introduction12/14 2004.12.20 11:38 AM Page 2
Building Communities Around
Our Brand
SEM
PAC / RAC / SYS
Korea(2,000K)
Unstoppable. That’s the word that describes the
TSE
soaring phenomenon of Samsung’s brand value.
SIEL
SSEC
SEM
Samsung Electronics, the world’s fastest growing
consumer electronics brand, has ascended even
higher in 2005 according to Business Week and
Interbrand, the world’s leading brand consultant.
Ranked 21st in Interbrand's annual survey of the
top 100 global brands, Samsung has once again
About
SAMSUNG
ELECTRONICS
outdone themselves, up from 25th place last year,
34th in 2002, and 42nd in 2001. With an estimated
brand value of 12.5 billion dollars in 2004,
Samsung was the only Korean corporation ranked in the top 100 global
brands, closing the gap with Sony, ranked 20th. Samsung is now ranked
ahead of such world-renowned companies as Pepsi (22nd), Nike (31st),
Canon (35th), Nintendo (46th), Philips (65th), Motorola (76th), and
Panasonic (77th).
The dramatic growth in Samsung’s brand reflects the company’s continuing
record investment in integrated global advertising and marketing initiatives,
including its continued partnership with the Olympic Games. Samsung is
$12.5 BIL
Total Income Net
part of an elite group of multinationals whose brands comprise premium
mind share with consumers, thought leaders and retailers worldwide.
Adopting a holistic approach to global brand communications, Samsung has
implemented several independent regional strategies that are guided by a
unified brand image. Samsung has earned the trust of professionals and
consumers alike, who associate the Samsung name with superior quality
products and excellent customer service. Samsung’s mission is to continue
becoming a global leader in the electronics industry, concentrating on the
international market and committed to increasing its brand value through an
innovative marketing approach and continued investment in its people, products,
and the communities in which it operates.
History
1974, 3
5
1976, 9
1977, 6
1981, 5
1986, 5
1992, 5
1995, 4
1997, 10
1999, 1
4
2000, 10
10
2001, 3
2003, 4
Manufactured the refrigerator
Manufactured RAC (Room Air Conditioners)
Manufactured RECIPRO COMPRESSOR
Exported the refrigerator
Exported RAC (Room Air Conditioners)
Manufactured PAC (Package Air Conditioners)
First manufactured the INVERTER of cooling and heating in Korea
Established SSEC in China, Manufactured the refrigerator in SSEC
Manufactured the refrigerator in TSE in Thailand
Passed 20,000,000 in the refrigerator
Passed 5,000,000 in the air conditioners
First developed and manufactured DVM (Digital Variable Multi) System in Korea
Manufactured the air conditioners in SSEC
Passed 1,000 of the ROTARY COMPRESSOR
Established Mexico Industry
introduction12/14 2004.12.20 11:38 AM Page 4
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2005 SAMSUNG
AIR CONDITIONERS
CONTENTS
Safe, cool air conditioning, once thought of as simply a luxury, has now
become a modern necessity. When the temperature outside begins to rise
and become unbearable, many people seek the comfort of cool indoor air
conditioning. Samsung provides you cool comfort with the added benefit of
innovative technology in a series of air conditioners and related products that
make you feel like you’re living in the lap of luxury. Samsung technology not
only helps make air conditioners in homes and places of work cooler and
more comfortable, but now, even healthier than ever. A cool, comfortable,
healthy atmosphere results in not only physical and emotional comfort but
also increased productivity and efficiency. Moreover, the chic designs will
enhance the interior of any room or office, providing an attractive addition to
any decor. You CAN have it all with 2005 Samsung Air Conditioners!
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06
Silver Nano Health SystemTM
08
UTR PlusTM
10
Prestige Series
20
Premium Series
30
Classic Series & Others
44
Inverter Series
50
Multi Inverter (Free Joint Multi) Series
52
Window Type
64
Floor Standing Type
70
Air Purifier
76
Specifications
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introduction12/14 2004.12.20 11:38 AM Page 6
Nano technology reduces materials to
atomic sized particles. These particles are
measured in nanometers. A nanometer is
one billionth of a meter. Nano particles the
capability to overwhelmingly alter the
behavior of the material with which it
encounters. The nano size permits Ag+
ions to invade the cells of microorganisms.
As a result, the cellular metabolism of these
microorganisms is affected, inhibiting their
growth and survival.
Silver Nano
Health SystemT M
What Makes Silver Nano Air Conditioners Superior?
The Silver Nano Health SystemTM is a comprehensive system developed by
Samsung that utilizes nano-sized silver ions (a particle 75,000 smaller than the width of
a human hair) to safely and effectively kill disease-causing germs, molds, and up to 650
types of bacteria, and prevents them from growing in places that count the most. Just as
clothes washed by a filthy washer can never truly be clean, the air you breathe indoors
can never truly be safe unless supplied by clean air conditioners and purifiers. Samsung
has found a solution in the safety of silver. Thanks to the Silver Nano Health System,
bacteria is killed in the filtering process due to the coating of billions of silver nano ions
that line the interior of Samsung’s Air Conditioners and Purifiers. Furthermore, the silver
nano coating deodorizes as it protects, leaving your room feeling clean and smelling
fresh. Through the Silver Nano Health System, Samsung creates a zone of defense,
safeguarding your health and well-being. Sense the Security and Safety of Silver.
Why is Silver Good for You?
Silver is natural, safe, and effective. Used in the health field since ancient times, it is toxic
to pathogens yet harmless to the human body, food and fabrics. Through Nano technology,
silver has proven itself as an antibiotic with its ability to sterilize over 650 types of bacteria
and disease-causing organisms.
