2012
5th Annual Category Management Conference
26
Sept
28
San Antonio,
TX
Advancing Professional Standards
5th Annual Category
Management Conference
Trade Partner Planning Exercise
This session is the capstone of the conference and mimics the
correct model for retailer/manufacturer interaction. This exercise
involves 3 parts: Pre-Conference, During the Main Conference,
Post Conference.
20/20 Meetings
You will meet 20 people in 20 minutes – rotating
3 times within each hour. These meetings will allow you a quick
personal introduction to other attendees.
Solution Partner Demos
These 12-minute overview sessions allow you to rotate through
the Solution Provider booths, giving you a snapshot of their
products and identifying whom you want to follow-up with.
Planned Seating at Meals
To facilitate the best networking experience and ensure you
connect with a majority your peers, seating at selected meals is
strategically arranged and rotated. You will meet a balanced mix
of retailers, manufacturers, educators, and solution partners.
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5th Annual Category
Management Conference
Plenary Sessions
Plenary sessions feature industry leaders offering viewpoints in
Convenience, Big Box, Mass, Certified Industry Leaders, Grocery
& "Internet" Grocery.
Ask the Experts!
Sit in on the conversation between Win Weber & Gordon Wade.
Hear their thoughts on where we are and where we’re going, and
bring your questions! This is always an exciting and interactive
session.
Case Study Sessions & Best Practice Presentations
These case studies showcase successes in all of the primary areas
of category strategy: Space Management, Shopper Marketing,
Analytics, & Organizational Development.
Best Practice Tools Workshop & Discussion Groups
NEW THIS YEAR! Retailers workshop 'The Voice of the
Shopper' and Manufacturers workshop 'How to Build a Proper
Platform'.
Best Practice Boardrooms - offer more in-depth discussions,
Industry White papers, solution Providers demos/case studies, and
FREE Certified Training Sessions
www.cpgcatnet.org
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5th Annual Category
Management Conference
"I view the Category Management Association Conference as the
flagship event and I congratulate the association on providing this
important forum for the continued development of professional
category management practices".
Dr. Brian Harris
Chairman and Founder
The Partnering Group
4
5th Annual Category
Management Conference
Past and Present Participants
7-Eleven Inc. • 99 Cents Only Stores •A & P •Abbott Nutrition • Acosta Sales & Marketing • Adcomm Group Inc. • Ago
Com • Ahold USA • Al Nahdi Medical Company • Alberto Culver Company • Aldata Apollo Inc. • Aldata Solution, Inc. •
American Greetings Corp. • American Italian Pasta Company • analyse² • Analytic Partners Inc. • Anheuser Busch
InBev • Anheuser-Busch, Inc. • Aramark • Arch Chemicals, Inc. • Arteli • Bacardi USA • Bausch & Lomb • Beam Global
Spirits & Wine • Beiersdorf, Inc. • Bienes de Consumo Internacional • Bigelow Tea Company • Blackcurrant Group •
Boston Beer Company • Boston Conferencing • BP Products North America • Brookshire Brothers, Ltd. • Brookshire
Grocery Company • Burke Institute • Bush Brothers & Co. • Campbell Soup Company • Cannondale Associates •
Cantactix • Caravan Ingredients • Carnegie Mellon University: Tepper School of Business • Category Ideas • CCF
Brands • Cerveceria Nacional Dominicana •Clear Cell USA • Clorox Company • Clorox Sales Company • Clow Zahn •
CMKG - Category Management Knowledge Group • Coca-Cola Company Export Corporation • Coca-Cola Enterprises •
Coca-Cola Refreshment • Coinstar • Colgate-Palmolive Company • Combe Inc. • Computing Resources S.A. • ConAgra
Foods Inc. • Concordia University • Constellation Wines • Constellation Wines US • Convenience Store News • Cooper
Lighting, LLC • Cosmic Solutions, Ltd. • Coty Beauty • Coty US LLC • CPGmatters.com • Crown Imports, LLC • CSM
America/BakeMark USA • CSM America/Caravan Ingredients • CSM America/HC Brill • CSM Americas, Inc. • CSM
Bakery Products • CSP Information Group, Inc. • Dassault Systemes • Dawn Food Products • DaySpring - Hallmark
Cards • Dean Foods • Dean Foods Dairy Sales Group • Del Monte Foods Company • Delhaize America • Delhaize Group,
US • DemandTec • DePaul University • Dial Corp., a Henkel Company • Dial Corporation • Dole Food Company, Inc. •
Dole Fresh Vegetables • Dole Fresh • Don Sebastiani & Sons • Dr Pepper Snapple Group • Driscoll's Strawberry
