marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_01_EN_r1
Feb. 13, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
BREAKFAST FOR LEARNING
ANNUAL REPORT
2013
“
I am thankful for the food that you provide for the school. It is better that kids can just come to
school and have food for them before they start the day. Also, it’s better because when you have a full
stomach, it’s easier to think. Thank you for caring!
– Student, Community School, Manitoba
Breakfast for Learning
164 Eglinton Avenue East, Suite 400, Toronto, Ontario M4P 1G4
Phone: 416.487.1046
Toll-free: 1.800.627.7922
Fax: 416.487.1837
Email: info@breakfastforlearning.ca
Website: breakfastforlearning.ca
BACK COVER – PAGE 16
”
FRONT COVER – PAGE 1
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_02_EN_r4
March 6, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
L EA D ER SHI P M ESSA GE
L E A DE R S H I P ME S S A G E
It is surprising to many Canadians to learn that child hunger is
closer than they think; it exists all over our country, in our
communities and in our schools.
Nowhere is this impact more apparent than in the words of those
Hunger shouldn’t be a barrier to learning; yet one in seven
Canadian children live in poverty, making access to nutritious
food difficult and putting them at risk of falling behind in school
and in life. Another startling fact is that child poverty is a
greater problem in Canada than in 14 other developed nations.
And the problem isn’t getting better. In 1989, with a national
child poverty rate of 15.8 percent, the House of Commons
resolved to eradicate child poverty in Canada by the year 2000.
According to statistics from the Organisation for Economic
Co-operation and Development, early progress saw the rate fall
to 12.8 percent in the mid 1990s, however, today the child
poverty rate has climbed back up to 15.1 percent.1
received the following comments from a high school teacher who
Student nutrition programs help provide one answer to this
problem; not only do they help alleviate the immediate effects
of hunger, but they have proven long-term positive impacts in
the life of a child. Research shows us that when a child receives
a healthy breakfast it improves their overall nutrient
consumption and positive attitudes towards eating breakfast –
positive attitudes that help foster lifelong healthy eating habits.2
Studies have also shown that when children participate in a
nutrition program their attendance, behaviour, attitude and
mood improve, and at the same time test scores and
comprehension increase.3
For more than 20 years, Breakfast for Learning has recognized
this important connection between good nutrition and success
and has been working to ensure Canadian children attend
school well nourished and ready to learn. Children in Canada go
to school hungry for a variety of reasons, and regardless of the
specific reason, Breakfast for Learning believes that student
nutrition programs provide children with the fuel they need to
reach their potential each day. These programs also do more
than just serve food to hungry students; they bring communities
together, educate on the importance of proper nutrition and
give children brighter futures.
PAGE 2
who work in student nutrition programs; those who see firsthand
the immediate and long-lasting impact. Breakfast for Learning
helps serve breakfast at her school:
“
Our students have many barriers to success, including lack
of food and lack of strong adult role models. In order to
re-engage them in education, we need to first get them
through the door. Food definitely helps this process. Not only
because they actually need to eat, but once that basic need is
met, making a meal together seems to be the best way to
Samantha David
engage in conversations. As students are busy preparing
EXECUTIVE DIRECTOR
their food, their guards come down and we can have really
important conversations.
Food is an amazing teaching tool in so many ways.
”
Student nutrition programs are transformative, and through our
work, Breakfast for Learning is helping to feed children and change
lives. During the 2012/13 school year, Breakfast for Learning helped
feed 349,522 children and youth almost 54 million healthy meals
and snacks. This could not have been achieved without the
generosity of our donors, and the hard work of program partners
and volunteers. We are truly grateful for this dedication and will
continue to deliver Breakfast for Learning’s commitment to
student nutrition in Canada.
PAGE 3
Larry Murray
BOARD CHAIR
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_02_EN_r4
March 6, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
L EA D ER SHI P M ESSA GE
L E A DE R S H I P ME S S A G E
It is surprising to many Canadians to learn that child hunger is
closer than they think; it exists all over our country, in our
communities and in our schools.
Nowhere is this impact more apparent than in the words of those
Hunger shouldn’t be a barrier to learning; yet one in seven
Canadian children live in poverty, making access to nutritious
food difficult and putting them at risk of falling behind in school
and in life. Another startling fact is that child poverty is a
greater problem in Canada than in 14 other developed nations.
And the problem isn’t getting better. In 1989, with a national
child poverty rate of 15.8 percent, the House of Commons
resolved to eradicate child poverty in Canada by the year 2000.
