Dedicated to Service The Advisor Committed to Excellence Fall 2014 The Filla Latzke Group at Morgan Stanley www.MorganStanleyFA.com/fillalatzke Mark Filla, CIMA® Senior Vice President Financial Advisor Portfolio Management Director mark.filla@morganstanley.com 262.241.1946 Scott Latzke, CFP® Senior Vice President Wealth Advisor Portfolio Management Director scott.latzke@morganstanley.com 262.241.1977 Dear Friends, After three years of relatively calm markets, volatility returned this fall. From mid-September to mid-October, the S&P 500 fell nearly 10% on an intraday basis. Many foreign markets were even worse. Concerns about European growth prospects and the removal of Federal Reserve stimulus seemed to be fueling the retreat. While it may be tempting to abandon things like asset allocation and diversification when markets get volatile, it is precisely these moments when those principles are most critical. It should be noted that these losses were almost completely recovered by the end of October. A few principles we try to remember during more volatile times: Chandra Hackett Portfolio Associate chandra.hackett@morganstanley.com 262.241.1941 Dawn Boegel Senior Registered Associate dawn.boegel@morganstanley.com 262.241.1942 Renate Capek Senior Client Service Associate renate.capek@morganstanley.com 262.241.1936 Morgan Stanley 11501 North Port Washington Road Mequon, WI 53092 1. Focus on the long-term, not the short. 2. Stay diversified. 3. Don’t let emotion dictate action. Inside we offer a little deeper look at the idea of diversification. It can be difficult to stay diversified when some of the things you own aren’t doing as well as others but there are risks to abandoning short-term losers. Secondly, we reiterate our case for investing in equities, provide a reminder about Required Minimum Distributions and answer a question about account security at Morgan Stanley. Please let us know if there is anything we can do for you. Times of market volatility can trigger questions that need to be answered and fears that need to be calmed. Our doors are always open. Toll Free: 888.791.8360 Fax: 262.241.1921 Inside this issue Just the FAQs . . . . . . . . . . . . . . . .2 Diversification . . . . . . . . . . . . . . . .2 Longer-Term View on Equities . . .3 Team Talk. . . . . . . . . . . . . . . . . . . .4 Professional Development. . . . . . .4 FYI. . . . . . . . . . . . . . . . . . . . . . . . .4 Morgan Stanley Smith Barney, LLC. Member SIPC. Mark and Scott Just the FAQS have been reading about data Q: Ibreaches at several large companies. How is Morgan Stanley protecting our information and what can I do to protect myself? A: Morgan Stanley understands that protecting clients’ online personal and account information is an essential part of our commitment to helping clients achieve their financial goals. Morgan Stanley has fraud prevention teams that use advanced technologies and industrytested processes and procedures to provide multiple layers of defense to protect you against electronic fraud. Morgan Stanley has developed a 4-page guide that reviews the integrated approach Morgan Stanley is taking to secure your online accounts and steps you can take to reduce the risk of becoming a victim of electronic fraud. If you would like to view a copy of the report, please call Chandra or Dawn, or visit www.morganstanleyclientserv .com and click on “Morgan Stanley Online Security Center.” An Important Reminder About Diversification By Mark Filla, CIMA®, Senior Vice President, Portfolio Management Director “Don’t keep all your eggs in one basket.” This is an old cliché about why an investor should diversify their portfolio. Most people would agree that it makes sense to spread your risk among several different asset classes rather than bet your entire future on one investment. There are too many unknowns and the risk is too great (especially when you are talking about your nest egg) to place your entire future on one thing. There are, however, two sides to diversification. While a diversified portfolio will, ideally, experience smaller losses in a down market when compared to a nondiversified portfolio, it can also reduce gains in a positive one. There are three things we think anyone who chooses to diversify their investments must accept as givens: 1. You will always own the worst performing asset class in any given year. 2. You will never perform as well as the best performing asset class in a given year. 3. You will never know what the best and worst performers will be in a given year. When everything is going up people really don’t care which one is doing the best because everything looks pretty good. However, having some things do well when others don’t presents an awfully powerful temptation to move assets away from the poor performers and into the better performers. Succumbing to this temptation can not only lead to a non-diversified portfolio but also results in an investor buying higher priced assets and selling lower priced ones; the opposite of “buy low and sell high”. In the current environment, it might be tempting to sell foreign equity investments and buy more US stocks. The S&P 500 has outperformed the MSCI EAFE Index (Europe, Asia and Japan) three of the last four years and 2014 might make it four out of five.i In addition, it appears the US economy is on more solid footing than its foreign counterparts. History, however, would tell us that staying with a diversified portfolio is the best plan. The accompanying chart illustrates how quickly asset classes can change