2014
Annual Category Management Conference
Sept.
29
th
thru
Oct.
2
nd
Orlando, FL
Advancing Professional Standards
Annual Category
Management Conference
30 Min Meetings
These 30 Min Meetings include a variety of presentations on:

IP: White Papers, Survey, Case Studies

CatMan Capabilities: Suppliers showcasing proficiencies
20/20 Meetings
You will meet 20 people in 20 minutes – rotating
3 times within each hour. These meetings will allow you a quick
personal introduction to other attendees.
Solution Partner Demos
These 12-minute overview sessions allow you to rotate through the
Solution Partner booths, giving you a snapshot of their products and
identifying whom you want to follow-up with.
Planned Seating at Meals
To facilitate the best networking experience and ensure you
connect with a majority of your peers, seating at selected meals is
strategically arranged and rotated. You will meet a balanced mix
of retailers, manufacturers, educators, and solution partners.
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Annual Category
Management Conference
Plenary Sessions
Plenary sessions feature industry leaders discussing trends in
Collaboration, E-tailing, Future of Retail, and Shopper
Marketing.
Case Study Sessions
These sessions showcase successes in the Total Store Retail
Development strategy.
Primary areas of category strategy include: Analytics,
Assortment, Pricing & Promotion, Space Management, and
Shopper Insights & Marketing.
Sponsor Hosted Open House
Reception at the Villas!
An opportunity to connect in a casual setting.
Drinks and h’ourderves will be served.
www.cpgcatnet.org
3
Annual Category
Management Conference
"I view the Category Management Association Conference as the
flagship event and I congratulate the association on providing this
important forum for the continued development of professional
category management practices".
Dr. Brian Harris
Chairman and Founder
The Partnering Group
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Annual Category
Management Conference
Past Participants
A & P • 7-Eleven Inc. • 99 Cents Only Stores • AAFES • Abbott Nutrition • Acosta Sales & Marketing • Adcomm Group Inc. •
Advantage Sales & Marketing • Ago Consultores • Ahold USA • Al Nahdi Medical Company • Alberto Culver Company • Aldata
Solution, Inc. • AlqemyIQ • American Greetings Corp. • American Italian Pasta Company • analyse² • Analytic Partners Inc. • Anheuser
Busch InBev • Applied Learning Associates • Aramark • Arch Chemicals, Inc. • Arteli • AWhere • Bacardi USA • Bar-S Foods •
Bausch & Lomb • Beam Global Spirits & Wine • Beiersdorf, Inc. • Bellomy Research • Bienes de Consumo Internacional • Bigelow
Tea Company • Blackcurrant Group • Boston Beer Company • Boston Conferencing • BP Products North America • Brainshark , Inc. •
Brookshire Brothers, Ltd. • Brookshire Grocery Co. • Brown-Forman • Burke Institute • Bush Brothers & Co. • C.H. Robinson •
Cadbury Schweppes Americas Beverages • Campbell Soup Company • Cannondale Associates • Cantactix • Carnegie Mellon
University: Tepper School of Business • Category Ideas • Category Management Knowledge Group (CMKG) • CCF Brands •
Cerveceria Nacional Dominicana • Clear Cell USA • Clorox Sales Company • Clow Zahn • Coca-Cola Refreshment • Coinstar •
Colgate-Palmolive Company • Combe Inc. • Computing Resources S.A. • ConAgra Foods Inc. • Concordia University • Constellation
Brands • Convenience Store News • Cooper Lighting, LLC • Cosmic Solutions, Ltd. • Coty US LLC • CPGmatters.com • Crown
Imports, LLC • CSM America/BakeMark USA • CSM America/Caravan Ingredients • CSM America/HC Brill • CSM Americas, Inc. •
CSM Bakery Products • CSP Information Group, Inc. • Dassault Systemes • Dawn Food Products • DaySpring - Hallmark Cards • Dean
Foods • Del Monte Foods Company • Delhaize America • DemandTec • DePaul University • Dial Corporation • Dole Food Company,
Inc. • Dole Fresh • Don Sebastiani & Sons • Dr Pepper Snapple Group, Inc. • Driscoll's Strawberry Associates • dunnhumbyUSA •
E&J Gallo Winery • ECRM • E-Info Tools & Solutions, Inc. • EJ Gallo Winery • EK Success Brands • Emerson Electric • Emory
University • Energizer Personal Care • EYC USA Inc. • Family Dollar • Farmer John • Femsa Cerveza (CCM) • FHP/O-Cedar • Fifth
Dimension • Fleet Laboratories • Flowers Foods • FMI Food Marketing Institute • Food Lion • Foodland Super Market, Ltd • Foster's
Wine Estates • FranklinCovey Co. • Frito Lay • Fruit of the Loom, Inc • Galleria RTS • General Mills Inc. • Georgia-Pacific • Gerber •
