This year Russia’s leading
English-language
newspaper,
The Moscow Times,
turns
20
About the Newspaper
The nation’s only daily English-language newspaper,
The Moscow Times, has been published since 1992.
It is part of the business block of newspapers and magazines
by the Sanoma Independent Media publishing house.
Why do top Russian and
multinational firms subscribe to
The Moscow Times?
The bulk of the print run
is delivered to corporate
subscribers: major
international companies,
hotels, embassies,
restaurants and cafes,
business centers and VIP
lounges at airports.
format............................
Key events in Russia and the world through .
the eyes of foreign journalists
А3
length...............16-32 pages
language. ................
English
days issued.......... Mon. - Fri.
print run........
35 000 copies
Unique distribution system
20 years on the market
Our Readers
The audience of The Moscow Times comprises Russianspeaking readers who know English as well as foreigners
temporarily or permanently residing in Moscow.
The number of readers per
issue: 52,100;
per half-year: 620,545.
Of them:
Foreigners – 22,200 (43%)
Russians – 29,900* (57%)
Gender (Russian-speaking
readers):
Men – 46%
Women – 54%
Age Distribution (Russian-speaking readers)
65+ y.o.
55-64 y.o.
45-54 y.o.
16-19 y.o.
2,4% 3,0%
16,4%
19,2%
35-44 y.o.
21,1%
20-24 y.o.
25-34 y.o.
15,2%
22,7%
* Research by TNS Russia, NRS-Moscow (18+), May-October 2011
Our Readers
Many of our readers have top management jobs
with above-average salaries.
Leisure (Russian-speaking readers)
Income
(Russian-speaking readers)
А ������������������������������3.4%
���������������������������� 41.3%
СС+ ������������������������54.4%
No response�������������0.9%
С
above-average income
С+top-tier income, not limited in funds
В
average income
А
very limited in funds
Social Status (Russian-speaking readers)
don’t hang out
anywhere
nightclubs
(12-30 y.o.)
beauty salons
sports and
fitness clubs
at theaters
9,5%
17,2% 29,1%
32,1%
69,6%
35,3%
at the movies
at restaurants
and cafes
managers
other
students
manual
workers
82,1%
* Research by TNS Russia, NRS-Moscow (18+), May-October 2011
16,3% 20,5%
18,0%
6,2%
19,9%
19,1%
specialists
non-manual
workers
Regular Sections
Five days a week, The Moscow Times newspaper covers
political, business and cultural events occurring in Russia
as well as abroad.
NEWS – the latest news
and events (Russia and CIS)
BUSINESS &
FINANCE – the latest
business news
STOCKS – financial and
currency market news
OPINION – opinion pieces
ENTERTAINMENT – a calendar of the day’s main
events, a bulletin board for
Moscow’s English-speaking
community
CONTEXT –
entertainment and leisure
WHAT’S ON – a calendar
REAL ESTATE – real
of cultural events: cinema,
theater, exhibitions, ballet,
opera (Thursdays)
JOB
OPPORTUNITIES
prepared by expert partners of
The Moscow Times
about topical issues
estate market (a special
section on Tuesdays)
– vacancies and education
(Wednesdays and Fridays)
CLASSIFIEDS – private
advertisements
MINI GUIDE – corporate
and private ads: services,
beauty and health, leisure,
nightlife
MT CONFERENCE SPECIALS – material
EMPLOYMENT
– articles about job market
issues (Wednesdays)
MARKET OVERVIEW – monthly
overview and analysis of
markets and sectors in Russia
(one Tuesday a month)
B2B BUSINESS SPECIAL – prepared
for conferences and special
projects (Tuesdays)
Publications and Special Projects
INTERNATIONAL HERALD TRIBUNE – a daily business newspaper
by The New York Times.
Global news every day.
Published in Russia since
2005 in partnership with The
Moscow Times. Distributed
by corporate subscription
together with the MT.
COUNTRY SUPPLEMENTS.