course. Each column of the chart ranks the performance of various asset classes for the last 10 years. Each color represents a different asset class. The white boxes with the black line though them represent how a diversified portfolio may have behaved during this time. It is easy to see that, while a diversified portfolio can never be the best performer it can’t be the worst either. After this 10-year period that includes the financial crisis, this hypothetical diversified portfolio still returned 7.2% per year which should be enough to sustain most retirement spending plans for a long time. i JP Morgan Asset Management - “Guide to the Markets”, 3Q 2014 Recent Volatility Does Not Change our Longer-Term View On Equities By Mark Filla, CIMA®, Senior Vice President, Portfolio Management Director After hitting an all-time high of 2019 on September 19 the S&P 500 fell nearly 10% over the following 4 weeks prompting the media and investors to speculate about whether this was the beginning of the next recession or just a typical correction in an otherwise advancing market. The reasons sighted for the selloff were a possible 3rd European recession in the last 5-6 years, the drop in oil prices, ISIS in the Middle East and the spread of Ebola. Time will tell if this correction had any merit. Now that it has happened, we need to ask ourselves if any of it should cause us to change our opinion on where we are going and how we are allocating assets. First, a little perspective is needed. While the spike in volatility is never comfortable and no one likes seeing their account values fall, it is important to remember how far the market has come since the dark days of March, 2009. On March 6 of that year the S&P 500 reached its crisis low of 666. During this most recent correction, it lowest closing value was 1862 or 175% higher than the 2009 level. More recently, in the summer of 2011 with the US government on the brink of default for the first time in history, the S&P 500 fell 18%. It has rallied, very steadily, 69% since then.i March 9, 2009 We have included three charts here to illustrate some of this perspective.ii All three show the S&P 500 from different starting points and ending at the recent low point in October. The first chart begins on March 6, 2009, the second begins on August 19, 2011 and the third begins on January 1, 2014. Notice how small this 9% correction seems as the time lengthens. We hope these visuals will put into perspective the magnitude, or lack thereof, of the recent volatility for the long-term investor (which we consider ourselves to be). August 19, 2011 Still, the issues mentioned above should not be dismissed out of hand. Recent economic news out of Europe was troubling, the drop in oil prices may be a sign of slowing economic activity and the thought of Ebola spreading in the US is enough to keep anyone awake at night. We believe the odds of any of the worst case scenarios playing out are very small making the recent selling overdone for the following reasons: 1.) interest rates are low and many analysts now believe they will continue to be low YTD for longer than previously suspected; 2.) corporate profits remain at all-time highs with expectations that they will continue to rise; 3.) jobs data in the US continues to improve, 4.) GDP growth in the US and most places around the world remains positive. In that environment, we think equities will continue to offer attractive returns relative to other asset classes, however, the extended period of low-volatility and high returns we’ve been enjoying may be over. i Data from ThomsonONE ii Charts from Yahoo! Finance Professional Development Scott Latzke, Renate Capek, Dawn Boegel, Chandra Hackett, Mark Filla team talk Riley and Fletcher Filla are busy with soccer and swimming this fall. Riley had personal best times in four different events at a meet in October. Fletcher is also playing basketball but refuses to wear his new shoes outside. He is very excited for indoor practices to begin so he can try them out. Lisa is busy helping out at school and is vice president of the PTA. The Latzkes have been busy this fall attending many of Marin’s soccer games. Marin loves playing soccer and is enjoying dance classes. Evah is also taking dance classes and is involved with Girl Scouts; her most recent Girl-Scout outing was horseback riding. Val joined Scott at a Morgan Stanley conference in Miami, FL in September. Val continues to volunteer at school and is preparing for a marathon in November. Their favorite fall day was spent at a pumpkin farm in Germantown picking pumpkins, enjoying a hay ride, and making pumpkin chocolate chip cookies. Jim and Chandra did a 4 wheeler trip in October in beautiful Wonewoc, WI with two other couples. The colors in that area are spectacular! There is one more trip planned for a weekend in Necedah, WI and then the 4 wheeler will have the plow attached and be ready for snow plowing. Jim has been working hard getting the yard and plants ready for winter. Hopefully spring will return quickly! Fall has been extremely busy for the Boegel family. Jack and Luke have kept them busy with soccer games and tournaments near and far every weekend. Anya continues to practice gymnastics and participate in Daisies. Dawn and Brian have been enjoying all of the beautiful colors around the lake and are not looking forward to having to pull the pier out soon! Latzkes Pumpkin Picking In September, Mark and Scott met with Rick Reider, Co-Head of Americas Fixed Income at BlackRock. Rick provided his outlook