CMAA 86th World Conference
San Diego Marriott Marquis & Marina
February 7 – 11, 2013
Club Business Expo
San Diego Convention Center
February 8 – 9, 2013
Welcome and thank you to our
Corporate Alliance Partners...
whose support enhances the quality education and
programming offered at CMAA’s World Conference
PLATINUM
GOLD
SILVER
BRONZE
Please extend your thanks, appreciation
and support to our Corporate Partners!
Dear Friends:
With the changing of the
leaves, it is time again to start
planning your trip to the 86th
World Conference and Club
Business Expo in San Diego,
CA. With new features to
engage attendees, the event
will showcase more than 70
education sessions over four
and a half days presented by
expert faculty. As you peruse
this Conference brochure, you
will note how these features
enhance this annual experience and provide plentiful
reasons to add this event to your February calendar.
Track Education - You will notice the notation of track
education featuring three levels, Pre-Certification, PostCertification and Executive. We have recognized the need
to help attendees best select the concurrent manager
education session that meets their professional needs as
well as provides a range of options for our members across
the different experience levels in their careers. These tracks
were generated from a member focus group, which identified this methodology for managers to better maximize
their time at Conference. Managers who are all at different
levels in their career attend Conference; therefore, these
tracks provide a suggested path for them to follow. Learn
more on how to identify the tracks on page 8.
Member-Driven Content - CMAA received approximately
350 proposals to speak at Conference. All of these proposals were reviewed by a panel of CMAA members in conjunction with CMAA’s professional staff to create truly
member-reviewed and generated content. Our 90-minute
education sessions will spotlight several high-profile and
sought-after speakers including Louis Zamperini, whose
harrowing life story was profiled in the New York Times
bestseller, Unbroken; President and CEO of Blackhawk
Partners, Inc., Ziad Abdelnour who will share his secrets
for wealth creation; and media executive, entrepreneur
and futurist, David Houle.
Dynamic Featured Education Sessions - Our featured
education sessions will highlight the wit and wisdom of Jim
Abbott, a legendary left-handed pitcher who excelled in
Major League Baseball despite the use of only one hand,
and Tommy Spaulding, a world-renowned speaker on
leadership and bestselling author of It’s Not Just Who
You Know (Transform Your Life and Your Organization
by Turning Colleagues and Contacts into Lasting, Genuine
Relationships). Spaulding’s book and philosophy has made
a significant impact on me personally and I know that you
will all benefit from his view of life and building relationships.
Expo Spotlighting the Latest Club Industry Innovations Browse all of the innovative products and services available
for your club over two days (February 8-9) at the Sails
Pavilion of the San Diego Convention Center, adjacent to
the San Diego Marriott Marquis & Marina.
Along with these added features, there are thousands of
reasons that you should be planning to attend the World
Conference in San Diego, February 7-11, 2013 – connecting with people just like you! Networking, or what Spaulding has coined as “net giving” is embodied in our
Conference. As Spaulding has shared, “Networking is
about personal gain. Net giving is about building relationships that help others succeed.” Conference is not only
about what we can get out of it as individuals but what we
can learn from each other and help each other grow—think
about the Idea Fair, the Career and Mentoring Showcase, our
round-table sessions and even the chance meetings at the
Marriott.
I look forward to seeing you in San Diego to assist you
in succeeding as a club management professional and
an individual.
Lawrence J. “Skip” Avery, CCM, CCE
CMAA President
Contents
6
Schedule for the 86th CMAA World Conference
and Club Business Expo
8
Conference Education
8
Track Education
9
Mentoring At Conference
9
My Conference Planner
10 Pre-Conference Workshops
12 Manager Education Programs
12 Thursday, February 7
14 Friday, February 8
14 Saturday, February 9
19 Sunday, February 10
31 Monday, February 11
39 Club Business Expo
39 Admission to the Golf Industry Show and Allied Education
40 Conference Events
40 Opening Business Session
40 Networking Event Aboard the USS Midway
40 Career and Mentoring Showcase
41 The Club Foundation 25th Anniversary Celebration
41 Managers’ Awards Luncheon
41 Closing Business Session
42 CMAA Member Services and Resources
42 Career Services Center
42 Elections and On-Site Voting
42 Idea Fair
42 ClubSolutionsSM
43 Additional Conference Activities
43 The Club Foundation Auction
43 The Club Foundation Run With the Presidents
43 CMAA International Wine Society Wine Auctions
44 Student Education, Events and Opportunities
44 Education and Activities
46 The Club of the Future Award Program
47 Registration, Housing and Travel
47 Registration
47 Housing
47 Travel
48 Registration Categories
50 A Member’s Guide to Illustrating the Benefits of Your Attendance
51 Attend the CMAA World Conference on a Budget
52 Helpful Hints for the 86th World Conference and Club Business Expo
53 Forms
53 CMAA 86th World Conference and Club Business Expo Registration
Form
54 Additional Individual Ticket Order Form
55 CMAA 2013 Pre-Conference Workshop Registration Form
Schedule
for the
2013
CMAA World
Conference
and Club
Business
Expo
6
Schedule as
of 11.1.12
7
Conference Education
Conference offers a wide variety of learning opportunities.
More than 70 education sessions are planned, including
Pre-Conference Workshops, three-hour seminars and 90minute sessions. Topics are member-driven and all speaker
proposals were reviewed by a CMAA member committee
as well as CMAA’s Professional Development staff. These
sessions have been carefully selected to meet the current
needs and interests of club management professionals
across CMAA’s 10 competency areas:
• Club Governance
• Food & Beverage Management
• Accounting & Financial Management
• Human & Professional Resources
• Leadership
• Membership & Marketing
• Golf, Sports & Recreation Management
• External & Governmental Influences
• Facilities Management
• Interpersonal Skills
Most programs will be 90 minutes in length, with participants earning 1.5 Club Management Institute (CMI) Education Credits per session. By attending a session in each
available time slot, managers can earn as many as 22.5
CMI Education Credits. An additional six CMI Education
Credits can be obtained by attending a Pre-Conference
Workshop.
New for 2013! Track Education
What Is Track Education? Conference brings
together a variety of managers who are at all
levels in their careers. The Education Department is featuring an improved way to navigate
the education sessions offered via Track Education to help attendees best select the concurrent session
which meets their needs. Three, specialized, education
tracks for attendees have been designed: Pre-Certification,
Post-Certification and Executive.
8
What Are The Tracks?
The Pre-Certification track is designed for the managers
who have been in the industry for less than seven years.
These are the assistant general managers, assistant managers and/or department heads.
The Post-Certification track is designed for the managers
who have been in the industry for more than seven years.
Occupationally, managers on this track currently hold general manager, assistant general manager or clubhouse manager positions. Some of these managers have already
obtained their Certified Club Manager (CCM) designation,
are competent in all 10 management competencies, have
completed a series of education programs, yet, they are still
looking for more in-depth information/solutions.
The Executive track speaks directly to the highest-ranking
managers within the industry. Many of these managers
have more than 15 years of club industry experience and
hold the CEO, COO or general manager position at their
club. Managers at this level are well-versed in CMAA
education initiatives and are seeking education focusing
on higher-level strategic and business planning.
How Do I Know The Track of An Education Session?
Each session has been designated in one or multiple tracks
which are noted in the course description. Each program is
identified with the appropriate ribbon.
Look for sessions highlighted with this color.
This indicates that the speaker is a first-time
presenter at a CMAA World Conference.
Do I Have to Attend Only Sessions In My Track? Attendees have the flexibility to attend any session they would
like as these tracks only serve as a suggestion. On average,
if an attendee chooses to follow their particular track they
can depend on attending between three and four sessions
daily. All speakers, upon submitting their materials to present, have evaluated their own sessions as to the track in
which to present. All in all, what Conference aims to do is
to provide member-attendees with a challenging experience that will build upon their established, industry roles.
So, regardless of tracks, members are expected to network,
socialize and learn within the confines of this leading
industry event.
Can A Session Be Noted for More Than One Track?
Yes. While the sessions are designated to follow a particular
track, some sessions are dually noted for two if not all of
the tracks. Many of the round-table discussions are designed for all attendees. Furthermore, since these tracks are
only suggested, members may attend what sessions they
want regardless of what is suggested.
Sessions together and take their mentee out for lunch or
dinner when appropriate. This will help customize the
Conference experience and expose young managers and
students to new networks within the club industry. Look
for this opportunity on your Conference registration form
(page 53) and help prepare the next generation of club
leaders.
My Conference Planner
Plan your Conference experience
prior to leaving for San Diego by
utilizing My Conference Planner. It
not only allows you to plan which
education sessions you would like
to attend but it also provides a
planner for scheduling meetings
on the Club Business Expo show
floor.
My Conference Planner helps you:
• Schedule educational classes that interest you;
Mentoring At Conference
New to Conference this year is an idea developed by a manager-led focus group which is
aimed at mentoring young assistant managers
as well as student members. Managers will be
asked on their Conference registration form if
they want to be involved in mentoring either a student or
assistant manager who attends Conference. Managers will
be paired up with students and assistant managers in their
geographical location so that the mentoring can continue
after Conference. Mentors will be asked to walk the Club
Business Expo, attend the Opening and Closing Business
• Review the expo layout and plan your route around
the floor;
• Review the list of companies who will be participating in
the Club Business Expo and contact them in advance to
set up a meeting time;
• And much more.
Get started now at www.cmaa.org/conf. Share this resource with your entire management team - you do not
have to be registered for the Conference to take advantage
of the endless possibilities that this technology offers.
9
Pre-Conference Workshops
Pre-Conference Workshops offer in-depth exploration
of specific topics within the 10 competency areas. The
certification competency area for each session is listed
above each program description. Participants earn six
CMI Education Credits for full attendance and successful
completion of a CMI-sponsored workshop. Education
Credits will not be awarded if a participant misses any part
of a workshop. CMI will award Association Activity Credits
to those individuals who fully attend the workshop but do
not pass the exam.
Tuesday – Thursday, February 5-7, 2013
The Bicycle Chautauqua “Does” Southern
California: Riding, Reflecting and Pursuing the
CCM Mission
Gregg Patterson, The Beach Club
Track: All
Competency Areas: All
In this fast paced day and age, club management professionals are hard-pressed to find time for substantive, casual
conversation with fellow practitioners. These stressed-out
professionals need the Chautauqua Experience.
Chautauquas were developed in the mid-nineteenth century as “mobile universities” that moved across America offering popular talks intended to bring insight and
entertainment to rural America. The Bicycle Chautauqua
has updated the concept by creating a reflective opportunity for working professionals to escape from the trenches;
to bond and connect with ideas and people; and to think
deeply about club management in a physically stimulating
social setting.
Interspersed amongst the three days of bicycling will be
four, two-hour debriefs focusing on issues raised during the
day’s ride. Each debrief will be preceded and followed by
hours of discussion during breaks, maintenance periods
and dinner.
The Bicycle Chautauqua will start at a hotel in the Temecula
Valley wine country north of San Diego and will, using
“hub and spokes tactics” (that is—leaving from and returning to the same hotel each day), head into the California
countryside for three days of riding and reflecting. Country
clubs and wineries will be visited during the rides and a
club will be used each evening, whenever possible, for the
debrief, cocktails and dinner.
Bicycles can be rented at a “pre-approved” bicycle shop
near the Chautauqua hotel if the riders choose not to bring
their own. All dinners and accommodations will be paid for
separately by each rider. All riders must be registered
through CMAA. Contact Gregg Patterson, General Manager of The Beach Club, at gjpair@aol.com for further information.
Thursday, February 7, 2013
7:30 a.m. – 3:30 p.m.
Private Club Executive Leadership at a Higher
Level
Dick Kopplin and Kurt Kuebler, CCM, Kopplin &
Kuebler, LLC
Track: Executive
Competency Area: Leadership
Kopplin & Kuebler, LLC, is a CMAA Bronze Alliance
Partner.
This highly rated workshop is back for an all-new, third installment. This program will examine best practices not only
in the club business but also in other business disciplines
not to related private clubs. What have the most successful
leaders done in their respective business environments to
ensure their company’s success in a challenging economic
environment? And what are the observable leadership characteristics in these executives that have application in the
private club industry? This workshop will include presentations by Kurt Kuebler, CCM, and Dick Kopplin in addition
to other guest speakers and round-table, problem solving
exercises. The previous two installments of this workshop
have sold out so reserve your space early.
Presentation Power Workshop
Gary Hankins, Pygmalion, Inc.
Track: All
Competency Area: Interpersonal Skills
Get ready for an intensive, customized program that
will give you tremendous power in your quest for
greater career success. Your ability to powerfully communicate your ideas to members and team members is many
times more valuable than technical knowledge and experience. As you perform your daily managerial duties, how
you look, how you sound and what you say are constantly
being observed and critiqued. The perception you create
can zoom you to superstar status or doom you to mediocrity.
In this dynamic, interactive program, communication expert
and past club president Gary Hankins will give you the tools
you need to be a winner.
10
7:30 a.m. – 5:30 p.m.
Yacht Club Managers Symposium
Moderated by Thomas Gilbertson, CCM,
Newport Harbor Yacht Club
Track: All
Competency Areas: All
The symposium this year will be held at the highly
acclaimed San Diego Yacht Club. The all-day event will
blend information, statistics, dynamic conversation, camaraderie and time on the water. The composition of the
workshop will feature as its speaker the President of U.S.
Sailing, Gary Jobson. An industry icon and noted America’s
Cup commentator, Jobson brings his unique view and expertise to enlighten participants on trends and a visionary
peek into the future of the sport of sailing.
Once again a survey of trends will be conducted to help
managers better understand the state of affairs in the yacht
club world. Moderated by Thomas Gilbertson, CCM, the
popular round-table format will permit a deeper dive into
subjects defined by the attendees. New ideas always percolate from these sessions.
At day’s end, a bay cruise will culminate the gathering
aboard the replica sailing yacht America. America, the first
winner of the inaugural America’s Cup, is a classic vessel.
The replica is true to form and function as attendees can
expect to assist in nominal efforts as crew to facilitate the
cruise. As always, meals and hospitality will be included in
the registration fee.
7:30 a.m. – 6:30 p.m.
A Taste of the Temecula Valley Wine Country
CMAA International Wine Society
Track: All
Competency Area: Food & Beverage Management
Located less than 60 miles from San Diego, the
Temecula Valley has been making word-class wines
for years. Comprised of 35,000 rolling acres and more than
30 wineries, the valley is bathed in ocean breezes nearly
every day that cool the vineyards planted in its granitebased soils.
The day will consist of visits to four wineries in the valley
with lunch included. The first stop is Lorimar Vineyards
which specializes in making handcrafted wines with a fruit
forward profile served in a Tuscan-style tasting room. The
next stop will be at South Coast Winery and Spa. South
Coast is a winery accompanied by a total resort. Lunch will
be served at this location and the tasting will feature wines
from the Wild Horse Peak Vineyards that are located high
on the side of Mount Palomar.
Following lunch the group will venture to the other side of
the valley and visit Oak Mountain Winery. Oak Mountain is
really two wineries in one with the Oak Mountain label producing Bordeaux varietals and the Temecula Hills showcasing Rhone classics. At Oak Mountain, attendees will also
get to partake in an avocado oil tasting and tour their new
cave.
The last stop of the day will be Danza del Sol which has
made wines under the Filsinger label for more than 30
years. Under new ownership and winemaker, the wines
have become some of the best in the valley.
Registration for Pre-Conference
Workshops
Fees include workbook materials, continental breakfast and
morning and afternoon breaks. Registration for Pre-Conference Workshops is separate from World Conference registration but may be done simultaneously. A registration
form with the fee schedule for Pre-Conference Workshops
can be found on page 55 of this brochure. Each workshop
has its own fee. Class space is limited. Registrations will be
processed in the order in which they are received and only
with full payment. Early registrations will be confirmed by
mail. Workshop registrations will be available on site, if
space permits. All persons registering on site must pay for
the workshop prior to entering the class.
11
Manager Education
Programs
Attendance at Manager Education Sessions is limited to
registered managers and students. Spouses and purveyors
will be permitted if space is available.
The Club Management Institute (CMI) reserves the right to
require a minimum attendance at any program and to
make changes in workshop faculty and content material.
CMI pledges its support and cooperation in making every
session a measurable success. Your understanding is
appreciated.
Thursday, February 7, 2013
4:30 p.m. – 6:00 p.m.
Operating a Quality Tennis Facility
Peter Burwash, PBI
Track: All
Competency Area: Golf, Sports & Recreation
Management
Peter Burwash founded a company 38 years ago to
manage tennis facilities at resorts, hotels and clubs. Today,
the company operates tennis facilities in 32 countries and
they have taught more than three million students. Find out
what it takes to operate a successful tennis operation in
your club.
