Information Services | Neustar® AdAdvisor Reference Guide
Neustar AdAdvisor Reference Guide
Understanding AdAdvisor
Online advertising campaigns often rely solely on consumer
demographic information to define an audience. However,
successful campaigns use additional data to precisely
identify a particular audience.
This makes AdAdvisor unique in being able to match display
ads in a seamless, targeted way with the highest quality of
online audience profiles in the industry.
AdAdvisor helps marketers go beyond mere demographics
— and provides the most trusted offline data source for
portable, cross platform online targeting.
AdAdvisor partners utilize AdAdvisor Audiences to harness
the breadth and depth of offline attributes to identify groups
of US households likely to exhibit a particular characteristic,
interest or attribute. For example, if you are looking to reach
“Households More Likely to Own a BMW Vehicle”, AdAdvisor
can identify the audience that represents the consumers
most likely to exhibit this specific behavior of owning a
BMW. Based on this data, a clear, concise and specific RFP
response can be prepared for the appropriate vendors for a
scalable, successful and efficient online ad buy.
Our Insights
AdAdvisor Audiences are derived from our real time
consumer insight engine that is fueled by the most
authoritative consumer information available. AdAdvisor
Audiences combines our proprietary analytics platform with
the Neustar core data assets using a direct delivery network.
In Practice
AdAdvisor Audiences in Action
To aid in implementing AdAdvisor Audiences, the solution comes with access to a web-based audience planner to allow
precise campaign planning through audience discovery. The audience planner draws from our comprehensive offline data
insights and allows audiences to be built based on specific objectives. As a result, you can use the insights to:
• Reach a target audience
• Launch a competitive conquesting campaign
• Analyze the behaviors behind audience composition, or custom audience targeting
When building an audience, users can overlay a wide range of attributes, including brand preferences, product affinities, and
psychographic and demographic variables. Once audiences have been created, they can be saved and shared with a preferred
media platform (we have over 50 partnerships) to launch an online campaign.
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Reference Guide Key
1 Number of offline US households associated with the audience
2 Percentage of offline US households associated with the audience
3 Demographic Descriptors
Age
Average age of head of household
Income Home Ownership
Average income of household
Percentage of households that own their primary residence
Children Percentage of households that have children under the age of 18
Married Percentage of households with married occupants
Urbanicity Cost of Living
The population density of the area that the households in the audience reside in
(R) Rural, (C) City, (S) Suburban,(U) Urban, (UC) Urban-Core
Percentage of households located in a high to low cost of living area
(Lowest cost of living equals 0% Highest cost of living equals 100%)
4 Index or likelihood of an audience to exhibit a particular behavior as compared to the national average (a value of 1
represents average)
5 Audience Size (Slider Bar) Select the audience size and the associated index
6 Audience Size (Tier Groups) Select the audience size and the associated index, each tier represents roughly 10% of the
US population offline
7 Element (Segment) A group of homogeneous households that have the propensity to behave in a similar manner and share
similar demographics (Demographic descriptors and number of offline US households in that Element are displayed)
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AdAdvisor Reference Guide
AdAdvisor partners can access a variety of pre-built audience groups for popular targeting criteria and below is a summary
of those currently available. Each pre-defined audience group allows you to target a portion of the US population that indexes
high for a particular behavior, characteristic, opinion or brand preference. For instance, “Automotive — Vehicle Make —
Chrysler” identifies households that are most likely to own a Chrysler.
Available Audience Groups Include:
• Automotive
• Hobbies & Interests
• Pets
• Travel
• Healthcare Products
• Presences of Children
• Technology & Computing
• Grocery
• Personal Care
• Style & Fashion
• Education
• Life Events
• Shopping
• Demographics
• Household Products
• Restaurants
• Beauty Products
• Home Improvement
• Personal Financing
• Entertainment
2013 Neustar AdAdvisor Reference Guide
Automotive
Auto Insurance
Vehicle Type, Cont.
Vehicle Make, Cont.
Auto Parts/Auto Repair, Cont.
AAA
Domestic-Any SUV
Toyota
Jiffy Lube
Allstate
Foreign-Any Compact
Cadillac
Napa Auto Parts
Farmers
Foreign-Any Midsize
Mercury
Pep Boys
Geico
Foreign-Any SUV
Pontiac
Sears
Progressive
Any Compact
Saturn
Wal-Mart
State Farm
Any Midsize
Acura
Gas Brand
Number of Vehicles in Household
Any Pickup
BMW
Cheveron
Three
Any Luxury
Hyundai
Citgo
Two
Entry SUV
Kia
Conoco
One
Any SUV
Lexus
Diamond Shamrock
Vehicle Type
Any Van
Mazda
Exxon
Domestic-Premium Midsize
Hybrid
Mercedes-Benz
Gulf
Domestic-Midsize SUV
Vehicle Make
Subaru
Hess
Foreign-Premium Compact
Buick
Volkswagen
Marathon
Foreign-Premium Midsize
Chevy
Memberships
Mobil
Premium Compact
Chrysler
American Auto Association (AAA)
Shell
Premium Midsize
Dodge
Auto Parts/Auto Repair
Speedway
Full Size Pickup
Ford
Advance Auto Parts
Sunoco
Compact Van
GMC
Auto Zone
Texaco
Domestic-Any Compact
Jeep
Discount Tire
Financing
Domestic-Any Midsize
Honda
Firestone
From Auto Manufacturer
Domestic-Any Pickup
Nissan
Goodyear
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Beauty Products
Blush
Facial Cleansing, Cont.
