PRINT IS COMING BACK TO THE U.S.
OVERVIEW
Newsweek Magazine
Building off of its 80 years of history
A global news organization operating
across all major platforms.
No matter where you read or what you
read on, Newsweek has a product for you.
From a Twitter feed followed by millions to
mobile apps across devices to a responsive
website to a print magazine, get the news
that will reach and influence decision makers
anytime and anywhere. Newsweek.com
is in sync with the 24/7 news cycle, giving
readers a destination for breaking news,
exclusives, and commentary on the issues of
the day. Newsweek Magazine is a powerful
combination of news, culture and ideas with
a clear point of view: we get the first and final
say on major stories of the day. Newsweek
Magazine is edited for the voracious
consumer of information, and designed to
surprise, educate and delight. In the print
component of a modern news ecosystem,
Newsweek will deliver thought-provoking
content to smart, successful readers. Both
the digital and print platforms are the
authoritative news outlets of choice for the
sought-after thought-leader audience.
Europe
Japan
Poland
Newsweek
Magazine has
remained a
print brand in
the following 6
markets
South Korea
Latin America
Pakistan
EDITORIAL
Editor in Chief
Jim Impoco
“Jim is a veteran editor whose
ports of call have been The
New York Times, Conde Nast
Portfolio and Reuters, where
he served as executive digital
editor until January and was
the brainchild of a glossy
magazine that exported the
newswire’s big-thinker brand
to the Davos set. He’s well liked
in New York media circles.”
– Jim Pompeo, Capital New York
Popular Tweets
EDITORIAL
Full-time staff
Foreign Coverage
International Editor - Nicholas Wapshott
is a British journalist and writer. He was a
Reuters contributing columnist and an online
content consultant to a number of media and
private clients. He was the editor of The Times
Saturday edition as well as the founding editor
of The Times Magazine. He has written
a number of biographies including those of
Margaret Thatcher and Carol Reed. His book
Keynes Hayek: The Clash That Defined Modern
Economics was published by W. W. Norton in
October 2011.
Diplomatic Correspondent - Janine di
Giovanni is an author and award-winning
foreign correspondent. She is a regular
contributor to The Times, Vanity Fair, The New
York Times, and The Guardian. She recently
made a TED talk at the U.S. Institute of Peace
on war reporting, which received more than
300,000 viewers. She was a participant in the
2013 World Economic Forum, Davos. One
of Europe’s most respected and experienced
reporters, with vast experience covering war
and conflict. Her reporting has been called
“established, accomplished brilliance” and
she has been cited as “the finest foreign
correspondent of our generation”. In 2013,
di Giovanni was named one of the 100 most
influential people in the world of armed violence
by the organization Action on Armed
Violence (AOAV).
Senior Writer - Kurt Alexander
Eichenwald was a contributing editor with
Vanity Fair and a New York Times author
of four books, one of which, The Informant, was
made into The Informant!, a motion picture.
He was formerly a writer and investigative
reporter with The New York Times and
later with Condé Nast’s business magazine,
Portfolio. Eichenwald had been employed by
the Times since 1986 and primarily covered
Wall Street and corporate topics such as insider
trading, accounting scandals, and takeovers,
but also wrote about a range of issues including
terrorism, the Bill Clinton pardons controversy,
Federal health care policy, and sexual predators
on the Internet.
Latin American Correspondent - Karla
Zabludovsky is a reporter from Mexico City
and a graduate of Columbia University’s Tony
Stabile center for investigative journalism. She
covers immigrant communities, crime and
natural disasters.
Technology
Technology Columnist - Kevin Maney
is an author and journalist who has covered
technology for more than 20 years. His previous
book was The Maverick and His Machine:
Thomas Watson Sr. and the Making of IBM.
Kevin has been a contributor to Fortune,
The Atlantic, Fast Company and other
magazines. As well as contributing editor at
Conde Nast Portfolio, joining the magazine
prior to its launch in 2007.
Business
Senior Writer - Leah McGrath Goodman
was a writer-at-large for Institutional Investor, a
contributor to CNN/Fortune and member of the
London Speaker Bureau. Her work has appeared
in The Financial Times, Barron’s, The Wall
Street Journal and Forbes. She also wrote a
best-selling book that was nominated for the 2011
Financial Times and Goldman Sachs Business
Book of the Year Award.