According to statistics from the Organisation for Economic
Co-operation and Development, early progress saw the rate fall
to 12.8 percent in the mid 1990s, however, today the child
poverty rate has climbed back up to 15.1 percent.1
received the following comments from a high school teacher who
Student nutrition programs help provide one answer to this
problem; not only do they help alleviate the immediate effects
of hunger, but they have proven long-term positive impacts in
the life of a child. Research shows us that when a child receives
a healthy breakfast it improves their overall nutrient
consumption and positive attitudes towards eating breakfast –
positive attitudes that help foster lifelong healthy eating habits.2
Studies have also shown that when children participate in a
nutrition program their attendance, behaviour, attitude and
mood improve, and at the same time test scores and
comprehension increase.3
For more than 20 years, Breakfast for Learning has recognized
this important connection between good nutrition and success
and has been working to ensure Canadian children attend
school well nourished and ready to learn. Children in Canada go
to school hungry for a variety of reasons, and regardless of the
specific reason, Breakfast for Learning believes that student
nutrition programs provide children with the fuel they need to
reach their potential each day. These programs also do more
than just serve food to hungry students; they bring communities
together, educate on the importance of proper nutrition and
give children brighter futures.
PAGE 2
who work in student nutrition programs; those who see firsthand
the immediate and long-lasting impact. Breakfast for Learning
helps serve breakfast at her school:
“
Our students have many barriers to success, including lack
of food and lack of strong adult role models. In order to
re-engage them in education, we need to first get them
through the door. Food definitely helps this process. Not only
because they actually need to eat, but once that basic need is
met, making a meal together seems to be the best way to
Samantha David
engage in conversations. As students are busy preparing
EXECUTIVE DIRECTOR
their food, their guards come down and we can have really
important conversations.
Food is an amazing teaching tool in so many ways.
”
Student nutrition programs are transformative, and through our
work, Breakfast for Learning is helping to feed children and change
lives. During the 2012/13 school year, Breakfast for Learning helped
feed 349,522 children and youth almost 54 million healthy meals
and snacks. This could not have been achieved without the
generosity of our donors, and the hard work of program partners
and volunteers. We are truly grateful for this dedication and will
continue to deliver Breakfast for Learning’s commitment to
student nutrition in Canada.
PAGE 3
Larry Murray
BOARD CHAIR
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_03_EN_r3
March 5, 2014
our
mission
Breakfast for Learning is a national charity
that educates and empowers communities
to deliver school based nutrition programs,
helping children and youth realize their full
potential in life.
our
vision
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
year in
review
This past year, Breakfast for Learning developed
an enhanced national grant allocation strategy to
ensure the highest-needs schools across Canada
are identified and supported. The first year of this
strategy was a great success and resulted in a
20% increase in the average grant size and a 130%
increase in the average allocation per child. This
approach not only ensures that funds continue to
reach students who need support the most, it
ensures funds from Breakfast for Learning are
able to make the greatest impact possible.
BREAKFAST FOR LEARNING’S
IMPACT IN 2013:
3,363 programs supported in
To ensure all children and youth in Canada
attend school well nourished improving
their ability to learn, giving them the best
chance of success in life.
2,225 schools
349,522 children and youth fed
53,928,478 healthy meals and snacks served
441 pieces of kitchen equipment
donated
254,420 vouchers purchased by nutrition
programs in Ontario
PAGE 4
PAGE 5
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_03_EN_r3
March 5, 2014
our
mission
Breakfast for Learning is a national charity
that educates and empowers communities
to deliver school based nutrition programs,
helping children and youth realize their full
potential in life.
our
vision
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
year in
review
This past year, Breakfast for Learning developed
an enhanced national grant allocation strategy to
ensure the highest-needs schools across Canada
are identified and supported. The first year of this
strategy was a great success and resulted in a
20% increase in the average grant size and a 130%
increase in the average allocation per child. This
approach not only ensures that funds continue to
reach students who need support the most, it
ensures funds from Breakfast for Learning are
able to make the greatest impact possible.
BREAKFAST FOR LEARNING’S
IMPACT IN 2013:
3,363 programs supported in
To ensure all children and youth in Canada
attend school well nourished improving
their ability to learn, giving them the best
chance of success in life.
2,225 schools
349,522 children and youth fed
53,928,478 healthy meals and snacks served
441 pieces of kitchen equipment
donated
254,420 vouchers purchased by nutrition
programs in Ontario
PAGE 4
PAGE 5
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_04_EN_r2
Feb. 28, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
A L ET T ER OF G R A T I T U D E
“
Programs: 10
Children: 388
Meals: 63,760
I have been working in this school for 21 years and in
that time I have seen children come to school hungry. In
the beginning, I used my personal resources to feed the
students I knew needed it the most. Many of the children
in our school will come to school on a Monday morning
hungry, having had very little to eat over the
weekend.When I found out that Breakfast for Learning
was supporting our breakfast program this year I was
thrilled! Words cannot express how I feel knowing that we
have a breakfast program that will feed our children every
day. It is a tremendous relief to know that food will be
provided through this program.
PAGE 6
we make a
difference
NORTHWEST
TERRITORIES
NEWFOUNDLAND
& LABRADOR
Programs: 77
Children: 9,125
Meals: 1,203,037
NUNAVUT
BRITISH
COLUMBIA
Programs: 416
Children: 28,059
Meals: 4,668,160
ALBERTA
SASKATCHEWAN
MANITOBA
P.E.I.