Lip Stick/Lip Gloss, Cont.
Moisturizer, Cont.
Avon
Mary Kay
Maybelline
Olay
Clinique
Neutrogena
Revlon
Pond’s
Cover Girl
Olay
Mascara
Suave
Estee Lauder
Foundation Make-Up
Almay
Vaseline Intensive Care
L’Oreal
Almay
Avon
Nail Polish
Mary Kay
Avon
Clinique
Avon
Maybelline
Clinique
Cover Girl
Cover Girl
Revlon
Cover Girl
L’Oreal
Cutex
Eye Shadow/Liner
Estee Lauder
Mary Kay
Maybelline
Almay
Lancome
Maybelline
O.P.I.
Avon
L’Oreal
Revlon
Revlon
Clinique
Mary Kay
Moisturizer
Sally Hansen
Cover Girl
Maybelline
Aveeno
Wet’N Wild
Estee Lauder
Neutrogena
Avon
Perfume/Cologne
Lancome
Olay
Bath & Body Works
Bath & Body Works
L’Oreal
Revlon
Clinique
Calvin Klein
M.A.C.
Lip Stick/Lip Gloss
Dove
Chanel
Mary Kay
Avon
Eucerin
Clinique
Max Factor
Clinique
Jergens
Cool Water
Maybelline
Cover Girl
Johnson & Johnson
Dolce & Gabbana
Revlon
Estee Lauder
L’Oreal
Elizabeth Taylor
Wet’N Wild
Lancome
Lubriderm
Estee Lauder
Facial Cleansing
L’Oreal
Mary Kay
Giorgio Armani
Clean & Clear
M.A.C.
Neutrogena
Ralph Lauren
Clinique
Mary Kay
Nivea
Victoria Secret
Age and Gender
Employment Status
Tenure - Primary Residence
Marital Status
Household with Female Between
21 and 39
Employed Full-Time
Current Residence Tenure:
<12 Months
Single (Never Married)
Household with Female Between
21 and 49
Employed Part-Time
Current Residence Tenure:
>12 Months
Married
Average Household Income
Employed Full or Part Time
Head of Household Age
Widowed
Household Inc: < $20,000
Retired
Age: 18-24
Divorced/Separated
Household Inc: $20,000 - $39,999
Currently Self-Employed
Age: 25-34
Not Married
Household Inc: $40,000 - $49,999
Currently Self-Employed and
Company Size under 10 People
Age: 35-44
Household Inc: $50,000 - $74,999
Currently Self-Employed and
Company Size under 50 People
Age: 45-54
Household Inc: $75,000 - $99,999
Currently Self-Employed and
Company Size under 100 People
Age: 55-64
Household Inc: $100,000 - $149,999
Home Ownership
Age: 65-74
Household Inc: $150,000+
Own Primary Residence
Age: 75+
Demographics
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Education
Highest Level of Education for Head of
Household
Currently Enrolled
High School-12 Yr (Graduated)
Some Graduate School
Full-Time College Student
Some College
Graduate Degree
Part-Time College Student
College Graduate
Graduated College or More
Full/Part-Time College Student
Entertainment
Television Shows
Television Shows, Cont.
Television Shows, Cont.
Live Shows
Top Chef
Army Wives
Keeping up With the Kardashians
R&B/ Hip-Hop/ Rap Concert
CNN Newsroom
Law & Order SVU
The Walking Dead
Country Concert
Daily Show with Jon Stewart
Pawn Stars
Hawaii Five-O
Rock Concert
Private Practice
Glee
Mike & Molly
Live Theater
Two and a Half Men
Modern Family
Movies
Dancing with the Stars
Dexter
Attends Movies
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Grocery
Packaged Pie Crust
Syrup
Frozen Novelty Treats, Cont.
Bread, Cont.
Canned Soup, Cont.
