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Loyalty wars over a cuppa Joe
Patrick Russell, Second Cup’s new in-house cof fee expert, know s what he’s talking about when he coaches the
company’s franchisees. He w on the industry’s Olympics of coffee tasting, the Canadian Cup Tasters Championship,
in September.
Photograph by: Tyler Anderson / National Post, Tyler Anderson / National Post
When Patrick Russell goes to work, his job is to drink coffee. He’s the resident “coffee expert”
for Second Cup, which has 345 cafés mostly in Ontario, Quebec and Alberta. “Having been a
coffee geek for a long time, it’s a fun job to have,” he says.
His role was created earlier this year to focus on quality, or “coffee integrity.” The chain is
fighting alongside a group of regional, franchised coffee retailers to gain market share in what
has become an increasingly crowded space.
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He spends his days teaching franchisees how to “cup taste” and recognize the nuances of each
type of coffee, educating them about where it comes from. He even won the industry’s Olympics
of coffee tasting, the Canadian Cup Tasters Championship, in September. Now he’s headed to
the world competition to demonstrate his ability.
In a business dominated by international players such as Starbucks and the iconic Canadian
Tim Hortons brand, there has to be a reason to pick a coffee shop. Quality, social and
environmental certifications have become the latest differentiators in a business that serves the
second-most consumed beverage on the planet after water.
It might be a fiercely competitive business, but it’s also one based on loyalty. It’s the morning
routine.But after about two o’clock in the afternoon, business drops off, says François de
l’Étoile, vicepresident and general manager of café bistros for Montreal-based Van Houtte.
“What differentiates us is our passion for coffee and our love of food,” he says. In the past five
years, the firm expanded into the coffee-distribution business and is now a familiar sight at
grocery stores across Canada.
Van Houtte plans to expand its original market in Quebec by doubling its number of café bistros
to 100. “We’re on target with this objective,” he says.
The company bills itself as a gourmet, high-end specialty coffee and food retailer. Many
concepts have been tried in the industry to expand, but franchises come and go as leases
expire and agreements come to an end.
Second Cup will close about 15 locations this year, but it will open 18 to 24 new cafés, a net
growth, says Stacey Mowbray, the company’s president and chief executive.
“Yes we do close cafés,” she says. “All of our cafés are on 10-year leases; therefore when the
lease comes up for renewal, we will assess the café and determine if it is better to close the
café and reopen a café in a better location.”
Michael Going sees plenty of room for growth in the industry. He co-founded Good Earth Cafes
and is now president of the Calgary-based company, which will have 28 cafés throughout
Alberta, British Columbia and Saskatchewan when it opens another location in three weeks’
time in Calgary.
People under 30 never used to consume large amounts of coffee, but it’s now a large and
growing market segment, he says. New concepts for locations are pulling people out of their
homes and into cafés and bistros.
While the largest player — Starbucks — is corporately operated, most other chains use the
franchise model to fuel growth and expand from a regional player to a national or international
one. Hiring a “coffee expert” is exactly the kind of job that has become essential to gain market
share.
Mr. Going built his business on a foundation of social and environmental awareness, and most
retailers are increasing the amount of certified product they offer, through organizations such as
the Rainforest Alliance or Organic Fair Trade.
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“We’ve proven there are opportunities for regional operators and brands like ourselves to come
in and gain market share,” Mr. Going says.
Growth is also on the mind of Mr. Russell at Second Cup. He says the company has seen yearoveryear growth and Canadians are consuming more coffee each year. “We’re a long, long way
away from saturation in terms of the coffee industry,” he says.
Mom-and-pop businesses can thrive, but the franchise model has proven effective in breaking
into the market already filled with a café on every corner, even against giants such as
Starbucks, which declined an interview through a public relations agent.
Van Houtte plans to expand its bistro concept across the country, eventually. “It’s a business for
big boys,” Mr. de l’Étoile says. “It’s extremely competitive.”
Financial Post
entrepreneur@nationalpost.com
Published: October 12, 2010
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A second shot for Second Cup
MARINA STRAUSS — RETAILING REPORTER
Stacey Mowbray is upping the ante in the coffee wars, one vanilla bean latte at a time.
