-catching and informative displays to showcase during the event.
2.
3.
Create and post flyers and promotional material around campus advertizing the event.
Distribute your Alliance reviewed press release to local media, agriculture news outlets, school
newspaper, etc. The Alliance will also help you distribute the release upon request.
Attend College Aggies Online media training webinar. Identify one or two members that feel the
most comfortable with interviews to be the key media contacts, prior to, during, and after event. Put
out promotional Facebook posts and Tweets.
Continue advertising on social media and create a #hashtag for the event.
4.
5.
1 Week:
1.
Ensure you have all supplies, food, and equipment ready. Continue to promote event using social
media.
Day of:
1.
2.
3.
4.
Arrive early to the site, particularly at a time when student traffic is low and set-up animals and displays.
Make sure you start cooking with enough time prior to the serving time advertised.
Have a club member take photos throughout the event, as you will need to submit your photos to get
points.
Send reminders and updates on social media.
Post Event:


Conduct a club meeting to re-cap and plan for next year and follow-up with all media.
Turn in your photos and event summary to the Alliance at collegeaggies@animalagalliance.org.
Meet Your Meat Event Summary
Please answer the following questions in a detailed and thorough manner.
You are required to submit this completed questionnaire along with your
10 photos in order to receive full credit for this assignment.
1. Summarize your event: When and where did you hold your event? Approximately how many
students attended? Did you serve food? What resources did you provide to students? What did
you display at your event? How many club members participated in this event?
2. What surprised you about your event? What did you plan for that didn’t end up happening?
What happened that you didn’t plan for?
3. Describe some of the conversations you had with the students/faculty/University staff that
attended your event. What information did you provide to them? Were you able to have
meaningful conversations about the animal agriculture industry? Why or why not?
4. What questions did attendees have and how did you answer them? Were there any questions
that you were unable to answer?
5. How would you characterize the tone of your event? Positive? Negative? Neutral? Were visitors
leaving your event better informed about agriculture than they were before?
6. Why do you feel it’s important to have events like this and generate conversations about
farming, ranching and agriculture? Do you think consumers care more today about how their
food is grown/raised? Why or why not?
7. What is your biggest takeaway from this event? What did you learn?
8. Would you hold an event like this again? If so, what would you do differently? If not, why not?
9. What advice would you give to another club holding a Meet Your Meat event for the first time?
10. Please feel free to provide any other information you deem necessary, including testimonials
from other club members and visitors from the event.
Challenge: Chocolate Milk Makes You Mooove
Step 1: Instead of Meet your Meat, it’s Meet your Milk! For a highendurance athlete, chocolate milk is a catch-all workout recovery drink.
Compared to plain milk, water, or most sports drinks, it has double the
carbohydrate and protein content, perfect for replenishing tired
muscles. Its high water content replaces fluids lost as sweat, preventing
dehydration. Plus it packs a nutritional bonus of calcium, and includes
just a little sodium and sugar -- additives that help recovering athletes
retain water and regain energy.
Step 2: Find an event in your community or on your campus where
students are working out, people are engaged in a physical activity or a
combination of the two. It could be at your campus fitness center, at a
community marathon or after a sporting event.
Create an event with your club where you hand out chocolate milk to
athletes who have just gotten done working out a sweat. You must
submit a proposal to host a Meet your Milk Event. The proposal must
include:
- The location, date and time of event;
- Any and all promotional materials including proposed messages
and graphics to be used on signs and flyers;
- A copy of any permits or documentation required by your
school/community to distribute materials and hold an event; and
- Your budget for milk, cups and any other requisite materials (your
club would be required to seek independent sponsorship or cover
the cost of these materials on your own).
Points: Your club will receive 10,000 points for submitting the proposal
to collegeaggies@animalagalliance.org and an additional 50,000 for
hosting the event on campus before Sunday November 30 at 5:00pm
(the end of the CAO program). Documentation: Your club must submit
an event summary (attached) and at least 20 pictures from the event
including set-up and tear-down.
Extra Super Bonus Points: If, in addition to the challenge above, your
club interviews athletes competing/working out in a “Man on the
Street” style about their knowledge of chocolate milk as a recovery
drink and submits a video compilation of these interviews with real
facts about the benefits of chocolate milk interspersed—you will
receive an additional 10,000 points.
