Do you eat at KFC
Yes
No
Please rank order from 1-5 which fast food restaurant you like best (1 best – 5 least)
McDonald’s
KFC
Burger King
Popeyes
Chick-fil-A
How often do you eat at KFC
Everyday
Once or twice a week
Very Occasionally
Never
How often do you eat out
Everyday
Very Occasionally
Never
Once or twice a week
I eat at KFC because Write an “X” next to all that apply
It is cheap
Alternative to Burgers
Love the taste
I have a busy schedule and not time to cook
Do you eat at KFC mostly for
Lunch
Dinner
Equal
Would you recommend KFC to a friend or family member?
Yes
No
Do you recall seeing any KFC advertisements in the last month?
Yes
No
KFC was founded by
When I think of KFC the first word that pops into my head is
(Besides Chicken)
Please indicate your gender.
Male
Female
What is your household size
Adults
Children
What is your age range
20 or younger
21-30
31-40
41-50
51 older
Place an “X” next to the choice that best describes your opinion of each comment.
Strongly Somewhat Neutral Somewhat
Disagree Disagree
Agree
The food is served hot and fresh
The menu has a good variety of items
The quality of food is excellent
The food is tasty and flavorful
Employees are patient when taking my order
I was served promptly
Employees are friendly and courteous
Value for price paid
Strongly
Agree
Prices are competitive
KFC is a nutritious family meal
Household income
$25K Below
25-40K
40-75K
75+K