As a result of participating in this program, attendees will
be able to:
1. Evaluate how their facility is currently performing (can
apply to all amenities);
2. Raise their tennis facility to another level;
3. Summarize the re-growth of tennis in the US; and
4. Identify why tennis programs succeed and fail.
The Scared Straight of Aquatics
Gerald Dworkin, Lifesaving Resources, LLC
Track: All
Competency Area: Golf, Sports & Recreation
Management
This fast-paced and comprehensive program focuses
on the PREVENTION, RECOGNITION and MANAGEMENT of
drowning and aquatic injuries. More than 20 principles,
considered to be the Standard of Care within the aquatics
industry, are presented in this session. Numerous graphic
12
video and/or audio clips of actual incidents or news stories
of those incidents are used as well to reinforce each principle. Case studies of actual drownings and/or aquatic injuries are discussed to compare with the Standard of Care
principles presented throughout the session. This program
is intended for club managers and other professionals responsible for the safe and healthy operation of any type of
aquatics facility at their facilities, regardless of whether or
not lifeguards are provided.
As a result of participating in this program, attendees will
be able to:
1. Describe the mechanisms and physiology of drowning;
2. Recognize the importance for the development of
drowning prevention strategies that need to be implemented in order to prevent, recognize and manage
submersion incidents;
3. Develop a comprehensive risk management program
for their aquatics facilities;
4. Recognize the need to plan for, train for and acquire
the resources required to safely and effectively manage
emergencies at their aquatic facilities;
5. Establish rules and regulations for members for the safe
use of their aquatic facilities; and
6. Develop standard operating procedures, emergency action plans and emergency response plans for staff responsible for operating aquatic facilities.
You Only Go Around Once in Life and, if You
Work it Right… Once Is Enough!
Joseph K. Garves, CCM, Garves Group, LLC
Track: Pre-Certification
Competency Area: Human & Professional Resources
So, why do people keep a “bucket list?” Why does it
always make the news when an 80-year old woman
goes skydiving for the first time or a senior citizen sets out
to bicycle across the country? Are there things that you
have not done yet that you regret? Why have you not done
them? What are you waiting on?
This session is a provocative and entertaining look at why
we have not achieved all the things we think we should
have… and what we can do about it! The bucket list is
nothing more than a set of goals to achieve the things in
life, not job related, that we really think are important. Are
you missing out? Are you ready for a change in your thinking? As the old military slogan says, are you ready to “be all
that you can be?”
As a result of participating in this program, attendees will
be able to:
1. Identify what may be happening in themselves that
holds them back from achieving some of the more interesting things in life;
4. Evaluate the data provided by many of the member insight strategies and use it to establish an effective
member loyalty and advocate strategy; and
5. Implement member insight strategies so that they provide a meaningful impact on the club’s overall level of
member advocacy and loyalty.
2. Recognize the part that fear plays in their everyday life
and how they can “feel the fear, but do it anyway”;
3. Create their own bucket list of meaningful and
achievable goals with steps to take and a timeline
to follow; and
4. Incorporate new challenges and life experiences into
their family life with spouses and children.
Fostering Member Loyalty and Creating
Advocates: How to Uncover and Leverage the
Triggers to That Drive Member Advocacy and
Loyalty
Stephen Tharrett and Mark Williamson, ClubIntel
Track: Post-Certification
Competency Area: Marketing
This presentation will introduce attendees to the latest information pertaining to customer advocacy and the science
and art behind creating a loyal legion of member-advocates
and fans. Tharrett and Williamson will share the importance
of drilling down to understand the most relevant information about a member’s attitudes, beliefs, behaviors and
emotional experiences with the club so as to tailor their
club experiences in a manner that engages their emotions
and drives loyalty. They will provide examples of the various
tools that can be used to uncover the emotional touch
points of the members and then strategies that can turn
this understanding into enhanced levels of member loyalty
and profitability.
As a result of participating in this program, attendees will
be able to:
1. Identify the actual dollar value of a member in their
club;
Next Level Leadership Challenge
Richard Galbreath, SPHR, Performance Growth
Partners Inc.
Track: Executive
Competency Area: Leadership
This presentation is only for the leader who is seeking true,
sustainable competitive advantages for their club. During
this session, Rick Galbreath will focus on the fundamental,
but almost universally overlooked, issues that separate the
“ok” from the “outstanding.” Managers looking for quick
fixes and leadership bromides will be best served to attend
another session. This session will challenge attendees to
change the fundamentals of their approach to leadership to
achieve the level of performance that they truly desire for
themselves and their club.
As a result of participating in this program, attendees will
be able to:
1. Identify the three main member service requirements
for a successful club in the future and who is responsible for delivering them;
2. Identify the key “stoppers” that keep leaders from
even higher levels of performance;
3. Apply techniques to increase personal and staff productivity, quality and creativity through better job design
and measurement; and
4. List the key, but often overlooked, roles of an executive
leader.
Presented in partnership
with McGladrey, a CMAA
Bronze Alliance Partner
2. Identify the attributes of the club experience that are
most relevant to creating a large base of member advocates;
3. Articulate the tools and business practices that are essential to gaining insight into the emotional trigger
points and emotional engagement of their members;
13
Friday, February 8, 2013
8:00 a.m. – 9:30 a.m.
General Education Session with Featured
Speaker Tommy Spaulding
It’s Not Just Who You Know
Track: All
Competency Area: Leadership
Tommy Spaulding is president of
the Spaulding Companies Corporation, a
national leadership development, speaking, training, consulting and executive
coaching organization. A world-renowned
speaker on leadership, Spaulding has spoken to hundreds of organizations, associations, schools and corporations around
the globe. His latest book, It’s Not Just Who You Know
(Transform Your Life and Your Organization by Turning Col-
Saturday, February 9, 2013
8:30 a.m. – 9:30 a.m.
General Education Session with Featured
Speaker Jim Abbott
ADAPT: Overcoming Adversity
Track: All
Competency Area: Leadership
Jim Abbott was born September
19, 1967, in Flint, MI, without a
right hand. He was an All- American
hurler at Michigan; won the Sullivan
Award in 1987; threw 4-0 no-hitter for
NY Yankees vs. Cleveland (September 4, 1993). Abbott
played for 10 seasons on four different teams and ended
his Major League playing career in 1999.
Abbott has battled the odds his entire life. Despite being
born with only one hand, he was the 15th player to ever
make a professional debut in the Major Leagues. Many
considered the move a publicity stunt by manager Doug
Rader, but after struggling early, Abbott proved his
doubters wrong by winning 12 games with a 3.92 ERA in
his rookie season.
Abbott went to the University of Michigan on a baseball
scholarship. He led the Wolverines to Big Ten titles in his
freshmen and junior years and won the prestigious Golden
Spikes Award, presented annually to the outstanding col-
14
leagues and Contacts into Lasting, Genuine Relationships),
published by Random House in the Fall of 2010, is a New
York Times, Wall Street Journal and USA Today national
bestseller.
Spaulding rose to become the youngest president and CEO
of the world-renowned leadership organization, Up with
People (2005-2008). In 2000, Tommy Spaulding founded
Leader’s Challenge, which grew to become the largest high
school civic and leadership program in the state of Colorado. He is also the founder and president of the Spaulding Leadership Institute, a non-profit leadership
development organization which runs the National Leadership Academy and Kid’s Challenge. Previously, Spaulding
was the Business Partner Sales Manager at IBM/Lotus
Development and a member of the Japan Exchange and
Teaching (JET) program.
Presented in partnership
with E-Z-GO, a CMAA
Platinum Alliance Partner
lege baseball player in the United States. He had a career
record of 26 wins and eight losses at the school.
As a member of Team USA in 1987, Abbott became the
first American pitcher in 25 years to beat a Cuban team on
Cuban soil and he won the US Baseball Federation's
Golden Spikes award as the best amateur player in the
country.
Abbott participated in the 1988 Summer Olympic Games,
pitching a complete game seven hitter, leading the United
States to the Gold Medal in a 5-3 victory over Japan. It was
the first United States gold medal in Olympic Baseball competition.
On the mound, Abbott wore a right-hander's fielder's glove
at the end of his right arm. While completing his followthrough after delivering a pitch, he rapidly switched the
glove to his left hand so he could handle any balls hit back
to him. In that first 1989 season as a professional, he won
more games as a rookie than any other previous player
without Major League experience.
His most famous highpoint is perhaps throwing a no-hitter
for the New York Yankees at Yankee Stadium in 1993. Abbott's baseball achievements include the Sullivan Award
(best amateur athlete in the United States), male athlete of
the year for the 1988 Olympic Games and many awards at
Michigan including the Jesse Owens Athlete of the year.
Presented in partnership
with Jonas, a CMAA Gold
Alliance Partner
Friday, February 8, 2013
10:00 a.m. – 2:00 p.m.
Hospitality Financial & Technology Professionals
(HFTP) Certified Hospitality Account Executive (CHAE)
& Certified Hospitality Technology Professional (CHTP)
Exams
HFTP will be offering their CHAE
and CHTP exams on site in San Diego
for qualified candidates. HFTP will be
offering the paper version of the exam only. The cost of
the exam is $295 for HFTP members and $445 for
non-members. You can apply to take the exam at
www.HFTP.org/certification. The registration deadline
is January 25, 2013. Walk-up exam applicants will be
accepted on site based on exam availability.
®
For questions relating to the CHAE and CHTP exams, please
contact Bryan Wood from HFTP at bryan.wood@hftp.org.
Saturday, February 9, 2013
3:30 p.m. – 5:00 p.m.
Rioja in the 21st Century
Ana Fabiano, Vibrant Rioja
Track: All
Competency Area: Food & Beverage Management
Vibrant Rioja represents the D.O.C. a Rioja in the
United States, with programming presence in 41
states. They are a facilitator, with no vested interest in a
specific winery, retailer or brand. As one of the greatest red
wine regions in the world, Rioja has experienced growth of
45 percent in US sales over the past two years in an import
category averaging three percent annual growth. The
objective of this program is to empower CMAA members
with the knowledge to educate themselves in their decision-making process for the complicated and daunting task
of wine programs and selections. The seminar will focus on
D.O.C. a Rioja wine and pairings. The pairings will highlight
select global tapas as well as classic Riojan tapas. The
strategic selection of tapas exemplifies how Rioja, as a
world-class wine region, relates to the rest of the world.
Especially suitable for food friendliness and enhanced by a
diverse range of flavors, Rioja wines perfectly complement
most meats, poultry and seafood and are compatible with
many unexpected or hard-to-pair ingredients. With tremendous diversity in style and price point, mirroring the diversity of this land, our goal is to educate managers on how
Rioja wines are an ideal match for a wide range of programs.
As a result of participating in this program, participants will
be able to:
1. Apply the factors responsible for Rioja’s growth in the
past two years to their own food and beverage program, despite a challenging economy;
2. Identify Rioja as a prosperous wine region for the buyer
with superior value for quality wines; and
3. Appraise Rioja as a wine region with remarkable profit
potential for their beverage program.
Yacht Club Managers Roundtable
Moderated by John R. Sullivan, Jr., CCM,
Hamilton Harbor Yacht Club
Track: All
Competency Areas: All
This program gives yacht club managers a chance to
exchange ideas on all areas of yacht club operations.
Discover the best practices that your peers are using
successfully every day in their facilities.
As a result of participating in this program, participants will
be able to:
1. Identify and implement successful management strategies; and
2. Create a networking group for problem solving and
idea sharing.
© Thinkstock
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Knowing What You Don’t Know – Understanding the Financial Management Side of Running
Your Club Like a Business
Phil Newman, CPA, McGladrey, and Henry DeLozier,
Global Golf Advisors, Inc.
Track: Pre-Certification
Competency Area: Accounting & Financial
Management
Global Golf Advisors, Inc. is a CMAA Silver Alliance
Partner and McGladrey is a CMAA Bronze Alliance
Partner.
Club executives continue to be challenged more and more
to run their clubs like a business. Consider that June 2012
was the 10th anniversary of Sarbanes-Oxley – a generation
of new club leadership has come of age under that scrutiny
and they are now leveling the same expectations at their
club CEOs. Are you prepared to deal with the increasing financial knowledge expectations of these new Board members? How do you know if your financial team is properly
aligned to deliver timely, accurate and useful metrics before, during and after your fiscal year? During this session,
the presenters will share their experiences of how to deal
with some of the recurring financial issues raised by boards.
They will discuss the understanding that club CEOs need to
have of their financial metrics and how to obtain that understanding. The session will welcome all financial questions that the participants bring from their own clubs in an
interactive give and take dialogue.
As a result of participating in this program, participants will
be able to:
1. Identify the financial knowledge expectations of club
boards today;
2. Recognize the expectation levels club CEOs should set
for their own financial management teams;
3. Recognize how the club CEO can demand value creation from their financial management team, not just
historical reporting; and
4. Prepare routine financial reporting structures which are
appropriate to the duties of the GM/CEO and the requirements of their club.
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Two Birds with One Stone! Proven Strategies to
Significantly Improve Membership
Retention
Steve Graves, Creative Golf Marketing
Track: Post-Certification
Competency Area: Membership & Marketing
Creative Golf Marketing is a CMAA Bronze Alliance
Partner.
Without question, membership retention is as equally important as membership recruitment. Many private clubs are
losing more members, each year, than they are recruiting.
Attrition is at an all-time high in the private club environment. To that end, all private clubs are desperately seeking
proven membership retention strategies. This session will
lay the groundwork for all attendees to significantly lower
the attrition numbers at their club. Additionally, membership retention has a significant impact on membership recruitment. By focusing on membership retention you will
also find membership growth a natural consequence of
those efforts. If you desire to maximize the retention capabilities of your club (while also enhancing membership recruitment) then this is a session you cannot miss. This
informative and high energy session will provide you with
specific strategies to maximize membership retention/recruitment at your club.
As a result of participating in this program, participants will
be able to:
1. Identify the optimum strategies and fundamentals to
maximize the retention success at their club;
2. Apply the fundamentals of membership retention, directly, to their membership recruitment efforts;
3. Implement a strategic plan for optimum membership
retention/recruitment at their club;
4. Communicate with the staff of their club to create a
“team culture” for successful membership retention;
and
5. Work with their membership director and membership
committee to make the substantial changes that will
allow their club to flourish in this current difficult club
environment.
As a result of participating in this program, participants will
be able to:
1. Develop a formula for powerful and persuasive
presentations;
2. Create a winning image through their presentations;
3. Build instant rapport with their intended audience;
4. Speak positively and powerfully when giving a
presentation; and
5. Maintain their audience’s attention and interest
throughout a presentation.
© Brent Cline
Learning “The Nudge” – How Activist Club
Managers Guide Governance
Gregg Patterson, The Beach Club
Track: Executive
Competency Area: Club Governance
Governance is all about making and executing decisions,
who makes them, who makes them “happen” and who
executes the decisions once made. Understanding the governance process is key to guiding club culture. Managers
must be “philosophers of governance” and “administers of
decisions” and, as activist club managers, are influential in
and critical to the governance process. This seminar is a
trench digger’s guide to understanding, influencing and
guiding the governance process at the member, the committee and the board level. Strategies will be discussed and
tactics will be given.
As a result of participating in this program, participants will
be able to:
1. Identify strategies to guide the governance process in
their club.
The Power of the Pitch
Gary Hankins, Pygmalion, Inc.
Track: Executive
Competency Area: Interpersonal Skills
Your club president and board of directors will frequently
give you just one chance to persuade them to do what you
want them to do. Based on the way you present yourself,
they will make a decision that will either negatively or positively impact your future.
In this entertaining and interactive program, communication expert and past club president Gary Hankins will show
you how to deliver persuasive presentations that will win
over the most challenging president and skeptical board.
5:15 p.m. – 6:45 p.m.
Club of the Future Student Program Winners
Moderated by Dick Kopplin, Kopplin & Kuebler, LLC
Track: All
Competency Areas: All
Kopplin & Kuebler, LLC, is a CMAA Bronze
Alliance Partner.
The Club of the Future is a student chapter award program
designed to challenge student members to look five, 10, 15
years down the road and offer their vision of what the club
industry will look like from a membership or management
perspective. Categories include concepts in clubhouse renovations, amenities, traditions, golf operations and volunteer
leadership. This session explores the winning entries in each
of the five categories. Student members will present their
ideas, insights and concepts on future club trends. After
each winning project is presented, the program will open
up for questions and discussion for even more idea sharing.
Your Club’s Wellness Program: Beyond the
Basics
Via Gibson, CNC, CPT, Desert Highlands Golf Club
Track: All
Competency Area: Golf, Sports & Recreation
Management
Via Gibson, CNC, CPT, Fitness Director and Exercise/Nutrition Specialist, shares her expertise and reality-based recommendations to establish comprehensive fitness and
wellness offerings that increase member satisfaction and
boost revenues. Previously, Gibson educated you about
which core elements make up the foundation of a quality
wellness program. Now she shares how to take your club’s
wellness program to the next level.