Meet Your Milk Event Summary
Please answer the following questions in a detailed and thorough manner.
You are required to submit this completed questionnaire along with your
10 photos in order to receive full credit for this assignment.
1. Summarize your event: When and where did you hold your event? Approximately how many
people were impacted by your event? What resources did you provide to those you interacted
with? What did you display at your event? How many club members participated in this event?
2. What surprised you about your event? What did you plan for that didn’t end up happening?
What happened that you didn’t plan for?
3. Describe some of the conversations you had with the students/faculty/University
staff/community members that you interacted with at your event. What information did you
provide to them? Were you able to have meaningful conversations about the dairy industry?
Why or why not?
4. What questions did attendees have and how did you answer them? Were there any questions
that you were unable to answer?
5. How would you characterize the tone of your event? Positive? Negative? Neutral? Were visitors
leaving your event better informed about agriculture than they were before?
6. Why do you feel it’s important to have events like this and generate conversations about
farming, ranching and agriculture? Do you think consumers care more today about how their
food is grown/raised? Why or why not?
7. What is your biggest takeaway from this event? What did you learn?
8. Would you hold an event like this again? If so, what would you do differently? If not, why not?
9. What advice would you give to another club holding a Meet Your Meat event for the first time?
10. Please feel free to provide any other information you deem necessary, including testimonials
from other club members and visitors from the event.
Challenge: Let’s Make a Mooovie
Step 1: Give the consumer a window into farm life with your dairy
documentary! You know those grainy “undercover videos” shot by
animal rights activists? Anyone in the agriculture community knows
that those videos do not accurately portray the real commitment dairy
farmers have to their animals. So let’s blow the lid off undercover
videos and shoot your own “real life” expose!
Step 2: Using the list of local dairy farms provided by DMI, work with
your club to contact the dairy owners and seek permission to shoot a
video on their premises.
The video can be set to music (ala Peterson Brothers) or a factual take
on real farm life. Let your creativity abound—but remember, the
average consumer has a very short attention span so make sure you
take the best footage and turn it into a creative—and concise—window
into life on a working dairy.
Remember—the goal isn’t to draw more attention to undercover
videos, but rather to provide a glimpse into real farm life in a creative,
fun way that will get consumer’s attention! We would encourage you
to run a script or parody idea by the Alliance staff or Program Mentor
Andy Vance prior to filming for feedback.
Points: Your club will receive 20,000 points for submitting your video to
collegeaggies@animalagalliance.org.
Challenge: Newbies on the Farm
Step 1: Bring your friends far outside the ag bubble and down onto
the farm! Few consumers get to see what actually happens on a real
life, working dairy farm. For this challenge, you’ll be taking a field trip to
a local dairy farm and inviting some of your peers to experience it with
you!
Step 2: Using the list of local dairy farms provided by DMI, work with
your club to contact the dairy owners and set up a tour for your club
members and at least five (5) peers from outside the agriculture
industry. Then, take a trip to the dairy farm and spend the day learning
about how the cows are cared for, how safe and delicious the milk is,
and how sustainable dairy production is.
Points: Your club will receive 10,000 points for completing this “Down
on the Dairy” field trip. Documentation: Your club must submit an
event summary (attached) and at least 20 pictures from the field trip
including. You must also have the dairy owner or management sign the
form and submit a list of attendees along with the photos and other
forms.
College Aggies Online
Farm Visit
Date: _________________________
Location: _____________________________________________________________________
Name of Farm Owner: ____________________________________________________
Signature: _______________________________________________________________
Organization name:
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Visitor Names:
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Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan
Hawley, 46-310 Ahui Nani Pl. Kaneohe, HI 96744.
Newbies on the Farm Event Summary
Please answer the following questions in a detailed and thorough manner.
You are required to submit this completed questionnaire along with your
20 photos in order to receive full credit for this assignment.
1. Summarize your event: When and where did you hold your farm tour? Approximately how many
people were attended the tour? What resources did you provide to those you interacted with?
What did you display at your event? How many club members participated in this event?
2. What surprised you about your farm tour? What did you plan for that didn’t end up happening?
What happened that you didn’t plan for?