Associates • dunnhumbyUSA • E. & J. Gallo Winery • ECRM • E-Info Tools & Solutions, Inc. • EK Success Brands •
Emerson Electric • Emory University • Energizer Personal Care • EYC USA Inc. • Farmer John • Femsa Cerveza (CCM)
• Fleet Laboratories • Flowers Bakeries, LLC • Flowers Foods • Food Lion • Foodland Super Market, Ltd •Foster's Wine
Estates • FranklinCovey Co. • Frito Lay • Fruit of the Loom, Inc • Galleria-RTS • General Mills Inc. • Georgia-Pacific •
Gladson Interactive • Glazer's Distributors • GMA Grocery Manufacturers Association • Gorton's • Goya Foods • Green
Mountain Coffee Roasters • GMCR/Keurig • Grupo Bimbo • Grupo Peñafiel a Dr. Pepper Snapple Group Co. • Grupo
Rey, Panama • GS1 Germany • GS1 US • H J Heinz Company • Hallmark Cards, Inc. • Hanesbrands Inc. • Hartz
Mountain • HDA, Inc • HEB Mexico • Heineken USA • Helen of Troy • Henkel Corporation • Henry Rak Consulting
Partners (HRCP) • Hershey Company • Hill's Pet Nutrition, Inc • Hipermercados TOTTUS • Hispanic Retail 360 • HJ
Heinz • Home Depot, Inc. • Hormel Foods Corporation • Hostess Brands, Inc. • HUB Magazine • IBM Global Business
Australia • Impact 21 Group • Incentive Targeting, Inc. • Information Resources, Inc. • Interactive Edge Inc. • Interscope,
LLC • Invatron Systems Corp • Ironbridge Software, Inc. • J.M. Smucker Co. • Jarden Consumer Solutions • JDA
Software Group, Inc. •Johnson & Johnson • Johnson Controls, Inc. • Johnsonville Sausage LLC • Kao Brands • Kellogg
Company Mexico • Kellogg USA • Kenosia • Kesko/K-Plus, Ltd. • Kimberly-Clark Corp. • Kraco Enterprises, LLC •
Kraft Foods Global Inc. • Kraft Foods • KSS Retail • Land O'Lakes • Learning Evolution • Lindo's Group of Companies •
M2media360 • Malt-O-Meal • Mars Ice Cream • Mars Petcare US • McKee Foods Corp. • Meadow Gold Dairies Hawaii •
Meijer • Michael's Stores, Inc. • Microsoft • Midstate Mills • Miller Zell • MultiAd Kwikee Systems • MyWebGrocer LLC
• NACDS National Association of Drug Stores • NACS National Association of Convenience Stores • Nestle Purina
PetCare • Nestle Purina • Nestle USA • Newell Rubbermaid Inc. • Nielsen • Nimbus Online, Inc. • NorthWest Arkansas
Community College • Novartis • Organic Valley • OXXO • Pacific Natural Foods • Pacific Wold • Pandol Brothers, Inc. •
Panther Mountain Companies • Parker Hannifin Corporation • PepsiCo • Pepsi-Cola NA • Pernod Ricard USA LLC •
Pilgrim's Pride • Pioneer Foods • Pioneer Foods, South Africa • Planalytics, Inc. • Planet Retail • Plaza Provision Co. •
Precima • Procter & Gamble • Productos Familia-Sancela S.A. • Professional Candy Buyer • Progressive Grocer •
RaceTrac Petroleum • Randy Putnam & Associates • Reckitt Benckiser • Red Bull North America • Relational Solutions,
Inc. • Reliance Industries Limited • Reliance Retail Limited • Republic National Distributing Company • Retail
Performance Group • Retail Solutions, Inc. • Retail Tactics • RetailWire.com • RGIS • Rich's Consumer Brands • Rite-Aid
Corporation • Road Ranger • ROI Retail Optimization, Inc. • ROI Training and Consulting • RR Donnelley/TOPS •
Rubbermaid Foodservice Products • Saint Joseph's University • Sara Lee • Sara Lee Food and Beverage • Sara Lee Fresh
Bakery • Sargento • Save-A-Lot Food Stores • Schwarzkopf & Henkel • SetSight, Inc. • Shiloh Technologies • Shiloh •
ShopperCam Research • Sigma Alimentos • SmartRevenue, Inc. • SMSB Consulting Group Inc./ezPOG • Snyder's Of
Hanover • Snyders-Lance • Source Interlink Companies • Southern Wine & Spirits • Southern Wine & Spirits of America
• Spectrum Brands, Inc. • Starkist Company • Store Brands Magazine • Supermarket News • Supermercados
Internacionales H-E-B • Supermercados Nacionale, Dominican Republic • SUPERVALU • Swedish Match NE AB •
Swedish Match North America • Swedish Match, US • Swisher International, Inc. • Sylvania • SymphonyIRI
Group • TABS Group • Tec de Monterrey, Mexico • Teradata Corp. • Texas Tech University • The Great
Atlantic & Pacific Tea Co. • The In-Store Marketing Institute • The Nielsen Company • The Nielsen Company
- Decisions Made Easy • Toner Plastics, Inc. • ToolBox Solutions, Inc. • TPG The Partnering Group •
Treasury Wine Estates Tyson Foods, Inc. • UCLA - Anderson School of Management • Unilever • University
of Pittsburgh: Katz Business School • University of Tennessee • University of Texas at Dallas • US Nutrition •
Valvoline • Vendor Managed Technologies • VF Corporation • VideoMining Corporation • Vision Chain, Inc.