“21ST CENTURY PARTNERSHIP”
– color magazine supplements
dedicated to collaboration
between Russian and other
countries
REAL ESTATE QUARTERLY – periodic
specialized business
publications about the real
estate market
JOBS & CAREERS
– a special publication
dedicated to career and
educational issues in Russia
and abroad
MOSCOW GUIDE – a seasonal
guide to style, trends, as well
as social and cultural events in
Moscow
TRAVEL GUIDE – a
guide for travelers to Russia
LIFESTYLE GUIDE – a collection of the most
fashionable, stylish and quality
places in Moscow, each one
meeting the standards of the
target audience
“CAPTAINS OF BUSINESS”
– an annual sailing regatta for
the Vedomosti Cup, a joint
project between Vedomosti
and The Moscow Times
MT CONFERENCES
– a meeting place for Russian
and foreign investors,
businesspeople and experts
“RUSSIA FOR”
BOOK SERIES – a
trilogy of books about the life
and work of foreigners
in Russia: “Russia for
Beginners,” “Russia for
the Advanced,” “Russia for
Experts”
Unique Partnership
contact information
Alyona
Kulakova
kulakova@imedia.ru
The Moscow Times + International Herald Tribune
An exclusive agency agreement for placing advertisements in
publications of The New York Times group
The Moscow Times +
International Herald Tribune
International Herald Tribune
— a unique informational
printed in Russia. Since Feb.
project, two leading English-
1, 2006, it has been delivered
language newspapers in one
package. The most important
news from every corner of the
globe, independently, precisely and objectively.
— the only global newspaper
only in combination with The
Moscow Times. Both newspapers are delivered to subscribers in the early morning from
The Moscow Times — the
Monday to Friday.
leading English-language
Main sections of the IHT:
newspaper in Russia. Every
day, its team of professional
foreign journalists covers
Business, Culture, Sports,
Opinion
the nation’s most important
Key news-making regions:
events in business and poli-
Europe, U.S., Asia/Pacific
tics. Independence, preci-
Ocean, Africa/Middle East
sion and professionalism are
the main principles of these
Special pages: Technology &
Western journalists working in
Media, Finances & Markets,
Russia.
Style, Health, International Life
+7 495 232 47 74
www.themoscowtimes.com
Special Projects
COUNTRY SUPPLEMENTS
“21ST CENTURY
PARTNERSHIP”
Color magazine supplement
Language .... English/Russian
А3
Print run��������� 80,000 copies
Length������������ 24 to 32 pages
Circulation��������������������������
Moscow (Vedomosti,
The Moscow Times),
Format�����������������������������
St. Petersburg
(Vedomosti, The St.
Petersburg Times)
GUIDEBOOKS
BY THE MOSCOW TIMES
Guide for foreigners about
Russia
Restaurant guide
Travel guide
Hotel guide
Entertainment guide
Nightlife guide for Moscow
and St. Petersburg
Guide to the best places for
health and beauty
Real Estate Quarterly
contact information:
Marina
Khloptseva
m.khloptseva@imedia.ru
Full-color informational and analytical magazine about
the Russian real estate market.
Audience – specialists and top
managers at Russian and multinational companies, private
and corporate investors.
Main subjects – Russian real
estate market overview, news
(properties, companies, areas
under development, major
deals), real estate investments, legislation, project
management, new building
technologies, architectural
and design issues, interviews
and roundtable discussions
with market players, expert
advice.
Special circulation – com-
pany offices, international and
Russian real estate shows and
conferences, MT conferences,
and via special mailing list to
executives at multinational and
Russian firms.
Format������А4 (205 х 270 mm)
Length ��������������������32 pages
Language�������������������
Frequency��������������
English
Quarterly
(4 times a year)
Print run �������� 35,000 copies
Circulation�������� Insert within
The Moscow Times newspaper
+ special mailing list
+7 495 232 47 74
www.realestate.themoscowtimes.com
Job & Careers
contact information:
Olga
Bereznitskaya
berez@vedomosti.ru
Full-color supplement on jobs, careers and education.
Comes out twice a year (spring/fall).
Useful information about the
job market: interviews with
experts and representatives
of well-known companies,
effective strategies for
making a career during a financial downturn, job-hunting
advice, information about
recruitment agencies, today’s
staffing services, vacancies
and recruitment programs
by Russian and Western firms,
personnel motivation issues,
salaries, compensation and
benefits, difficult situations
when firing or downsizing staff,
MBA market news and additional business education in
Russia and abroad.
Additional circulation – international and Russian conferences and shows, business
conferences and trainings by
The Moscow Times, mailing list
to managers at multinational
and domestic firms, job fairs,
career days at large colleges
in Moscow, business schools,
universities, language schools.
Free access at
www.careercenter.ru.