3. Describe some of the conversations you had with the farm family and tour participants. What
information did you provide to them? Were you able to have meaningful conversations about
the dairy industry? Why or why not?
4. What questions did attendees have and how did you answer them? Were there any questions
that you were unable to answer?
5. How would you characterize the tone of your event? Positive? Negative? Neutral? Were visitors
leaving your event better informed about agriculture than they were before?
6. Why do you feel it’s important to have events like this and generate conversations about
farming, ranching and agriculture? Do you think consumers care more today about how their
food is grown/raised? Why or why not?
7. What is your biggest takeaway from this farm tour? What did your friends/colleagues learn?
8. Would you hold an event like this again? If so, what would you do differently? If not, why not?
9. What advice would you give to another club holding a Farm Tour event for the first time?
10. Please feel free to provide any other information you deem necessary, including testimonials
from other club members and visitors from the event.
Insert list from DMI here
Challenge: Farmers Market Fun
Step 1: It’s time to visit your local farmers market and interact with the
people who frequent the markets! What makes them tick? What do the
farmers enjoy most about the markets? What lessons can be learned
from these consumer interactions?
Step 2: We can learn a lot from both the farmers at the markets and
the consumers who frequent them. It’s your turn to see what
communications lessons we can learn at the farmers markets by either:
(1)
Creating a survey that asks farmers market patrons about their
experiences, what they enjoy about the market and what they
learn about agriculture from the farmers they frequent. Submit
your survey questions to the Alliance staff in advance to
review.
- OR –
(2)
Create a video at the farmers market that interviews at least 7
patrons and 5 farmers. Submit your interview questions to the
Alliance for review prior to filming.
Step 3: Receive 1,000 points for submitting your interview/survey
questions for review.
Then, conduct your survey or shoot your video interviews. If you are
surveying the farmer’s market patrons, take at least 10 pictures
throughout the survey time at the market. Collate all the survey
responses and collate the responses and your conclusions into an
official that includes at least 5 graphs showcasing the survey responses.
If you’re interviewing patrons on film—edit the interviews into one
cohesive video about the Market—make sure to get some scintillating
footage of farmer’s market products!! If you’re conducting the survey,
submit your report and photos; if you’re conducting video interviews,
submit the final video to collegeaggies@animalagalliance.org.
POINTS: Upon receipt, your club will receive 10,000 points.
Challenge: Campus/Community Scavenger Hunt
Step 1: Create a scavenger hunt for your campus or members of your
local community that showcases the importance of agriculture.
Step 2: Create clues that take participants around campus or through
your college ag that showcase different products produced by farmers
and ranchers. Advertise your scavenger hunt to maximize participation
and come up with a creative prize to offer the first and second place
finishers!
Step 3: Take pictures throughout the scavenger hunt (minimum 10) and
use the participation sheet provided to have the scavenger hunt
participants sign in. Submit participant sheet, photos and all clues (and
“answers” to collegeaggies@animalagalliance.org.
POINTS: Upon receipt, your club will receive 10,000 point + 50 points
for each college student/community member outside your club who
participates (per the sign-in sheet).
College Aggies Online
Scavenger Hunt
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Challenge: Meatless Mondays Challenge
Step 1: Is your campus considering going Meatless on
Mondays? Use the resources provided to create a flyer to hand
out to students at a big event or in the cafeteria.
Step 2: OR: Plan a “Meat In” Day on your campus. Use the
“Meat-In” Guide for tips for planning your event.
Step 3: Set a date/place for either your “leafleting” event or
your Meat-In event. If you’re hosting a Meat-In event, be sure
to advertise: submit a press release to the local media, school
newspapers, and agricultural media.
POINTS: Submit a minimum of 10 pictures of your flyers; or
have a sign-in sheet for your Meat-In event. Submit both to
collegeaggies@animalagalliance.org. Upon receipt, receive
5,000 points!!
Meatless Monday Campaign Talking Points:
1. Meatless Monday is not a grassroots effort to celebrate healthy eating. It’s a well-funded,
radical campaign pushing an extreme animal right and environmental agenda by promoting false
claims about animal agriculture.