Keebler
Aunt Jemima
Popsicle Frozen Treats
Sunbeam
Other Campbell’s
Pillsbury
Hungry Jack
Frozen Pizza
Wonder
College Inn Broth
BBQ/Seasoning Sauces
Log Cabin
California Pizza Kitchen
Cold Cereal
Healthy Choice Soup
A-1
Mrs. Butterworth’s
Celeste
Cheerios (Regular)
Progresso
Frank’s Red Hot
Sugar Substitutes
Digiorno
Honey Nut Cheerios
Swanson Broth
French’s
Splenda
Red Baron
Multi Grain Cheerios
Pasta
K.C. Masterpiece
Sweet’N Low
Tombstone
Cinnamon Toast Crunch
American Beauty
Kikkoman
Coffee Creamer
Totino’s
Cocoa Puffs
Barilla
Kraft
Borden Cremora
Frozen Vegetables
Fiber One
Buitoni
Lawry’s
Coffee Rich
Birds Eye
Kellogg’s Frosted Mini-Wheats
Goya
Lea & Perrins
International Delight
Freshlike
Kellogg’s Corn Flakes
Ronzoni
McCormick
Nestle Coffee-Mate
Green Giant
Kellogg’s Frosted Flakes
San Giorgio
Tabasco
Yogurt
Pictsweet
Kellogg’s Froot Loops
Pancake/Waffle Mix
Sweet Baby Ray’s
Breyers
Frozen Yogurt
Kellogg’s Raisin Bran
Aunt Jemima
Ketchup
Dannon
Ben & Jerry’s
Kellogg’s Rice Krispies
Bisquick
Heinz
La Yogurt
Breyers
Kellogg’s Special K Regular
Hungry Jack
Pillsbury
Hunt’s
Light’N Lively
Dannon
Kellogg’s Special K Red Berry
Krusteaz
Jams & Jellies
Yoplait
Edy’s
Lucky Charms
Peanut Butter
Smucker’s
Frozen Dinner
Haagen-Dazs
Post Honey Bunches Of Oats
Jif
Welch’s
Banquet Dinners
Yoplait
Hot Cereal
Peter Pan
Margarine
Healthy Choice
Bagels
Quaker Old Fashioned Oats
Skippy
Land O’Lakes
Lean Cuisine
Lender’s
Quaker Express Instant
Oatmeal
Smucker’s
Shedd’s Spread Country
Crock
Marie Callender’s
Thomas’
Quaker Instant Oatmeal
Pickles
Smart Balance
Stouffer’s Homestyle Dinner
Pepperidge Farm
Quaker Quick Oats
Claussen
I Can’t Believe its not
Butter
Hungry Man (Swanson)
Store Brand
Quaker Quick Grits
Vlasic
Mayo
Weight Watchers Smart
Ones
Bread
Nabisco
Prepared Meals
Hellmann’s
Frozen Novelty Treats
Arnold
Quaker
OscarMayer Lunchables
Kraft Mayo
Blue Bell
Bimbo
Canned Soup
Starkist Tuna Salad
Lunch Kits
Kraft Miracle Whip
Breyers
D’Italiano
Campbell’s Chunky
Campbell’s Microwave
Soup
Mustard
Dole Fruit N’ Juice Bars
Home Pride
Campbell’s Condensed Broth
Chef Boy Ar Dee
Microwave
French’s
Dove Bars
Mrs Baird’s
Campbell’s Condensed Soup
Rice
Grey Poupon
Fudgesicle
Nature’s Own
Campbell’s Healthy Request
Carolina
Heinz
Klondike Bars
Pepperidge Farm
Campbell’s Ready To Serve
Goya
Kraft
Nestle Drumstick Ice Cream
Sara Lee
Campbell’s Select
Minute
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Grocery, Cont.
Rice, Cont.
Chocolate/Candy, Cont.
Tortilla Chips, Cont.
Pretzels, Cont.
