Corporate Social Responsibility Report
2015
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COMMUNITY AND
SUSTAINABILITY
Our vision is to be the leading operator of enduring and
innovative QSR brands in New Zealand. Underpinning that
is a commitment to doing business guided by principles
of sustainability and good corporate citizenship. These
principles help shape our menus and our stores, our
management practices and the way we contribute to the
communities we serve.
At the core of Restaurant Brands’ social responsibility
ethos are four interdependent elements: People, Food,
Planet and Progress. We’re proud of the advances we
continue to make in these areas, in line with our culture
of innovation and our drive to constantly raise the bar in
everything we do.
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PEOPLE
Our company depends on the
support of Kiwi consumers,
and on positive partnerships
with employees, suppliers,
franchisees and investors.
In turn we make a strong
economic contribution to our
local communities, and support
a range of non-profit and
community organisations.
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OUR EMPLOYEES
NEARLY 4000 STAFF NATIONWIDE.
SERVING OVER 70,000 CUSTOMERS A DAY.
Our employees are at the heart of our business,
and critical to its success. We’re committed to
being a responsible and fair employer, offering:
++ Guaranteed minimum hours of work: we have a consistent framework
around working hours that improves the certainty of work availability and
allows for the Company and our employees to plan ahead.
++ Competitive remuneration to attract and retain skilled employees:
we regularly refresh our remuneration model using market data to ensure
market parity for employees across the business, and are proud to offer
above market rates. Our waged employees have the opportunity to
increase their rate of pay through a ‘pay for skill’ system and are given
regular opportunity to move through pay rates.
++ Our employees are supported with the time and resources to up-skill:
e-learning is now in place across the KFC and Pizza Hut businesses and
class-room style group orientation has proven popular for new recruits
to Carl’s Jr.
++ We are committed to supporting a diverse and inclusive work
environment: with 26 different nationalities represented across the
business and over half our workforce, including senior management,
being female, we are committed to driving the diversity agenda on
many levels.
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SAFE, HEALTHY WORKPLACES
TRAINING AND DEVELOPMENT
The health and safety of our employees and customers is
our top priority. We have an excellent record for workplace
health and safety.
One of our company’s strengths is the way we develop
our people and their skills at every level. We’ve trained
thousands of new employees from basic food handling
skills to restaurant manager level and beyond. Our focus
is on developing the people we have and reducing staff
turnover, by:
++
Lost workdays from injury were down 54% in the 201415 year
++
Workplace lost time incidents were down 59% in the
2014-15 year
++
Investing in our people through training and education
programmes across all our brands
++
Our target: zero loss of workdays from injury across all
our brands
++
Identifying talented employees and providing clear
paths for their career development
++
Constantly updating our employee training and
education programmes
++
Rolling out an e-learning programme for a large
proportion of our staff
All employees working in our stores must complete Health
and Safety and Food Safety (Unit Standard 167) training,
and demonstrate ongoing competency.
We’re a tertiary level member of ACC’s Accredited
Employers Programme, and a member of the Business
Leaders’ Health and Safety Forum.
EQUALITY AND DIVERSITY
Restaurant Brands is an equal opportunity employer and
we embrace and reflect the diversity of the communities we
operate in.
++
Our staff range in age from 16 to 70
++
The average age of our employees is 23
++
For many people, we provide that valuable first job
++
Our workforce is 53% female, including a significant
proportion of senior management
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GIVING BACK TO
OUR COMMUNITIES
We’re proud of the contribution we make to our local areas, delivering
important economic benefits and supporting a range of community
and charitable organisations.
ECONOMIC CONTRIBUTION
WORLD HUNGER RELIEF
Our business operations make a significant contribution to
the communities we serve, through jobs, wages and salaries,
tax payments, dividends, goods and services purchased and
investment in existing and new stores.
Restaurant Brands supports Yum! Brands’ annual World
Hunger Relief effort, one of the world’s largest private
sector hunger relief initiatives.
SURF LIFE SAVING NEW
ZEALAND LIMITED
KFC has been a charity partner of Surf Life Saving New
Zealand since 2012. As well as raising funds, KFC helps run
a multi-lingual water safety education campaign, showing
Kiwis how to stay safe at the beach.
++
$166,802 raised for Surf Life Saving in the 2014-15 year
++
$1 donated from every KFC ‘Surf Safe Bucket’ sold
in October and November 2014
FOUNDATION FOR YOUTH
DEVELOPMENT
The Foundation for Youth Development offers communitybased youth mentoring programmes that help kids
transition to secondary school. Its STARS programme is
designed to help young people build positive relationships
with peers, teachers and older students and to learn life
skills, confidence and resilience.
++
Carl’s Jr. donates 10 cents from every ‘Super Star with
Cheese’ burger to the Foundation
++
$15,000 raised for the STARS programme in the
2014-15 year
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++
Funds raised by KFC, Pizza Hut and Taco Bell
stores globally
++
41,000 stores participating across 125 countries
++
$52,000 raised in New Zealand in 2014
NZPWG ANITA BOON PRO-AM
KFC has been a major sponsor since 2011 of the annual
Anita Boon Pro-Am tournament, the first all-women’s
pro-am event in New Zealand. The 2014 event was cosanctioned by the New Zealand Professional Women
Golfers trust and the Australian Ladies Professional Golf
tour, with the aim to inspire more young women golfers to
follow in the footsteps of Lydia Ko.
FOOD
Restaurant Brands serves high
quality, great tasting food with
seasonally and locally sourced
ingredients, and we continue to
raise our own bar for nutrition
and sustainability.