The chief executive officer at Second Cup (SCU.UN-T7.950.081.02%) has a five-year blueprint
for growth that pits her chain against industry leader Starbucks in the $1-billion-a-year premium
café field. She’s set her sights on adding 130 coffee shops to the current 340, which is a
departure for Second Cup whose store count has shrunk 13.5 per cent from a peak in 2000 – even
as Starbucks overtook it and surged ahead 351 per cent in its shop numbers over that period.
The Second Cup Ltd. (SCU.UN-T)
7.95 0.08 1.02%
As of Dec 30, 2010 2:28
At the same time, she’s bolstering the size of many of her existing cafés by up to 30 per cent,
adding more leather armchairs, a double-sided fireplace and drive-through counter – all designed
to pull in more customers.
Her chain needs a jolt. After having virtually created the high-end coffee chain sector in Canada
in the 1990s, Second Cup, of Mississauga, Ont., is rapidly losing ground to U.S.-based
Starbucks. Now Ms. Mowbray, who took the reins at Second Cup in 2008, is racing to return the
chain to its former glory.
“It’s imperative to us that we get growth,” she says.
The stakes are higher than ever. Seattle’s Best Coffee, another chain owned by Starbucks, is
quickly pushing further into Canada, offering its premium coffee to a growing array of chains
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such as Subway, Burger King and now Wal-Mart Canada. Fast food titan McDonald’s is nabbing
customers with its upgraded coffee offerings, while mainstream Tim Hortons is a magnet for
coffee drinkers.
The increased competition is putting the heat on Second Cup. “It’s tough for them to be the
preferred destination,” says Linda Strachan, restaurant industry analyst at market researcher NPD
Group in Toronto. “You can get a good cup of coffee in a lot of places – more so all the time.”
The numbers tell the tale of strikingly diverging trends at the two top premium chains. Over the
past decade, the number of Second Cup cafés has slipped to about 340 from 398 while the
Starbucks count swelled to 1,070 from just 238.
Overall sales at Second Cup last year stood at $190.4-million, a far cry from the estimated
$594.7-million at Starbucks in Canada. Meanwhile, total sales in the almost $1-billion premium
café segment have stayed relatively static over the past few years, Ms. Strachan says.
Michael Bregman, who put Second Cup on the café map in its heyday of the 1990s as its CEO,
can barely believe the “time warp” at the company. “They just fell asleep … They’re waking up
now.”
Today, Ms. Mowbray, a veteran of food services giant Cara Operations, which once owned
Second Cup, is determined to shake it up. She’s focusing more than ever on the quality of the
coffee, getting third-party environmental and social certification of the beans and even
appointing an in-house “coffee expert.” Her research found that her customers covet the
designations.
She’s doubled her advertising budget to tout the products, shifting spending from store posters to
ads, and shaving other printing and marketing costs.
The sleepy pace at Second Cup can partly be explained by its conversion into an income fund in
2004. Income funds focus on generating cash distribution for unitholders, rather than expanding
their businesses. But on Jan. 1, Second Cup is converting back to a corporation, underlining its
renewed focus on perking up sales.
Even so, as a royalty income fund until 2009, the company could have benefited from royalties
from store openings but failed to move in that direction, Ms. Mowbray says. Rather, it
concentrated on closing money-losing stores, shutting 30 last year alone. Also in the past,
executives concentrated on wooing consumers with a message about the café ambiance, rather
than its java.
Now Ms. Mowbray is intent on taking Second Cup back to its coffee roots. Her research found
that customers still trust the coffee in her cafés, and find them unpretentious. “They don’t come
to us for status or image.”
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So she’s trying to reinforce the “unsung stories about the product.” She’s touting the chain’s 24
different varieties of coffee, its Swiss non-chemical water decaffeinating process and 112 taste
tests before its java ever gets served. “We’re starting to now tell our secrets.”
Her next step is getting additional Rainforest Alliance or Fair Trade certification for Second
Cup’s coffees, which she has already obtained for 24 per cent of them and aims for 80 per cent
by next spring.
Her efforts, along with a stronger economy, are starting to perk up the business. In the first nine
months of 2010, sales at cafés open a year or more rose 0.7 per cent, compared with a drop of 3.2
per cent over all of last year. She’s done it by reversing the annual slide in the number of
customer purchases in each of the past few years, she says.