Programs: 40
Children: 3,253
Meals: 445,320
QUEBEC
Programs: 374
Children: 18,537
Meals: 2,865,387 Programs: 138
Children: 16,277
Meals: 2,596,366
ONTARIO
Programs: 123
Programs: 313
Children: 13,829
Children: 28,633 Meals: 2,194,258
Meals: 4,594,304
Ultimately, our nutrition program is about more than
just food. The kids look forward to it each day. When they
sit down for breakfast together they are a family - it is
like they are sitting at their very own kitchen table having
a conversation while eating a healthy meal. They know
they are in a safe place and don’t have to worry about
being the only one who may be hungry.
– Gail Guzda, Community Support Worker
Weston School, Winnipeg, Manitoba
where
Programs: 9
Children: 1,284
Meals: 211,820
YUKON
We never could have been able to afford to give the kids
fresh fruit without the support of Breakfast for Learning.
Now, the kids come in every morning and sit down at the
table where there is always fresh fruit for them to eat
along with breakfast. Breakfast for Learning has also
brought us together with businesses in our community
that want to help us feed our children. It is wonderful to
have a community that cares and it is helping our
program build financial sustainability.
Breakfast for Learning helps us not only nourish our
students’ bodies, but also their brains, hearts and souls.
Thank you.
Programs: 102
Children: 7,869
Meals: 1,300,878
Programs: 1,516
Children: 195,564
Meals: 29,408,964
”
“
NEW
BRUNSWICK
Programs: 120
Children: 10,646
Meals: 1,760,785
NOVA SCOTIA
Programs: 125
Children: 16,058
Meals: 2,615,439
The Breakfast for Learning grant is a crucial component to the delivery of our breakfast program at
our school. Sometimes organizations feel there is less need at the post-secondary level because students
are older and more capable of looking after themselves, but when teenagers are hungry the number of
behaviour issues increase, attendance decreases and more course outcomes are not met. Students who
are at-risk benefit from the support that they receive from the breakfast program. They are better
prepared to learn, come to school more often and have fewer behaviour issues. We witness the
individual impact our program has daily. Many students have become more respectful to staff and
each other in the breakfast area. Students are more committed to learning when their basic needs are
being met.
– Teacher, High School, Nova Scotia
PAGE 7
”
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_04_EN_r2
Feb. 28, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
A L ET T ER OF G R A T I T U D E
“
Programs: 10
Children: 388
Meals: 63,760
I have been working in this school for 21 years and in
that time I have seen children come to school hungry. In
the beginning, I used my personal resources to feed the
students I knew needed it the most. Many of the children
in our school will come to school on a Monday morning
hungry, having had very little to eat over the
weekend.When I found out that Breakfast for Learning
was supporting our breakfast program this year I was
thrilled! Words cannot express how I feel knowing that we
have a breakfast program that will feed our children every
day. It is a tremendous relief to know that food will be
provided through this program.
PAGE 6
we make a
difference
NORTHWEST
TERRITORIES
NEWFOUNDLAND
& LABRADOR
Programs: 77
Children: 9,125
Meals: 1,203,037
NUNAVUT
BRITISH
COLUMBIA
Programs: 416
Children: 28,059
Meals: 4,668,160
ALBERTA
SASKATCHEWAN
MANITOBA
P.E.I.
Programs: 40
Children: 3,253
Meals: 445,320
QUEBEC
Programs: 374
Children: 18,537
Meals: 2,865,387 Programs: 138
Children: 16,277
Meals: 2,596,366
ONTARIO
Programs: 123
Programs: 313
Children: 13,829
Children: 28,633 Meals: 2,194,258
Meals: 4,594,304
Ultimately, our nutrition program is about more than
just food. The kids look forward to it each day. When they
sit down for breakfast together they are a family - it is
like they are sitting at their very own kitchen table having
a conversation while eating a healthy meal. They know
they are in a safe place and don’t have to worry about
being the only one who may be hungry.
– Gail Guzda, Community Support Worker
Weston School, Winnipeg, Manitoba
where
Programs: 9
Children: 1,284
Meals: 211,820
YUKON
We never could have been able to afford to give the kids
fresh fruit without the support of Breakfast for Learning.
Now, the kids come in every morning and sit down at the
table where there is always fresh fruit for them to eat
along with breakfast. Breakfast for Learning has also
brought us together with businesses in our community
that want to help us feed our children. It is wonderful to
have a community that cares and it is helping our
program build financial sustainability.
Breakfast for Learning helps us not only nourish our
students’ bodies, but also their brains, hearts and souls.
Thank you.