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As a result of participating in this program, participants will
be able to:
3. Explore the present industry trends using recent
examples of creative projects;
1. Identify the proper space and equipment requirements
that meet the needs of their membership;
4. Identify the possible pitfalls and the causes of the
biggest mistakes that can be made during construction
projects;
2. Staff their program with qualified and quality personnel
including, management, personal trainers, nutritionists
and independent contractors; and
5. Review project fee structures and identify what upfront
costs are associated with bring projects to a vote; and
3. Develop a comprehensive marketing program to ensure
maximum member involvement.
Keeping Up With the Jones: The Latest in
Facility Architecture, Design and Construction
Issues
Moderated by Jerry McCoy, MCM, Clubwise, LLC
Panelists:
Club Designer - Walter Allen, Ferry, Hayes & Allen
Club Construction - Matt Blackburn, Weitz Golf
Club Designer - Linda Blair, Image Design
Club Architect - Barry Coyle, Chapman, Coyle,
Chapman
Track: Post-Certification
Competency Area: Facilities Management
Preparing, marketing and then implementing major capital
facility projects can have more impact than just about anything a club does. These projects affect club membership,
usage, value and satisfaction. They normally have a long
term financial impact that can either be positive or
negative.
This blue ribbon panel of industry experts, whose hundreds
of projects represent a who’s who of the club world, will
discuss all aspects of the master planning, design development and construction process.
The panel will examine the difficult aspects of initially
pulling a project together, getting membership commitment, delivering on design promises and then managing
the process to an effective conclusion. Trends, both expected and unique, will be presented using case studies.
The discussion will include how clubs are dealing with their
capital needs in these economic times.
As a result of participating in this program, participants will
be able to:
1. Identify the potential pitfalls of master planning and
effective ways of selling projects to the membership;
2. Examine and assess the proper budgeting process for
potential projects;
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6. Develop an understanding of the construction industry
including the value of contract documents.
Equal in High Heels: Best Marketing and Legal
Tips for Winning and Keeping Women (and
Families) in the Club
Kathy O’Neal, ClubCorp, and Robyn Nordin Stowell,
Esq., Stinson Morrison Hecker LLP
Track: Post-Certification
Competency Area: Membership & Marketing
Hear from two recognized private club legal and marketing
experts about how clubs are dealing with growing pains
after successful campaigns to bring in more women members and increase their participation in private clubs. Learn
how clubs are navigating the politically charged waters of
such issues as ownership of membership; board member
selections; locker room sizes; tee time assignment; tournament scheduling; positioning and names of golf course
tees; and much more! This session will include best practices, recommendations and valuable information gathered
from private clubs.
As a result of participating in this program, participants will
be able to:
1. Identify legal requirements on how not to discriminate
among members;
2. Evaluate options and potential issues under their own
club’s documents;
3. Identify practical recommendations on nomenclature
and practices avoiding gender or age designations; and
4. List examples of successful programming being
launched to attract and keep women members as
well as disputes and litigation from poorly executed
programs.
Assuring Club Prosperity Through Strategic
Planning (Getting the Most for You and
Your Club)
Bill McMahon, Sr., and Frank J. Vain,
McMahon Group, Inc.
Track: Executive
Competency Area: Club Governance
The key to assuring a club’s success is having a good strategic plan and following it. This education session, with Bill
McMahon and Frank Vain (two of the most experienced
club consultants domestically and internationally) and three
excellent general managers at top clubs that have and follow strategic plans, is designed to teach participants how
to greatly improve the performance and success of their
clubs through the use of strategic planning. The session will
show how to develop a strategic plan that will have a real
impact on your club and in turn improve your success in
club management. The first half of the session focuses on
understanding the strategic planning process; convincing
reluctant board members to use it; assuring board committees follow it; and then securing buy-in from members to
implement it. The second half of the session will be a question and answer panel discussion with McMahon and Vain
and three experienced general managers on strategic planning and its contribution to their successes.
As a result of participating in this program, participants will
be able to:
1. Recognize the benefits of strategic planning for the
club and the manager;
2. Gain board member support for this planning as it is a
board responsibility;
3. Prioritize operational, facility and financial objectives so
the most important things can get done first;
4. Apply strategic planning to facility improvements; and
5. Identify how strategic planning attracts members.
Sunday, February 10, 2013
7:00 a.m. – 8:30 a.m.
tional energy gets in the way. Negative reactions waste
emotional energy. Today's culture of conflict and negativity
thrives on negative reactions and drives destructive behavior, eroding relationships and organizations. Emotionally Intelligent Leadership is a discipline that discovers and builds
upon your fundamental foundation to create positive, Stabilizing Pro-actionsTM. This powerful presentation sets you
on the path to manage, direct and manifest positive emotional responses enhancing personal and professional outcomes.
As a result of participating in this program, participants will
be able to:
1. Identify their emotional competency gaps and acquire
skills to fill them;
2. Develop the tools to build a personal and professional
foundation;
3. Re-script the subconscious to bring about powerful internal change; and
4. Develop effective emotional competencies with daily reminders to transition from reactive to proactive responses.
®
Dude, Please Don’t Friend Me: Legal
Implications of Social Media
David Whitlock, Miller & Martin PLLC
Track: Pre-Certification
Competency Area: Human & Professional Resources
Social media is everywhere! It has an increasing impact on
our daily lives. Nearly everyone is involved, and the barrage
of information is continuous. This means that social media
affects your club, your employees and your guests. The increasing use of social media in the workplace creates
unique and challenging issues for employers. David
Whitlock, a labor and employment attorney with 26 years
of experience advising employers on these and other issues,
will present this informative seminar. Attendees will learn
how they can use social media effectively in their business,
Emotionally Intelligent Leadership
Stephen Barth, JD, HospitalityLawyer.com
Track: All
Competency Area: Leadership
According to workplace research, 80 percent of
your success is dependent upon your emotional
competencies: flexibility, empathic listening, the ability to
build a consensus, etc.; but too often our negative emo-
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as well as also how to avoid liabilities that can arise from
use of social media by employees on – or off – the job.
Whitlock will not only cover the “Dos and Don’ts” – he’ll
also give some practical recommendations and he’ll try to
make everyone laugh as they try to figure this stuff out.
As a result of participating in this program, participants will
be able to:
As a result of participating in this program, participants will
be able to:
1. Develop budgets for their spa, fitness or wellness
facility;
2. List safety standards and guidelines specific to spa,
fitness and wellness; and
3. Develop a business model that works for their club.
1. Recognize the explosive growth of social media and its
prevalence in the workplace today;
2. Identify how social media can be used to their advantage, but more important, how social media can expose them to liability; and
3. List best practice policies that address social media in
the workplace.
The Business Side of Spa, Fitness and Wellness
Karen Sullivan and Mark Bado, MCM, CCE, Kansas
City Country Club, and Lisa Haggas, Quail Ridge
Country Club
Track: Post-Certification
Competency Area: Golf, Sports & Recreation
Management
There is no stopping it! Wellness in private clubs is growing
fast and it can be hard to keep up! Whether you are in the
planning or expanding stage, or reviewing your existing
wellness center, there are the nuts and bolts (and dollars) of
business to consider!
CMAA and the Club Spa and Fitness Association (CSFA)
have teamed up to produce a comprehensive resource
manual to help private clubs put it all together! Get a firsthand look at the brand new Fitness, Spa and Wellness in
the Private Club and delve into some of the most important
business considerations for your wellness center.
Presented in partnership
with McGladrey, a CMAA
Bronze Alliance Partner
The Top 25 Things That Every Well-Run Club
Should Have
James Hankowski, CPA, and Daniel Condon, CPA,
Condon O’Meara McGinty & Donnelly LLP; and
Frank Vain, McMahon Group
Track: Post-Certification
Competency Area: Club Governance
Clubs strive to be the best that they can be in providing
services to their members. In this pursuit of perfection, club
leadership is generally interested in not only what other
well-run clubs do, but also in what would be described as
“best practices.” Best practices encompass all club activities
across the board. In this quest to operate the club in the
best manner possible, this program will enumerate the
“Top 25 Things that Every Well-Run Club Should Have.”
As a result of participating in this program, participants will
be able to:
1. Identify “must-have policies”;
2. Provide effective tools for their clubs’ board members;
and
3. Identify their clubs’ areas for improvement.
Case studies will be reviewed and templates and charts
will be available for all attendees. Topics to be discussed
include:
•
Financial Planning and Budgeting
•
Staffing and Business Model
•
Safety Standards and Guidelines
•
Policies
© Bruce Mathews
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Leadership Through a Facilities Improvement
Program – Panel Discussion
Moderated by Damon DiOrio, CCM, CCE, Charlotte
Country Club
Panelists:
Walter Allen, Ferry, Hayes & Allen
John Sirny, Partners & Sirny LLP
Richard Snellinger, Chambers
Track: Executive
Competency Area: Facilities Management
Chambers is a CMAA Bronze Alliance Partner.
A renovation or restoration of club facilities affects every
facet of a club’s operation and culture. Everyone from the
members to the staff looks to the club’s chief executive and
design team for leadership throughout the entire process.
Join a panel of industry experts to discuss leadership and
accountability throughout a facilities improvement process.
This discussion will include current and changing architectural design trends as well as strategic and financial planning within today’s economic climate. If you are planning a
facilities improvement program or are currently involved
with one, you won’t want to miss this session.
Topics to be discussed:
•
Strategic drivers in developing a facilities improvement
plan
•
Financial responsibility/financial modeling and
parameters /new trends in funding options
•
A history and evolution of clubs in America
•
Current and future design trends and amenities
•
Effectively communicating facilities programs to
memberships and with contracting teams
As a result of participating in this program, participants will
be able to:
1. Identify current design trends;
2. Communicate a facilities program plan to the board
and membership; and
3. Communicate successfully with membership, design
and construction teams.
8:45 a.m. – 10:15 a.m.
Service – The Guardian of Our Noble Traditions
Andreas Stangenberg, Q-Principle Inc.
Track: All
Competency Area: Human & Professional Resources
This high energy and thought provoking program
sets the tone by addressing real-time and pressing
subject matters within the scope of service and leadership
through perspective and gratitude. It can be seen as the
“DNA” of people’s behaviors and sets the stage to connect
thoughts with emotions as it relates to our profession, life
culture, service authenticity and leadership innovation. The
program is filled with audience participation, role-play and
group learning components making for a fun yet thought
provoking experience. The core delivers industry specific
content including Q-Principle’s signature lesson plan component, “The top five behavioral strategies for a successful
life culture.”
As a result of participating in this program, participants will
be able to:
1. Identify fresh methods to enhance service and engagement within a club;
2. Apply real time data and research findings as it relates
to the new workforce generation that can be of great
benefit for management; and
3. Apply industry best practices ideas leading to impacting
results.
Master Club Manager Update
Joe Basso, MCM, CCE, Birmingham Country Club,
and Jack Ninemeier, Ph.D.
Track: All
Competency Areas: All
This session will update attendees about CMAA’s
Master Club Manager (MCM) program for senior club managers. Details about the Professional Data Form (PDF) and
MCM monograph will be presented. A question and answer session will be facilitated to assure that the process is
well understood for those considering participating in
CMAA’s most prestigious professional designation.
As a result of participating in this program, participants will
be able to:
1. List the requirements for the MCM program.
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Disciplining Members Without Being Spanked
Robyn Nordin Stowell, Esq., Stinson Morrison Hecker
LLP
Track: Pre-Certification
Competency Area: Club Governance
Member discipline is often required to protect the club, but
must be implemented in a manner consistent with the
member's legal rights. Certain factual scenarios require
extra caution, such as when an employee or illegal activity
is involved. This program clearly walks through the legal requirements and process, and identifies potential issues in
the club's current governing documents.
As a result of participating in this program, participants will
be able to:
1. Identify why member discipline is required to protect
the club from liability;
2. Recognize the state statutes and the portions of their
club's documents that must be followed carefully in the
discipline process; and
3. List the basic legal principles underlying the members'
rights and the process requirements so they can articulate these issues to the board and lead this process for
the club when required.
See Your Club’s Financial Statements Through
the Eyes of Your Banker
Ned McCrory, CPA, Batchelor Frechette McCrory
Michael & Co.
Track: Post-Certification
Competency Area: Accounting & Financial
Management
Remember the good old days when you simply mailed a
copy of your year-end financials to your bank and that was
it? Now, with reduced membership levels resulting in bottom-line losses and balance sheet deterioration, banks are
more concerned. This session will give you insight into the
approach, the concerns and the regulatory issues your
banker has to deal with. Learn how to communicate with
your commercial lender, provide necessary information and
strengthen the relationship between your club and your
bank.
As a result of participating in this program, participants will
be able to:
1. Recognize the various loan covenants in their lending
documents;
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2. Identify how to request a waiver of covenant;
3. List the difference between audited and reviewed
financial statements; and
4. List the key financial ratios banks focus on.
®
Overcoming the Most Difficult Challenges in
Golf Course Management – Part I
Darin Bevard, Kimberly Erusha and Pat Gross,
USGA Green Section
Track: Executive
Competency Area: Golf, Sports & Recreation
Management
The agronomists of the USGA Green Section see almost
every problem in golf course management and offer solutions to help the management team overcome the most
difficult agronomic, environmental and economic challenges. This session highlights a collection of some of the
most onerous issues and delivers real-world solutions that
can be utilized by courses across the country. These are
complex topics that require a multifaceted approach that
must be tailored to the specific needs of individual facilities.
Therefore, the session presentation will take a high-level
view of the problem and will offer case studies of various
solutions. Each presenter will also provide a collection of
reference materials on their specific topic. These support
documents will be assembled into a stand-alone PDF compendium for the entire session which will be provided to
each attendee via a USB flash drive.
As a result of participating in this program, participants will
be able to:
1. List the various techniques and options available to turn
bad greens into good greens without the extremely
costly option of complete reconstruction; and
2. Identify various sources of water, treatment options and
conservation techniques that will save not only water
but energy and labor costs as well.
10:30 a.m. – 12:00 noon
City Club Roundtable
Moderated by Jonathan McCabe, CCM,
Union League Club of Chicago
Track: All
Competency Areas: All
© Bruce Mathews
8:45 a.m. – 11:45 a.m.
World Class Ideas From the CMAA Conference
in New Orleans
Dick Kopplin and Kurt Kuebler, CCM,
Kopplin & Kuebler, LLC
Track: All
Competency Areas: All
Kopplin & Kuebler, LLC, is a CMAA Bronze Alliance
Partner.
This program will summarize the best ideas from the ninety
minute sessions presented at the CMAA 85th World Conference in New Orleans in 2012. Dick Kopplin and Kurt Kuebler, CCM, have more than 65 years of experience in the
private club business and it is through that prism of experience that they have listened to all the presentations from
last year’s Conference. Dick and Kurt will discuss the best
ideas that they have gleaned from these presentations so
that club managers can implement that information at
their clubs.
Learn from the best, each other. Bring ONE takeaway idea that can help everyone. This session will be an
open forum on city clubs with a minimum of oratory and a
maximum of time for questions on current city club issues.
The group will provide the answers and ideas. Who better
to learn from than other city club managers?
As a result of participating in this program, participants will
be able to:
1. Identify and implement successful management strategies; and
2. Create a networking group for problem solving and
idea sharing.
Setting the Expectations for a Successful Food
and Beverage Operation
Michael Holtzman, Profitable Food Facilities
Track: Pre- and Post-Certification
Competency Area: Food & Beverage Management
1. Identify the best practices presented at the 2012
CMAA World Conference; and
We need to specifically list the expectations for all management teams within our clubs. Food and beverage is vital to
our success and we need to know what are our priorities
and objectives should be. We will be emphasizing the keys
for our restaurants to becoming high-powered performance driven and profitable. We will review critical components that drive us into becoming, in our member’s eyes,
the perfect club! We will highlight food and beverage
within the captive market setting. Our design and revenues
deserve close attention just for the profit potential they represent. We will review our established systems and procedures for clubs. We will share leading techniques to drive in
sales, training, inventory management and more.
2. Put theory into action immediately upon returning to
their respective clubs.
As a result of participating in this program, participants will
be able to:
As a result of participating in this program, participants will
be able to:
1. Develop member service standards to be successful;
2. Identify benchmarks within the club industry on what it
takes to make a restaurant a stand-alone success;
3. Avoid the “Pit Falls” and create safety nets within
their systems of profitability; and
4. Develop a marketing campaign for their food &
beverage program.
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Legal Compliance Review for Private Clubs
Stephen Barth, JD, HospitalityLawyer.com
Track: Pre- and Post-Certification
Competency Area: External & Governmental
Influences
Presented by the founder of PrivateClubLawyer.com,
Stephen Barth’s presentation is tailored directly to private
club operations. This presentation answers many crucial
questions such as: Is my club really private? Can I terminate
this employee and if so how? What do EEOC, Title VII,
ADEA, FMLA stand for and what do they require? Am I performing services in a safe and efficient manner? You will
leave this seminar on Legal Compliance more protected
than ever before.