Still, Mr. Bregman thinks Second Cup could distinguish itself more from its competition. For
instance, Second Cup introduced instant oatmeal about one year after Starbucks rolled out the
offering in 2008. Second Cup could learn from its archrival’s practice of constantly launching
new products, he says.
The Second Cup café design could be more alluring, Mr. Bregman adds. “Now when I walk into
a brand new or renovated Second Cup store, I want to take a nap, I’m so bored.” In his day, he
tried to make his shops look quirky by customizing neighbourhood locations, partly with an
artist’s original creations.
Ms. Mowbray says her more-standardized stores are more efficient and starting to gain traction.
She’s aiming to put drive-throughs in as many as one-third of them, compared with a handful
today. And she’s looking for more non-traditional sites such as universities and hospitals, and
opportunities to have her coffee served in select restaurants and hotels. “People are moving up to
higher quality coffees.”
Published: Dec. 26, 2010
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Second wind for Second Cup?
After a decade of also-ran status, the gourmet coffeechain needs a pick-me-up.
Joe Castaldo
After a decade of also-ran status, the gourmet coffee chain needs a pick-me-up. (Bernard Weil/GetStock)
Everybody wants to sell you coffee these days. It’s tough for brewers to stand out amid the
clutter, even for a company like Second Cup, which has a long history in Canada. The chain
may have been the premier name in gourmet coffee more than a decade ago, but intense
competition has reduced them to looking like an also-ran.
But Stacey Mowbray, the company’s CEO in Mississauga, Ont., is vowing to change that.
“We are very much back in growth mode,” she says. The company plans to add up to 30
locations this year, and is looking to open 130 more over the next few years in order to
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reverse a long decline. In 2000, Second Cup boasted 390 locations across the country, but
that number has been winnowed to 340. Starbucks, meanwhile, ballooned from 238 to more
than 1,000 stores over the same period.
Though the Seattle-based coffee giant is Second Cup’s main competitor, it is far from the
only one. Tim Hortons is expanding into espresso-based and flavoured coffees, and
McDonald’s is aggressively pushing its McCafe concept, which offers the same sort of
customer experience as Starbucks and Second Cup. Even lower-end chains such as Coffee
Time are moving upscale.
The assault on all fronts helps to explain the weakness in Second Cup’s same-store sales,
which inched up only 0.2% in 2008, and fell 3.2% in 2009. The recession certainly hurt the
chain, but when it announced its 2010 results recently, same-store sales were flat,
indicating customers have yet to return. The investment community is lukewarm, too. The
lone analyst following the company, Turan Quettawala at Scotia Capital, has had an
Underperform rating on the shares since late 2007.
“I don’t think there’s anything going on at Second Cup that’s exciting or interesting,” says
Doug Fisher, a restaurant-industry and franchise consultant with FHG International in
Toronto. “But I don’t think there’s anything that makes it bad, either,” he adds. Therein lies
the dilemma: mediocrity is not a good long-term strategy.
Mowbray, who joined Second Cup in 2008, is working on improvements beyond increasing
store count. A big effort is underway to obtain environmental and fair-trade certifications
from various organizations, which she says are important to almost half of premium coffee
drinkers. Mowbray hopes Second Cup’s entire coffee portfolio will ultimately be certified, up
from 80% today. She also appointed an in-house coffee expert last year to seek out new
brews and to allow the company to stay on top of industry trends.
Second Cup introduced a temporary loyalty program last year, as well. “We were trying to
get people to break their current habits,” Mowbray says. “If we can get somebody to come
over, they will become loyal.” Second Cup used to have one of the best loyalty programs in
the sector, according to Fisher, but it was scrapped a few years ago, raising some
eyebrows in the industry. “They hurt themselves when they got rid of it,” he says.
But to really grow, Second Cup will have to improve when it comes to offering new and
different products in its stores, something at which Starbucks excels. Mowbray is well aware
of how important it is to keep things fresh. “Retail is all about innovation,” she says, “and
we’ll continue to evolve.”
Published: Apr. 25, 2011
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Second Cup turns 35
Canadian coffee chain Second Cup is celebrating its 35th birthday in October with a new coffee
blend, national ad campaign and in-store promotions.
Starting Sept. 30 and running for a month, the campaign includes print ads in national
newspapers and a nationwide direct mail drop. (Details on the media plan are still being
finalized.) The creative and media buy were handled by CP+B in Toronto.