Tea
Rice-A-Roni
100 Grand
Fritos
Snyder’s Of Hanover
Bigelow
Success
3 Musketeers
Pringles
Utz
Celestial Seasonings
Uncle Ben’s
Almond Joy
Sun Chips
Crackers
Tetley
Zatarain’s
Baby Ruth
Tostitos
Keebler Club
Twinings
Hot Dogs
Butterfinger
Wise
Keebler Grahams
Sports Drinks
Ball Park
Cadbury
Donuts
Keebler Town House Orig
Gatorade
Hebrew National
Dove Chocolate Promises
Dunkin’ Donuts
Nabisco Kraft Cheese Nips
Powerade
Hillshire Farms
Ferrero Rocher
Entenmann’s
Nabisco Honey Maid Grahams
Sparkling Water
Nathan’s
Ghirardelli
Hostess
Nabisco Grahams (Original)
Canada Dry
Oscar Mayer
Godiva
Krispy Kreme
Nabisco Premium Saltines
Perrier
Johnsonville
Heath Bar
Little Debbie
Nabisco Ritz (Original)
Poland Spring
Bar S
Hershey’s Almond
Ice Cream
Nabisco Triscuits
S. Pellegrino
Store Brand
Hershey’s Bites
Baskin-Robbins
Nabisco Wheat Thins Original
Aquafina Sparkling
Meat Alternatives
Hershey’s Kisses
Ben & Jerry’s
Pepperidge Farm Goldfish
Soft Drinks
Boca
Hershey’s Milk Chocolate
Blue Bell
Sunshine Cheez-It
Diet 7-Up
Gardenburger
Hershey’s Mr. Goodbar
Blue Bunny
Sunshine Krispy Saltines
A&W Diet Root Beer
Morningstar Farms
Other Hershey’s
Breyers
Keebler
Diet Dr Pepper
Breath Mints
Jolly Ranchers
Dairy Queen
Nabisco
Fresca
Altoids
Junior Mints
Dreyer’s
Pepperidge Farm
Diet Mountain Dew
Breath Savers
Kit Kat
Edy’s
Sunshine
Diet Sprite Zero
Dentyne Mints
Life Savers Candy
Haagen-Dazs
Toasted Pastries
7-Up
Eclipse Breath Mints
M&M’s
Turkey Hill
Pop Tarts
A&W Root Beer
Life Savers
Milky Way
Nutritional Snacks
Toaster Strudel
Barq’s Root Beer
Listerine Pocket Paks
Mounds
Del Monte Mixed Fruit
Specialty Drinks
Canada Dry Gingerale
Mentos
Nestle Crunch
General Mills Milk & Cereal
Bars
Red Bull
Crush
Tic Tac
Raisinets
Kellogg’s Nutri-Grain Bars
Starbucks
Dr. Pepper
Chewing Gum
Reese Peanut Butter Cups
Kellogg’s Rice Krispies Treats
Ground Coffee
Fanta
Bubble Yum
Reese’s Pieces
Nature Valley
Folgers
Mountain Dew
Carefree
Skittles
Quaker Chewy Granola Bars
Maxwell House
Minute Maid
Dentyne Ice
Snickers
Quaker Breakfast Bars
Starbucks
Mug Root Beer
Other Dentyne
Starburst
Potato Chips
Iced Tea
Schweppes Ginger Ale
Ice Breakers
Tootsie Rolls
Cape Cod
Arizona
Sierra Mist
Trident White
Twix
Lay’s (Regular)
Crystal Light
Sprite
Other Trident
Twizzlers
Lay’s Light
Lipton
Squirt
Wrigley’s Doublemint
Werther’s Original
Baked! Lay’s
Nestea
Coca-Cola Classic
Wrigley’s Eclipse
Whoppers Malt Milk Ball
Pringles
Snapple
Cherry Coke
Wrigley’s Juicy Fruit
York Peppermint Patties
Ruffles
Orange Juice
Pepsi-Cola
Wrigley’s Orbit
Hershey’s
Utz
Dole
Wild Cherry Pepsi
Stride
Mars
Lay’s
Florida’s Natural
Coca-Cola Zero
5 (Five)
Nestle
Wavy Lay’s
Minute Maid
Diet Coke
Chocolate/Candy
Tortilla Chips
Wise
Simply Orange
Diet Pepsi
Reese’s
Chee-Tos
Pretzels
Sunkist
Salad
Snickers
Doritos
Rold Gold
Tropicana
Packaged Salad
5-Hour Energy
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Healthcare Products
Over the Counter Medications Cold/Allergy/Sinus
Over the Counter Medications Cold/Allergy/Sinus, Cont.
First Aid, Cont.
Sore Throat
Advil Cold/Sinus
Vicks Vaporub
Johnson & Johnson Cream
Cepacol
Alka-Seltzer Plus Cold
Cough Remedies
Neosporin
Chloraseptic
Allegra
Delysym
Pain Relievers
Halls
Benadryl Allergy
Halls
Advil
Luden’s
Benadryl Allergy & Sinus
Robitussin
Advil PM
Ricola
Claritin
Tylenol
Bayer Asprin
Robitussin Honey Drop
Robitussin Cold
Vicks 44 Cough
Excedrin
Tylenol Sore Throat
Sudafed Cold/Sinus
Vicks Nyquil Cough
Motrin IB
Vicks
Theraflu
First Aid
Tylenol
Vitamins/Minerals
Tylenol Allergy/Sinus
Bactine
Tylenol PM
Caltrate
Tylenol Cold
Band-Aid
Aspercreme
Centrum
Tylenol Flu
Benadryl
Bengay
Centrum Silver
Tylenol Sinus
Calamine
Icy Hot
One-A-Day Womens Formula
Vicks Dayquil
Cortizone
Thermacare
Citrical
Vicks Nyquil
Curad
Aleve
Hobbies & Interests
Leisure Activies/Hobbies
Aerobics
Camping Trips
Swimming
Basketball
Fresh Water Fish
Cardio Machine
Mountain/Road Bike
Golf
Weight Training
Stationary Bike
Jogging/Running
Yoga
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Home Improvement
Planned Improvements
Workshop Equipment, Cont.