As a result of participating in this program, participants will
be able to:
1. Identify the value of a proactive, prevention-based
philosophy;
2. Recognize potential legal issues at their club;
3. Identify the legal obligations as club operators; and
4. Utilize practical prevention techniques to prevent
liability and litigation.
Brain Wealth: Building a Fully Invested Brain
Phyllis Strupp, Brain Wealth
Track: Post-Certification
Competency Area: Leadership
This unique program offers leaders practical tools for managing their most important asset—the brain. Personal
strengths use brain areas unevenly, causing active areas to
become exhausted and less-active areas to get sluggish.
This imbalance can lead to poor communication and
strained relationships on and off the job. By rebalancing
their brain portfolios, successful leaders will increase their
influence on others to get more done with less effort. Phyllis Strupp will review the latest scientific findings about
brain integration, and how to use the Brain Portfolio™ Tool
to improve the performance of underinvested brain areas.
Participants will gain new insights on how the activities and
programs of a private club can help staff and members
alike build engaged, fully-invested brains in fun and fulfilling ways.
As a result of participating in this program, participants will
be able to:
1. Utilize the Brain Portfolio™ tool to identify and exercise
underinvested brain areas;
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2. Influence where the brain builds new synaptic connections;
3. Improve self-awareness and communication on and off
the job; and
4. Assess club offerings from a Brain Portfolio™ perspective.
Overcoming the Most Difficult Challenges in
Golf Course Management – Part II
Kimberly Erusha, Chris Hartwiger and David Oatis,
USGA Green Section
Track: Executive
Competency Area: Golf, Sports & Recreation
Management
This will be a continuation of the USGA session from the
previous time-slot. This session will discuss the economic
sustainability for golf courses of all types and managing
your tree inventory and will wrap up with a question and
answer period.
As a result of participating in the program, participants will
be able to:
1. Identify concepts and specific techniques to help
courses of any level be more economically sustainable
for the short and long run; and
2. This session will discuss issues regarding their course’s
tree inventory and offer samples of successful programs
across the country.
1:15 p.m. – 2:45 p.m.
A Practical Guide to Golf Course Renovation
John Fought and Mike Gogel, John Fought Design
Track: All
Competency Area: Golf, Sports & Recreation
Management
Golf courses are generally the most important element of country clubs but are often the most neglected.
Modern and historic golf courses have infrastructure and
design issues that, if unrecognized and not properly managed, will not only create serious cash deficiencies but can
cause the club to lose market share. This presentation will
identify many of the tell-tale signs that trigger the need to
update your golf course. It will also present an outline of
what to look for when selecting the key consultants
needed to plan and implement a successful improvement
project. A general outline, encompassing the entire process
from planning to implementation, will be discussed. Several
case studies will be briefly described with slides to provide
practical insight.
As a result of participating in this program, participants will
be able to:
1. Select the proper consultant team for a golf course
renovation project;
2. List new techniques for developing a golf course master
improvement plan;
3. Develop a successful presentation to the members (or
owners);
make the ICEman go away. Whitlock will make you laugh
and teach you how to fix I-9 and compliance problems
through a hands-on review of sample forms. Whitlock’s
practical approach will help you implement steps to resolve
immigration compliance issues completely so you won't
have to worry about this problem anymore.
As a result of participating in this program, participants will
be able to:
1. Prepare staff and members for the possibility, process
and consequences of immigration enforcement;
4. Identify potential financing options for their project; and
2. Avoid problems that can arise under immigration and
employment discrimination laws;
5. Manage the implementation process.
3. Conduct a self-audit of I-9 compliance; and
Jewish Club Roundtable
Moderated by Mitchell Platt, MCM, CCE,
Woodholme Country Club
Track: All
Competency Areas: All
4. Conduct staff training to reduce errors, and fix problems identified during the audit BEFORE the government comes knocking.
Panel Discussion: Social Media Communications
and Information Exchange – Trends and
Applications in the Private Club Industry
Moderated by Lisa Carroll, Kopplin & Kuebler, LLC
Panelists: Ray McDonald, ClubSoft, and Matthew
Thornburg, Interlink Computer Consulting
Track: Post-Certification
Competency Areas: All
As in past years, this program offers an opportunity
for managers of predominately Jewish clubs to share ideas
regarding policies, food, cultural/religious holidays, sports,
activities, special events, human relations and other information relating to club administration and operations. This
session is for managers of all types of clubs (golf, country,
city, etc.).
As a result of participating in this program, participants will
be able to:
1. Identify and implement successful management
strategies; and
2. Create a networking group for problem solving and
idea sharing.
ICE Ain’t Cool: What Can We Do To Survive an
Audit?
David Whitlock, Miller & Martin PLLC
Track: Pre- and Post-Certification
Competency Areas: External & Governmental
Influences; Human & Professional Resources
Join David Whitlock for a very entertaining “hands-on”
look at this timely topic and learn more about the government's enforcement policies, how US Immigration and Customs Enforcement (ICE) picks targets for audits, the most
common mistakes employers make in compliance efforts
and how club managers can fix compliance problems and
Kopplin & Kuebler, LLC, is a CMAA Bronze Alliance
Partner.
The wide array of technology solutions and options for club
marketing and communications is continually evolving. In
this panel discussion, ClubSoft CEO, Ray McDonald and Interlink Computer Consulting President, Matthew Thornburg will address your questions about the latest in social
media, cloud computing and document and information
sharing technologies. The speakers will review the latest
technologies and share real world examples of club successes and failures.
The panel will answer your questions including:
•
What social media and communication technologies
are clubs using successfully right now?
•
What are the pros and cons?
•
What is the expense to acquire and manage them?
What time/resources will be required to support them?
Who should manage the technology?
•
How do we implement them successfully?
•
What can they do for our club? Will it increase productivity/save costs? How?
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•
How do we communicate the costs/benefits of these
technologies with our board? Our membership?
•
What technologies will be available in the near future
that will be applicable and useful for the club industry
to leverage?
© www.vinnyboles.com
As a result of participating in this program, participants will
be able to:
1. Explain social media, cloud computing and document
and information sharing technologies;
2. Evaluate the pros, cons, comprehensive costs and benefits of social media, cloud computing and document
and information sharing technologies; and
3. Communicate the benefits and costs of these technologies to their board, committees, membership and department heads/team members.
Think Your Club Is Purely Private? What Do
Your Records of Non-Member Income Say
About That?
Mitchel Stump, CPA, Club Tax Book, and Robyn
Nordin Stowell, Esq., Stinson Morrison Hecker LLP
Track: Post-Certification
Competency Area: Accounting & Financial
Management
Club tax expert Mitchell Stump will bring you up to date on
what the Internal Revenue Service (IRS) is doing, how financial records can help demonstrate your purely private status
(or LACK of that status) and the rules to follow and signs to
watch. Nationally known private club attorney, Robyn
Nordin Stowell, will chime in on the related legal issues.
As a result of participating in this program, participants will
be able to:
1. Identify the tax rules that must be followed by private
clubs;
2. Recognize the non-tax legal consequences of jeopardizing purely private status; and
3. List the IRS requirements for clubs regarding member
and non-member activities.
The Trends Have Changed in Healthy Cooking
William Strynkowski, Executive Chef, Cooking Light
Magazine
Track: Executive
Competency Area: Food & Beverage Management
What’s healthy and what’s not? Our menu planning will always consist of healthy foods. This trend started in the last
decade. The perception of our club members will be that all
menu items are healthy moving forward. The media paints
a word picture that describes how we should be eating,
which puts us in a very vulnerable situation. This discussion
will get to the bottom of the importance of healthy food
trends, cooking and wellness.
As a result of participating in this program, participants will
be able to:
1. Focus and follow up on culinary wellness issues;
2. Recognize that culinary health trends are not really
trends, but rather a lifestyle that is here to stay; and
3. Incorporate healthy changes into the clubs’ menus and
lifestyles.
3:00 p.m. – 4:30 p.m.
4-3-2-1 Leadership: What America’s Sons and
Daughters Taught Me About Teamwork on the
Road from Second Lieutenant to Two Star General – and Why It Matters to Your Team Today in
“Times Like These”
Major General (Ret.) Vincent Boles, U.S. Army
Track: All
Competency Area: Leadership
With Army Major General (Retired 2009) Vincent (Vinny)
Boles you don’t hear from someone who has read a book
or two about leading others. You get “ground truth” from
a 33 year Army veteran who has led troops, in two wars,
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serving on four continents for our nation. His career of
“service” began in New York City in his father’s bars and
restaurants where he saw, first hand, the personal investment you have to make in others to ensure success.
As a result of participating in the program, participants will
be able to:
1. List four expectations teams have of their leaders;
2. Identify the three questions leaders have to ASK and
ANSWER before they begin working;
3. Identify the two reasons for stress in organizations; and
4. List the one critical focus area leaders must not lose
sight of or they will lose the team.
Why Apple's Marketing Philosophy Is
Important for Private Clubs
Shannon Herschbach, Pipeline Golf Marketing
Track: Pre-Certification
Competency Area: Membership & Marketing
“The Apple Marketing Philosophy” is a call to action that
serves as the foundation for one of the most successful and
highly-regarded marketing organizations of all time. It also
serves as an example for private clubs to follow as they
consider new member recruitment; member engagement
and retention; and promoting positive brand awareness.
Apple’s philosophy contradicts conventional marketing wisdom by proposing that people don’t buy what you do; they
buy why you do it. This is a notion that private clubs can
easily embrace as they consider how to better connect with
members, focus on effective and efficient marketing and
convey a meaningful story in a way that imputes the desired qualities of the lifestyle that club membership offers.
This session will translate how the marketing principles that
Apple subscribes to can be adapted and implemented in a
variety of ways, from referral programs to social networking and online marketing.
As a result of participating in this program, participants will
be able to:
1. Develop an “empathetic” marketing strategy that
appeals to the emotions of prospective and existing
members and is based on a deep understanding and
intimate connection with why members choose to
belong;
3. Implement marketing tactics that are both highly effective and efficient, and utilize innovative methods such
as social media marketing, search engine optimization,
local marketing, press releases, networking and a variety of grassroots tactics; and
4. Leverage internal and external resources to gain an
edge on the market, engage with members and
prospects and enhance your clubs brand awareness.
The Anatomy of a Kids Activity/Event:
Creating and Implementing Kids Activities
Andrea Curthoys, The Beach Club
Track: Post-Certification
Competency Area: Golf, Sports & Recreation
Management
Event/Activity planning is one of the key building blocks for
developing youth programs in private clubs. Generating
ideas for a menu of activities is sometimes difficult for
many private clubs. A calculated and deliberate formula
can be used to create any successful event/activity for kids
at your club. A greater understanding of how to plan kids’
activities can be formed by dissecting the activity into simple components that together build the complete body of
the event.
This session will concentrate solely on how to plan, assemble and execute kid’s events and activities. This is not about
general program development. This is about the specific
mechanical means of creating events, using a template for
each activity and placing them into a calendar of activities.
As a result of participating in this program, participants will
be able to:
1. Identify and dissect the components of any youth
event/activity;
2. Apply a formula for generating ideas, planning events
and executing them with precision and perfection;
3. Examine their own activities and evaluate how well
they are planned and executed by applying the formula
taught in this session;
4. Develop activity ideas on their own and through the
help of others to fill their kids’ calendar of events; and
5. Implement activity ideas immediately at their club.
2. Identify and convey meaningful “stories” about the
club and present them in a professional and creative
manner that imputes the desired qualities of club life;
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I Quit But I Forgot to Tell You: The Disengaged
Worker
Frank Matthews, DecisionMaker Inc.
Track: Post-Certification
Competency Area: Human & Professional Resources
Research done by the Texas A&M Center for Retailing
Studies shows that three out of four workers polled are
disengaged. The price tag for this includes co-worker and
customer dissatisfaction plus loss of loyalty on both sides.
The disengaged worker is everywhere in your workplace.
They exist in every level of employee. What makes them
special is that while they may be disengaged, they also perform at a reasonable level of competency. Unfortunately,
that competency is about 60 percent of their true capabilities. The good news is that this worker, with the right
amount of motivation, can be restored to their highest and
best skill level. The challenge is to be able to identify them
and take a series of actions that will salvage this employee.
This workshop is not your typical “here’s how to motivate a
worker.” It is about identifying a disengaged worker; uncovering why this disengagement exists; and a process for
putting this employee back on a highly productive track.
As a result of participating in this program, participants will
be able to:
1. Identify the disengaged worker;
2. Identify the causes of their workers’ disengagement;
and
3. Address the issues that have caused disengagement
and how to get the employee back to his or her highest
level of performance.
We Need More Managing and Less
Management
Troed Troedson, Paradigmbrokers Inc.
Track: Executive
Competency Area: Leadership
We have, for as long as clubs and recreational activities
have existed, been used to a world where supply of high
quality services has been way below the demand of said facilities. This led us to a number of rules of thumb when it
came to running an efficient business. Some of those rules
prescribe long-term planning and engagement, specialization, the right to define what is quality and communication
as in targeting your market. All of this is rapidly about to
change. In a world where suddenly supply exceeds demand, the rules of successful competition are turned up-
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side down. Complexity beats specialization, short-term
iterations beat long-term planning and listening to the
markets subjective evaluations will be more important
than getting across with your message. To get a glimpse
of the future, rather than being surprised by it, one ought
to examine those changes.
As a result of participating in this program, participants will
be able to:
1. Identify some of the more significant changes in their
business landscape;
2. Separate those changes that they ought to fight from
those that they ought to accept and accommodate for;
and
3. Assist their suppliers, clients and partners in their respective businesses by gradually changing the way the
club interacts with its environment.
Presented in partnership
with ETS, a CMAA Silver
Alliance Partner
4:45 p.m. – 6:15 p.m.
Legislative and Regulatory Update
Melissa Low, CMAA, and Brad Steele, National
Club Association
Track: All
Competency Area: External & Governmental
Influences
H-2B visas, the National Labor Relations Board, health care
implementation… These are just a few of the recent legislative and regulatory actions which have impacted the club
industry. Hear the latest information on the pertinent information concerning proposed and existing legislative and
regulatory activities of which you need to be aware. You
will also hear how the industry is working to change the
negative perceptions held by lawmakers and others and
affect change on Capitol Hill.
As a result of participating in this program, participants will
be able to:
1. Recognize the importance of government influences on
day-to-day club operations; and
2. Identify readily accessible compliance sources available
through CMAA and NCA.
Club Legal and Finance Roundtable
Kevin Reilly, JD, CPA, Witt Mares, PLC and Robyn
Nordin Stowell, Esq., Stinson Morrison Hecker LLP
Track: All
Competency Areas: Accounting & Financial
Management; External & Governmental Influences
© Thinkstock
How Do the Federal Labor Laws Apply to the
Club Management Industry
Ernest Weiss, US Department of Labor
Track: All
Competency Areas: External & Governmental Influences; Human & Professional Resources
The Wage and Hour Division (WHD) enforces Federal minimum wage, overtime pay, recordkeeping and child labor requirements under the Fair Labor Standards Act (FLSA).
WHD also enforces the Family and Medical Leave Act
(FMLA), as well as the H-2B provisions of the Immigration
and Nationality Act (INA). These INA provisions are applicable for example to employees performing landscaping
work. This session will initially focus on providing participants with an overall understanding of the FLSA, FMLA and
the INA. Participants will also be advised of all aspects of a
WHD investigation. Furthermore, due to current rulemaking
efforts on behalf of the Department, participants will also
be informed of the impact of possible future changes concerning the FLSA, FMLA and INA. Finally, there will be a
question and answer session at the conclusion of this presentation which will assist members with any WHD issues
currently facing this industry.
As a result of participating in this program, participants will
be able to:
1. Develop an overall understanding of the Fair Labor
Standards Act, the Family and Medical Leave Act and
the H-2B provisions of the Immigration and Nationality
Act;
2. Identify recent changes to the federal labor laws; and
3. Identify specific wage and hour issues currently facing
their industry.
This program is a forum to discuss audience concerns with
seasoned legal and finance professionals. Bring your questions, concerns, ideas and solutions. Tax issues, dues increases, budgeting, bylaw and policy amendments,
membership issues and new legal requirements are all open
for discussion. What legal governance and member discipline issues are you facing? The format will be free flowing,
ideas are encouraged, and as many issues as can be addressed within the 90 minutes will be heard.
As a result of participating in this program, participants will
be able to:
1. Articulate financial and legal issues of concern to the
manager; and
2. Analyze ideas to address current problems.
Presented in partnership
with ETS, a CMAA Silver
Alliance Partner
The Business Side of Strategic Planning
Philip Newman, CPA, McGladrey, and John R.
Sullivan, CCM, Hamilton Harbor Yacht Club
Track: Post-Certification
Competency Area: Accounting & Financial
Management
McGladrey is a CMAA Bronze Alliance Partner.
There has been much discussion and debate over strategic
planning in clubs in recent years. Unfortunately, too many
strategic plans never make it beyond the planning stage.