Format������А3 (275 х 385 mm)
Length���������������������16 pages
Language ����� English/Russian
Frequency ��������� Twice a year
Print run �������� 35,000 copies
Circulation �������� Insert within
The Moscow Times newspaper
+ special mailing list
+7 495 232 47 74
www.themoscowtimes.com
www.careercenter.moscowtimes.ru
Moscow Guide
MOSCOW GUIDE – a seasonal guidebook in English.
Social and cultural events
around town
An overview of Moscow’s
most fashionable restaurants
Special circulation at presti-
gious locations frequented by
Russians and foreigners
Format ������������ 275 х 348 mm
Length �������������������
16 pages
Language ������������������ English
Frequency ������
3 times a year
Print run �������� 40,000 copies
Circulation �������� Insert within
The Moscow Times + special
mailing list
Advertising Opportunities
Format 1/1
Format 1/2
width......................... 265 mm
height.................... 372.2 mm
price...................563 560 rub
width......................... 265 mm
height....................... 184 mm
price................... 281 780 rub
16 335 euro
8 170 euro
Prices do not include 18% VAT
Advertising Opportunities
Format 10 sq
Format 9 sq
width......................... 265 mm
height.................... 121.3 mm
price................... 187 850 rub
width...................... 157.4 mm
height....................... 184 mm
price................... 169 100 rub
5 450 euro
4 900 euro
Prices do not include 18% VAT
Advertising Opportunities
Format 6 sq horizontal
Format 6 sq vertical
width...................... 157.4 mm
height.................... 121.3 mm
price....................112 710 rub
width...................... 103.6 mm
height....................... 184 mm
price....................112 710 rub
3 267 euro
3 267 euro
Prices do not include 18% VAT
Advertising Opportunities
Format 4 sq
Format 2 sq horizontal
width...................... 103.6 mm
height.................... 121.3 mm
price.....................75 140 rub
width...................... 103.6 mm
height...................... 58.7 mm
price.....................32 670 rub
2 178 euro
946 euro
Prices do not include 18% VAT
Nonstandard Ad Opportunities
Special placement on the “Stocks” page
Section sponsorship
Nonstandard Ad Opportunities
2 sq on front page
3 sq on front page
width...................... 103.6 mm
height...................... 58.7 mm
price..................... 32 670 rub
width...................... 157.4 mm
height......................... 50 mm
price..................... 49 000 rub
946 euro
1 420 euro
Prices do not include 18% VAT
Nonstandard Ad Opportunities
4 sq on front page
5 sq on front page
width...................... 121.2 mm
height......................... 50 mm
price................... 134 700 rub
width......................... 265 mm
height......................... 50 mm
price................... 168 370 rub
Prices do not include 18% VAT
Nonstandard Ad Opportunities
Template
width...................... 157.4 mm
height.................... 121.3 mm
price.................... 112 710 rub
Prices do not include 18% VAT
Super Cover
A super cover is a unique opportunity to present
the image of your company.
External view: glossy cover
over the front page, the top
bears the logo of The Moscow
Times.
Advertising space: 4 pages.
The information can be
presented in English and/or
Russian.
Distribution: The Moscow
Times newspaper’s print
run + plus the opportunity
for additional targeted
presentation at special events.
Useful Information,
Announcements
REAL ESTATE
Buy/Sell/Rent apartments
CLASSIFIEDS
Holiday congratulations
Buy/Sell furniture
Postal services
Pets and much more
MINI GUIDE
Business services (transportation, couriers, translators)
Medical services (hospitals,
dentistry, beauty salons, spas)
Kids entertainment (kindergartens, kids clubs, groups)
Restaurants (clubs, cafes,
bars)
contact information:
Svetlana
Maximova
s.maximova@imedia.ru
+7 495 232 47 74
www.themoscowtimes.com
Conferences
contact information:
Alexei
Otradnov
a.otradnov@imedia.ru
Business conferences in Russia and abroad.
International: Russia-U.S., Russia-U.K., Russia-Germany,
Russia-Ukraine, Russia-France.
Professional.
Tax and Legal
Mergers and Acquisitions
Real Estate
Investments
Law
Initial Public Offering(s)
Administration
Purchasing and Distribution
IT, HR and others
Number of conferences per
year ��������������������������������� 50
Number of attendees per
year ���������������������������� 5,000
+7 495 232 47 74
www.themoscowtimes.com