RMG 200 – Introduction to Retail Management
This course examines how marketing and operational strategies can be utilized by retailers/service
providers to establish a link to their diverse and multicultural markets. Selected topics related to the
retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing
environment by formulating strategies which result in a profitable performance. An introduction to
retail profit drivers will be a key element of the course.
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3 hrs.
1.00
1
RMG 302 – Retail Consumer Insight
The course introduces the key theoretical concepts to the understanding of consumer behaviour.
Building on this foundation the retail/consumer relationship will be examined through the case study
method. Topics such as the retail brand, consumer research and value equations will be introduced
and examined.
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3 hrs.
RMG 200
MKT 400, MKT 502
1.00
1
RMG 303 – Service Quality Management
The quality of service that customers experience in retail settings is affected by many factors. As a result, the challenge for retailers is to provide an environment that instills a focus on customers and
delivers the service required to satisfy those customers. This course will introduce students to service
quality management frameworks and principles. It will examine how they are reflected in key organizational and management strategies, particularly those related to the management of the retail
workforce.
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3 hrs.
RMG 200
HTH 102
1.00
1
RMG 907 – Relationship Marketing
The relationship between the consumer and the retailer has been perceived as a transaction and
marketing strategy has been based on this perception. Retailers are moving to an ethical relationship
view of the buying process - the building of a long term relationship with the customer as the central
theme of marketing strategy. This course will explore the underlying theories, values and benefits of
doing business through one-to-one relationships with consumers using technological advances. A
one-to-one customer-centric approach enables retail marketers to reach customers from multicultural backgrounds, a distinguishing feature of the Canadian marketplace.
Lect:
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3 hrs.
RMG 200
1.00
MKT 400 – Understanding Consumers and the New Media
The online world is becoming more social and therefore more like the offline world. This shift has
changed the nature of marketing from one-way mass communication to a conversation. This course
uses social science theories to understand consumers and design effective marketing strategies with
an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment. (No transfer credit ruling).
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3 hrs.
MKT 300
MKT 502, RMG 302
1.00