Programs: 102
Children: 7,869
Meals: 1,300,878
Programs: 1,516
Children: 195,564
Meals: 29,408,964
”
“
NEW
BRUNSWICK
Programs: 120
Children: 10,646
Meals: 1,760,785
NOVA SCOTIA
Programs: 125
Children: 16,058
Meals: 2,615,439
The Breakfast for Learning grant is a crucial component to the delivery of our breakfast program at
our school. Sometimes organizations feel there is less need at the post-secondary level because students
are older and more capable of looking after themselves, but when teenagers are hungry the number of
behaviour issues increase, attendance decreases and more course outcomes are not met. Students who
are at-risk benefit from the support that they receive from the breakfast program. They are better
prepared to learn, come to school more often and have fewer behaviour issues. We witness the
individual impact our program has daily. Many students have become more respectful to staff and
each other in the breakfast area. Students are more committed to learning when their basic needs are
being met.
– Teacher, High School, Nova Scotia
PAGE 7
”
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_05_EN_r2
Feb. 24, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
good works
index for 2013
2012 AND 2013 FINANCIAL HIGHLIGHTS
2013
2012*
Total
Total
Donations and Grants
Programs
Interest
6,221,909
876,926
13,239
4,711,602
806,549
5,906
Total Revenue
7,112,074
5,524,057
Charitable Grants
4,558,350
Charitable Programs
1,742,280
Fundraising, Marketing and Communications 257,069
Management and Administrative
431,393
Amortization
29,115
Write off Capital Assets
93,084
4,421,217
1,020,470
449,897
528,327
35,218
REVENUE
Fundraising,
Management and
Administration
EXPENSES
Total Expenses
7,111,291
6,455,129
783
(931,072)
SURPLUS (DEFICIT)
*NOTE: Breakfast for Learning changed its fiscal year end to June 30th in 2012.
The figures ended June 30th represent a 15 month transition reporting period.
11%
Charitable
Good Works
89%
FINANCIAL SUMMARY
Charitable Grants
Charitable Programs
Fundraising, Marketing and Communications
Management and Administrative
Total
PAGE 8
4,558,350
1,753,212
355,409
444,320
7,111,291
PAGE 9
64%
25%
5%
6%
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_05_EN_r2
Feb. 24, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
good works
index for 2013
2012 AND 2013 FINANCIAL HIGHLIGHTS
2013
2012*
Total
Total
Donations and Grants
Programs
Interest
6,221,909
876,926
13,239
4,711,602
806,549
5,906
Total Revenue
7,112,074
5,524,057
Charitable Grants
4,558,350
Charitable Programs
1,742,280
Fundraising, Marketing and Communications 257,069
Management and Administrative
431,393
Amortization
29,115
Write off Capital Assets
93,084
4,421,217
1,020,470
449,897
528,327
35,218
REVENUE
Fundraising,
Management and
Administration
EXPENSES
Total Expenses
7,111,291
6,455,129
783
(931,072)
SURPLUS (DEFICIT)
*NOTE: Breakfast for Learning changed its fiscal year end to June 30th in 2012.
The figures ended June 30th represent a 15 month transition reporting period.
11%
Charitable
Good Works
89%
FINANCIAL SUMMARY
Charitable Grants
Charitable Programs
Fundraising, Marketing and Communications
Management and Administrative
Total
PAGE 8
4,558,350
1,753,212
355,409
444,320
7,111,291
PAGE 9
64%
25%
5%
6%
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_06_EN_r4
March 5, 2014
BREAKFAST CHAMPIONS
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
PRESIDENT’S CHOICE ® CHILDREN’S CHARITY
Vince McCormack hasn’t served 130,000 breakfasts all by himself. But for
over a decade, he’s been the driving force behind the nutrition program
As Breakfast for Learning’s National Premier Sponsor, President’s Choice®
that many call the “heart” of George Harvey Collegiate.
Children’s Charity (PCCC) is a leading champion for fighting childhood
Vince came to the school, where he works as a youth worker and
hunger across Canada. Since the collaboration began five years ago,
counsellor, 13 years ago. “I noticed right away how many of the kids were
PCCC has helped grant an unprecedented $12 million to provide nutritious
coming to school late. Not only that, they were far too often arriving with
meals and snacks to more than 1.5 million children and youth in need.
a ‘breakfast’ of chips or some other kind of unhealthy ‘food substitute’ in
their hands.”
Vince, the family studies teacher Joan Seignoret, and two of his students,
decided to do something about it. They started out small, contributing
their own money to provide a few nutritious breakfasts to kids who
clearly needed it. The following year, armed with a grant from
Breakfast for Learning, the program was able to really take off and
THE
2012/2013
SCHOOL
YEAR
“Before
our snack
program, only
the fortunate ones
had a healthy extra in
their bag to snack on.
The support from Breakfast
for Learning and President’s
Choice Children’s Charity allows
us to provide a daily snack to all
of our students which removes one of
the obstacles they may face during the
school day and enables them to reach
their full potential!” - Teacher,
Community School, Saskatchewan
“JumpStart@GeorgeHarvey” was born. Today, the program provides
breakfast for ninety students a day, five days a week.
It’s well known that kids learn better when they’ve had a nutritious meal.
But Vince can see that his young army of helpers may be the biggest
winners of all. “These kids are learning to cook, but that is just the
beginning. They are learning time management. They are learning
program
profile
initiative. They are learning leadership skills.” It is this benefit to the
volunteers that has been the real unforeseen bonus.
