BE2601
PRINCIPLES OF MANAGEMENT
_________________________________________________________________________
Course Description and Scope
Principles of Management is a comprehensive introductory course on the management process from
a manager’s perspective, with particular emphasis on the skills, competencies, techniques and
knowledge needed to successfully manage an organization. It focuses on the entire organization
from both a short and long-term perspective to form a strategic vision, setting objectives, crafting a
strategy and then implementing it.
This course examines the logic and working of organizations. It also investigates how organizations
develop and maintain competitive advantage within a changing business environment influenced by
political, economic, social, technological, legal and environmental [PESTLE] factors. The course
content is organized around the four ‘pillars’ of management viz. planning, organizing, leading and
control [POLC] for systematic understanding of management-related challenges and applying
conceptual tools and techniques in analyzing, evaluating and addressing management issues1.
Course Learning Objectives
This course ensures that the students understand how Managers manage business organizations in the dynamic global environment
 Organizations develop and maintain competitive advantage
 Business decisions are made using various tools and techniques to remain competitive.
Course Assessments
Components
Final exam
Class participation
(Four) case studies
Project work
Total
Marks
50%
10%
20%
20%
100%
Individual / Group
Individual
Individual
Group
Group
Textbook
B&S
1
Bateman, T.S. and Snell, S. A. Management: Leading and Collaborating in a Competitive
World McGraw-Hill, 10th ed., 2013
(ISBN: 978-0-07-802933-2)
HD31.B369485
A number of topics (e.g., Motivation, team dynamics, conflict & negotiation, leadership, and organizational culture will not been
Page 1
Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.
Proposed seminar schedule
Weeks
1
2
3
4
5
6
7
8
9
10
11
12
13
Topic
Introduction (common lecture)
Managing Business operations
Organizational Environment: External & Internal
Ethics & Corporate Responsibility
Planning for Business Operations
Planning for Business Operations (continues)
Organizing: Building a Dynamic Organization
Leading
Controlling
Recess week
Controlling (continued)
Human Resources Management (HRM)
Decision Making, Creativity & Innovation
Globalization and the Manager
Operations & Quality Management
Course review, (Common lecture)
Q&A session
Page 2
Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.