EDITORIAL
Full-time staff
Deputy Editor - Bob Roe was a content
consultant at Well-Read Media and has
previously held positions at Thomson
Reuters, Hearst and Conde Nast.
US/Culture
Senior Writer - Alexander Nazaryan
was the Culture Editor at the Wire where
he oversaw the site’s coverage of news about
books, arts, trends, food, museums, publishing,
among other topics. Alex was also at the New
York Daily News where, in addition to his
primary posting as a member of the editorial
board, he launched their successful book blog
Page Views.
Senior Editor - Abigail Jones is a journalist
and bestselling author in New York City. She
was the Senior Editor and Head of Special
Projects at the Forward and the editor of
its women’s blog, the Sisterhood. Previously,
she was one of the first employees to join The
Daily, where she launched and ran its web and
social media presence for nearly two years.
Senior Writer - Victoria Bekiempis was
a reporter/producer for DNAinfo.com New
York covering the Upper East Side. Prior to
joining DNAinfo, Victoria worked at the Village
Voice and completed internships at news
organizations across the U.S. and abroad, such
as the Tampa Bay Times, the Associated Press’
Lima, Peru, bureau, the Bradenton Herald and
the Daily Hampshire Gazette.
Senior Writer - Katie Baker was a Jezebel
staff writer living in Brooklyn. She has worked
and written for a variety of publications
including the New York Times and the San
Francisco Chronicle. In July 2013, she received
a Planned Parenthood Maggie Award for Media
Excellence (Online Reporting).
Managing Editor - Kira Bindrim was
formerly a homepage editor for Reuters.
com. Before Reuters, she was director of online
strategy at Crain’s New York Business, where
she had also produced special projects online
and covered technology and small business
news. Writer – Pema Levy joins Newsweek from
the International Business Times. Pema is
Newsweek’s Washington D.C. correspondent,
and covers politics.
Cover Designers
Robert Priest and Grace Lee are founding
partners of Priest+Grace, a design company
in New York. Their clients have included O,
The Oprah Magazine, WebMD, Reuters,
Bloomberg Markets, and Peter G.
Peterson Foundation. They are also cofounders of Howler magazine, a kickstarterfunded magazine about soccer that launched in
Oct 2012, which has already been featured in
New York Magazine, Sports Illustrated, and The
New Yorker.
DESIGN
The “NEW” Newsweek Magazine
Big stories and bold design
OCTOBER 4, 2013
THE PHANTOM
MENACE
EXPLODING IRAN’S NUCLEAR THREAT MYTH
by Kurt Eichenwald
Not Final Design – Subject to Change
GENERAL
Newsweek Specifications
A global news organization operating
across all major platforms
Size: 8 1/8” x 10 1/2”
Frequency: Weekly. Expected 50 issues per year.
Newsstand counts: 75,000 starting with counts
increasing to 100,000 to 150,000 copies within
12-18 months.
Subscriber counts: 25,000 starting subscriber
copies with a goal of 100,000 subs by early 2015 and
250,000 by 2017.
Page counts: 64 full page folio size. Perfect bound.
Paper stock: 60# stock.
Cover Stock: 100# stock.
Versions: There will be two versions.
One newsstand version and one sub version.
Demographic Information
Gender
AGE/HHI
Male 57%
Women 43%
Median Age 49.2
Median HHI $76,062
HHI $100k+ 36%
EDUCATION/PROFESSION
College Educated
71%
Professional/Managerial
34%
Top Management
11%
Business Decision Makers
26%
December 2012 subscriber information
SPECIFICATIONS
Submission Guidelines
Ad Unit
Ad Unit
Trim
Trim
Bleed
Bleed
1 page
2-page spread
8 1/8” x 10 1/2”
16 1/4” x 10 1/2”
8 3/8” x 10 3/4”
16 1/2” x 10 3/4”
„„ Insertion Orders: Insertion orders are binding after closing dates. No cancellations accepted
after this date.
„„ Ad Files and Proofs: Newsweek or its printer will maintain ad files and proofs for 13 months.
Mechanical
Specifications
File
Preparation
„„ Final Trim: 8 1/8” x 10
„„ Each file
½”
only one page or one spread.