on the U.S. Economy, Interest Rates, and his thoughts on Investment Strategy in a rising interest rate environment. In September, Scott traveled to the Morgan Stanley Master’s Conference in Miami, a recognition trip that both Mark and Scott qualified for. Several top industry experts provided market and economic outlooks. Scott especially enjoyed hearing from Philip Orlando, Chief Equity Strategist at Federated, and Joe Deane, Executive Vice President at PIMCO. F.Y.I. Required Minimum Distributions 4 Wheeling with Friends Dan and Renate spent a wonderful week in Gatlinburg, TN. They took many hikes in the Smokey Mountains and also went to a few moonshine tastings. They also went to Ashville, NC and took a tour of the Biltmore Estate. The house and surrounding acres were beautiful. They have already booked their cabin for next year. Alyssa spent her 21st birthday in Las Vegas and actually came home with a few winnings. Danielle is Dan & Renate in the busy working and starting up barrel racing with her horse. Smokey Mountains As a reminder, if you have an IRA account at Morgan Stanley and are over the age of 70 ½ or have an inherited IRA account, you must take 2014’s required minimum distribution by December 31st, 2014. Your required minimum distribution amount can be found on your monthly statement or by contacting Dawn or Chandra. If you are unsure if you have satisfied your RMD, please contact Dawn or Chandra. The investments listed may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor's individual circumstances and objectives. Barclays Capital Global Aggregate Bond Index contains investment grade and high yield credit securities from the Multiverse Index. (The Multiverse Index is the merger of two index groups: the Global Aggregate Index and the Global High Yield Index.) The investment grade component of the Global Credit Index is a subset of the Global Aggregate Index, and contains credit securities from the U.S. Aggregate, Pan-European Aggregate, Asian-Pacific Aggregate, Eurodollar, 144A, and Euro-Yen indices. The high yield component is a subset of the Global High Yield Index, and contains securities from the U.S. Corporate High Yield, Pan-European High Yield, and Emerging Markets indices. The index is denominated in U.S. dollars. An investment cannot be made directly in a market index S&P 500 Index is an unmanaged, market value-weighted index of 500 stocks generally representative of the broad stock market. An investment cannot be made directly in a market index REITs are subject to special risk considerations similar to those associated with the direct ownership of real estate. Real estate valuations may be subject to factors such as changing general and local economic, financial, competitive, and environmental conditions. REITs may not be suitable for every investor. Dividend income from REITs will generally not be treated as qualified dividend income and therefore will not be eligible for reduced rates of taxation. The views expressed herein are those of the author and do not necessarily reflect the views of Morgan Stanley Wealth Management or its affiliates. All opinions are subject to change without notice. Neither the information provided nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Past performance is no guarantee of future results. Tax laws are complex and subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice and are not “fiduciaries” (under the Internal Revenue Code or otherwise) with respect to the services or activities described herein except as otherwise agreed to in writing by Morgan Stanley. Individuals are encouraged to consult their tax and legal advisors regarding any potential tax and related consequences of any investments made under such account. Information contained herein has been obtained from sources considered to be reliable, but we do not guarantee their accuracy or completeness. Asset allocation and diversification do not guarantee a profit or protect against a loss in a declining financial market. Equity securities may fluctuate in response to news on companies, industries, market conditions and general economic environment. International investing may not be suitable for every investor and is subject to additional risks, including currency fluctuations, political factors, withholding, lack of liquidity, the absence of adequate financial information, and exchange control restrictions impacting foreign issuers. These risks may be magnified in emerging markets. The individuals mentioned as the Portfolio Management Team are Financial Advisors with Morgan Stanley participating in the Morgan Stanley Portfolio Management program. The Portfolio Management program is an investment advisory program in which the client’s Financial Advisor invests the client’s assets on a discretionary basis in a range of securities. The Portfolio Management program is described in the applicable Morgan Stanley ADV Part 2, available at www.morganstanley.com/ADV or from your Financial Advisor. Past performance of any security is not a guarantee of future performance. There is no guarantee that this investment strategy will work under all market conditions. The MSCI World Index is a free float-adjusted market capitalization weighted index that is designed to measure the equity market performance of developed markets. As of May 30 2011, the MSCI World Index consists of the following 24 developed market country indices: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States. An investment cannot be made directly in a market index. 10/14