Joel Samen
Boston, MA • 781.572.5998 • jsamen@gmail.com • LinkedIn.com/in/JoelSamen
SUMMARY OF QUALIFICATIONS
Agile marketing manager with experience bridging between business strategy and technological capabilities. Led
developmental change in outward facing web interfaces, applying analytics to develop concrete adoption of social
media for tactical purposes and implementing quantifiable strategic recommendations.
EXPERIENCE
Extrovertic
Social Media and Online Marketing Intern
Cambridge, MA
Summer, 2011
• Developed a comprehensive report on advertising agency’s online presence, including analysis of data on social media
data, search engine rankings, inbound links, and usage of Extrovertic’s website
• Delivered actionable, data-supported recommendations for social media usage derived from research and analysis of
industry best practices and government regulations, in addition to company needs
• Collaborated with agency leadership and used web-supported analytics to develop list of 19 keywords with integral
meaning to operations for website implementation, improving search engine optimization
• Created data-driven guidelines for employee social media usage, compliant with government and internal policies
B’nai B’rith International
Washington, D.C.
Assistant Director of Marketing and Media Relations
2008-2010
• Led multiple cross-departmental projects, creating original content and sections for organization’s website
• Oversaw the development and delivery of marketing campaigns, including creative, editing, printing, and delivery
• Conceived and implemented strategy for use of internet social media networking, attracting more than 1,700 followers
over the course of the first year and developing better interaction with current and potential members and donors
• Served as webmaster, developing internet presence and increasing daily visits to website more than 200 percent
• Initiated use of Google Analytics to derive insights on usage for improvement of user experience and to increase
conversion rates; catalyzed organizational understanding of web analytics
Boston University
Assistant Director of Athletic Communications
Boston, MA
2007-2008
• Increased event visibility through print and web-related initiatives while also implementing use of newly available
resources, including podcasts, to publicize events
• Managed game day procedures, leading and coordinating several teams focusing on different aspects areas of
operation, including marketing, media relations, information technology, and public relations
EDUCATION
MBA, MS in Information Systems, Marketing, Boston University Graduate School of Management
BA, English and Film, Bowdoin College
SKILLS
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Analytics: Google Analytics, SAS Data Miner, Olap Cube, and Weka, big data experience
Proficient in advanced Excel skills, including pivot tables, modeling, and simulation
Understanding and basic knowledge of HTML and online content management
Experience with Microsoft Access and SQL
Certified an Inbound Marketing Professional by HubSpot
ACHIEVEMENTS
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President of Boston University Marketing Association, Vice President of MS-MBA Association
Six Sigma Green Belt
Winning team for Pharmaceutical Industry Marketing Simulation, setting new Boston University record
Marketing expert for winning Net Impact Case Competition team, acting in consultant role for retail company
2012
2007