The ads will mention the company's anniversary but will focus on environment-focused CSR
efforts and highlight the strength of the product, Kimberly Clark, VP marketing, Second Cup,
tells MiC.
The Second Cup's limited-edition birthday coffee, Blend 35, has been created to commemorate
the milestone.
"We wanted to create a blend that was the prototypical Second Cup coffee," Patrick Russell,
Second Cup's newly minted coffee expert, explains. "Medium-blend is where we cut our teeth
and it's one of our strengths."
In-store promotions will include daily sampling throughout October from 10 a.m. to 12 p.m. at
all 350 Second Cup stores in Canada. A cup of Blend 35 will be 75 cents all day on Sept. 30.
Published: Sept. 20, 2010
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Second Cup Expands Business Practice Launching E-Commerce Site
- Consumers Enjoy 25% Introductory E-coupon –
TORONTO, Nov. 8 /CNW/ - In time to kick off the holiday season shopping, Second Cup®
launches the official Second Cup e-commerce site, Secondcup.com/shop, today! This site
creates a new forum to provide superior customer service and retail products to all valued
guests. In official celebration of the new e-commerce site, Second Cup is offering an
introductory 25% off e-coupon on all orders over $25.00.
"Second Cup is thrilled to introduce this new channel for consumers to purchase our
products," states Stacey Mowbray, President & CEO at Second Cup Ltd.
Second Cup sells over 7,100 pounds of fairly traded coffee everyday throughout Canada.
With the introduction of the e-commerce site, Second Cup consumers can go to
http://www.secondcup.com/shop to shop the full line of coffees, teas, specialty drink mixes
and exclusive holiday gift ideas such as the Holiday Blend gift set, featuring the limited
seasonal edition medium dark roast coffee and decadent holiday treats.
To find a Second Cup location near you or for more information, please
visit www.secondcup.com.
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating
more than 340 cafes across the country. As a proudly Canadian company, Second Cup
celebrates its franchisees' local ownership, and prioritizes the support of local businesses
through daily deliveries from neighbourhood partners. Committed to coffee integrity all
5,000 associates of Second Cup are Trusted Coffee Experts® who sell 1,000,000 fairly
traded coffee and tea beverages every week.
Published: Nov. 8, 2010
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Second Cup Introduces Innovative "Coffee Expert" Role
Coffee Guru Patrick Russell Promoted to Newly Created Position
TORONTO, ONTARIO--(Marketwire - Sept. 13, 2010) - In support of
providing superior expertise as Canada's premium coffee retailer, Second Cup® is proud to
introduce the in-house "Coffee Expert". The new position is a specialized role within the
organization, and Second Cup veteran Patrick Russell will be promoted to assume the
responsibility. The creation of this role signifies Second Cup's dedication to coffee integrity as its
highest guiding principle; Russell will be instrumental in upholding this standard.
"Patrick has overseen quality assurance at Second Cup since 2007. As a 14 year veteran of the
company, he has extensive knowledge and a deep passion for coffee. The creation of this role
and his promotion signifies our organizational commitment to coffee integrity and investment in
providing superior quality products," states Stacey Mowbray, President & CEO at Second Cup
Ltd.
Russell is the official coffee tester, working alongside the Second Cup roaster to taste coffees
112 times before they are released to guests. Russell's
responsibilities will include bean sourcing, quality assurance, and portfolio development. The
purpose of this role is to uphold product quality and the knowledge base of each Second Cup
associate, who will be trained and certified as a Trusted Coffee Expert™. The Trusted Coffee
Expert™ mission is to demonstrate a deep understanding of coffee, our products, and our guests,
and to deliver our products perfectly and passionately through superior technical skills and
individualized attention to every guest.
To find a Second Cup location near you or for more information, please visit
www.secondcup.com.
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating more
than 340 cafes across the country. As a proudly Canadian company, Second Cup celebrates its
franchisees' local ownership, and prioritizes the support of local businesses through daily
deliveries from neighbourhood partners.
Committed to coffee integrity all 5,000 associates of Second Cup are Trusted Coffee Experts™
who sell 1,000,000 fairly traded coffee and tea beverages every week. For more information,
please visit www.secondcup.com.