There is a failure in strategic execution. This session will discuss how club executives need to plug the strategy gap and
lead their board down the path to sustained success. The
presenters will review key steps in making sure the strategic
planning process leads to business processes and procedures that effectively deliver on the club’s mission and vision – please note that “The purpose of strategic planning
is not to produce a plan, but to produce RESULTS!” The
session will discuss planning and business practices that are
the cornerstones of successful clubs around the country.
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As a result of participating in this program, participants will
be able to:
1. Identify how to get their club’s strategic plan executed;
3. Explore helpful techniques used to increase self-awareness, sharpen communication skills and engage more
fully with others in order to create a culture of trust and
camaraderie in their club (and in their home); and
2. Identify how to relate the elements of their strategic
plan to the daily business planning that is critical for all
businesses and especially their club; and
4. Identify strategies for personal renewal and stress management to avoid burn-out and physical or emotional
deprivation.
3. List strategy and tactical questions a club must continually ask itself in order to deliver on its strategic goals.
Dare to Drop the Pose: Discovering the Keys
(and the Courage) to Live, Love and Lead With
Your Whole Heart
Jennifer Beckham, Voice of Choice, Inc.
Track: Post-Certification
Competency Area: Leadership
Research tells us that some of the world’s “happiest,” most
productive and successful companies are those being led by
individuals who dare to “drop the pose” of projected perfection; choose to engage fully in life both personally and
professionally; and embrace a more transformational style
of leadership – one that encourages authenticity, creativity,
integrity, empathy, acceptance, balance and a culture of
trust within their organizations.
In Dare to Drop the Pose, renowned author and speaker
Jennifer Beckham will break down the keys to effective,
transformational leadership and equip you with the practical tools necessary to connect emotionally with your team
(and your loved ones), inspire greatness in others and ultimately live, love and lead with your whole heart.
As a result of participating in this program, participants will
be able to:
1. Identify what it means to “drop the pose” to practice
vulnerability in leadership and how to do it without
jeopardizing the level of professionalism and respect
needed to lead people effectively;
2. Recognize the “Power of Empathy” in communication
and the profound effect it will have not only on conflict
resolution, but on the well-being of virtually every relationship they have both personally and professionally;
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Dueling Philosophies or Point-Counter-Point:
Taking a Contrasting Look at Leadership in the
Club Industry
Gregg Patterson, The Beach Club, Greg DeRosa, The
Olympic Club, and Dick Kopplin, Kopplin &
Kuebler, LLC
Track: Executive
Competency Area: Leadership
Kopplin & Kuebler, LLC, is a CMAA Bronze Alliance
Partner.
Sometimes long-term managers – like Gregg Patterson,
General Manager of The Beach Club and Greg DeRosa
from the Olympic Club – and successful management consultants and search professionals – like Dick Kopplin, President of Kopplin & Kuebler, LLC – can agree to disagree over
what great managers should do and what great clubs
should look for in the managers they choose. This seminar,
part of an ongoing battle to win over the hearts and minds
of the club manager community, will see these three professionals compare and contrast their different philosophies
on (among other things!!!) transitioning, leadership, governance, visibility, longevity, responsibility and strategy. The
sparks will fly between these three friends as they duel for
philosophical dominance in their race to make managers
bigger, better and more successful as individuals and as
professionals!
As a result of participating in this program, participants will
be able to:
1. Identify different leadership styles that have been
successful in the club industry.
Monday, February 11, 2013
7:00 a.m. – 8:30 a.m.
Listening Between the Lines: Communication
Skills to Get Your People More Engaged at
What They Do!
Jeff Tobe, Coloring Outside the Lines
Track: All
Competency Area: Interpersonal Skills
According to USA Today, “Only 43 percent of workers in
the United States are committed to and engaged in their
work.” One of the toughest challenges in club management today is communicating with our internal and
external customer in a way in which they NEED to be
communicated to. This high-content, high-fun session will
teach you the questions you MUST ask of people to ‘buy in’
to the change you are driving through your organization.
Once we ask the right questions, we have to let people
know that we are listening. Then, and only then, can we
make a difference in how engaged people are at what they
do as an employee, Board member or member. People have
two basic needs: to be LISTENED to and to be UNDERSTOOD. This session will show you tried-and-proven techniques to guarantee both!
As a result of participating in this program, participants will
be able to:
1. Ask the right questions to guarantee ‘buy in to one’s
concepts and to change;
2. Apply new communication techniques to prove that
they are listening and that they understand; and
3. Choose from any one of seven techniques to being a
better communicator.
Lead with Knowledge: Seize Control Using
Facts
Ray Cronin and Russ Conde, Club Benchmarking
Track: All
Competency Area: Accounting & Financial
Management
Club managers are subject to board members with classic
Type-A personalities and successful backgrounds as business people or professionals. Such an environment is not
lacking on opinions, strong wills or competing versions of
“the facts.” Managers who aren’t properly prepared are at
risk. Managers armed with factual data can seize control
taking the lead on problem analysis and decision making
efforts to improve overall club performance. In all endeavors, confidence is based on the power of knowledge and
preparation. Participants in this session will leave with a
hands-on understanding of:
•
The key financial and operational performance indicators that drive club success;
•
How to gather the actual facts governing the club industry and their own club;
•
Interpreting and presenting the facts to lead on problem analysis and decision making efforts that drive the
ultimate agenda; and
•
Two real world case studies of general managers who
used data to seize control.
As a result of participating in this program, participants will
be able to:
1. Present the Key Performance Indicators that govern the
industry and their own club;
2. Build confidence by using data rather than opinion to
drive conclusions;
3. Utilize data to act as a leader in defining the agenda;
and
4. Apply strategic benchmarking to let data, rather than
opinion, define agendas.
Sailing the Seven “Cs” (Navigating Club
Marketing in Turbulent Waters)
Bonnie Knutson, Ph.D., Michigan State University
Track: Pre-Certification
Competency Area: Membership & Marketing
“It is not the ship so much as the skillful sailing that
assures the prosperous voyage.” (George William Curtis,
1824-1892)
In rough, uncertain economic seas, clubs must invest further in “C-worthy” marketing instead of waiting for a
change in market conditions. History shows that organizations that maintain or increase their marketing activities in
down times averaged significantly higher revenues during
the recession and recovery period than those who did not.
In this interactive, entertaining session, you will learn the
seven “Cs” of today’s club marketing that will allow you to
navigate today’s turbulent economic waters. You will also
learn “C-worthy” strategies to safely sail into a prosperous
port.
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As a result of participating in this program, participants will
be able to:
1. Identify the seven “Cs” of Club Marketing in today’s
turbulent times;
2. List the driving forces behind the shift to these seven
“Cs”;
3. Recognize how these seven “Cs” can be used in their
club to retain members and increase their participation
in club activities; and
4. Develop/produce strategies that are in-sync with the
seven “Cs” that can be taken home and used immediately in their club.
Recruiting Great Employees Using Social Media
Richard Hadden, CSP, Contented Cow Partners, LLC
Track: Post-Certification
Competency Area: Human & Professional Resources
Looking for great employees to serve your members and
guests, and fuel the growth of your club? You won’t find
them with a “careers” tab on your website anymore. Your
competitors for talent are attracting people by going to the
places where prospects hang out – Facebook, LinkedIn,
Twitter and YouTube.
Learn what and what not to do to capitalize on the exponential reach of social media in establishing and communicating your employer brand, to attract the best and
brightest in the business. You’ll see examples of the best
employer social media recruiting sites, and receive specific
instruction on exactly how to set up, feed and maintain
your social media presence, with minimum cost and maximum impact, in this hands-on, practical teaching session
that takes the mystery out of recruiting by social media.
As a result of participating in this program, participants will
be able to:
connects prospects with their club’s culture and personality in a way that pre-qualifies candidates, and allows
for more targeted recruiting; and
5. Evaluate the effectiveness of online recruiting activities
and make adjustments to continually improve the results of recruiting activity.
7:00 a.m. – 10:00 a.m.
Are You Paying Attention? Creating Work/Life
Balance and Sustaining the Club Management
Career Path
Rick Coyne, Club Mark Corporation, Dick Kopplin,
Kopplin & Kuebler, LLC, and Kevin MacDonald,
Clarity Success Coaching
Track: All
Competency Areas: Leadership, Human &
Professional Resources
Kopplin & Kuebler, LLC, is a CMAA Bronze Alliance
Partner.
There was a time when the boundaries between work and
home were fairly clear. Now, however, work is likely to invade your personal life, and maintaining work/life balance
is no simple task. This three-hour program – by way of a
presentation on our belief structure, a panel with mentor
club managers and their ‘mentees’ and a round-table session – offers participants a chance to explore how work/life
balance (or a lack of it) truly affects job performance and
perceived appreciation at the club. Come hear what seasoned professionals are saying; come hear about how the
younger managers are feeling; come hear what the experts
think. Are you paying attention to who’s watching: your
boards, your staff, your mentors/those you mentor, your
families? And through session findings and outcomes, can
we begin to make the necessary changes in order to sustain
1. Build, communicate and capitalize on an irresistible employer brand that attracts the best qualified employees
for their clubs;
2. Set up an effective employee recruiting portal using a
variety of social media platforms, including Facebook,
LinkedIn, Twitter and YouTube;
3. Attract “passive candidates” – those who aren’t looking for a job, and who are often the best source of talent, but the hardest to find;
4. Populate their social media platforms with content that
is useful and helpful to career prospects, and that
© Thinkstock
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the club management professional’s career path? This
mostly self-taught and fast-paced session will undoubtedly
alter your perception about how, as leaders, we can affect
enough change to ensure the future of the club management profession.
As a result of participating in this program, participants will
be able to:
1. Recognize the importance of recognition and its effect
on job performance;
2. Identify the importance of mentoring the next generation of club managers; and
3. Develop time management techniques.
8:45 a.m. – 10:15 a.m.
The Seventh Edition of the Uniform System of
Financial Reporting for Clubs
Ray Schmidgall, Ph.D., Michigan State University
Track: All
Competency Area: Accounting & Financial
Management
Highlights of the newly revised Uniform System of Financial
Reporting for Clubs (USFRC) will be presented along with a
sampling of new statements and departmental schedules.
This new uniform system results from industry experts
working through every line of the prior edition to bring the
best in financial reporting to the club industry. The major financial statements for city and country clubs have been revised and a new set of financial statements provided for
Common Interest Realty Association (CIRA) clubs. Several
new departmental schedules have been added and others
extensively revised. These will enable club financial executives to more clearly portray the financial results of their
clubs.
The appendices provide useful information for the financial
management of our clubs. Accounting best practices, a
new addition to the book, will be discussed during the
presentation. These recommended practices will result in
better financial controls for the club industry. Throughout
the presentation, seminar attendees will be encouraged to
ask questions to enhance their understanding of this updated system of financial reporting.
As a result of participating in this program, participants will
be able to:
1. List the changes in the basic financial statements for
the club industry as detailed in the seventh edition
of the USFRC;
2. Utilize six new departmental schedules to provide more
detailed reporting for both internal use and sharing
with the governing boards of their clubs;
3. Identify the newly suggested statements for CIRA clubs;
and
4. Identify accounting best practices for the club industry
covering controls ranging from food and beverage operations to mitigating fraud.
The ClubDNA Program
Jeff Magoon, CMAA
Track: Post-Certification
Competency Area: Buildings & Facilities
Management
For the last decade, the procurement of insurance has been
full of politics and the stress of the unknown. This session
will give you an inside look on how both club and insurance industry experts have come together to revolutionize
the way clubs mitigate, manage and transfer risk through
the ClubDNA Program.
The DNA software is the first of its kind that integrates the
club’s data, photos, documents, building plans, inventory,
maintenance schedules, contingency plans and more that
can be accessed by all key stakeholders anytime, anywhere
with Internet access. Because of this tool, the ClubDNA
Program has been able to leverage the size of the Association to construct a sustainable insurance product with coverage’s that have been custom built for the club industry.
As a result of participating in this program, participants will
be able to:
1. Identify the benefits of the ClubDNA Program for their
club;
2. Identify the ease of use and implementation for all
parties involved;
3. Have the tool to identify and more easily manage risk
at their club;
4. Sustain risk management best practices throughout
the club; and
5. Have one repository to access any and all solutions
that address everyday operations.
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One Voice – One Message – One Mind-Set:
Elevating and Delivering Our Club’s Vision,
Mission and Mind-Set
Michael Corcoran, Corcoran Consulting Inc.
Track: Post-Certification
Competency Area: Leadership
As managers and leaders, you fully understand the vision
and mission of your club. The question is, does every one
of our team members and staff fully understand them?
More importantly, do they deliver on that vision and mission every day, every time and every chance they get?
Your club has a mission, and that mission is not only carried
out by you, it is led by you. For your team members to carry
out the service you desire and fully represent the club as
you desire, they must have a message they can know, understand and consistently carry out.
As managers and leaders, you set the tone of your club.
How you deliver and frame your message determines the
face, the focus and the feeling of not only your members,
but of your team and staff as well. Together, you must continually and consistently deliver one voice, one message
and one mind-set.
As a result of participating in this program, participants will
be able to:
1. Create and enhancing one voice, one message, one
mind-set; and
2. Consistently deliver exceptional and excellent service.
Hot, Hot, Hot: Top Flavor and Top Culinary
Trends for a Sizzling Menu
Pamela Smith, RD, Shaping America’s Plate
Track: Executive
Competency Area: Food & Beverage
Management
Increasing member demand for flavor, health, "local" and
global cuisine calls for menu innovation that is delicious,
nutritious and craveable. Get help and guidance from
consumer research and hands-on industry insights from
noted Culinary Nutritionist, Pamela Smith, RD. Using
current information on restaurant and flavor trends, she
will provide guidance into how menu development and
creativity is being re-imagined and how to create and
revitalize menus through culinary technique and flavor
development strategies.
As a result of participating in this program, participants will
be able to:
1. Identify the hottest menu and flavor trends – and the
impact of health and wellness, sustainability and
“local” demand;
2. Identify the culinary tips and techniques for promoting
flavor and craveability of menu items; and
3. Forecast the impact of global trends and public policy
on member interest and expectations.
Presented in partnership
with entegra, a CMAA Silver
Alliance Partner
Secrets of Wealth Creation in the Age of
Welfare Politics
Ziad Abdelnour, Blackhawk Partners, Inc.
Track: Executive
Competency Area: Accounting & Financial
Management
The natural state of our economy is prosperity. Freedom
guarantees that. The only force capable of undermining it is
government. This presentation is not about lamenting
about the current economic malaise with which the United
States is still struggling with. It is rather about solutions and
about creating real wealth in today’s day and age. As a 25
year old Wall Street veteran in the trenches, Abdelnour will
share with the audience why and how engaging in the
wealth creation process, instead of relying on big government and big business, is the best path to prosperity. At the
end of the day, "success" is not important except in the impact it has on other people’s lives
This nation was founded on the principle of wealth creation. As a young Henry Clay said in the House of Representatives in 1812, “It [wealth creation] is a passion as
unconquerable as any with which nature has endowed us.
You may attempt to regulate—you cannot destroy it.”
As a result of participating in this program, participants will
be able to:
1. Deal effectively with the financial meltdown that appears to be ongoing, survive it, and, more importantly,
how to prosper out of the situation and against all
odds;
2. Empower the younger generations currently being
groomed for wealth and power to start truly engaging
in the political and wealth creation process this great
country has to offer; and
3. Set their goals and missions to meet the new global
financial order.
34
8:45 a.m. – 11:45 a.m.
Strategic Planning
Henry DeLozier, Global Golf Advisors, Inc., and Kurt
Kuebler, CCM, Kopplin & Kuebler, LLC
Track: Executive
Competency Area: Club Governance
Global Golf Advisors, Inc. is a CMAA Silver Alliance
Partner and Kopplin & Kuebler, LLC, is a CMAA Bronze
Alliance Partner.
This robust program is designed to teach CMAA members
how to develop a comprehensive strategic plan for their
club(s). The program will include: (1) a strategic plan outline, (2) templates for all critical chapters within the plan
(such as capital expense budgets, cash flow budgets,
sources and uses of fund budgets, agronomic plans, crisis
communication plans, business risk management plans), (3)
guidance in market analysis and marketing plan development and management, (4) webinar and power point for
educating their respective boards of directors, and (5) stepby-step guidance in introducing the strategic planning
process to their club(s).
As a result of participating in this program, participants will
be able to:
10:30 a.m. – 12:00 noon
What’s On the Club Technology Horizon?
Bill Boothe, The Boothe Group LLC
Track: All
Competency Areas: All
Bill Boothe presents his views on current technology
trends in the private club industry and what you can
expect to see just around the corner. This fast-paced
and informative presentation will touch on a variety of important topics including social networking, cloud platforms,
technology as a member amenity, software subscription
plans, member eCommunications, smart phone access for
members, technology investments and more. Attendees
will have ample opportunity to ask questions and share experiences as the future of club technology is explored.