2. New York benefactor Helaine Lerner, a well-known radical activist, is the primary funder of the
current Meatless Monday campaign, organized through the Center for a Livable Future at Johns
Hopkins University’s Bloomberg School of Public Health.
3. Between 2003-2007, Lerner gave more than $7 million to the Global Resource Action Center for
the Environment, an activist organization focused on eliminating both large scale animal
agriculture and nuclear weapons.
4. The campaign attempts to align itself with government-supported rationing of food products
during times of war, however, it should not be associated with this patriotic duty as it is not a
governmental effort.
5. The Meatless Monday campaign seeks to eliminate consumer choice - the ability that we each
have to determine the right food choices for ourselves and our families.
6. There is no scientifically valid reason to eliminate red and processed meat and poultry from the
diet. Lean, enhanced or pre-marinated meats align with the Dietary Guidelines for Americans
and the new “MyPlate” food guide.
7. Meat provides many under-consumed nutrients such as potassium, phosphorous and vitamin
B12, which is only found in animal foods.
8. The Animal Agriculture Alliance led a coalition effort to create educational resources about the
role of meat in the diet and the misleading tactics of Meatless Monday. Visit the Alliance
website to download these free tools, including a guide to help college students host an
agriculture outreach event on campus.
Meat-in Day on Campus Guide
2 Months Prior:
1. Choose a date that works well for club members and the weather if event is held
outdoors. Choose a location with a heavy flow of students.
2. Fill out all permits necessary for that location.
3. Decide whether you are going to handout food – beef sticks, cheese sticks, etc.
1 Month Prior:
1. Design t-shirts or ways of distinguishing club members.
2. Gather handouts from commodity organizations or from the Alliance to distribute to
students passing through your event.
3. Create a press release for the event and send to collegeaggies@animalagalliance.org
to review.
4. Create an event on Facebook.
2 Weeks:
1. Create eye-catching and informative displays to put around the event.
2. Create and post eye-catching flyers and promotional material.
3. Distribute press release to local media, agriculture news outlets, school newspaper,
etc.
4. Attend College Aggies Online media training webinar. Identify one or two members
that feel the most comfortable with interviews to be the key media contacts.
5. Continue advertising on social media and create a #hashtag for the event.
1 Week:
1. Ensure you have all supplies, food, and equipment ready.
Day of:
1. Have a club member take photos throughout the event.
2. Send reminders and updates on social media.
Post Event:
1. Conduct a club meeting to re-cap and plan for next year and follow-up with all media
College Aggies Online
Meat-In Day
Date: _________________________
Organization name: ______________________________________________________________
Non-Club Member Participants:
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Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310 Ahui Nani Pl. Kaneohe, HI 96744
Challenge: Take Me Out to the Movies!
Step 1: There’s no shortage of documentaries out there right now that
are against modern agriculture and incredibly disparaging towards the
farmers who nourish us.
Step 2: Take your club to the movies and go see a documentary. It
could be anything from Cowspiracy to Fed Up. For a complete list of
food documentaries and premier information, visit the CAO website
and look for the club resources section.
Points: Submit copies of your ticket stubs and a group picture from
outside the theatre to collegeaggies@animalagalliance.org. Upon
receipt, you will receive 5,000 points PER movie premier (must be a
different movie each time from the APPROVED list).
Movie Screening Resources
Cowspiracy:
"COWSPIRACY: The Sustainability Secret" is a groundbreaking feature-length environmental
documentary following an intrepid filmmaker as he uncovers the most destructive industry
facing the planet today – and investigates why the world's leading environmental organizations
are too afraid to talk about it. As eye-opening as "Blackfish" and as inspiring as "An
Inconvenient Truth", this shocking yet humorous documentary reveals the absolutely
devastating environmental impact large-scale factory farming has on our planet.
To find a screening at a theatre near you, visit: http://www.tugg.com/titles/cowspiracy
Fed Up:
Everything we’ve been told about food and exercise for the past 30 years is dead wrong. FED UP
is the film the food industry doesn’t want you to see. From Katie Couric, Laurie David (Oscar
winning producer of AN INCONVENIENT TRUTH) and director Stephanie Soechtig, FED UP will
change the way you eat forever.