Gladson, LLC • Glazer's Distributors • GMA Grocery Manufacturers Association • Gold 'n Plump Poultry • Gorton's • Goya Foods •
Green Mountain Coffee Roasters, Inc. • Grupo Bimbo • Grupo Peñafiel a Dr. Pepper Snapple Group Co. • Grupo Rey, Panama • GS1
Germany • GS1 US • H J Heinz Company • Hallmark Cards, Inc. • HandStands • HanesBrands Inc. • Hartz Mountain • HDA, Inc • HEB
• HEB Mexico • Heineken USA • Helen of Troy • Henkel Corporation • Henry Rak Consulting Partners (HRCP) • Hill's Pet Nutrition
Inc. • Hipermercados TOTTUS • Hispanic Retail 360 • HJ Heinz • Home Depot, Inc. • Hormel Foods Corporation • Hostess Brands,
Inc. • HUB Magazine • Hy-Vee, Inc. • IBM Global Business Australia • Impact 21 Group • Incentive Targeting, Inc. • Information
Resources, Inc. • Insight, Information & Consulting • Interactive Edge Inc. • Interscope, LLC • Invatron Systems Corp • IRI eLearning •
Ironbridge Software, Inc. • Irving Consumer Products • J.L. Buchanan, Inc. • J.M. Smucker Co. • Jarden Consumer Solutions • Jarden
Home Brands • JDA Software Group, Inc. • Johnson & Johnson • Johnson Controls Inc. • Johnson O'Hare • Johnsonville Sausage •
Just Born, Inc. • Kao Brands • Kellogg Company Mexico • Kellogg USA • Kenosia • Kesko/K-Plus, Ltd. • Kimberly Clark • Kraco
Enterprises, LLC • Kraft Foods • Kraft Foods Global Inc. • KSS Retail • Land O'Lakes • Learning Evolution • Lindo's Group of
Companies • M2media360 • Manitoba Liquor Control Commission • Mars Ice Cream • Mars Petcare US • Mars Snack Foods •
Maverik Inc. • McKee Foods Corp. • Meadow Gold Dairies Hawaii • Meijer • Michael's Stores, Inc. • Microsoft • Midstate Mills •
Miller Zell • mLogic Consulting Inc. • MOM Brands • Morningstar - Dean Foods • MultiAd Kwikee Systems • MyWebGrocer LLC •
NACDS National Association of Drug Stores • NACS National Association of Convenience Stores • Nestle Infant Nutrition • Nestle
Purina PetCare • Nestle USA • Newell Rubbermaid Inc. • Nielsen • Nielsen Analytic Consulting • Nimbus Online, Inc. • NorthWest
Arkansas Community College • Novartis • Organic Valley • OXXO • Pacific Natural Foods • Pacific Wold • Pandol Brothers, Inc. •
Panther Mountain Companies • Parker Hannifin Corporation • Peapod, Inc • Pepsi Beverages Company • PepsiCo • Pernod Ricard USA
• Pfizer • Pharmasave National • Pilgrim's Pride • Pioneer Foods, South Africa • Planalytics, Inc. • Planet Retail • Plaza Provision Co. •
Precima • Procter & Gamble • Productos Familia-Sancela S.A. • Professional Candy Buyer • Progressive Grocer • RaceTrac Petroleum
• Raley's • Randy Putnam & Associates • Reckitt Benckiser • Red Bull North America • Relational Solutions, Inc. • Reliance Industries
Limited • Reliance Retail Limited • Republic National Distributing Company • Retail Performance Group • Retail Solutions Inc. •
Retail Tactics • retailwire.com • RGIS,LLC • Rich's Consumer Brands • Rite-Aid Corporation • Road Ranger • ROI Retail
Optimization, Inc. • ROI Training and Consulting • RR Donnelley/TOPS • Saint Joseph's University • Sara Lee Food and Beverage •
Sara Lee Fresh Bakery • Sargento • Save-A-Lot Food Stores • Schwarzkopf & Henkel • Sears Holding, Inc. • SetSight, Inc. • ShelfSnap
LLC • Shiloh Technologies • ShopperCam Research • ShurTech Brands • Sigma Alimentos • SmartRevenue • SMSB Consulting Group
Inc./ezPOG • Snyders-Lance • Source Interlink Companies • Southern Wine & Spirits • Spectrum Brands, Inc. • Speedway LLC •
Starkist Company • Store Brands Magazine • Supermarket News • Supermercados Internacionales H-E-B • Supermercados Nacionale,
Dominican Republic • SUPERVALU • Swedish Match • Swisher International, Inc • Sylvania • Symphony IRI • TABS Group • Tec de
Monterrey, Mexico • Teradata Corp. • Texas Tech University • The Clorox Company • The Coca-Cola Company Export Corporation •
The Dannon Company • The Dial Corp., a Henkel Company • The Great Atlantic & Pacific Tea Co. • The Hershey Company • The
Home Depot • The In-Store Marketing Institute • The Nielsen Company • Toner Plastics, Inc. • ToolBox Solutions, Inc. • TPG The
Partnering Group • Treasury Wine Estates • TriStar Energy • Tyson Foods, Inc. • UCLA - Anderson School of Management • Unilever •
University of Pittsburgh: Katz Business School • University of Southern Cal.,Mashall FIM • University of Tennessee • University of
Texas at Dallas • University of Texas at Tyler • US Nutrition • Valvoline • Vendor Managed Technologies • Vestcom International Inc.