As a result of participating in this program, participants will
be able to:
1. Identify the leading technology trends in the private
club industry;
2. Evaluate their own club’s position in addressing these
trends; and
3. Implement appropriate leading-edge technologies at
their club.
1. Describe the strategic planning process and articulate
to the club’s board of directors;
2. Develop their own key objectives and needs analysis
from a strategic plan; and
3. Identify where to gain guidance in market analysis and
marketing plan development and management.
Wine 101: An Introduction to the World
of Wine
Terry Anglin, CCM, CCE, San Diego Yacht Club
Track: Pre-Certification
Competency Area: Food & Beverage Management
This program will begin with an explanation of the three
types of wine – still, sparkling and fortified, followed by an
explanation of why wines are white, rosé or red. The presenter will explain the growing process, harvesting and
making of wine, including crush, fermentation and bottling.
The class will be presented with glasses of the three major
white varietals – Riesling, Sauvignon Blanc and Chardonnay. The flavor profiles of each will be discussed. Instructions will be given on the proper way to taste wine along
with a wine evaluation document. Following this, the three
major red wines – Pinot Noir, Merlot and Cabernet Sauvignon – will be poured and flavor profile discussed.
© Thinkstock
Attendees will leave the class with a basic understanding of
how wine is made and a tasting exposure to the six major
grape varietals.
35
As a result of participating in this program, participants will
be able to:
5. Help every employee make a compelling connection
between his or her daily work and that work’s contribution to member service.
1. Describe how wine is made and produced;
2. Recognize the aroma and flavor profiles of the six major
white and red varietals; and
3. Identify the basics of wine tasting and evaluation.
Contented Cows STILL Give Better Milk –
Your People… Your Profit
Richard Hadden, Contented Cow Partners, LLC
Track: Post-Certification
Competency Area: Leadership
In some cases, taking private clubs public has been a matter of simple survival. Motivated by the debilitating recession, more and more clubs have made the transition or are
considering making the change. Is your club’s talent ready
for the transition?
It’s no coincidence: many companies known as the best
places to work also happen to be among the most profitable. The speaker’s research over the last 15 years shows a
strong connection between an employer’s people practices
and its profit performance, proving that managers can
learn much from the dairy farmer’s rule of thumb: “Contented cows give better milk.”
Evolving your organizational talent model to accelerate
your performance is the key to your club’s success. Have
you aligned your talent plan to your business plan? Do you
know what staffing changes are necessary to support the
changes? Do you have clear positional competencies and
candidate/readiness profiles to ensure that you get/promote/retain the right talent? This session will help guide decision makers to understanding the game-changing effect
of top talent and outline the organizational steps necessary
to the evolution solution.
This session, based on the latest installment in the speaker’s
Contented Cows book series, shows, using all new companies, stories and examples, that creating a focused, engaged and capably led workforce is one of the best things
any leader can do for his or her organization’s bottom line.
Light on theory and heavy on actionable takeaways, this
session, geared specifically to club management professionals, teaches GMs, assistant GMs and others in club leadership roles how to hire and retain the best, and turn their
workforce into a vibrant, competitive weapon.
As a result of participating in this program, participants will
be able to:
1. Hire the best people for their clubs, based on the optimum mix of talent, skill, experience and cultural fit;
2. Achieve maximum employee engagement, in pursuit of
superlative member service, by understanding the relationship between compensation and non-financial motivators;
3. Answers the 11 questions every leader must be able to
answer about each employee;
4. Engage every employee in a meaningful performance discussion (not an evaluation) that enables the employee to
perform at the top of his or her potential; and
36
The Evolution Solution: Game-Changing Talent
Wendy Harkness, Esq., SPHR, Advantage Waypoint
Track: Post-Certification
Competency Area: Human & Professional Resources
As a result of participating in this program, participants will
be able to:
1. Construct talent competencies and profiles that align
with their business plan;
2. Develop ISTs (interview/selection tools) to gauge candidate success readiness; and
3. Implement a custom talent platform to support the
necessary talent changes.
The Shift Age Generations
David Houle, David Houle & Associates
Track: Executive
Competency Area: Leadership
This session, led by futurist, David Houle, will take a look at
the forces shaping the “Shift Age” and how they are shaping our world. The” Shift Age Generations” (the Millennials
and the Digital Natives) outnumber the Baby Boomer generation by more than two million people in the United
States alone. These generations are the future members of
your club. This session will take a look at what club leaders
need to do to prepare their clubs for these two generations
of future members.
As a result of participating in this session, participants will
be able to:
1. Identify the Shift Age Generations;
2. List the differences between these generations of
future club members and their current generation of
club members; and
3. Identify how these new generations might become
future members of their club.
Don’t take a back seat – take charge. Know what to say
and do, with understanding, skill, confidence and compassion. You will be glad that you attended this upbeat, positive session. It will inspire you to be a strategic on-the-spot
communicator and problem-solver in the worst situations.
Learn how to be comfortable and extraordinary in the most
uncomfortable and extraordinary situations, giving you and
your club rare tools that allow you to build powerful, standout relationships with club staff, members and guests.
As a result of participating in this program, participants will
be able to:
2:15 p.m. – 3:45 p.m.
UNBROKEN: Louis Zamperini’s Story of
Survival, Resilience and Redemption
Louis Zamperini
Track: All
Competency Area: Leadership
We all can learn from our heroes, and Louis Zamperini is a Great American Hero. Running changed
him from a juvenile delinquent into an Olympic competitor.
A freak accident changed him from a bombardier into a
POW. An encounter with Billy Graham changed him from a
War Hero into a healer of men. Zamperini’s life lessons prepared him to overcome the most challenging of obstacles
(47 days adrift at sea, 30 months as a POW), and now, as a
spry and humorous 95 year old, he helps thousands learn
how to deal with stress, endure hardship and overcome obstacles.
1. Contribute to their club’s success during times of
turbulence;
2. Communicate effectively no matter what level of crisis
comes to work;
3. Provide sensitivity and emotional safety for the
individuals who contribute to your club's success; and
4. Prevent tension, team breakdown and drops in
productivity.
Zamperini is the subject of The New York Times bestseller,
Unbroken: A World War II Story of Survival, Resilience, and
Redemption, the latest book by the Pulitzer Prize winning
author Laura Hillenbrand (author of Seabiscuit). His story,
and his captivating personality, will inspire and entertain
you.
Dealing With the Tuff Stuff! Leadership at Its
Best – Before, During and After a Club Crisis
Laurie Martin, Life Interrupted, Inc.
Track: All
Competency Area: Leadership
© Louis Zamperini
Tuff Stuff happens! Employees and members witness
an injury, a beloved member dies, an employee threatens
suicide or there’s a theft in the clubhouse. How will you
‘lead’ the people around you? Maybe you’re thinking you
can wait until something happens and then just go with
your gut, but this lack of preparation will cost you. Why risk
failing to lead effectively, damaged relationships or reputations, loss of business or your job?
37
Stress: What a Mess: Stress, Depression,
Anger and the Healing Power of Humor
Lawrence Helms, Ph.D., Trainergy
Track: All
Competency Area: Interpersonal Skills
Some job-related stress is normal, but over-stress can
breed anger (toward oneself and others), depression and
self-destructive behavior. The less control you feel you have
over events in your life the more likely you are to feel
stressed. This seminar explores the warning symptoms of
excessive stress and explains their negative consequences.
Ways to handle stress are presented with emphasis on the
use of humor as a healing agent. Special emphasis is placed
on identifying your locus of control and how that relates to
personal self-esteem.
As a result of participating in this program, participants will
be able to:
1. Identity at least three common unforced stress producing behaviors;
2. Recognize the concept of being an over-controller and
understand how that builds stress and strain; and
3. Identify the actual medical value of humor and discover
how to use levity as a means to defuse potentially
volatile situations as well as build better physical health.
On the Menu: What’s Hot, What’s Not,
What’s Next
Nancy Kruse, The Kruse Company
Track: Pre- and Post-Certification
Competency Area: Food & Beverage Management
This fast-paced review of major menu trends will address
the foods, flavors, preparation and presentation techniques
that attract customers and add value to the dining experience without breaking the food budget. It will move across
the menu and around the clock to highlight areas of opportunity from morning until late evening. And it will help
session attendees generate the kind of buzz in their food
and beverage operations that brings members through the
door and keeps them coming back for more. The presentation will apply to both quick-service and full-service operations and will conclude with an interactive
question-and-answer segment.
Presented in partnership
with entegra, a CMAA Silver
Alliance Partner
© Thinkstock
As a result of participating in this program, participants will
be able to:
1. Evaluate their menus in light of evolving member expectations;
2. Update and enhance their offerings to make them
more competitive; and
3. Identify specific menu items and broader menu categories that offer opportunity to grow sales.
The Many Uses of Your Capital Reserve Study
Paul Mueller, Club Capital Planners
Track: Post-Certification
Competency Area: Accounting & Financial
Management
The presentation will examine the numerous benefits of the
capital reserve study for your club. The Capital Reserve
Study documents organize and prioritize all of your club’s
capital replacement expenditures during the next 20 years.
Your study empowers your staff, the board and long range
planning committees to prioritize the necessary capital expenditure decisions through the remainder of these unpredictable economic times and beyond.
As a result of participating in this program, participants will
be able to:
1. Identify the structure of an independent and professionally prepared capital reserve study;
2. Organize, prioritize and document all of the necessary
capital expenditures for their club;
3. Apply the study results in the annual budget process;
and
4. Recognize the near and long-term benefits of the study
for their boards and executive staff.
38
Club Business Expo
Friday, February 8, 2013
9:30 a.m. – 3:00 p.m.
Saturday, February 9, 2013
9:30 a.m. – 3:00 p.m.
The Club Business Expo is the Club Managers Association
of America’s Annual Exposition held in conjunction with
the 86th World Conference, February 7-11, 2013, in San
Diego, CA. The Expo spotlights products and services of
interest to the entire club and hospitality industry which
includes:
•
Architectural and Interior Design;
•
Furniture;
•
Software;
•
Spa and Fitness; and
•
Much more.
This event provides a cost-effective way for you to:
•
Look for new products and services to improve performance;
•
Learn about new trends and innovations that will
benefit your bottom line;
•
Seek current information to guide and validate your
future purchasing decisions; and
•
Meet face to face to discuss a potential purchase.
Don’t miss the opportunity to see and learn about the latest products and services available as well as support your
industry by connecting your buying practices with on site
or future purchases.
Start planning your expo visit today by utilizing My Conference Planner. This unique tool is available to everyone –
you do not need to be registered to attend the Conference
to use this technology. Simply register (you and your club
management staff – there is no fee) at www.cmaa.org/conf.
Ask each of your team members at the club to visit the
CMAA Club Business Expo site and create a wish list of
specific company’s products or services that you may
want to visit while in San Diego.
© Brent Cline
Admission to Golf Industry Show and
Allied Education
The scheduling rotation for CMAA and the Golf Industry
Show (presented by the Golf Course Superintendents Association of America and the National Golf Course Owners
Association) has both events taking place in San Diego, CA,
in 2013. The GCSAA and NGCOA education conferences
will be February 4-8 and the Golf Industry Show will be
February 6-7. The CMAA World Conference will run February 7-11 and the Club Business Expo will be February 8-9.
Both trade shows will be held in the San Diego Convention
Center.
CMAA members will have complimentary access to the
Golf Industry Show (GIS) and several of its general education sessions.
Access: CMAA attendees will present their CMAA Conference badge for admission to the Golf Industry Show and
Friday education events. For anyone arriving prior to the
opening of CMAA registration on Wednesday, February 6,
2013, at 6:00 p.m., they can obtain a pass by showing
their CMAA Membership card at the Golf Industry Show
registration area, located on the lobby level near Hall D of
the San Diego Convention Center.
Golf Industry Show Hours:
Wednesday, February 6, 2013
8:00 a.m. - 9:30 a.m.
GCSAA Opening Session
Featuring Mike Hurdzan,
ASGCA, GCSAA,
Old Tom Morris Award
9:30 a.m. - 5:30 p.m.
GIS Hours
Thursday, February 7, 2013
8:00 a.m. - 9:00 a.m.
GIS Opening Session Featuring
Speaker TBA
9:30 a.m. - 5:30 p.m.
GIS Hours
Friday, February 8, 2013
10:00 a.m. - 12:00 noon
USGA Session
39
Conference Events
CMAA Opening Business Session
Friday, February 8, 2013
3:15 p.m. – 5:15 p.m.
Attend the Opening Business Session at Conference on
Friday, February 8, to participate and be party to the
business of your Association. Candidates for the CMAA
Board of Directors and Secretary-Treasurer will address
attendees in the Candidates’ Forum. CMAA Chief Executive
Officer Jim Singerling, CCM, will deliver the 2013 State of
the Association address and highlight key developments in
professional development, membership benefits and club
resources. You will also hear updates on key issues facing
the club industry. Other important Association business will
also be addressed.
Presented in partnership
with John Deere Golf, a
CMAA Platinum Alliance
Partner
Networking Event Aboard the
USS Midway
Friday, February 8, 2013
6:30 p.m. – 9:30 p.m.
What better way to honor the call to serve than aboard The
USS Midway, the longest-serving US Naval aircraft carrier
and America’s living symbol of freedom, a 47 year odyssey
of active service. Enjoy this evening of networking with
other club management professionals and esteemed guests
including honored members of our uniformed services as
well as Tee It Up for the Troops.
Be sure to explore this great monument, with docents or
just by walking around to observe and visit these highlights:
40
•
Command at Sea – Ascend into "the Island" to
experience first-hand what it was like to command a
75,000-ton aircraft carrier with a crew of 4,500 men.
•
On the Roof – Get a sense of what it took to launch
and recover aircraft on Midway's 4.02-acre flight deck.
•
Controlled Chaos – Experience the hangar deck,
the nerve center of man and machine that made
deployment and mission accomplishment possible.
•
Tough Duty – Learn what it was like to prepare
13,000 meals daily, as well as how sailors ate in rough
seas; shared space with bombs and missiles; and found
their way into sickbay.
© Courtesy of USS Midway Museum
•
Admiral's and Captain's Country – See what life was
like for the men responsible for USS Midway and the
ships that protected her for 47 years. The war room,
task force command center, communications and living
quarters provide insight into two of the most pressurefilled jobs at sea.
Join your colleagues for an amazing evening of walking in
the footsteps of hero’s aboard the USS Midway and share
the “spirit to serve.”
Please note: The Networking Event is an adult program and
will not be of interest to young children. Strollers will not
be permitted.
Presented in partnership
with Club Car, a CMAA
Gold Alliance Partner
Career and Mentoring Showcase
Saturday, February 9 , 2013
12:30 p.m. – 2:30 p.m.
This job-fair and networking forum is the place where
students and managers can gather together to discuss
employment and internship opportunities as well as
network and discuss career goals and mentorship. Even
if you do not have a current job opening at your club,
managers looking to make an impact on the future leaders
in the industry should plan to attend this event (Association
Activity credit offered).
Presented in partnership
with E-Z-GO, a CMAA
Platinum Alliance Partner
© Brent Cline
The Club Foundation
25th Anniversary Celebration
Saturday, February 9, 2013
7:00 p.m.
CMAA Closing Business Session
Monday, February 11, 2013
4:00 p.m. – 5:00 p.m.
Come celebrate with The Club Foundation at our 25
anniversary party and auction. This is great fun for the
CMAA members who attend Conference and a critical
fundraising event for the Foundation. The event will be
held on Saturday, February 9, at the San Diego Marriott,
There will be music, dancing and great food with the
auctions integrated into the evening. Proceeds from the
special events at Conference all provide essential funds to
The Club Foundation’s Grant and Scholarship Programs.
Join us for a fun evening for a great cause! If you have any
items you would like to donate to the auctions, please contact Lindsey Baker at (703) 739-9500 or
lindsey.baker@clubfoundation.org.
th
Join your colleagues for the finale of this great event featuring the:
•
Farewell address from the CMAA President,
Lawrence J.”Skip” Avery, CCM, CCE
•
2013 Board of Director Election and Bylaw
Proposition Results
•
Final words from the 86th World Conference and
additional Association Business
•
Preview of the 87th World Conference and Club
Business Expo in Orlando, FL
CMAA Member Services
© Bruce Mathews
© Brent Cline
© Bruce Mathews
Managers’ Awards Luncheon
Monday, February 11, 2013
12:15 p.m. – 2:00 p.m.
This inspirational, annual celebration recognizes the Who’s
Who of CMAA including awards and recognitions of the
professional development achievements of individual
CMAA members; CMAA Chapter recruitment, education
and overall achievements; and Idea Fair Award winners.
Presented in partnership
with E-Z-GO, a CMAA
Platinum Alliance Partner
41
CMAA Member
Services and Resources
Career Services Center
Housed in the Member Services Pavilion, the Career Services Center is where job posters and seekers will post and
view club employment opportunities; benefit from on-site
coaching sessions with Kevin MacDonald and Shelley
MacDougall (sign up online prior to Conference as spots fill
quickly); and consult with CMAA’s résumé writer, Michelle
Riklan.