To request a DVD to host your own showing or to find a theatre playing the movie near you,
visit: http://fedupmovie.com/#/page/home
Other Movies of Interest
Can’t find a screening of Fed Up or Cowspiracy in a theatre near you? Host your own showing of
one of the movies listed below:
1. Dirt: The Movie (2009) A funny, thoughtful, and, um grounded look at the fundamental
ingredient vital to everything that feeds us.
2. Food Fight (2008) An amusing account of modern American ag policy and food culture that
sprouted a counter-revolution among veggie-obsessed Californians.
3. Food, Inc. (2008) The rock stars of the ethical eating movement — Michael Pollan and Eric
Schlosser — weigh in on all that is wrong in America’s industrialized food system. Methinks my
son summed up this film best: “Sometimes the scariest films are the ones that are real.”
4. Fresh (2009) Down with the corporate behemoths of the American food economy who
threaten the country’s food security, livelihood of small farmers, and our choices as consumers.
This doco features fresh thinking from urban farming activist Will Allen and sustainable farmer
Joel Salatin.
5. Killer at Large (2008) This film tackles the giant-sized topic of America’s obesity epidemic with
talking heads and the story of a 12-year-old who undergoes liposuction.
6. King Corn (2007) Two friends head to the heartland to learn a thing or two about how food is
farmed and where food comes from.
7. Super Size Me (2004) Cult classic with Morgan Spurlock eating his way to bad health on a
month’s worth of Maccas. Required viewing for fast food fans.
8. The Garden (2008) A group of mostly working class, Latino South Central Farmers fought the
good fight — and they’re still at it — for the basic human need to grow food, in this Academy
Award nominated film.
9. The Future of Food (2004) Deborah Koons Garcia reveals the unappetizing truth about
genetically modified foods: Do you really know what you’re dishing up for dinner?
10. The Real Dirt on Farmer John (2006) A flamboyant farmer turns his family’s dying farm into
a thriving CSA (Community Supported Agriculture). Bonus: He flaunts a feather boa while
driving his tractor.
11. Food Stamped (2010?) Special mention to a work-in-progress: A film-and-food couple reveal
how hard it is to eat well on a really tight budget.
Challenge: Visit your State Ag Associations
Step 1: Plan a field trip and take your club to visit your state agriculture
associations!! This is a great networking opportunity and a chance to
learn from the experts on agriculture in your state.
Step 2: Contact your local state agriculture association(s) and schedule
a time when your club can come in and meet with the association staff.
Recommended staff to include in this meeting are
Communications/Marketing Director; Director of Legislative Affairs;
Issues Management Staff and President. State Ag Associations could
include:
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State Farm Bureau
State Corn Growers Association
State Soybean Commission
State Cattlemen’s Association
State Poultry Association
State Pork Producers Association/Council
Step 3: Meet with your state agriculture association and come
prepared with questions to ask and topics to discuss. Make sure you do
your research and have some understanding of what issues are “hot” in
your state for that commodity. Take pictures throughout the meeting
(minimum 5) and use the sign-in sheet provided to have the association
personnel present at the meeting sign. Additionally, ask each club
member to submit one thing they learned from the meeting—collate all
the responses and submit a summary along with the sign-in sheet and
photos to collegeaggies@animalagalliance.org.
POINTS: Upon receipt, your club will receive 5,000 points. Note: You
may visit more than one agriculture association and receive 5,000 PER
visit.
College Aggies Online
State Agriculture Association Visit
Date: _________________________
Organization name: ____________________________________________________________
State Ag Association: ___________________________________________________________
Representative Name: _____________________________________________________
Signature: _______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310
Ahui Nani Pl. Kaneohe, HI 96744.
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College Aggies Online
State Agriculture Association Visit
Date: _________________________
Organization name: ____________________________________________________________
State Ag Association: ____________________________________________________________
Representative Name: _____________________________________________________
Signature: _______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310
Ahui Nani Pl. Kaneohe, HI 96744.
Challenge: Host a Movie Night
Step 1: There’s no shortage of documentaries out there right now that
are against modern agriculture and incredibly disparaging towards the
farmers who nourish us. So instead of taking your club to the movies,
pop some popcorn and most a movie night—and discussion—right on
campus!