Historical Uses of Silver
- Ancient Egyptians: used silver to keep their food stores free of fungus and mold.
- Phoenicians: used silver containers to keep germs from invading its water supply.
With the Silver Nano Health SystemTM, you can enjoy more fresh air than ever with peace of mind
that you are breathing in healthy air. To deliver fresh, healthy air, it is essential not only to purify the
air but also to maintain the cleanliness of the interior of the air conditioner. When left untreated, these
molds and bacteria can cause allergic reactions, sickness, and, in extreme cases, death. However,
the Silver Nano Health System kills mold and bacteria in the filtering process. We have coated the
interior of your air conditioner, from the air cooler to the breeze outlet, with a Silver Nano disinfecting
and antimicrobial coating. As these silver nano particles come in contact with germs and bacteria,
the respiration of these viruses is stifled, inhibiting their cell growth, causing them to die. By means
of our superior Silver Nano technology, even harmful influenza viruses are removed, achieving
99.9% disinfection and providing you with reliable assurance that the cool air you breathe is clean,
pure, and healthy. This silver nano coating not only exterminates mold and bacteria, but also
deodorizes malodorous air. Pure, fresh air is crucial to your health and Samsung provides it to you.
Samsung Air Conditioners applied with more Silver Nano
Samsung Air Conditioners are the first and only of its kind to coat both the filter and evaporator with
silver-nano coating. Other brands of air conditioners available on the market have either coated the
filter OR the evaporator with a silver-nano coating. However, because we have coated BOTH the
filter and evaporator with a silver nano disinfecting and antimicrobial coating, we offer double
protection.
SAMSUNG
2Silver Nano evaporator
1Silver Nano filter
Others
Non
Silver Nano Evaporator
1Silver Nano filter
- North America: pioneers of western America would put a silver coin in milk jugs to keep it fresh
without refrigeration.
- 14th century Europe – wealthy parents would give their children silver spoons to suck on to
battle the Bubonic Plague
- 1884: A German doctor put a mild silver solution in babies’ eyes at birth to prevent eye infections.
Samsung adopts the Silver Nano technology to 2 filters.
The competitor adopts the Silver Nano technology to just 1 filter.
introduction12/14 2004.12.20 11:38 AM Page 8
Samsung relieves your worries
about your air conditioner’s
compressor!
You made a smart choice. After passing a year of reliability testing with flying
colors, Samsung’s air conditioners are ready to keep you cool and
comfortable in the Middle East and Africa. Samsung’s new line of innovative
air conditioners, operating on the most up-to-date UTR PlusTM compressor,
maximize the energy efficiency of your air conditioner up to 10% while
diminishing the energy consumption. They are durable, reliable, and powerful.
High Efficiency - Energy Saving
Thanks to revolutionary technical expertise, Samsung has developed
the UTR PlusTM compressor, which has successfully triumphed over all
of the problems plaguing compressor cooling operation systems
widespread in the air conditioning industries of the Middle East and
Africa. With Samsung’s new Ultra Tropical Rotary Compressor (UTR)
Plus, with its high torque motor, not only are the powerful yet stylish air
conditioners highly energy-efficient and easy to install and maintain,
but they are also extremely durable in temperatures of up to
o
o
approximately 60 C / 140 F, allowing consumers of unbearably hot
regions to turn on their air conditioners and enjoy cool comfort worry-free,
knowing that their air conditioners are strong and dependable.
EER: 5~10% Higher than Reciprocating Compressors
Therefore, a Samsung air conditioner with its UTR PlusTM compressor has
increased energy capacity, more powerful efficiency, with decreased power
consumption.
Light Weight - Easy Installation &
Maintenance
Weight: 30% Lighter than Reciprocating Compressors
The UTR PlusTM compressor, comprised of innovative and durable yet
lightweight materials, allows for stress-free maintenance. Because it is 30%
lighter than reciprocating compressors, it is also easier to install.
Longer Life
* The UTR Plus
TM
Compressor are applied to the Split Type and Window Type for the Middle East.
• Samsung’s newly developed UTR compressor is equipped with a high-torque
motor that can operate under heavy loads. The motor has also been redesigned to
start up even when the voltage is low.
• An overload protector in the motor suppresses internal heat buildup and helps to
prevent damage.
• Fuzzy logic is applied to maintain the optimal indoor temperature. Thus, the lifetime
of the compressor has been greatly extended by specially coating the main parts to
suppress wear, using highly durable materials to make the parts, and applying a
new welding method.
Because the lifetime of the UTR PlusTM compressor has been extended
thanks to durable materials and a new welding method, you can enjoy the
performance of your air conditioner for an extended length of time.
Test Center:
Received Certificate of Performance from Univ. of Maryland(USA)
Test Condition:
1000 hrs Acceleration Test (Continuous Run)
UTR Plus VS Recipro
o
Ambient Temperature = 54 C
Even under extreme temperatures, customers can rely on
their air conditioner’s performance to provide powerfully
cool air rapidly, allowing them to immediately enjoy the
cool comfort of their homes and offices.
Certificate received from the Center for Environmental Energy Engineering
(CEEE), University of Maryland, USA. Test results for performance and
reliability concluded that Samsung’s UTR PlusTM compressor showed bearing
performance and resultant expected field life 80% to 100% better than that
of commercially available reciprocating compressors.
Btu/h
Certificate for Reliability & Performance
Btu/h
Powerful Cooling
18k Btu
24k Btu