Published: Sept. 13, 2010
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Second Cup Celebrates 35 Years
Specialty coffee franchisor, Second Cup, celebrated its 35th anniversary by offering customers
some new flavours and throwback pricing.
On Sept. 30, patrons visiting any of the chain’s 340 locations could purchase a medium serving
of Second Cup’s new Rainforest Alliance Certified Blend 35 coffee for 75 cents. Customers
were also invited to sample three new coffee varieties— Fazenda Vista Alegre, CuzcoTM and La
Minita Tarrazu.
In addition to these one-day offerings, Second Cup franchises also held several weekly and
monthly promotions, supported by a national newspaper campaign, all designed to commemorate
the company’s founding in 1975.
In other Second Cup news, the company’s recently appointed ‘Coffee Expert,’ Patrick Russell,
won the Canadian Cup Tasters Championship. The competition, held over two days in
September, featured coffee connoisseurs tasting and identifying different coffees all while racing
against the clock. Russell, who identified six out of eight coffees correctly in just under six
minutes, is Second Cup’s official taster, sampling each coffee 112 times before it is sold to
customers.
Second Cup marked a milestone this fall, observing
its 35th year selling coffee to Canadian consumers.
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Coffee prices heating up, but chains avoid increases
The price for wholesale coffee has been boiling over lately, but that doesn't mean Canadians will
be paying more for their take-out cappuccinos for the time being.
But coffee shops big and small admit that rising costs are a concern.
Earlier this week, the price for Arabica beans -- favoured by many coffee shops -- hit its highest
point in 13 years, following a larger trend that has seen wholesale coffee prices rise nearly 45 per
cent since the start of the year.
Commodities market analyst Sterling Smith said there are clear reasons for the increase.
"Coffee is on an upward move based on some sound fundamentals that are driving the price
higher," he told The Canadian Press in a recent interview.
"We have tightness in bean supplies and we have some questions about the quality of beans," he
said.
The rising costs will soon hit home-brewers in the pocketbook as the corporate owners of
Folgers and Maxwell House plan to jack their prices about 10 per cent this fall.
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Canadian coffee retailers say they won't be forcing the unforeseen costs onto their customers in
the short term.
At Second Cup, president and CEO Stacey Mowbray said her company sees no change in prices
on the horizon. "We take a very strategic view of pricing, we're not reactionary," Mowbray told
CTV.ca in a telephone interview from her office in Mississauga, Ont.
Second Cup uses Arabica beans for its blends, with the chain buying "the top one per cent" of the
stock that is available, Mowbray said. But the chain relies on its longstanding relationships with
farms around the world to ensure it always has on hand the beans it needs for its 342 Canadian
stores.
This approach has helped Second Cup deal with similar issues in the past, Mowbray said,
including recent drier-than-expected seasons in Colombia where the company gets some of its
beans.
Starbucks Coffee Canada says it keeps close watch on the prices of its products in its 785
company-operated stores north of the U.S. border, including what it charges for coffee.
The company has said it will be able to absorb the rising coffee costs without passing them on to
Starbucks customers, in part because the Seattle-based coffee chain "has long-term relationships
with farmers, traders and co-ops and has purchased the majority of its coffee for its
upcoming fiscal year," the company said in a statement sent to CTV.ca.
Tim Hortons isn't raising its prices either, with company spokesperson David Morelli saying
recently that the company relies on six-month coffee contracts "which protects our restaurant
owners and customers from fluctuations in worldwide future markets." Sterling said that big
coffee chains are aware that increasing their prices will inevitably drive some customers away -especially when consumers can brew coffee at home and buyers are living in a country that is
still coming out of a recession.
"They will continue to buy coffee at the grocery store because it's comparatively cheap, but the
willingness to pay $5 for that cup of coffee, you make it $5.50 you will cut people off," Smith
said. "So Starbucks and the upper-end coffee retailers, it will amount to a hit on earnings for
them ... they're not going to move prices unless they have to."
Smaller chains say they, too, will shield their customers from any immediate price spikes.
In Toronto, Anat Davidzon says Aroma Espresso Bar Canada buys its coffee beans a year in
advance, giving the chain some stability when it comes to pricing its hot drinks.
She expects coffee prices at Aroma's five Canadian stores to stay the same until the middle of the
next year. After that, what happens is completely dependent on the market.