Grade 12 student McKenzie Ivey, the “smoothie expert”, is one such
volunteer. “I love this program”, he explains, as he pours out another
batch of his now famous recipe.
“We learn to cook. We learn to feel good about
ourselves through helping others. And all of us get to
meet kids that are in the classes we aren’t taking. If I
didn’t volunteer here, I wouldn’t have ever met half the
people in this room. There is no way this school would
be the same place without this program.”
Donating $2.6 million in the 2012/2013 school year, PCCC’s support
helped to fund 3,363 nutrition programs in the highest-needs schools
across Canada.
“When students are provided with food every
day, it is one less thing they have to worry
Grants, PCCC Fruit and Vegetable Grants and PCCC Equipment Grants.
about. All teachers and staff at our school
have seen the difference it has made in the
This funding gave nutrition programs the opportunity to purchase
students’ behaviour and performance by
additional fruit and vegetables, dairy and new kitchen equipment
providing a daily breakfast. Some students
to help improve food quality and build capacity within programs.
don’t receive regular meals at home but
Programs that received the funding reported an increase in their
know that at school they will get
ability to feed students, as well as:
something to eat. Nutrition education is
making an impact as well, as many
• Offer students fuller serving sizes and a broader variety of fresh produce.
students have loved ones who have
For example, programs operating in isolated northern communities,
diabetes, as well as other poor
were able to introduce fresh fruit, vegetables and dairy products
nutrition related illnesses. Thank
to their menu.
you to Breakfast for Learning
and President’s Choice
• Purchase 441 appliances, including industrial freezers that
Children’s Charity for
provided programs with increased storage allowing them
making this positive
to purchase food in bulk and save money.
change happen.” In addition to these funds, PCCC donated over $1.1 million in PCCC Dairy
Loblaw Companies Limited employees continue to show their
support as well, with over 230 employees regularly supporting
nutrition programs in their communities across Canada in the
2012/2013 school year.
PAGE 10
PAGE 11
Teacher, Elementary
School, Manitoba
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_06_EN_r4
March 5, 2014
BREAKFAST CHAMPIONS
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
PRESIDENT’S CHOICE ® CHILDREN’S CHARITY
Vince McCormack hasn’t served 130,000 breakfasts all by himself. But for
over a decade, he’s been the driving force behind the nutrition program
As Breakfast for Learning’s National Premier Sponsor, President’s Choice®
that many call the “heart” of George Harvey Collegiate.
Children’s Charity (PCCC) is a leading champion for fighting childhood
Vince came to the school, where he works as a youth worker and
hunger across Canada. Since the collaboration began five years ago,
counsellor, 13 years ago. “I noticed right away how many of the kids were
PCCC has helped grant an unprecedented $12 million to provide nutritious
coming to school late. Not only that, they were far too often arriving with
meals and snacks to more than 1.5 million children and youth in need.
a ‘breakfast’ of chips or some other kind of unhealthy ‘food substitute’ in
their hands.”
Vince, the family studies teacher Joan Seignoret, and two of his students,
decided to do something about it. They started out small, contributing
their own money to provide a few nutritious breakfasts to kids who
clearly needed it. The following year, armed with a grant from
Breakfast for Learning, the program was able to really take off and
THE
2012/2013
SCHOOL
YEAR
“Before
our snack
program, only
the fortunate ones
had a healthy extra in
their bag to snack on.
The support from Breakfast
for Learning and President’s
Choice Children’s Charity allows
us to provide a daily snack to all
of our students which removes one of
the obstacles they may face during the
school day and enables them to reach
their full potential!” - Teacher,
Community School, Saskatchewan
“JumpStart@GeorgeHarvey” was born. Today, the program provides
breakfast for ninety students a day, five days a week.
It’s well known that kids learn better when they’ve had a nutritious meal.
But Vince can see that his young army of helpers may be the biggest
winners of all. “These kids are learning to cook, but that is just the
beginning. They are learning time management. They are learning
program
profile
initiative. They are learning leadership skills.” It is this benefit to the
volunteers that has been the real unforeseen bonus.
Grade 12 student McKenzie Ivey, the “smoothie expert”, is one such
volunteer. “I love this program”, he explains, as he pours out another
batch of his now famous recipe.
“We learn to cook. We learn to feel good about
ourselves through helping others. And all of us get to
meet kids that are in the classes we aren’t taking. If I
didn’t volunteer here, I wouldn’t have ever met half the
people in this room. There is no way this school would
be the same place without this program.”
Donating $2.6 million in the 2012/2013 school year, PCCC’s support
helped to fund 3,363 nutrition programs in the highest-needs schools
across Canada.