133 lines per in
54 lines per cm
Screen angles used (unless
otherwise requested on
disk label): C-15%, M-75%,
Y-90%, K-75%
„„ Live Area: 7 3/8” x 9 ¾”
„„ Line Screen
should contain
„„ Live Matter Safety:
„„ All required trapping
3/8” on all four sides
1/8” total gutter
„„ Safety=1/16” on each side
„„ Headlines across the
gutter should be set so that
words, rather than letters,
are split
should be done prior to
creating the file
„„ Color traps:
.08mm/0.14pt and
black overprint set when
necessary
Include quality control
patch (color bars) within
maximum dimensions of
ad file
„„ All printer marks (trim,
bleed, center) should be
included in all colors.
File Formats
„„ PDF/X-1a:2001
„„ Scanned images must be
high resolution (300 dpi)
CMYK.
„„ No spot colors, RGB,
LAB, or ICC profiles and
saved in TIFF or EPS format
„„ Final output of all
Newsweek pages will be at
2400dpi/04.488dpmm.
„„ All fonts must be
included and by Type 1 or 3
No TrueType Fonts.
Proof
Requirements
„„ 5 proofs
„„ Laser proofs (color
or black and white) are
acceptable for content
proofs only
„„ Contract quality Press,
Offpress, and Digital
(halftone and continuous
tone) proofs are acceptable
for color guidance on press.
Examples of preferred SWOcertified proofs can be found
on the SWOP website at
http://www.swop.org
„„ Supply color guidance
proof that matches supplied
digital ad file.
„„ If there are discrepancies
between the supplied digital
ad file and supplied proof,
Newsweek will print what is
on the digital ad file.
„„ Ads without a complete
set of color guidance proofs
will be accepted at the
advertiser’s risk.
DELIVERY
Delivery and Rate Card
Subscribers will get their issues every Friday
Friday Delivery
The weekend is a time for consuming more
in-depth information and longer-form
stories that demand your attention. The
news cycle has become so compressed
that it no longer made sense to close on
Friday and arrive in people’s mailboxes on
Monday or Tuesday. So subscribers will get
their issues every Friday.
Subject to change
Rate Card: Global Rates
Rate Base: 100,000
Gross Rates
1 Page
$20,000
Spread (2x page rate)
$40,000
Cover 2 Spread
$49,000
Opposite TOC
$21,000
3rd Cover
$21,000
4th Cover
$28,000
DIGITAL
Newsweek.com
Newsweek doesn’t just report the news.
It helps set the news agenda.
Newsweeklies have always been good at
curating the news — long before there was
an Internet. And among the newsweeklies,
Newsweek has been seen as smarter, more
creative, more innovative than its rivals.
Add that DNA to today’s hyper-metabolic
news cycle and you have an unbeatable
formula for success.
Newsweek is about deep dives on topical
subjects. Its about pitching the story
forward. Its about putting the news in
context. Its about being first with the best
take on the news. Newsweek Audience
4MM Unique Visitors
400,000 Tablet Distribution
“I feel Newsweek.com has the
best thought-provoking and
fascinating articles on topics
and issues rarely discussed on
other news sites.” – Newsweek.com visitor
CONTACTS
Contacts
Please contact us for advertising rates and questions.
Sales
Scott Miller
SVP, Global Sales
Direct: +1 (646) 867-7177
Email: s.miller@ibtimes.com
Nadia Robinson
Midwest Sales Manager
Direct: +1 (312) 494-1919 x304
Email: nrobinson@newco.com
Marta Leja
Sales Director
Direct: +1 (646) 484-7553
Email: m.leja@ibtimes.com
Tim Paulson
West Coast Sales Director
Direct: +1 (323) 466-2018
Email: t.paulson@ibtimes.com
Jaclyn Berkowitz
Sales Development Manager
Direct: +1 (646) 867-7177
Email: s.miller@ibtimes.com
Abby Sharpe
Account Manager
Direct: +1 (646) 867-7124
Email: a.sharpe@ibtimes.com
Ad Ops
David Kennedy
Director of Ad Operations
Direct: +1 (570) 342-6216
Email: d.kennedy@ibtimes.com