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WELLBEING
TRANSPARENCY
We recognise that obesity and heart disease are serious
health issues in New Zealand. Both the causes and the
solutions are complex, requiring everyone to play their
part. We continue to focus on improving the nutritional
composition of our food, with an emphasis on sodium,
sugar and saturated fat reduction.
We provide detailed nutritional information on our websites,
letting customers know exactly what’s in our food so they
can choose products that are right for them.
SODIUM
++
20% reduction in sodium in KFC mayonnaise since 2012
++
45% reduction in sodium in KFC BBQ sauce since 2007
++
10% reduction of sodium across all KFC products
since 2010
++
80% overall reduction in sodium in Carl’s Jr. fries
in 2014
++
10-25% reduction in sodium in Carl’s Jr. burger
buns in 2014
++
18-31% reduction in sodium in Carl’s Jr. chicken fillets
and tenders since 2012
++
7-82% reduction in sodium across all Carl’s Jr. sauces
since 2012
SUGAR
++
Sugar content in buns and rolls now 3%
++
Sugar reduced by 50% in KFC buns and 65% in dinner
rolls since 2012
FAT
++
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Less than 0.1g of trans fat in KFC and Pizza Hut
products
In addition, we take a responsible approach to marketing.
We don’t advertise or market our products directly
to children, and promote only carbonated sugar-free
beverages.
INGREDIENTS
FOOD SAFETY
We support trusted local suppliers and responsible
industry practices in line with our ethical purchasing and
procurement policies.
From our trusted suppliers through our kitchens and onto
your plate, our food safety system and external audits
deliver great-tasting food you can trust.
++
90% of our ingredients are sourced locally. This year
we’ve brought most of our ingredient sourcing for our
new Carl’s Jr. brand to domestic supply
++
All KFC, Pizza Hut and Carl’s Jr. stores are routinely
audited by Environmental Health Officers to the
standard of the Ministry of Primary industries
++
100% of our chicken is grain-fed and barn-raised,
including KFC’s fresh daily supply from Inghams and
Tegel. All our chicken is produced to rigorous standards
overseen by the Poultry Industry Association New
Zealand, the Ministry for Primary Industries and the
National Animal Welfare Committee
++
Annual audits of all 26 Starbucks stores by Assure
Quality using a tailored Starbucks food safety plan
++
Starbucks coffee is sourced in accordance with
its CAFE (Coffee and Farmer Equity) Practices
programme. CAFE is designed to sustain the
environmentally and socially responsible production
of high-quality coffee and secure a better future for
coffee farmers
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PLANET
We’re conscious of the impact
our operations have on the
environment. Restaurant Brands is
always working to minimise waste,
maximise energy efficiency and
use resources carefully.
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RECYCLING
PACKAGING
Restaurant Brands is a member of the Public Place
Recycling Scheme (PPRS) and is represented on the
Steering Committee. PPRS is a voluntary product
stewardship programme that helps New Zealanders ‘do
the right thing’ by recycling and reducing litter – including
plastic, paper, aluminium, glass and organic waste – when
they’re away from home. The scheme received accreditation
from the Minister for the Environment in November 2014.
We are working to replace plastic bags with recycled paper
bags across all our stores. We source all packaging from
sustainable timbers grown locally and overseas.
++
++
70% of our packaging is locally sourced
++
All Pizza Hut boxes are made from 100% recycled fibre
and are 100% recyclable
All our stores sort, compact and collect cardboard
and paper for recycling
++
KFC’s recyclable packaging is sourced from
sustainable timber
++
80% of cardboard and paper from our stores is
recycled each week
++
None of our packaging is sourced from Asian pulp
and paper
++
Starbucks stores recycle coffee grounds by
packaging them for customers to take home as
free garden compost
WASTE
One of our major waste products is cooking oil. All oil used
by KFC, Pizza Hut and Carl’s Jr. is collected by Transpacific
for recycling. Grease traps are installed in all our stores to
prevent oil entering the waste water system.
++
100% of our cooking oil is recycled
++
20% is used in the manufacture of Transpacific
bio-diesel and green fuels
++
80% is exported to make soap
ENERGY USE
Yum! Brands has set up a world-class operations team
to work on energy efficiency opportunities. We in New
Zealand benefit from these advances and actively
participate in Yum! energy saving initiatives.
++
We’re always looking to reduce our energy footprint
through the way we work, the technology we use and
the buildings we develop
++
Since 2005 we’ve monitored live power usage in
our KFC stores to reduce peak load, and encourage
employees to turn off equipment when not in use.
Further improvements to this system are underway
++
We have an in-house system to compare KFC stores
sales to their power usage, highlighting any potential
inefficiencies in energy use
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PROGRESS
Restaurant Brands is the NZXlisted New Zealand operator of
some of the world’s most famous
QSR brands. We continue to
proactively and fairly reward our
stakeholders.
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181 stores throughout the country
$230 million in goods and services
$22.5 million net earnings (excluding non-trading items)
$9.2 million in income tax and $19.3 million in GST payments
$17.1 million in dividend payments
$95 million in salaries and wages
$28.2 million capital expenditure with local suppliers and contractors
KFC TRANSFORMATION
PROGRAMME
++
$80m invested since 2004 including new store builds
++
91% of the KFC store network now new or transformed
++
11 new stores built since 2004 for a total investment of
$14m
++
1 new store built in 2014-15 year
++
9 stores transformed or upgraded in 2014-15 year
++
40 jobs created per new store
CARL’S JR. INVESTMENT
PROGRAMME
++
$17m invested in new stores
++
11 new stores built since 2012
++
3 new stores built in 2014-15 year
GROWING PIZZA HUT
FRANCHISEE COMMUNITY
++
44 Pizza Hut stores now owned by local franchisees
++
1 Pizza Hut store relocated in Gisborne in 2014
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www.restaurantbrands.co.nz
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