“When students are provided with food every
day, it is one less thing they have to worry
Grants, PCCC Fruit and Vegetable Grants and PCCC Equipment Grants.
about. All teachers and staff at our school
have seen the difference it has made in the
This funding gave nutrition programs the opportunity to purchase
students’ behaviour and performance by
additional fruit and vegetables, dairy and new kitchen equipment
providing a daily breakfast. Some students
to help improve food quality and build capacity within programs.
don’t receive regular meals at home but
Programs that received the funding reported an increase in their
know that at school they will get
ability to feed students, as well as:
something to eat. Nutrition education is
making an impact as well, as many
• Offer students fuller serving sizes and a broader variety of fresh produce.
students have loved ones who have
For example, programs operating in isolated northern communities,
diabetes, as well as other poor
were able to introduce fresh fruit, vegetables and dairy products
nutrition related illnesses. Thank
to their menu.
you to Breakfast for Learning
and President’s Choice
• Purchase 441 appliances, including industrial freezers that
Children’s Charity for
provided programs with increased storage allowing them
making this positive
to purchase food in bulk and save money.
change happen.” In addition to these funds, PCCC donated over $1.1 million in PCCC Dairy
Loblaw Companies Limited employees continue to show their
support as well, with over 230 employees regularly supporting
nutrition programs in their communities across Canada in the
2012/2013 school year.
PAGE 10
PAGE 11
Teacher, Elementary
School, Manitoba
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_07_EN_r6
March 6, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
OUR SUPPORTERS
THE GROCERY FOUNDATION
The Grocery
Foundation
funding helped
serve over
15.4 million
meals
to students
making a
significant
impact across
the province.
Donating $1 million in 2013, The Grocery Foundation continues to support
NATIONAL PREMIER SPONSOR
Breakfast for Learning’s work in Ontario helping to make a lasting impact
on the landscape of child nutrition programs across the province.
With The Grocery Foundation’s generous investment in Breakfast for
Learning, more than 100,000 students in 414 of the highest-needs schools
across Ontario had the opportunity to attend their classes well nourished,
FOUNDER AND PATRON
and ready to learn this year. The Grocery Foundation funding helped
CHAMPION
serve over 15.4 million meals to students making a significant impact
across the province.
THE VOUCHER PROGRAM
BUILDERS
The Grocery Foundation’s successful voucher program continues to
provide reductions on healthy foods to Breakfast for Learning funded
nutrition programs across the province. In the 2012/2013 school year,
1,419 schools took part in the program which featured 20 quality grocery
products, including fresh produce, dairy and whole grains. The discounts
on products helped nutrition programs stretch their dollars further,
BENEFACTORS
enabling them to buy even more nutritious food for their students.
Schools who participated in the program reported that the vouchers gave
them the opportunity to introduce children to a variety of healthy foods
that they may have not eaten at home. The introduction of these foods
was welcomed by children to the extent that they were encouraging their
parents to have these foods available in their homes – making a lasting
PATRONS
impact on their eating habits!
“
Our school community experiences many financial challenges and so many
students come to school having not eaten any breakfast or without an
adequate lunch. Breakfast for Learning and The Grocery Foundation help
ensure that every student in our school has the opportunity to have a
healthy breakfast - every day! The fact that through Breakfast for
Learning’s support we can impact every student (248) everyday is so
important and a positive hallmark of our program. Thank you.
– Principal, Elementary School, Kitchener-Waterloo
PAGE 12
”
PAGE 13
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_07_EN_r6
March 6, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
OUR SUPPORTERS
THE GROCERY FOUNDATION
The Grocery
Foundation
funding helped
serve over
15.4 million
meals
to students
making a
significant
impact across
the province.
Donating $1 million in 2013, The Grocery Foundation continues to support
NATIONAL PREMIER SPONSOR
Breakfast for Learning’s work in Ontario helping to make a lasting impact
on the landscape of child nutrition programs across the province.
With The Grocery Foundation’s generous investment in Breakfast for
Learning, more than 100,000 students in 414 of the highest-needs schools
across Ontario had the opportunity to attend their classes well nourished,
FOUNDER AND PATRON
and ready to learn this year. The Grocery Foundation funding helped
CHAMPION
serve over 15.4 million meals to students making a significant impact
across the province.
THE VOUCHER PROGRAM
BUILDERS
The Grocery Foundation’s successful voucher program continues to
provide reductions on healthy foods to Breakfast for Learning funded
nutrition programs across the province. In the 2012/2013 school year,
1,419 schools took part in the program which featured 20 quality grocery
products, including fresh produce, dairy and whole grains. The discounts
on products helped nutrition programs stretch their dollars further,
BENEFACTORS
enabling them to buy even more nutritious food for their students.
Schools who participated in the program reported that the vouchers gave
them the opportunity to introduce children to a variety of healthy foods
that they may have not eaten at home. The introduction of these foods
was welcomed by children to the extent that they were encouraging their
parents to have these foods available in their homes – making a lasting
PATRONS
impact on their eating habits!
“
Our school community experiences many financial challenges and so many
students come to school having not eaten any breakfast or without an
adequate lunch. Breakfast for Learning and The Grocery Foundation help
ensure that every student in our school has the opportunity to have a
healthy breakfast - every day! The fact that through Breakfast for
Learning’s support we can impact every student (248) everyday is so
important and a positive hallmark of our program. Thank you.