ClubSolutionsSM
These products and services have been developed to
improve operational efficiency, employee and member
wellness and compliance issues around the club. These
tools will offer an approach needed to manage daily
operations, plan and prepare for disasters, educate and
train employees and mitigate risks around the club.
Preview and learn about these tools on site including:
•
Premier Club Services - Showcasing the all-inclusive,
high-value subscription resources and services your entire club staff depends on! Learn about the new Club
Training Center and Agility Recovery ReadySuite as well
as the newest resource releases, Uniform System of
Financial Reporting for Clubs 7th Edition and Fitness,
Spa and Wellness in the Private Club!
•
ClubDNA Insurance Program
•
ClubDNA software
•
Agility Recovery
•
Club Training Center
•
CardioReady
•
IntelliCorp Background Checks
•
Club Retirement Plan – Multiple Employer Plan
Elections and On-Site Voting
Vote for your Association’s leadership in the 2013 CMAA
National Election. Professional, Honorary, Retired-Professional and Continuation status members who have pre-registered for the World Conference should visit the on-site
Voting Credentials kiosk to pick up their voter cards. This is
a restructured process; please note that voting credentials
will no longer be included with your registration materials.
Eligible voters who register on site must visit the Voting
Credentials kiosk and present a valid CMAA membership
card in order to receive a voter card. Members will need to
present this card in order to cast their ballots – duplicate
cards will not be issued. In the event that you must leave
San Diego before the polls open on Saturday, eligible voters
may cast their ballots for the CMAA Board of Directors and
bylaw propositions at the Member Services Pavilion instead.
Please visit www.preparemyclub.org for more information
on the entire suite of club solutions.
Idea Fair
Sharing knowledge has been the hallmark of CMAA since
its inception. The purpose of the Idea Fair is to share ideas
with other managers through a visual medium (i.e., display
board). The Idea Fair currently has 22 categories across club
operations. The Idea Fair entries will be on display in the
Member Services Pavilion during its hours of operation.
Should you elect to keep your entry, it must be picked up
by 4:00 p.m. on Monday, February 11, 2013. After this
time, unclaimed entries will be discarded.
42
© Bruce Mathews
Additional Conference
Activities
Each year The Club Foundation
holds several events during
CMAA’s World Conference to
raise funds to support the professional development activities of
club management professionals.
These annual activities are a vital
piece of The Club Foundation’s overall annual fundraising
strategy.
The Club Foundation Auction
In addition to The Club Foundation 25th Anniversary
Celebration (page 41), The Club Foundation will have silent
auctions set up for bidding in the Member Services Pavilion
beginning Friday, February 8. For more information, please
visit www.clubfoundation.org or contact Lindsey Baker, manager, Business Relations for The Club Foundation, at (703)
739-9500.
All participants will receive a “CF Run With the Presidents”
t-shirt and refreshments will be served at the start/finish
line. The registration fee is $30 per person. Grab your
sneakers – this is an excellent way to get your day started
and benefit two great causes.
Presented in partnership with
CYBEX, a CMAA Silver
Alliance Partner
CMAA International Wine Society Wine
Auctions
Come celebrate CMAA’s International Wine Society’s 25th
Anniversary by bidding at the Annual Auctions. Bidding at
the Silent Auction begins Saturday, February 9 at 7:00 a.m.
and runs through Sunday, February 10 at 6:30 p.m. The
Live Auction will take place Saturday, February 9 at 7:00
p.m. Come by, bid high and bid often. All proceeds benefit
The Club Foundation.
The Club Foundation Run With
the Presidents
Join CMAA President Skip Avery, CCM, CCE, on a 5K “run
for fun” (or just “walk and talk”) in San Diego, on Saturday, February 9 at 6:30 a.m. sharp. Encourage your family,
friends and colleagues to join you in this charity event for a
morning of exercise, fresh air and fun. Proceeds from the
event will benefit Tee It Up For the Troops and The Club
Foundation.
© Bruce Mathews
© Bruce Mathews
43
Student Education,
Events and Opportunities
11:30 a.m. – 1:00 p.m.
Events and Activities
Esteemed leaders of CMAA and members of the National
Staff will welcome students to Conference at this achievement luncheon. Chapter and individual achievements will
be showcased during the awards presentation. Winners of
the Club of the Future Award Program, Growth Awards,
Student Chapter of the Year, as well as new Student Chapter Charters and Joe Perdue Scholarships will be recognized.
Programming includes four student-specific education sessions, Student Networking Event/Icebreaker, Student
Achievement Luncheon, Student Chapter Officer Roundtables and the Career and Mentoring Showcase. Students are
also welcome and encouraged to attend manager education sessions and the Club Business Expo as their schedules
permit.
Thursday, February 7, 2013
6:00 p.m. – 8:00 p.m.
Student Networking Event/Icebreaker
This social event is designed to give students the chance to
network with each other at the start of their Conference
weekend. The University of San Francisco and Eastern Illinois University student chapters have been selected as this
year’s student chapter co-hosts for the event and will welcome all students and facilitate the icebreaker that they
have planned.
Friday, February 8, 2013
9:45 a.m. – 11:15 a.m.
The Path to a Successful Future in Club Management
Moderated by Mark Bado, MCM, CCE
This panel and round-table session was developed to meet
the interactive and hands on needs that CMAA’s students
have identified they are looking for. The panel will consist
of managers and industry professionals, each in a different
stage of their career to discuss the progression of a club
manager and how to be successful. After the panel, the
group will break out into roundtables. Each table will be accompanied by a manager who will be there to encourage
an open forum and challenge students to think about their
future goals and how to achieve them.
As a result of participating in this program, participants will
be able to:
1. Manage realistic goals and expectations within their
professional progression;
2. Articulate goals to their employer and/or mentor so
that they can help them to achieve them; and
3. Identify how be taken seriously, find success and
advance in the club industry.
44
Student Achievement Luncheon
Presented in partnership
with Club Car, a CMAA
Gold Alliance Partner
1:30 p.m. – 3:00 p.m.
The Changing Club Communications Landscape –
How to Lead. Who to Follow. What Members Want.
(And How YOU Can Give It to Them!)
Stephen Ready, VCT Communications
Private clubs thrive and prosper by delivering exceptional
member experiences that keep valued members satisfied,
entertained and engaged – both offline and online. But
that’s easier said than done these days, especially in a world
where members have more choices than ever on how to
spend their limited time and attention span. The fact is
today’s members expect more personalized communications, services, education and activities that account for individual preferences, interests and needs. As future club
professionals, how will you deliver an enhanced member
experience that connects with members on a daily basis —
and engages them proactively—in order to drive both retention and activation/usage? How will you turn passive,
one-way communications into rich, two-way dialogue? The
answer starts with taking a strategic approach to member
communications efforts.
With greater connectivity than ever before, members have
more options for receiving information from the brands
they trust… including their club. They also have the power
to choose when and how they want to engage. As a result,
this presents its share of challenges and opportunities for
future club leaders. This session will help you get on your
way to better understanding how you, as future club leaders, can move the private club forward by reinventing the
communications landscape and giving each member what
he or she truly wants.
As a result of participating in this session, participants will
be able to:
1. Examine member communication preferences; identify
the channels that are most effective for specific member groups in driving member engagement and enhancing the overall member experience;
2. Identify the complexities of today’s communications
landscape, identifying the positives and negatives associated with today’s most frequently used channels, including social media and social networks; and
3. Identify how to better warehouse member preferences,
initiate “feedback loops” and deliver more personalized
communications, programming and benefits to meet
evolving member expectations.
3:15 p.m. – 5:15 p.m.
CMAA Opening Business Session
Attend the Opening Business Session at Conference on Saturday, February 8, to participate and be party to the business of the Association. Candidates for the CMAA Board of
Directors and Secretary-Treasurer will address attendees in
the Candidates’ Forum. CMAA Chief Executive Officer Jim
Singerling, CCM, will deliver the 2013 State of the Association address and highlight key developments in professional
development, membership benefits and club resources. You
will also hear updates on key issues facing the club industry. Other important Association business will also be addressed.
Presented in partnership
with John Deere Golf, a
CMAA Platinum Alliance
Partner
Saturday, February 9, 2013
9:30 a.m. – 10:30 a.m.
Student Chapter Officer Symposium
Three officers from each student chapter are invited to participate in this round-table session. This open forum provides an opportunity for chapters to come together, share
ideas and brainstorm. The goal is that by exchanging chapter management strategies, training, events and fundraisers
that work well and also identifying weaknesses, chapters
can really develop and overcome challenges.
© Bruce Mathews
10:30 a.m. – 12:00 noon
Youth Programs: An Alternative Career Path in Club
Management
Andrea Curthoys, The Beach Club
Students will receive a brief description of youth programs
in private clubs and their role in “Clubs of the Future.”
They will recognize the need for creating an entirely new
department within a club and the need for proper management of this department. They will understand that managing a youth program department requires the same
adeptness and knowledge as managing any other traditional department; areas include operations, organization,
member relations, finances, human resources and training,
marketing, committee and board interface, department
head relations and a global understanding of the club industry.
As a result of participating in this program, participants will
be able to:
1. Identify the importance of having successful youth programs in private clubs;
2. Examine information that may help them in their selection of career paths within club management as well as
information that may help them choose the type of
club that best suits them; and
3. Assess their own interests in entering club management through an avenue seldom taken.
45
12:30 p.m. – 2:30 p.m.
The Club of the Future Award Program
Career and Mentoring Showcase
This student chapter award program is designed to encourage fresh ideas in different areas of club operations in the
club of the future. Ideas presented on display boards will be
located in the Member Services Pavilion and winners of
each category will present their idea(s) during a 90-minute
manager education session.
This job-fair and networking forum is the place where
student and managers can gather together to discuss
employment and internship opportunities as well as
network and discuss career goals and mentorship.
Presented in partnership
with E-Z-GO, a CMAA
Platinum Alliance Partner
3:00 p.m. – 4:30 p.m.
The New Active Lifestyle: Building a Fully Invested
Brain
Phyllis Strupp, Brain Wealth
Scientific findings have confirmed that the brain is designed
to improve with age. As a result, the definition of an active
lifestyle is expanding to include not only physical fitness
and social activities, but also personal growth and "output"
brain activities. The Brain Portfolio Tool™ allows you to easily understand the connection between brain areas and activities and how private clubs can benefit from the new
active lifestyle trend.
As a result of participating in this program, participants
will be able to:
1. Differentiate brain misinformation from updated
science about the brain;
2. Use the Brain Portfolio Tool™ to identify how brain
areas connect to lifestyle activities; and
3. Assess club offerings from a Brain Portfolio ToolTM
perspective.
© Bruce Mathews
46
© Brent Cline
Registration, Housing and
Travel
Multiple registration options have been developed to meet
attendees’ budgetary scheduling needs. Please refer to the
registration categories on pages 48 for greater detail.
Registration
There are three convenient registration options for the
World Conference:
1. Online via Credit Card: Those choosing to register electronically can do so at www.cmaa.org/conf. Confirmation notices are e-mailed to registrants instantly when
using this fast, easy method.
2. By Check via Mail: Individuals registering by mail should
use the forms beginning on page 53 or download
forms from the CMAA website.
3. On site: Attendees registering on site at the San Diego
Marriott Marquis & Marina may pay by cash, check,
American Express, Discover Visa or MasterCard for registrations and/or additional/individual tickets.
Substantial fee increases will be applied to all registration
categories after December 20, 2012. In addition, there
are deadlines imposed for most ticketed events, so please
consult the additional/individual ticket order form on page
54 for more information.
Housing
The centerpiece of the inspiring San Diego Bay, the San
Diego Marriott Marquis & Marina is a premier San Diego,
CA, hotel. With 1,360 guest rooms, 75,000 square feet of
meeting space, a 446-slip marina and an environment that
easily transitions from dynamic meetings to resort-style
relaxation, the San Diego hotel is a welcome escape. It is
adjacent to the San Diego Convention Center and steps
from the Gaslamp District.
Rates: Begin at $245. Internet service is inclusive at all rate
levels.
Housing Reservations: Online at www.cmaa.org/hotel or
call (877) 622-3056 (24 hours a day). For local or international reservations, please call (506) 474-2009. Room reservations will be handled by the Marriott Passkey reservation
system and must be received by January 7, 2013. The
hotel will not take reservations directly. Since there are a
limited number of rooms available at the special group rate,
we advise you to book your reservation early. After January 7, 2013, reservations will be accepted based on hotel
availability. Reservations are first-come, first-served; Marriott Passkey will make every effort to accommodate your
housing request.
All hotel reservations require a one-night deposit plus tax,
which is refundable by the hotel if the guest cancels at least
72 hours in advance of the arrival date. The hotel posts the
one night’s deposit to your credit card 21 days in advance
of the arrival date. Checks can be mailed to the hotel,
made payable to the San Diego Marriott Marquis & Marina
with a copy of your room acknowledgement number.
Mail to: Brittany Simon, Group Housing Coordinator
San Diego Marriott Marquis & Marina
333 West Harbor Drive
San Diego, CA 92101
Special Requests/Suites: Please call Brittany Simon,
Group Housing Coordinator, at (619) 230-8961.
Deadline: January 7, 2013. After this date, requests for
changes and new reservations will be accepted on a space
available basis only with no guarantee that the Conference
rates will apply.
Confirmations: Following your placement (via online or
telephone) Marriott Passkey will send you an e-mail with
your reservation acknowledgement number for future reference. Always review all reservation details for accuracy
and note the hotel cancellation policy and penalties.
Changes or Cancellations: The established cut-off date
for making changes or new reservations at the CMAA
World Conference and Club Business Expo rate is January
7, 2013. After this date, requests for changes and new
reservations will be accepted on a space available basis only
with no guarantee that the convention rates will apply.
After January 7, 2013, all changes must be made directly
with the hotel. Please make a note of the name of the person you speak with when changing your reservation.
Travel
Travel with ease to the 86th World Conference and Club
Business Expo. MacNair Travel serves CMAA as our official
travel company and has arranged special airline and car
rental discounts. MacNair Travel will research airlines and
rental-car options for your trip to San Diego to obtain the
least expensive and most convenient availability. By simply
purchasing tickets through MacNair Travel, Conference attendees will receive substantial savings over regularly published airfares. Call MacNair Travel toll-free at (865)
845-8642 or locally at (202) 360-4683, 8:30 a.m. to 5:30
p.m. EST, Monday through Friday. MacNair Travel maintains
an emergency service, 5:30 p.m. – 9:00 a.m. EST on weekdays and 24 hours a day on weekends.
47
Registration Categories
Registration categories have been developed to meet attendees’ scheduling needs. Be sure to take advantage of the discounted
fees applied to all registration categories prior to December 20, 2012.
Association
Activity
Credits
Education Session **
(availability of up
to 22.5 CMI
Education Credits)
Proceedings
Manual
Flash Drive
Education
Sessions
Audio
Recordings
Opening
Business
Session
(2) General
Education
Sessions
Full Member
12
Full Member
without CF event
12
Full Non-Member
12
Full Non-Member
without CF event
12
Spouse/Guest of
Member
n/a
Spouse/Guest of
Non-Member
n/a
Education-Only*
8
Express Education
Saturday, February 9 or
Sunday, February 10
n/a
on days
indicated
Retired Member
n/a
Spouse of Retired Member
n/a
Student Member
2
Student Chapter
Faculty Advisor
n/a
Faculty Registration
n/a
Badge-Only
4
Category
Chapter Managing Director n/a
Children Under 16
ID Badge
n/a
*Discounted rate of $580 (before December 20) or $680 (after December 20) applies for third registering member from the same club facility.
48
Express Education – CMAA has created this unique educational offering to meet scheduling needs. Take this opportunity
to learn, experience and connect with your peers for one full day of education. The Express Education Badge also grants you
access to the Club Business Expo and Opening Business Session. Please note: Only Sunday, February 11 offers the required
number of education sessions necessary to satisfy the Conference attendance requirement for Certification.
Tax Deduction
Education expenses incurred to maintain or improve skills required by an individual in his or her employment are
tax deductible. Education expenses include tuition, books, local transportation and travel, meals and lodging while
away from home when the trip is primarily to obtain education (Treasury Regulation 1.135-5).
Club
Managers’ Spouse
Networking
Business Awards
Tour
Event
Expo
Luncheon Admission
Voucher
The Club
Foundation
Event
Closing
Business
Session
Discounted
Registration
Fee Before
December 20
Registration
Fee After
December 20
$1,125
$1,225
$975
$1075
$1,375
$1,475
$1,225
$1,325
$550
$650
$650
$750
$780*
$880*
$375
$375
$50
$50
$50
$50
$195
$245
$0
$0
$150
$200
$195
$245
$375
$475
$0
$0
**Does not include Pre-Conference Workshops
49
A Member's Guide to Illustrating the Benefits of Your Attendance
I) Understanding the Benefits That Impress
Example: Our club
would like to expand
its spa and fitness operations. Through the sessions
offered at the World Conference, I will learn practical
and actionable ideas to use
at our facility. Following the
event, I will draft a plan for
implementation at our
facility.