Step 2: Using the list of Movie Resources, select a movie and host a
screening with your club and other invited guests on your campus.
Then, after the movie is over, use the list of discussion questions to lead
a robust discussion.
Points: Submit 10 pictures from the event (must include one photo the
shows all those in attendance watching the film aka a group picture)
along with the sign-in sheet to collegeaggies@animalagalliance.org.
Upon receipt, you will receive 5,000 points PER movie night hosted
(must be a different movie each time from the APPROVED list) + 50
points for every member outside your club who attends.
Movie Night Documentary List
1. Dirt: The Movie (2009) A funny, thoughtful, and, um grounded look at the fundamental
ingredient vital to everything that feeds us.
2. Food Fight (2008) An amusing account of modern American ag policy and food culture that
sprouted a counter-revolution among veggie-obsessed Californians.
3. Food, Inc. (2008) The rock stars of the ethical eating movement — Michael Pollan and Eric
Schlosser — weigh in on all that is wrong in America’s industrialized food system. Methinks my son
summed up this film best: “Sometimes the scariest films are the ones that are real.”
4. Fresh (2009) Down with the corporate behemoths of the American food economy who threaten
the country’s food security, livelihood of small farmers, and our choices as consumers. This doco
features fresh thinking from urban farming activist Will Allen and sustainable farmer Joel Salatin.
5. Killer at Large (2008) This film tackles the giant-sized topic of America’s obesity epidemic with
talking heads and the story of a 12-year-old who undergoes liposuction.
6. King Corn (2007) Two friends head to the heartland to learn a thing or two about how food is
farmed and where food comes from.
7. Super Size Me (2004) Cult classic with Morgan Spurlock eating his way to bad health on a month’s
worth of Maccas. Required viewing for fast food fans.
8. The Garden (2008) A group of mostly working class, Latino South Central Farmers fought the
good fight — and they’re still at it — for the basic human need to grow food, in this Academy Award
nominated film.
9. The Future of Food (2004) Deborah Koons Garcia reveals the unappetizing truth about genetically
modified foods: Do you really know what you’re dishing up for dinner?
10. The Real Dirt on Farmer John (2006) A flamboyant farmer turns his family’s dying farm into a
thriving CSA (Community Supported Agriculture). Bonus: He flaunts a feather boa while driving his
tractor.
11. Food Stamped (2010?) Special mention to a work-in-progress: A film-and-food couple reveal
how hard it is to eat well on a really tight budget.
Movie Night Discussion Questions
Use these movie night discussion questions to help generate conversation
following your movie screening on campus or in your local community.
1. What did you like about this movie? What people showcased did you relate to? Why?
2. How would you characterize the tone of the film? Why do you think the documentary
filmmakers decided to make this film? What was their overall message?
3. What facts highlighted in the movie surprised you? Which ones worried you? Which ones
promoted you to want to find out more?
4. How was agriculture portrayed in this film? Positive? Negative? Neutral? Are you leaving this
screening better informed about agriculture than they were before? Why or why not?
5. Do you disagree with anything in this film? What facts do you dispute?
6. What else can those in agriculture do to combat this misinformation and connect to consumers?
How do we compete with documentary films such as this one?
7. Given this film exists, how does it make you feel about agriculture and your future career path?
What will you do to counter the messaging contained in this movie?
8. What do you wish you’d had the opportunity to tell the filmmakers? What do you think they
could have learned that they didn’t include in the movie? Who else should they have
interviewed?
9. What biases do you think the documentary directors had? What biases do you have? How can
we all combat our biases to learn the truth about topics including agriculture?
10. If you could make a documentary about agriculture and food, who would you interview and
why? What would your movie’s point of view be?
College Aggies Online
Movie Night
Date: _________________________
Organization name: ______________________________________________________________
Documentary Name:____________________________________________________
Non-Club Member Participants:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310 Ahui Nani Pl. Kaneohe, HI 96744
Challenge: Food Bank Visits
Step 1: Thanksgiving is a time to be grateful for what you have and a
great time to give back to others.
Step 2: So, find a time for your club to volunteer at the local food bank
or soup kitchen and give back.
Step 3: Wear your club shirts and go help feed the community! Make
sure you call ahead and find out when you are most needed and set up
a time—in advance—where the food bank expects your club to be
volunteering.
