18th– 20th Oct
New Metrics LLC, Qurum, Muscat
course reference
CME/1015
conducts
CME™
Certified Marketing Executive™
SMEI is the only global Sales and Marketing professional association. SMEI is a
professional, non-governmental organization formed in 1935 by leading business
visionaries in the United States. SMEI awards professional Sales and Marketing
certification designations and provides a personal and professional community
devoted to providing knowledge, growth, leadership and connections between
sales and marketing professionals.
SMEI has over 10,000 members around the world who benefit from both the strength
of an international organization and the resources that international affiliates provide
through professional certification preparatory programs.
certified by
Booking Details
connect@newmetrics.net
+968 24409904
www.newmetrics.net
18th– 20th Oct
CME™ - Certified Marketing Executive™
New Metrics LLC
Muscat, Oman
Objectives & Outcomes
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Understand the fundamentals of implementing the marketing function in
organizations.
Evaluate the social, legal, political and ethical concerns in marketing.
Understand the function of marketing in a competitive, dynamic global business.
Develop effective strategic and marketing analysis skills.
Enhance computer-based skills including on-line activities, written and oral
communication and information analysis.
Demonstrate an individual capability for meeting professional standards of conduct,
quality and skill as a marketing manager.
Benefits
This highly interactive 3 day workshop will provide you with an understanding of
the application of marketing theories, concepts, and practices as they relate to the
management of the marketing function in a complex organization. Emphasis will be on
the managerial aspects of marketing plans, including analysis of the external environment.
A key element of the course will include the relationship of the “marketing mix” to
strategic planning. The workshop will give you the opportunity to learn about leading
edge and fundamental marketing concepts, track your progress and learning throughout
the course and ultimately help you achieve success in your role.
Upon successful examination you will receive and be able to proudly display your online
digital certification badge from SMEI.
Who Should Attend? This highly practical qualification has been specifically designed for
The Certified Marketing Executive program is ideal for professionals who are employed as
a Marketing Manager, Regional Marketing Manager, Marketing Director, Vice President of
Marketing, Chief Marketing Officer or any individual or company owner responsible for
Marketing Management.
certified by
Booking Details
connect@newmetrics.net
+968 24409904
www.newmetrics.net
18th– 20th Oct
New Metrics LLC
Muscat, Oman
CME™ - Certified Marketing Executive™
Program Content
Understanding Marketing Management
Shaping the Market Offerings
» Defining for the 21st Century
» Developing marketing strategies and plans
Capturing Marketing insights
» Collecting information and forecasting demand
» Conducting market research
Connecting with Customers
Creating a long-term loyal relationship
» Analysing consumer markets
» Analysing business markets
» Identifying market segments and targets
Delivering Value
» Designing and managing integrated marketing
communication
» Managing mass communication
» Managing personal communication
Creating successful long-term Growth
» Introducing new market offerings
» Tapping into global markets
» Managing a holistic marketing organization in the
long run
Building Strong Brands
» Creating brand equality
» Crafting brand positioning
» Competitive dynamics
Examination
» Setting product strategy
» Designing and managing services
» Developing and pricing strategies and programs
After the successful completion of the course you will be invited to take an
exam. Full course attendance is a minimum requirement to be accepted for
the exams. Other exam criteria may apply. Exam Date will be announced
during the workshop and will be approximately one month after workshop
attendance to allow participants for sufficient preparation. Exam fees are
included in course fee.
certified by
Booking Details
connect@newmetrics.net
+968 24409904
www.newmetrics.net
18th– 20th Oct
New Metrics LLC
Muscat, Oman
CME™ - Certified Marketing Executive™
About your Expert Trainer
The Trainer is an experienced Senior Management Consultant and Trainer with over 22 years of experience
in Management Consultancy and Training. He holds an MBA (Graduated with Honors). Some of the
corporations he has trained include some of the major clients in consulting and training were in Banking
(National Commercial Bank, Kuwait Finance House, Arab National Bank, Al Fransi Bank, Samba, SABB, Saudi
Hollandi Bank, Al Rajhi Bank), Telecom (ARABSAT, STC, Mobily, Zein), Oil and Gas and Petrochemicals
(SABIC, ARAMCO, ADGAS, Gasco, Tasnee, Maaden). In addition to many organizations in various sectors
(Medical, Government Agencies, Trading, Manufacturing, Tourism and Education, etc.)
New Metrics is the pioneering integrated Human Resources solutions company in the Sultanate of Oman that
provides 360-degree support for various industries through customized training, recruitment and consultancy
solutions. Through our various activities we aim to improve productivity in the workforce, increase efficiency
and provide both employees and their companies with a new kind of metrics by which to enhance and measure
their performance.
Course Value Details
Booking Details:
Group Discount:
Email: connect@newmetrics.net
2-4 Delegates 15% - 638 OMR
Phone: +968 24409904
5+ Delegates 20% - 600 OMR
Value: 750 OMR per delegate
Venue
Register before 13th of Sept 2015 Price: 675 OMR
New Metrics LLC
The fee includes 3 course days, refreshments, learning materials and exam & certification cost.
*All our seminars are subject to cancellation or change of date at any time
Our Terms & Conditions for Training and Events Apply
certified by
Booking Details
connect@newmetrics.net
+968 24409904
www.newmetrics.net