Remodel Bathroom
Bosch
Porter Cable
Other Remodeling
Craftsman
Ridgid
Paint Brand
Delta
Ryobi
Behr
Dewalt
Skil
Benjamin Moore
Husky
Snap-On-Tools
Sherwin Williams
Kobalt
Stanley
Workshop Equipment
Makita
Own Workshop Equipment
Black & Decker
Milwaukee
Own Portable Generator
Household Products
Recycling
Disposable Tableware
Dishwasher Detergent, Cont.
Cleaners, Cont.
Glass Beverage Containers
Disposable Cups & Plates
Palmolive
Pine-Sol
Newspapers
Disposable Food Containers
Fabric Softener
Pledge
Plastic Beverage Containers
Paper Towel
Bounce Sheets
Scrubbing Bubbles
Metal Beverage Containers
Bounty
Downy Liquid
Simple Green
Disposable Diapers
Brawny
Downy Sheets
Cleaner Wipes
Huggies
Scott Towels
Snuggle Liquid
Clorox
Pampers
Sparkle
Snuggle Sheets
Lysol
Hand Soap
Plastic Wrap
Suavitel Liquid
Mr. Clean
Dial
Glad Cling Wrap
Arm & Hammer Fresh ‘N Soft
Swiffer
Ivory
Reynolds Freezer Paper
Cleaners
Pledge
Softsoap
Saran Classic
Ajax All Purpose
Windex
Dove
Saran Cling Plus
Arm & Hammer
Laundry Detergent
Air Freshener Sprays
Gladware
Clorox Clean-Up
All
Airwick
Ziploc
Comet
Arm & Hammer
Febreze
Toilet Paper
Easy-Off Cleaner
Cheer
Glade
Angel Soft
Fabuloso
Gain
Lysol Neutra Air
Cottonelle
Fantastik All Purpose
Purex
Renuzit
Quilted Northern
Formula 49
Tide He
Facial Tissues
Scott Tissue
Lime-A-Way
Xtra
Kleenex
Dishwasher Detergent
Lysol All Purpose
Batteries
Puffs
Cascade
Lysol Antibacterial Kitchen
Duracell
Scotties
Electrasol
Lysol Tub/Tile
Energizer
Paper Napkin
Dawn
Mr. Clean
Eveready
Ajax
Murphy’s Oil Soap
Panasonic
Joy
Oxi Clean
Rayovac
Bounty
Brawny
Dixie
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Life Events
Important Life Events
Graduation From School
Refinanced Home
Grandchild Was Born
Changed Jobs-Better Job
Made Major Home Improvement
Retired Or Took Early Retirement
Changed Jobs-Same Level/Pay
Bought A Used Car Or Light Truck
Changed Jobs
Changed Jobs-Lower Level/Pay
Leased Or Bought New Car Or Light Truck
Expect to Enroll/ Return To College
Changed Jobs-To Something Different
Child Entered College
Personal Care
After Shave/Cologne
Deodorants
Eye Drops, Cont.
Toothbrush, Cont.
Calvin Klein
Arrid XX
Clear Eyes
Other Colgate
Gillette
Axe
Murine
Crest
Old Spice
Ban Classic
Refresh
Oral-B Advantage
Baby Products
Degree
Visine
Oral-B Cross Action
J&J Baby Lotion
Dove
Mouthwash
Oral-B Indicator
J&J Baby Oil
Gillette Series
Act
Other Oral-B
J&J Baby Shampoo
Mitchum
Listerine Cool Mint (Blue)
Reach
J&J Baby Wash
Old Spice Classic
Listerine Freshburst (Green)
Whitening
J&J Baby Powder
Old Spice Highendurance
Listerine Original (Gold)
Crest Whitestrips
Body Wash
Old Spice Red Zone
Scope Cool Peppermint
Power Toothbrushes
Aveeno
Right Guard Sport
Scope Original Mint
Colgate
Bath & Body Works
Secret
Listerine Whitening
Sonicare
Caress
Suave 24-Hr Protection
Crest Whitening
Oral-B Powered By Braun
Dial
Lady Speed Stick
Crest Pro-Health
Toothpaste
Dove
Speed Stick
Shaving Cream
Aim
Olay
Disposable Razors
Barbasol
Aquafresh
Softsoap
Bic Comfort 3
Colgate
Arm & Hammer
Suave
Bic Softwin
Edge
Close-Up
Zest
Other Bic
Gillette Foamy
Colgate
Hair Products
Gillette Custom Plus
Gillette Fusion
Crest
Hair Coloring Products
Gillette Daisy Plus
Gillette Satin Care
Listerine Essential Care
Hair Removal Products
Gillette Good News
Skintimate
Sensodyne
Hair Removal Cream
Gillette Venus
Toothbrush
Dental Floss
Hair Removal Wax
Gillette Sensor 3
Aquafresh
Butler G-U-M
Product Usage
Eye Drops
Colgate Total Professional
Johnson & Johnson Reach
Electric & Battery Shavers
Bausch & Lomb
Colgate Wave
Crest Glide Oral-B
Crest
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Personal Finance
Banking
Credit Cards, Cont.