POINTS: Submit a minimum of 5 pictures and have a food bank
representative sign the participation form. Submit both to
collegeaggies@animalagalliance.org. Upon receipt, receive 5,000
points!!
College Aggies Online
Food Bank Visit
Date: _________________________
Location: _____________________________________________________________________
Name of Food Bank Supervisor: ____________________________________________________
Signature: _______________________________________________________________
Organization name: _____________________________________________________________
College student names in attendance:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley,
46-310 Ahui Nani Pl. Kaneohe, HI 96744.
Challenge: Canned Food Drive
Step 1: The holiday season is a great time to share some of our bounty with those
less fortunate. What better way than to collect food for those in need.
Step 2: Plan and execute a canned food drive on your campus in November.
Create flyers, marketing scheme and partner with other organizations (where
appropriate) to ramp up donations.
Step 3: Collect food/clothing donations and take to a local food bank or soup
kitchen.
POINTS: Receive 1 point per can of food collected—the food bank representative
must sign off on the final count. Submit the donation form along with 10 pictures
of your food drive to collegeaggies@animalagalliance.org to receive your points.
AND: The club that collects the most food will receive a truckload of food donated
IN YOUR HONOR to your local food pantry thanks to CAO Sponsor Tyson Foods,
Inc.!!
College Aggies Online
Food Drive Donation
Date: _________________________
Organization name: _____________________________________________________________
Food Bank Location: _____________________________________________________________
Name of Food Bank Supervisor: ____________________________________________________
Number of items donated: ________________
Signature: _______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley,
46-310 Ahui Nani Pl. Kaneohe, HI 96744.
Challenge: Aggies at the Capitol
Step 1: Plan a field trip and take your club to the State House to visit
your legislators and promote agriculture!! You can visit either your
Senator or Representative’s District Offices or take a field trip to meet
with your state legislators at the Capital.
Step 2: Participate in the Lobbying Webinar hosted by Kristina Butts
with the National Cattlemen’s Beef Association to learn how to build
meaningful relationships with your legislators. Also, refer to the
Legislative Guide on the College Aggies Website.
Step 3: Consult the Legislative Map on the Alliance website to find out
about current legislation in your state and do your research on your
legislator’s voting history and key issues. Be prepared!!
Step 4: Lobby for Ag! Take pictures throughout the event (minimum 5)
and use the sign-in sheet provided to have the Legislators or their staff
sign. Submit both to collegeaggies@animalagalliance.org.
POINTS: Upon receipt of your (minimum) 5 pictures and participation
signed by the Legislator, your club will receive 2,500 points.
College Aggies Online
Capitol Visits
Date: _________________________
Location: ______________________________________________________________
Name of Legislator: _______________________________________________________
Signature: _______________________________________________________________
Name of Legislator: _______________________________________________________
Signature: _______________________________________________________________
Name of Legislator: _______________________________________________________
Signature: _______________________________________________________________
Organization name: _______________________________________________________
College student names in attendance:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310 Ahui Nani Pl. Kaneohe, HI 96744
Challenge: Guest Speaker at Your Club Meeting
Step 1: Invite a prestigious guest speaker to attend your club meeting
and share their expertise with you!! This is a great networking
opportunity and a chance to learn from various experts.
Step 2: Guest speakers could include representatives from your State
Agriculture association, your cafeteria staff, a chef at a local restaurant,
a professor who has an interesting lecture, a veterinarian or a local
farmer. Invite your distinguished guest to come and speak to your
club—make sure you have questions ready and put your best foot
forward!
Step 3: Take pictures throughout the meeting (minimum 10) and use
the participation sheet provided to have the guest speaker sign.
Additionally, ask each club member to submit one thing they learned
from the meeting—collate all the responses and submit a summary
along with the sign-in sheet and photos to
collegeaggies@animalagalliance.org.
POINTS: Upon receipt, your club will receive 2,500 points. Note: You
may invite more than one speaker.
College Aggies Online
Guest Speaker Sign-in
Date: _________________________
Organization name: ______________________________________________________________
Speaker Name: _____________________________________________________________________
Signature: _______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310
Ahui Nani Pl. Kaneohe, HI 96744.
