BUSINESS PARTNERS PROVIDING PROJECTS,
MENTORING AND INTERNSHIPS
•BankLiberty
• Clay County EDC
• Commerce Bank
•DST
• Edward Jones
•Foliomatch
• Gladstone Community Center
• Hunt Midwest
•Hallmark
• KC SourceLink
• KC Start-Up Village
• Kauffman Foundation
• Greater Kansas City Community Foundation
• Mid-Continent Library
• MKS Supply Company
• NKC Business Council
• St. Luke’s Foundation
• UMB Bank
POTENTIAL CAREERS
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Market Research Analyst
Entrepreneur and Owner
Financial Advisor
Sales Manager
Business Operations Manager
Insurance Sales Agent
Marketing Manager
Financial Manager
Meeting, Event and Convention Planner
Compliance Officer
• Business Ethics Officer
• Supply Chain Management Manager
• Human Resources Manager
• National Account Sales Manager
• International Business Manager
• Stock and Commodities Broker
• Real Estate Agent
• Customer Service Manager
• Business Lawyer
•Accountant 
HOW TO APPLY FOR THE 2016-2017 SCHOOL YEAR
If you are interested in applying for the Global Business & Entrepreneurship
strand, you will need to . . .
1. Be a junior or senior for the 2016-17 school year and attend one of the
participating districts: Excelsior Springs, Kearney, Liberty, North Kansas City,
Park Hill, Platte County or Smithville.
2. Must be on track to graduate.
3. Provide your own transportation for this off-site experience.
4. Complete the on-line application at www.northlandcaps.org/apply and submit
by February 12, 2016.
Northland Center for Advanced Professional Studies
2000 NE 46th St • Kansas City, MO 64116 • (816) 977-8111
www.northlandcaps.org
GLOBAL BUSINESS
& ENTREPRENEURSHIP
2016-17 NORTHLAND CAPS STRAND:
GLOBAL BUSINESS
& ENTREPRENEURSHIP
1.5 Elective Credit | College Credit Available
COURSE DESCRIPTION
COURSE DESCRIPTION CONT’D
NCAPS Global Business and Entrepreneurship course is designed for
students that are interested in an ever-changing world, where business
and marketing decisions must adapt to the global economy, many times
resulting in global expansion of the business. Students partner with local,
regional, national and international businesses to produce marketing plans,
advertising and promotional plans, customer research, social media plans,
event management, and strategic plans. Students will be introduced to
domestic and global business operations, economic and cultural factors,
political systems, and a survey of marketing within the global economy.
Students will have an opportunity to experience entrepreneurship from a variety of
angles including traditional business plans for consumable products and services
to new methodologies such as “lean start-up” most commonly associated with
technology based products. Strategic management tools such as the Business
Model Canvas will be implemented as the students develop and sketch out
new or existing business models. Participation in local entrepreneurial events
such as MECA Challenge and Make48 are encouraged. Be prepared to use your
entrepreneurial skills to develop a domestic business with the intention to take it
global.
Founders, owners, entrepreneurs, leaders of major corporations, small
business, and startups in the local community will share their experience
and expertise with the students through guest instruction, mentoring, and
sponsoring internships. Students will be able to communicate with expert
professionals locally and globally, while working as a team member on
projects with their companies developing life-long mentoring relationships.
Client projects will consist of:
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Strategic & Business Planning
Price Strategy Development
Market Planning and Market Research for businesses
Brand Development
Product Development
Project Leadership
Event planning & management
Social media strategy development
Advertising Strategy Development
Product Selling & Donation Solicitation
Other unique client projects
PROJECT EXAMPLES
• Partner with Clay County Economic Development Council in gathering and
analyzing data based on individual surveys of over 100 companies. Students
created call lists, made cold-calls and administered the surveys. Students
developed individual executive summaries and presented to each city in the
county.
• Partner with St. Luke’s North Hospital to develop a marketing plan to help
promote the Mid America Heart Institute’s Athletic Heart Clinic’s screenings.
• Partner with North Kansas City Business Council to create a presentation for
the yearly Recognition Luncheon as well as the written program provided to all
attendees. Required research of businesses to be recognized, securing photos
of the businesses, and writing biographies on the key employees.
• Partner with MKS Pipe and Valve Company to populate and implement a
customer relationship management (CRM) system. Students used company’s
software to organize client’s customer’s information, populating the fields, and
testing the program. Once completed the students trained the client’s sales and
support staff on how to use the system.
• Partner with local start-up company to determine profitability while
investigating new product development. During the course of the project
students were also requested to create a social media marketing plan with the
goal of raising $30,000 in 30 days.