Charitable Contributions, Cont.
Health Insurance, Cont.
Tax Preparation
Bank of America
Any Mastercard
Environmental
AARP
Manually (Pen/Paper)
Chase
Visa Gold
Health
Humana
Professional
Wells Fargo/Wachovia
Visa Platinum
Political
Kaiser Permanente
Other Professional
On-Site
Non-Interest Bearing
Checking Account
Visa Signature
Public Radio
POS (Point-Of-Service)
CPA/Private Accountant
Interest Bearing
Checking Account
Visa Standard
Public Television
Flexible Spending
Account
Turbo Tax (Online)
Savings Account
Any Visa
Private Foundation
Brokerage Accounts
Turbo Tax (Offline)
No Banking/Investments
Accounts
Other
Religious
Fidelity Investments
Value of Securities
Credit Cards
Use Credit Monitoring
Social Services/Welfare
Vanguard
$100,000+
American Express Blue
Debit Cards
Life Insurance
Homeowner Insurance
$50,000-$99,999
American Express/
Platinum
Mastercard
Metlife/Metropolitan
AAA
$25,000-$49,999
Any American Express
Visa
Prudential Financial
Allstate
$10,000-$24,999
Discover
Charitable
Contributions
Health Insurance
Farmers
$5,000-$9,999
Mastercard Gold
Made Any Charitable
Contribution
Aetna
State Farm
<$5,000
Mastercard Platinum
Art/Culture/Humanities
Blue Cross/Blue Shield
Investments - Type of
Loan
Mastercard Standard
Education
Unitedhealthcare
529 College Savings
Home Mortgage
Cigna
Pets
Pet Ownership
Pet Ownership, Cont.
Cat Litter
Dog and Cat Food, Cont.
At Least 1 Cat
At Least 1 Fish
Fresh Step
Pedigree
At Least 1 Dog
Shopping for Pet Supplies
Tidy Cats
Beneful
At Least 1 Pet
Petco
Dog and Cat Food
Dog Treat
At Least 1 Bird
Petsmart
Friskies
Milk Bone
Beggin’ Strips
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Presence of Children
Number of Children
Child Care
Presence of Children by
Age and Gender, Cont.
Number of Children by Age
Group, Cont.
Number of Children by Age
Group, Cont.
One
In Child’s Home
Under Age 2
2+ Children Under 6
2 Children 6-17
Two
Presence of Children by
Age and Gender
Under Age 18
1 Child 6-11
1 Child 1-17
Three
Age 6 to 9
Age 2 to 5
2 Children 6-11
2 Children 1-17
Four or More
Age 1 to 11
Age 12 to 17
1 Child 12-17
Youngest Child
None
Male
Number of Children by
Age Group
2+ Children 12-17
<6 Years
One or More
Female
1 Child Under 6
1 Child 6-17
6-17 Years
Restaurants
Types of Food
Family Restaurant & Steak Houses, Cont.
Fast Food & Drive-in Restaurants Cont.
Vegetarian
Outback Steakhouse
Church’s
Popeyes
Natural Brand Food
Red Lobster
Cici’s Pizza
QuizNos
Healthy Food
Ruby Tuesdays
Dairy Queen
Sonic
Family Restaurant & Steak Houses
Tgi Fridays
Del Taco
Starbucks
Bob Evans
Cheesecake Factory
Dominos Pizza
Subway
Chili’s
P.F. Chang’s
Dunkin Donuts
Taco Bell
Chuck E Cheese
Red Robin
El Pollo Loco
Wendy’s
Cracker Barrel
Fast Food & Drive-in Restaurant
Jack-In-The-Box
Whataburger
Denny’s
Arby’s
KFC
Number of Visits
Friendly’s
Boston Market
Little Caesar
14+
Golden Corral
Burger King
Mcdonald’s
6 - 13
IHOP
Carl’s Jr.
Panera Bread
1-5
Longhorn Steakhouse
Chick-Fil-A
Papa John’s
0
Olive Garden
Chipotle
Pizza Hut
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Shopping
Clothing
Department/Discount/Warehouse,
Cont.