"If the trend is to continue going up, then there is no choice," Davidzon, the operating partner for
the Israeli chain, told CTV.ca in a recent telephone interview.
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Second Cup Celebrates 35 years since 1975
TORONTO (CNW) - Second Cup_ is ecstatic to celebrate serving Canada since 1975, and
wants to present their loyal guests with a special birthday present. September 30th, 2010
will mark their 35th birthday, and Second Cup invites Canadians to join the party. For one
day only, customers will be able to purchase a medium cup of the limited anniversary
edition Rainforest Alliance Certified Blend 35 coffee for only 75 cents! All 340 Second Cup
locations nationwide will also host a sampling event on this day, offering customers an
opportunity to sample 4 certified brews, Blend 35, Fazenda Vista Alegre, Cuzco and La
Minita Tarrazu, from 10am - 12 Noon (local time).
"We are a proud to be celebrating our birthday as a leading Canadian coffee retailer and
would like to thank our valued guests for their loyalty over the last 35 years." States
Kimberly Clark, Vice-President of Marketing, Second Cup Ltd.
Additional Birthday Promotions Include:
Introduction of the 1975 Card:
-- From September 30th to November 15th the 1975 Card entitles a guest to 19 medium
featured coffees for just 75 cents each.
-- BLEND OF THE WEEK - Starting September 30th and ending October 30th, Second Cup
will be featuring one certified coffee per week (highlighted in cafe and through newspaper
ads-75_ coupon).
-- Purchase a Second Cup Bodum French Press for $49.95 CDN and receive 1lb. of limited
edition Blend 35 FREE.
-- As of Sept. 7th purchase a Second Cup TRAVEL TUMBLER and receive your first drink (a
medium sized tea or coffee) for FREE! Receive 20% off each coffee or tea purchased in the
Tumbler there after.
>> Promotions will be supported with a national newspaper campaign. Second Cup looks
forward to taking care of loyal guests for many years to come. To find a Second Cup
location near you or for more information, please visit www.secondcup.com.
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating
more than 340 cafes across the country. As a proudly Canadian company, Second Cup
celebrates its franchisees' local ownership, and prioritizes the support of local businesses
through daily deliveries from neighbourhood partners. Committed to coffee integrity all
5,000 associates of Second Cup are Trusted Coffee Experts® who sell 1,000,000 fairly
traded coffee and tea beverages every week.
Published: Sept. 30, 2010
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Second Cup Expands Business Practice Launching ECommerce Site
Second Cup Expands Business Practice Launching E-Commerce Site
- Consumers Enjoy 25% Introductory E-coupon –
TORONTO, Nov. 8 /CNW/ - In time to kick off the holiday season shopping, Second Cup®
launches the official Second Cup e-commerce site, Secondcup.com/shop, today! This site
creates a new forum to provide superior customer service and retail products to all valued
guests. In official celebration of the new e-commerce site, Second Cup is offering an
introductory 25% off e-coupon on all orders over $25.00.
"Second Cup is thrilled to introduce this new channel for consumers to purchase our
products," states Stacey Mowbray, President & CEO at Second Cup Ltd.
Second Cup sells over 7,100 pounds of fairly traded coffee everyday throughout Canada.
With the introduction of the e-commerce site, Second Cup consumers can go to
http://www.secondcup.com/shop to shop the full line of coffees, teas, specialty drink mixes
and exclusive holiday gift ideas such as the Holiday Blend gift set, featuring the limited
seasonal edition medium dark roast coffee and decadent holiday treats.
To find a Second Cup location near you or for more information, please
visit www.secondcup.com.
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating
more than 340 cafes across the country. As a proudly Canadian company, Second Cup
celebrates its franchisees' local ownership, and prioritizes the support of local businesses
through daily deliveries from neighbourhood partners. Committed to coffee integrity all
5,000 associates of Second Cup are Trusted Coffee Experts® who sell 1,000,000 fairly
traded coffee and tea beverages every week.
Published: Nov. 8, 2010
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647. 348. 3468
Win a gift basket from Second Cup!
The basket includes Second Cup products and is valued at $150CDN!
How To Enter:
Fill out the form below to enter to win! Only one entry per person allowed.
This contest closes Friday, November 5 at 10amEST. Only potential winners will be contacted
by CityLine staff.
Good luck!
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