Sa
n
D
• Networking and education are the two main benefits.
o
ieg
2013
CMAA
• Although networking is an important benefit, it can be difficult to quantify the value to
your club. Many delegates report that hearing solutions or approaches to problems while
in a networking environment is often the most valuable aspect of Conference – but it’s
speculative and hard to measure.
• Focus on the specific education networking offers, not the social activities, as
actionable learning will directly benefit your club.
• Specialized, published Conference sessions and speakers can be linked to specific
challenges your club is facing. Conference education offers specific skills and
strategies that will help solve challenges at your club.
II) Quantifying the Benefits
o
ieg
• Support the process by creating an outline to help you and your board/manager
focus on what will be gained at Conference. Reference the Conference Brochure
highlighting sessions that address your needs. Bring the brochure and this worksheet
to your board/manager/team for joint decision making.
Example: Value for
Money: Hiring a
consultant of the caliber
that presents at our
Conference could cost your
club many times the cost of
your admission, and you
would get one person’s
advice rather than a whole
faculty of experts, peers
and competitors.
Sa
n
D
• Although you might understand the benefits of the sessions, your board/manager may
not. Therefore, to be most effective in justifying attending Conference, you will need
to clearly articulate the connection between your organization’s current knowledge,
your current skill set and what Conference offers. (Do not presume that your board/
manager will be able to automatically make that distinction.)
2013
CMAA
III) Time Well Spent
50
o
ieg
• Implement, implement, implement. It is essential to convey that Conference is not
abstract book learning. Presenters are required to provide practical applications you
can use at your club. Your sessions will be packed full of proven and tested real-world
tips, tools and techniques, ultimately, benefiting your club.
Example: Unique,
Once-a-Year
Opportunity: There is no
other event like the CMAA
World Conference and Club
Business Expo for depth of
learning. You must convey
that you simply will not be
able to get this level of information in one place anywhere else in the next 12
months. That leaves your
club one year behind its
competitors and therefore
at a disadvantage.
Sa
n
D
• This Conference is hard work. Your board/manager needs to understand that far
from being a pleasant diversion, you will be working hard during the duration of the
Conference as you would in the office. Your day starts early, as the first session begins
around 7:00 a.m. You will work through lunch and until Conference wraps at 5:30
p.m. No social events take place during Conference programming time.
2013
CMAA
Attend the CMAA World Conference on a Budget
Budget constraints affect everyone, but don’t let that cause you to miss the unparalleled educational
opportunities at the CMAA 86th World Conference and Club Business Expo.
Activity
Amount
Notes
Registration for Badge-Only/
Registration for Education-Only
$195/
$780
(does not include Pre-Conference
Workshops)
Badge-Only will allow access to Opening
and Closing Business Sessions. The
Education-Only Badge will allow you
access to all of the above as well as the
education sessions.
Airline Tickets
$324
(average domestic flight price
as of November 2012)
Contact MacNair Travel and a
representative will research all routes to
provide the best rate.
Airport Shuttle
$20 round trip
(approximate fee)
Hotel Room
$1,225
(5 nights at $245, excludes
appropriate applicable taxes
as of November 2012)
Meals
$300
($75 per day for 4 days)
Ground Transportation
$0
Education Sessions will be in the hotel.
The Convention Center is conveniently
located next door to the hotel.
TOTAL ESTIMATED COSTS
$2,064/
$2,649
Registration with Badge-Only/
Registration with Education-Only
Book early to get the best rate.
51
Helpful Hints for the 86th
World Conference and Club
Business Expo
Attire
All Education and Business Sessions: Smart Casual
(defined as open collar or polo shirt; no jacket required;
no jeans, sneakers or flip flops)
Networking Event: Casual dress and comfortable shoes
are highly recommended for the USS Midway.
While Visiting San Diego: As San Diego is easily explored
on foot, comfortable walking shoes are a necessity.
Climate
San Diego enjoys beautiful weather year round with an
average daily high temperature in February of 66° F.
Conference Materials
This event is paper-lite. Most advance communication will
be electronic. Session handouts for the more than 70 education sessions will be provided to registered attendees via
Flash Drive on site. For attendees wishing to receive these
materials in advance for use on site in a hard copy version,
you have three choices:
1. Save money! Print at home. These materials will be
posted by January 15 to CMAA’s website at
www.cmaa.org/conf. You can choose your sessions,
print at home and bring to San Diego with you.
2. Save time! Order a printed Proceedings Manual. For
a small convenience fee, you can pre-order a printed
Proceedings Manual which will be available for pick-up
on site at registration in San Diego, CA. Choose this
option on your Conference registration form on page
53 or online.
3. Print on site. CMAA will provide a limited number of
printing stations on site at the San Diego Marriott.
Please note: These stations will be discontinued in
2014.
Host Hotel and Convention Center
The San Diego Marriott Marquis & Marina is the headquarters hotel for the Conference. The Club Business Expo will
be held at the Sails Pavilion of the San Diego Convention
Center.
52
© Thinkstock
My Conference Planner
Plan your experience at Conference prior to leaving for
San Diego by utilizing the online My Conference Planner.
It not only allows you to plan which education sessions
you would like to attend but it also provides a planner
for setting up meetings on the Club Business Expo
show floor. Get started now at www.cmaa.org/conf. Its
mobile-compatible platform will make your entire schedule
available to you via your smart phone on site.
Session Recordings
Audio recordings of the more than 70 education session
will be made available to all attendees who registered for a
Full or Education-Only registration package. Eligible attendees will receive an e-mail six to eight weeks after Conference with access to a website where the audio files can be
downloaded.
Track Education
This feature is new to the 2013 World Conference and
Club Business Expo. Track Education will help attendees
best select the concurrent session which meets their needs.
Three, specialized, education tracks for attendees have
been designed: Pre-Certification, Post-Certification and
Executive. Read the full feature on page 8.
Transportation
The San Diego International Airport (SAN) is located less
than five miles from the San Diego Marriott Marquis & Marina and the San Diego Convention Center. Taxi and shuttle
services are available.
CMAA 86th World Conference and Club Business Expo Registration Form
February 7 – 11, 2013 • San Diego Marriott Marquis & Marina and San Diego Convention Center • San Diego, CA
Please photocopy this form for your records. You will receive an acknowledgement of your registration within two weeks
after receipt at the CMAA Headquarters. Registrations must be received by the CMAA Headquarters by January 14, 2013.
After this date, you must register on site at the San Diego Marriott Marquis & Marina.
PLEASE PRINT OR TYPE
Date: ____________________________ Membership ID: ________________________________________________ J CCM J CCE J MCM J Non-Member
Name: _________________________________ Nickname (for badge): __________________________ Club or Business: _____________________________
Address: _________________________________________________ City/State/ZIP: ______________________________________________________________
Phone: __________________________________ Fax: __________________________________ E-mail: ______________________________________________
J Please check here if this is your first CMAA Conference.
J Please check here if you will require assistance due to a disability.
If you wish to register your spouse/guest under the Full or Badge-Only registration categories, please provide his/her:
Full Name: _____________________________________________________ Spouse/Guest Nickname (for badge): ___________________________________
REGISTRATION CATEGORIES
• FULL MANAGER REGISTRATION CATEGORIES: (Entitles managers access to all business and education sessions, the Club Business Expo and all CMAA social
events.)
A LU E
BEST V
J Full Member
J Full Non-Member
Discount Before 12/20/12
with CF Event
$1,125
$1,375
Discount Before 12/20/12
w/o CF Event
$975
$1,225
After 12/20/12
with CF Event
$1,225
$1,475
After 12/20/12
w/o CF Event
$1,075
$1,325
Amount
$ _______________
$ _______________
• FULL SPOUSE/GUEST REGISTRATION CATEGORIES: (Entitles spouses/guests access to all business and education sessions, the Club Business Expo and all CMAA
social events.)
Discount Before 12/20/12
J Spouse/Guest of Member **
$550
J Spouse/Guest of Non-Member ** $650
After 12/20/12
$650
$750
Amount
$ _______________
$ _______________
$ _______________
SUBTOTAL
** Spouses/Guests of Member/Non-Member: As part of your full registration, you have the option of
selecting The Club Foundation Event ticket or a $150 tour/admission voucher that can be redeemed at
the CMAA tour desk, where you can select the tour or admission ticket of your choice.
J 1. The Club Foundation Event OR
J 2. $150 Tour/Admission Voucher
OTHER REGISTRATION CATEGORIES: (Social functions are not included in any of the following registration categories.)
J Education-Only
Discount Before 12/20/12
J Third or More Member Attendee from Same Club Education-Only
J Express Education. Please check one:
J Saturday, February 9 OR J Sunday, February 10
J Retired Member
J Spouse of Retired Member
J Student Member
J Student Chapter Faculty Advisor (one per student chapter)
J Faculty Registration
J Badge-Only (will not permit access into education sessions)
J Chapter Managing Director
J Children Under 16 ID Badge (will not permit access into education sessions)
After 12/20/12
$780
$880
$ _______________
$580
$680
$ _______________
$375
$375
$ _______________
$50
$50
$ _______________
$50
$50
$ _______________
$195
$245
$ _______________
$0
$0
$150
$200
$ _______________
$195
$245
$ _______________
$375
$475
$ _______________
$0
$0
$ _______________
Please provide child’s name, nickname and age below:
Name: ________________________________________________________________ Nickname: __________________________________ Age: _________
All cancellations must be in writing and received at
CMAA National Headquarters by January 14, 2013.
Yes
J Yes, Please
Contact Me
_____ @ $30
J No
SUBTOTAL
TICKETS TOTAL (from next page)
GRAND TOTAL
$ _______________
$ _______________
$ _______________
$ _______________
CONF 13 BRO
J Would You Like to Order a Printed Proceedings Manual (on site pick-up)?
J Would You Like to Mentor an Assistant Manager or Student
While at Conference?
METHOD OF PAYMENT:
• MAIL Check Payments (payable to CMAA) to: Club Managers Association of America, PO Box 1918, Merrifield, VA, 22116-1918
• ONLINE via Credit Card: visit www.cmaa.org/conf. Thank you!
Updated 10.26.12
53
Additional/Individual Ticket Order Form
(Please refer to previous page for reference of events already included in registration.)
• Additional/Individual ticket sales will enable member/non-member managers and spouses/guests to attend activities
at Conference when purchasing a registration category other than FULL REGISTRATION. You may find it desirable to
purchase individual tickets for spouses, children or guests.
• You are strongly encouraged to purchase additional/individual tickets in advance of your arrival at the Conference to
avoid late charges and ensure attendance at the social functions. To order tickets now, mark the appropriate space(s) on the form
below and indicate the number of tickets you wish to purchase. If you plan to purchase tickets at Conference, please see the on-site
purchase deadline noted under each event below.
• Additional/Individual ticket prices may include the cost of the following items: food and beverage for receptions and meals; theme
decorations and special effects; musicians and/or other entertainment; audio/visual equipment including lighting and amplification
for special staging; speaker fees; table decorations/florals; photography; special table/event programs; mandatory taxes and service
charges; and transportation to and from certain events.
• Ticket orders must be postmarked no later than December 20, 2012, to take advantage of discounts. After January 14, 2013, tickets
must be purchased on site in San Diego.
• Tickets may be purchased on site using cash, checks, American Express, Visa, MasterCard or Discover.
• NO REFUNDS WILL BE GIVEN FOR TICKETS PURCHASED INDIVIDUALLY TO ANY CONFERENCE SOCIAL EVENT, EXCEPT UNDER
EXTENUATING CIRCUMSTANCES.
* Please note: The Networking Event is an adult-oriented function. Due to the nature of the event, a child’s ticket is not offered for
the event.
2. Networking Event – USS Midway
Friday, February 8, 2013
(Purchase by 12:00 noon,
Friday, February 8, 2013)
Cost of Tickets
Each Adult
After 12/20/12
Cost of Tickets
Each Child
Before 12/20/12
Cost of Tickets
Each Child
After 12/20/12
_____@$30
_____@$30
_____@$30
(under 16)
_____@$30
(under 16)
1. J Male J Female
2. J 5K Run J 1.5 mile walk
3. T-shirt Size: J Small J Medium J Large J Extra Large
_____@$185
_____@$235
N/A *
N/A *
3. Managers’ Awards Luncheon
Monday, February 11, 2013
_____@$75
_____@$85
N/A
N/A
4. The Club Foundation Event
Saturday, February 9, 2013
(Purchase by 12:00 noon,
Saturday, February 9, 2013)
_____@$150
_____@$150
_____@$75
(under 16)
_____@$75
(under 16)
Total Number and Amount of Tickets Purchased ______ @ $______
Please include this total for individual tickets
on the Conference registration form.
______ @ $______ ______ @ $______
TOTAL CHARGE
______ @ $______
$ _____________
CONF 13 BRO
1. The Club Foundation —
“Run with the Presidents”
Saturday, February 9, 2013, 6:30 a.m.
(Purchase by morning of event)
Check one of each:
Cost of Tickets
Each Adult
Before 12/20/12
Cancellations/Refunds
Cancellation of Full Member/Non-Member, Full Spouse of Member/Non-Member and Education-Only Conference registrations will be accepted
until December 20, 2012, with no penalty. Full Member/Non-Member, Full Spouse of Member/Non-Member and Education-Only Conference
registration cancellations made after December 20, 2012, and before January 14, 2013, will be subject to a $100 penalty per registration. No
refunds will be issued for cancellations received after January 14, 2013. In addition, a $50 penalty will be assessed if Full Member/Non-Member,
Full Spouse of Member/Non-Member and Education-Only registrations are changed to a lesser registration category after December 20, 2012.
No refunds will be issued for the following registration categories: Badge-Only, Student Member or Faculty registrations. Refunds will not be
issued for individually purchased tickets to any CMAA social event scheduled at Conference. To be considered valid, all registration cancellations
must be faxed to CMAA National Headquarters at (703) 739-0124 or e-mailed to confreg@cmaa.org.
54
CMAA 2013 Pre-Conference Workshop Registration Form
Registrations will be processed as received and only with full payment. Additional registration forms may be photocopied or
obtained from the CMAA National Headquarters. Please note: Registration for Pre-Conference Workshops is separate from
Conference registration. Participants are limited to one workshop per day. The cancellation/refund policy can be found below.
PLEASE PRINT OR TYPE
Date: ____________________________ Membership ID: ______________________________________________ J CCM J CCE J MCM J Non-Member
Name: _________________________________ Nickname (for badge): __________________________ Club or Business: _____________________________
Address: _________________________________________________ City/State/ZIP: ______________________________________________________________
Phone: ___________________________________ Fax: ___________________________________ E-mail: ____________________________________________
SELECT ONLY ONE CLASS PER DAY
Member/Non-Member
(Received by 12/20/12)
Member/Non-Member
(Received after 12/20/12)
Tuesday, February 5 – Thursday, February 7, 2013
J
1301
The Bicycle Chautauqua “Does”
Southern California: Riding, Reflecting
and Pursuing the CCM Mission
$100/$200
$150/$250
Thursday, February 7, 2013
J
1302
Private Club Executive Leadership
at a Higher Level
$400/$500
$450/$550
J
1303
Presentation Power Workshop
$400/$500
$450/$550
J
1304
CMAA International Wine Society Workshop:
A Taste of the Temecula Valley Wine Country
$400/$500
$450/$550
J
1305
Yacht Club Managers Symposium
$350/$450
$400/$500
No workshop cancellations will be honored after January 14, 2013. TOTAL AMOUNT DUE
$_____________
Cancellations/Refunds
Cancellations of registrations will be accepted with no penalty until December 20, 2012. Cancellations or transfers made between December
20, 2012, and January 14, 2013, will be subject to a 20 percent penalty per registration. No refunds will be given and no transfers will be
allowed after midnight on January 14, 2013. All cancellations must be faxed to CMAA National Headquarters at (703) 739-0124 or e-mailed
to confreg@cmaa.org.
METHOD OF PAYMENT:
• MAIL Check Payments (payable to CMAA) to: Club Managers Association of America, PO Box 1918, Merrifield, VA, 22116-1918
CONF 13 BRO
• ONLINE via Credit Card: visit www.cmaa.org/conf. Thank you!
55
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ieg
2013
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CM
A
Sa
n
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o
ieg
2013
Save
the
Date
87th World Conference
and Club Business Expo
February 4-8, 2014
Orlando World Center Marriott
Orlando, FL
© Orlando World Center Marriott
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Seventh Edition
Available Fall 2012
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• Offers Ac
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atement
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• Features
l Format
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Templates for Every Cl
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© San Diego CVB
1733 King Street
Alexandria, VA 22314
(703) 739-9500
Fax: (703) 739-0124
cmaa@cmaa.org
www.cmaa.org/conf