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College Aggies Online
Guest Speaker Sign-in
Date: _________________________
Organization name: ______________________________________________________________
Speaker Name: _____________________________________________________________________
Signature: _______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org or mail to Morgan Hawley, 46-310
Ahui Nani Pl. Kaneohe, HI 96744.
Challenge: Andy’s Book Club
Step 1: Review the list of “Andy’s Top Ag Books” posted on the CAO
Website and schedule a date/time for your Book Club meetings. Decide
upon which book you’re going to read when and set a schedule.
Step 2: At the Book Club meeting, discuss the assigned book with your
club members and have them fill out the “Participation” questionnaire.
Points: Submit all the questionnaires plus one group picture from each
“Book Club meeting” to collegeaggies@animalagalliance.org. Upon
receipt, you will receive 2,000 points PER meeting (limit 2 per month).
Insert Andy’s Book List
Challenge: Scary Meat Myths
Step 1: Set a date and place where you will be handing out
your Scary Meat Myths. Get prepared to answer students’
questions. There is a resource guide in the “Club Resources”
section of the CAO website.
Step 2: Dispel Meat Myths! Print off copies of the scary meat
myths, cut them apart and wrap them around a piece of
Halloween candy.
Step 3: On a day close to Halloween; pass out the scary meat
myth candy on campus or in your local community! When
you’re hosting the event, have a club member take a picture
every hour you’re actively handing out the candy + myths.
Post the picture to Facebook/Twitter every hour. Be sure to
use #CAO14 in every picture.
Points: 1,000 points for every hour you hand out candy—
but email collegeaggies@animalagalliance.org to let us know
after you’ve done the event so we can verify your pictures
and tally your hours.
Challenge: School Visits
Step 1: Contact your local elementary school to ask about
volunteering to read books during “Story Time.” Schedule a
time to come in with your club and read.
Step 2: Use the reading list provided to decide which books you
would like to read to students. You can find the reading list
under the “Club Resources” section of the CAO website.
Step 3: Take pictures (at least 3) during the visit and also have
him/her sign the participation sheet and submit to
collegeaggies@animalagalliance.org.
POINTS: Upon receipt of your (minimum) 3 pictures and
participation signed by the teacher, your club will receive 1,000
points.
College Aggies Online School Visits
Date: ____________________________________
Name of school: ________________________________________________________________
Name of teacher: _______________________________________________________________
Grade level: _________________
Number of students in the class: _________________
Book title read: _________________________________________________________________
Teacher signature: ______________________________________________________________
College student name: ___________________________________________________________
Organization name: ______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org
or mail to Morgan Hawley, 46-310 Ahui Nani Pl. Kaneohe, HI 96744
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College Aggies Online School Visits
Date: ____________________________________
Name of school: ________________________________________________________________
Name of teacher: _______________________________________________________________
Grade level: _________________
Number of students in the class: _________________
Book title read: _________________________________________________________________
Teacher signature: ______________________________________________________________
College student name: ____________________________________________________________
Organization name: ______________________________________________________________
Scan and submit along with pictures to collegeaggies@animalagalliance.org
or mail to Morgan Hawley, 46-310 Ahui Nani Pl. Kaneohe, HI 96744
Challenge: Video Challenge
Step 1: Create a short video about agriculture: be creative!! Just be sure
to include: “For more information about America’s Farmers and
Ranchers, visit www.animalagalliance.org” at the end of the video.
Step 2: Post your video to YouTube and share your video with the
world. Make sure it tells a good story!!
Step 3: Promote the video! Share the video on Facebook and Twitter
with your friends—but don’t stop there! Contact your local newspaper,
your local TV station or draft your friends into helping your club share
your video with the world!
Step 4: More Views = More Points! The more views your video has, the
more points you earn for the competition!! Example: Get 20,000 views,
get 20,000 points!!
Points: Earn 1,000 points for making the video + 1 point per view!!
Note: The number of views your video has by November 30th (the end
of the competition) is the number of points you’ll receive in addition to
the 1,000 base points—so promote, promote, promote!!)
Make sure to send the video link to collegeaggies@animalagalliance.org
so we can verify your final “views”!!