– Principal, Elementary School, Kitchener-Waterloo
PAGE 12
”
PAGE 13
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_08_EN_r5
March 5, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
MEDIA SPONSORS
INDIVIDUAL LEADERSHIP DONORS
IN-KIND
CONTRIBUTORS
Baffin Regional Chamber of Commerce
Mosaic Canada ULC
CIBC Mellon Global Securities Services
PepsiCo Canada
ConocoPhillips Canada
The Printing House
Frederick and Douglas Dickson Memorial Foundation
Public Service Alliance of Canada
H&R Block
State Street
Longo Bros. Fruit Markets Inc.
TELUS Community Affairs
SUPPORTERS
ATCO Electric
The Horsepower Sports &
Entertainment Group Inc.
Picton Mahoney Asset
Management
ATCO Pipelines
ING Direct
Barbara Tosczak Foundation
Investors Group Financial Services
Inc.
Saskatchewan School Boards
Association
Braden-Burry Expediting Ltd.
Brighton Construction Inc.
Kraft Canada Inc.
Saskatoon Community
Foundation
SaskTel
Cam Clark Ford (Olds) Ltd.
L'Association Franco-Culturelle
de Yellowknife
Cambridge Suites, Toronto
Lite 95.9
Canadian Management Centre
Shooting Stars Foundation
Canadian Mortgage Experts
Manitoba Government Employees'
All Charities Campaign
Canadian Security Traders Association, Inc.
Nestlé Health Science
Stewart McKelvey Law Firm
CashMoney
The Norman & Margaret Jewison
Charitable Foundation
The Sun Products Canada
Corporation
Ontario Medical Association
UNB Education Society
Orbis Products Inc.
Urban Fare Catering Inc.
OTIP - Ontario Teacher's
Insurance Plan
Versent Corporation ULC
Cenovus Energy Inc.
Evraz Inc.
Fortune Minerals Ltd.
Forty Below Music Events Society
Great-West Life Assurance Company
Jean MacKay
Matt Parr
Jennifer Burgess
Liz MacNeill
Brian Smeenk
Sharon Courrier
Mark McCain
Lawrence Theall
Keith Curtis
Subhash Mehta
Jennifer Thompson
Stephen Dineley
Jonathan Morris
Wendy Wong
Marcelle Gareau
Nancy and Larry Murray
David Wright
Jeannette Jackson
Dennis Nieth
Robert Levy
Kathleen Oliver
BOARD OF DIRECTORS
The Lunch Lady Group Inc.
Ames Family Foundation
Richard Breton
SaskTel TelCare Employee
Charity Trust
Siskos & Associates Inc.
Parleen Holdings Inc.
PAGE 14
Chair
Larry Murray, FCA
Vice Chair
Lynn Chambers
Dan Campbell
Michael Lindsay
Sandra Dagelman
Jean MacKay
Dr. Elizabeth (Lee) Ford-Jones
MD, FRCP(C)
Katharine Slater
Treasurer
Stephen Dineley, FCA
Ardyth Garrison
Roland Boudreau
Terri-Lynne Huddlestone
Jim Caldwell
Kaye Joyce
“
Brian Smeenk
Jennifer Thompson
The program provides nutrition that many can’t get at home and because of the team approach to the
meals, it creates a sense of community. Additionally, the kids are better to perform academically
when there is always healthy food available. This is a large part of the success of our program, which
in turn, has become known to be a community program providing volunteerism, regular work with
seniors and a variety of other programs that build on the reputation of the youth in the eyes of this
community. Although the link may not be direct, the meal program builds the foundation of team
and community.
– Nutrition Program Coordinator, Elementary School, British Columbia
1 The Conference Board of Canada, Child Poverty, 2013
2 Kuhle, Kirk, Ohinmaa, Yasui, Allen & Veugelers, 2011
Murphy, S., Moore, G. F., Tapper, K., Lynch, R., Clarke, R., Raisanen, L., et al 2011
Condon, E.M, Crepinsek, M.K., Fox, M.K., 2009
3 Kleinman, Hall, Green, Korzec-Ramirez, Patton, Pagano, et al., 2002)
Granthum-McGregor, S. 2005
Rampersaud, G. C., Pereira, M. A., Girard, B. L., Adams, J., & Metzl, J. D 2005
Powell, C. A., Walker, S. P., Chang, S. M., & Grantham-McGregor, S. M 1998
PAGE 15
”
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_08_EN_r5
March 5, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
MEDIA SPONSORS
INDIVIDUAL LEADERSHIP DONORS
IN-KIND
CONTRIBUTORS
Baffin Regional Chamber of Commerce
Mosaic Canada ULC
CIBC Mellon Global Securities Services
PepsiCo Canada
ConocoPhillips Canada
The Printing House
Frederick and Douglas Dickson Memorial Foundation
Public Service Alliance of Canada
H&R Block
State Street
Longo Bros. Fruit Markets Inc.