Home Furnishing & Houseware
Overnight Delivery Services
Abercrombie & Fitch
Carson Pirie Scott
Hobby Lobby
Xprs Mail-USPS
Talbots
Family Dollar Store
Michaels
FedEx
New York & Company
Kmart
Jo-Ann
UPS
American Eagle Outfitters
Sam’s Club
Bed, Bath & Beyond
Other
Ann Taylor
Costco
IKEA
The Disney Store
Dress Barn
Dillard’s
Pier 1 Imports
Sephora
Wet Seal
Kohl’s
Williams-Sonoma
Hallmark/Hallmark Crown
Victoria’s Secret
Dollar General Store
Ashley Furniture Homestores
American Express
Ross
JC Penney
Home Goods
Visa
Banana Republic
Lord & Taylor
A.C. Moore
Grocery Stores
Chico’s
Macy’s
Academy
A&P Food Store
Eddie Bauer
Marshalls
Footwear
Albertsons
Express
Nordstrom
Famous Footwear
Food Lion
Lane Bryant
Nordstrom Rack
Payless Shoe Source
Giant Food Stores
Nike
Meijer
Foot Locker
H.E.B. Pantry
Old Navy
Sears
Home Improvement
Jewel
Coldwater Creek
Stein Mart
Ace Hardware
Kroger
Fashion Bug
Target
Home Depot
Meijer
Gap
TJ Maxx
True Value Hardware
Pathmark
Drug Stores
Toys R Us
Lowe’s
Publix
CVS
Value City Department Store
Menards
Ralph’s
Rite-Aid
Wal-Mart
Office Supplies
Safeway
Sav-On
Electronics
Office Depot
Save-A-Lot
Walgreen’s
Radio Shack
Office Max
Shoprite
Department/Discount/
Warehouse
Gamestop
Staples
Trader Joe’s
Beall’s
Best Buy
Online Shopping
Vons
Belk
Fry’s Electronics
Order Banking Services
Wal-Mart Super Center
Babies R Us
Sporting Goods
Order Travel Services/Packages
Whole Foods
Big Lots
Sports Authority
Order Movie Tickets
Winn-Dixie
BJ’s Wholesale Club
Dick’s Sporting Goods
Order Tickets-Not Movies
Stop & Shop
Bloomingdale’s
Big 5 Sporting Goods
Order Men’s Apparel
Burlington Coat Factory
Models
Order Women’s Apparel
Style & Fashion
Jeans
Jeans, Cont.
Licensed Clothing
Shoes, Cont.
Arizona
Guess?
College
Converse
Calvin Klein
Levi’s
MLB
New Balance
DKNY
Lee
NFL
Nike
Express
Levi Strauss Signature
Shoes
Puma
Faded Glory
Old Navy
Adidas
Reebok
Wrangler
ASICS
Skechers
Gap
Gloria Vanderbilt
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Technology & Computing
Subscriber Services
Mobile Phone Brand, Cont.
Video Game Console, Cont.
Camera Brand, Cont.
Subscribes to Any Pay/Premium
Channel
LG
Online
Sony
Purchases Telecom Services
Together
Motorola
Video Game Type
Photo Printing
Time Warner
Samsung
Action/Adventure
Uses Retail Store Walgreens,Etc)
Comcast
Mobile Service Provider
Arcade/Classics
Uses Online Service (Kodak
Gallery,Snapfish,etc.)
Computer Purchase
AT&T
Fighting
DVD Brand
5 + Yrs Ago
Cingular
Racing
Panasonic
4-5 Yrs Ago
Sprint/Nextel
Role-Playing
Philips/Magnavox
3-4 Yrs Ago
T-Mobile
Shooter
Samsung
2-3 Yrs Ago
Verizon
Sports
Sony
1-2 Yrs Ago
Tracfone
Online
DVR Provider
<1 Yr Ago
Mobile Plan Type
Strategy
Cable Company
Computer Brand
Plan-Annual/Multi-Year Contract
Online Activities
DirecTV
Apple
Prepaid
Download Or Listen To Podcasts
Dish Network
Compaq
No Contract (Not Prepaid)
Download Or Listen To Podcasts
TV Brand
Dell
Family Plan
Download Movies
JVC
Hewlett Packard
Individual Plan
Listen To Internet Only Radio Stations
LG
Toshiba
Video Game Console
Listen To Satellite Radio Online
Panasonic
Satellite Radio
Nintendo DS
Listen/Traditional Radio Stations
Online
Philips/Magnavox
Sirius
Sony PSP
Camera Brand
Samsung
XM
XBOX 360
Canon
Sharp
Mobile Phone Brand
Nintendo Wii
Kodak
Sony
Apple
Playstation 3
Nikon
Toshiba
Blackberry
Offline
Olympus
Travel
Casino Gambling
Domestic Air Travel
Hotels for Personal Travel, Cont.
Car Rental, Cont.