• VSN Strategies • Walgreens • Wawa Inc. • Weather Trends International • Western Michigan University •
Whitewave Foods • Willard Bishop, LLC • Wilton Brands, Inc. • Wilton Products Inc. • Winn Dixie Stores
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Inc. • Winston Weber & Associates, Inc. • Wm. Wrigley Jr. Company • WN Pharmaceuticals • Woodcrafters
Home Products, LLC • Woolworths, India • Wrigley • Zahn Consulting, LLC
2012
5th Annual Category
Management Conference
About the Category Management Association
The Category Management Association (CMA) is the global category management community that enables professionals to connect
with peers around the world and further their careers with the latest in best practices and certification. Founded in 2004, it is the only
organization certifying coursework and individual category management professionals according to recognized industry standards.
The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer
Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and
Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on
category management. The Association is an unbiased central source for industry information and is unparalleled in its sole focus on
category management. Our only vested interest is in our members.
Conferences
Highlights
Key thought leaders from the top CPG manufacturers
and retailers meet in a format that promotes
interactivity and leverages communication with trade
partners. You can attend sessions that feature
presentations from the 'best-of-the-best', and tailor
your daily activity to your interests.
The Association features a weekly e-newsletter, Share Groups, resource
directories, best practice surveys, and global events, and is the only organization
certifying individual professionals and companies based on industry-wide
recognized standards.
The agenda includes industry panels, boardroom
discussions, solution partner demos, training
workshops, and case study sessions. Topics include
• Channel Trends
• Shopper Behavior
• ROI of Category Management
• Shelf Compliance
• Promotion Strategy
• Planogram Automation
• SKU Rationalization
Membership
Global members include businesses and individuals from the top consumer goods
companies and leading retailers, plus mid-size companies, universities, and
solution providers. The CMA collaborates with its members to realize best
practices and advance the discipline of category management. Together we solve
common problems with innovative solutions.
As a member of the Category Management Association,
you are a member of the global category management
community.
As a member of this community, you help to define the function and strategy, form
best practices, and create innovations. Our members are shaping the future of the
discipline.
Monthly Web-based Share Groups
What does Certification mean?
Certification from the Association is the
recognized, industry-wide standard that
quantifies the skill level of individual category
management professionals. Certificates from
training firms, solution providers, and
universities only meet requirements of the
specific organization offering the courses and
vary by company. The Association's
certification is an objective, third party
designation and ensures that a minimum
agreed-upon standard at each level has been
met or exceeded.
Meetings feature presentations from Retailer or Supplier leaders in category
management, followed by an open Q&A discussion. Attendees announce their
company names so that competitors are aware of each other in the room, but
participants are otherwise kept anonymous. Solution Partners adhere to a strict
'non-solicitation' policy. These targeted Share Groups meet once a month, usually
10 x per year, and in-person at the annual conference.
• Insights & Analytics Share Group
• Organizational Development Share Group
• Shopper Marketing Share Group
• Space Management Share Group
• Latin America Chapter Meetings (en español)
• Canadian Chapter Meetings (starting January 2013)
• Manufacturers Only - Leaders Share Group
• Retailers Only - Leaders Share Group
• Retailers Certification Steering Committee
• Global Strategy Share Group
We invite you to join and encourage
your participation - it's your Association.
Category Management Association
www.cpgcatnet.org