TELUS Community Affairs
SUPPORTERS
ATCO Electric
The Horsepower Sports &
Entertainment Group Inc.
Picton Mahoney Asset
Management
ATCO Pipelines
ING Direct
Barbara Tosczak Foundation
Investors Group Financial Services
Inc.
Saskatchewan School Boards
Association
Braden-Burry Expediting Ltd.
Brighton Construction Inc.
Kraft Canada Inc.
Saskatoon Community
Foundation
SaskTel
Cam Clark Ford (Olds) Ltd.
L'Association Franco-Culturelle
de Yellowknife
Cambridge Suites, Toronto
Lite 95.9
Canadian Management Centre
Shooting Stars Foundation
Canadian Mortgage Experts
Manitoba Government Employees'
All Charities Campaign
Canadian Security Traders Association, Inc.
Nestlé Health Science
Stewart McKelvey Law Firm
CashMoney
The Norman & Margaret Jewison
Charitable Foundation
The Sun Products Canada
Corporation
Ontario Medical Association
UNB Education Society
Orbis Products Inc.
Urban Fare Catering Inc.
OTIP - Ontario Teacher's
Insurance Plan
Versent Corporation ULC
Cenovus Energy Inc.
Evraz Inc.
Fortune Minerals Ltd.
Forty Below Music Events Society
Great-West Life Assurance Company
Jean MacKay
Matt Parr
Jennifer Burgess
Liz MacNeill
Brian Smeenk
Sharon Courrier
Mark McCain
Lawrence Theall
Keith Curtis
Subhash Mehta
Jennifer Thompson
Stephen Dineley
Jonathan Morris
Wendy Wong
Marcelle Gareau
Nancy and Larry Murray
David Wright
Jeannette Jackson
Dennis Nieth
Robert Levy
Kathleen Oliver
BOARD OF DIRECTORS
The Lunch Lady Group Inc.
Ames Family Foundation
Richard Breton
SaskTel TelCare Employee
Charity Trust
Siskos & Associates Inc.
Parleen Holdings Inc.
PAGE 14
Chair
Larry Murray, FCA
Vice Chair
Lynn Chambers
Dan Campbell
Michael Lindsay
Sandra Dagelman
Jean MacKay
Dr. Elizabeth (Lee) Ford-Jones
MD, FRCP(C)
Katharine Slater
Treasurer
Stephen Dineley, FCA
Ardyth Garrison
Roland Boudreau
Terri-Lynne Huddlestone
Jim Caldwell
Kaye Joyce
“
Brian Smeenk
Jennifer Thompson
The program provides nutrition that many can’t get at home and because of the team approach to the
meals, it creates a sense of community. Additionally, the kids are better to perform academically
when there is always healthy food available. This is a large part of the success of our program, which
in turn, has become known to be a community program providing volunteerism, regular work with
seniors and a variety of other programs that build on the reputation of the youth in the eyes of this
community. Although the link may not be direct, the meal program builds the foundation of team
and community.
– Nutrition Program Coordinator, Elementary School, British Columbia
1 The Conference Board of Canada, Child Poverty, 2013
2 Kuhle, Kirk, Ohinmaa, Yasui, Allen & Veugelers, 2011
Murphy, S., Moore, G. F., Tapper, K., Lynch, R., Clarke, R., Raisanen, L., et al 2011
Condon, E.M, Crepinsek, M.K., Fox, M.K., 2009
3 Kleinman, Hall, Green, Korzec-Ramirez, Patton, Pagano, et al., 2002)
Granthum-McGregor, S. 2005
Rampersaud, G. C., Pereira, M. A., Girard, B. L., Adams, J., & Metzl, J. D 2005
Powell, C. A., Walker, S. P., Chang, S. M., & Grantham-McGregor, S. M 1998
PAGE 15
”
marko creative productions inc.
101 DUNCAN MILL ROAD, SUITE 104, TORONTO, ONTARIO M3B 1Z3
TEL (416) 449-8113 FAX (416) 449-8789
BREAKFAST FOR LEARNING ANNUAL REPORT 2014
*9301 BFL_Report_Spread_01_EN_r1
Feb. 13, 2014
TRIM: 17" x 8.5"
FOLDED: 8.5" x 8.5"
BREAKFAST FOR LEARNING
ANNUAL REPORT
2013
“
I am thankful for the food that you provide for the school. It is better that kids can just come to
school and have food for them before they start the day. Also, it’s better because when you have a full
stomach, it’s easier to think. Thank you for caring!
– Student, Community School, Manitoba
Breakfast for Learning
164 Eglinton Avenue East, Suite 400, Toronto, Ontario M4P 1G4
Phone: 416.487.1046
Toll-free: 1.800.627.7922
Fax: 416.487.1837
Email: info@breakfastforlearning.ca
Website: breakfastforlearning.ca
BACK COVER – PAGE 16
”
FRONT COVER – PAGE 1