Atlantic City
American Airlines
Best Western
Hertz
Indian Reservation
Delta
Comfort Inn
National
Las Vegas
Southwest
Courtyard-Marriott
Thrifty
Theme Parks
International Air Travel
Days Inn
Activities
Any Theme Parks
American
Hampton Inn
Attend Event
Disneyland (CA)
Continental
Hilton
Boating
Disney World (Fl) Animal Kingdom
Delta
Holiday Inn
Camping / Hiking
Disney World (Fl) Epcot
United
Holiday Inn Express
Fine Dining
Disney World (Fl) Magic Kingdom
Frequent Flyer Programs
Marriott
Fishing
Disney World (Fl) MGM
American
Any Hilton
Gambling
Sea World
Delta
Any Marriott
Beach
Six Flags
Southwest
Any Holiday Inn
Golf
Any Disney (Fl) Theme Park
United
Car Rental
Shopping
Cruises
US Airways
Alamo
Sightseeing
Carnival
Hotels for Business Travel
Avis
Snow Sports
Royal Caribbean
Marriott
Budget
Any Hilton
Any Marriott
Dollar
Spa
Enterprise
Water Sports
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AdAdvisor New Mover Data
IRI (*This is a sample, more data is available and being added often)
Beauty Products
Grocery, Cont.
Grocery, Cont
Household Products, Cont.
Cover Girl Buyers
Birds Eye Buyers
Heavy Cold Cereal Buyers
Lysol Household Cleaner Cloths
Buyers
L’Oreal Buyers
Pepsi Buyers
Heavy Frozen Entrees Buyers
Heavy Toilet Tissue Buyers
Revlon Buyers
Hamburger Helper Buyers
Heavy Salty Snacks Buyers
Heavy Lysol Buyers
Neutrogena Buyers
Orbit Buyers
Heavy Chips Buyers
Heavy Clorox Buyers
Heavy Beauty Product Buyers
Altoids Buyers
Heavy Frozen Vegetable Buyers
Air Wick Buyers
Grocery
Chips Ahoy Buyers
Heavy Instant Coffee Buyers
Clorox Bleach Buyers
Nabisco Bakery Snacks Buyers
Pop-Tarts Buyers
Heavy Kids Cereal Buyers
Huggies Buyers
Pillsbury Dough Buyers
Green Giant Canned Vegetable
Buyers
Heavy Yogurt Buyers
Bounty Buyers
Betty Crocker Baking Mix Buyers
Weight Watchers Frozen Meal
Buyers
Special K Bars Buyers
Personal Care
Nabisco Salty Snacks Buyers
Green Giant Frozen Vegetables
Buyers
Healthcare Products
Heavy Diaper Buyers
Nabisco Miscellaneous Snacks
Buyers
Healthy Choice Frozen Meal
Buyers
Heavy Mucinex Buyers
Listerine Buyers
Betty Crocker Stuffing Buyers
Häagen-Dazs Buyers
Cepacol Buyers
Biotene Buyers
Starbucks Coffee Buyers
Special K Beverage Buyers
Prilosec OTC Buyers
Aquafresh Buyers
Pillsbury Frozen Pie Buyers
Yoplait Buyers
Heavy Vitamin Buyers
Crest Buyers
Coke Buyers
M&M’s Buyers
Hvy Over the Counter Product
Buyers
Polident Buyers
Diet Coke Buyers
Lay’s Buyers
Tums Buyers
Scope Buyers
Progresso Buyers
Cheerios Buyers
Zantac Buyers
Sensodyne Buyers
Doritos Buyers
Honey Nut Cheerios Buyers
Benadryl Buyers
Nivea Buyers
Kashi Buyers
Fiber One Cereal Buyers
Sudafed Buyers
Gillette Buyers
Lucky Charms Buyers
Fiber Plus Buyers
Claritin Buyers
Dove Buyers
Chex Buyers
Special K Buyers
Theraflu Buyers
Pets
Trix Buyers
Nabisco Cookies Buyers
Band-Aid Buyers
Heavy Cat Food Buyers
Bear Naked Granola Buyers
Nabisco Crackers Buyers
Tylenol Buyers
Heavy Dog Food Buyers
Jello Pudding Buyers
Bayer Aspirin Buyers
Advil Buyers
Pedigree Buyers
Jello Gelatin Buyers
Cesar Dog Food Buyers
Breathe Right Buyers
Purina Buyers
Bisquick Buyers
Frosted Mini-Wheats Buyers
Abreva Buyers
Shopping
Del Monte Fruit Buyers
Kix Buyers
Household Products
Loyal Walmart Buyers
Betty Crocker Instant Potatoes
Buyers
Nutri Grain Bars Buyers
Lysol Household Cleaner Buyers
Heavy Club Store Buyers
Del Monte Vegetable Buyers
Hunts Buyers
Lysol Air Freshener Buyers
Loyal Target Buyers
New Mover Data (*New Mover Data is based on the month a household moves locations. For example: January, February, etc.)
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V1-5/28/2013