• VF Corporation • VideoMining Corporation • Vision Chain, Inc. • VSN Strategies • Walgreens • Walmart • Wawa Inc. • Weather
Trends International • Western Michigan University • Whitewave Foods • Willard Bishop LLC • Wilton Brands, Inc. • Winn Dixie
Stores Inc. • Winston Weber & Associates, Inc. • Wm. Wrigley Jr. Company • WN Pharmaceuticals Ltd. • Woodcrafters Home
Products, LLC • Woolworths, India • Wrigley • Zahn Consulting, LLC
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2014
Annual Category
Management Conference
About the Category Management Association
The Category Management Association (CMA) is the global category management community that enables professionals to connect
with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only
organization certifying coursework and individual category management professionals according to recognized industry standards.
The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer
Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and
Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on
category management. The Association is an unbiased central source for industry information and is unparalleled in its sole focus on
category management. Our only vested interest is in our members.
Conferences
Highlights
Key thought leaders from the top CPG manufacturers
and retailers meet in a format that promotes
interactivity and leverages communication with trade
partners. You can attend sessions that feature
presentations from the 'best-of-the-best', and tailor
your daily activity to your interests.
The Association features a weekly e-newsletter, Share Groups, resource
directories, best practice surveys, and global events, and is the only organization
certifying individual professionals and companies based on industry-wide
recognized standards.
The agenda includes industry panels, boardroom
discussions, solution partner demos, training
workshops, and case study sessions. Topics include:
Global members include businesses and individuals from the top consumer goods
companies and leading retailers, plus mid-size companies, universities, and
solution providers. The CMA collaborates with its members to realize best
practices and advance the discipline of category management. Together we solve
common problems with innovative solutions.
• Private Label Scorecarding
• Channel Trends
• Shopper Behavior
• ROI of Category Management
• Shelf Compliance
• Promotion Strategy
• Planogram Automation
• SKU Rationalization
What does Certification mean?
Certification from the Association is the
recognized, industry-wide standard that
quantifies the skill level of individual category
management professionals. Certificates from
training firms, solution providers, and
universities only meet requirements of the
specific organization offering the courses and
vary by company. The Association's
certification is an objective, third party
designation and ensures that a minimum
agreed-upon standard at each level has been
met or exceeded.
We invite you to join and encourage
your participation - it's your Association.
Membership
As a member of the Category Management Association,
you are a member of the global category management
community.
As a member of this community, you help to define the function and strategy, form
best practices, and create innovations. Our members are shaping the future of the
discipline.
Monthly Web-based Share Groups
Meetings feature presentations from Retailer or Supplier leaders in category
management, followed by an open Q&A discussion. Attendees announce their
company names so that competitors are aware of each other in the room, but
participants are otherwise kept anonymous. Solution Partners adhere to a strict
'non-solicitation' policy. These targeted Share Groups meet once a month, usually
10x per year, and in-person at the annual conference.
• Insights & Analytics Share Group
• Organizational Development Share Group
• Shopper Marketing Share Group
• Space Management Share Group
• Latin America Chapter Meetings (en Español)
• Manufacturers Only - Leaders Share Group
• Retailers Only - Leaders Share Group
• Retailers Certification Steering Committee
• Global Strategy Share Group
Category Management Association
www.cpgcatnet.org