MEDIA KIT
2014
LETTER FROM
THE EDITOR
GQ Brazil’s mission is to be the ESSENTIAL GUIDE
to style, culture and lifestyle for the SOPHISTICATED
BRAZILIAN MAN, offering the best of the male
universe on various platforms: eclectic, intelligent
content with investigative reporting, revealing
interviews with people who make a difference in
Brazilian and international society, and the latest news
on technology, men’s health and grooming, sports
and fitness, music, fashion and style, travel, cuisine,
cars and motorcycles, consumerism, entertainment,
women and politics. Every month, in print and
iPad editions, and every day, on the website and
on smartphone apps, GQ BRAZIL CONNECTS
its socially and culturally well-qualified
READERSHIP to new trends, advertisers
and premium products.
Ricardo Cruz
Editor in Chief
THE GQ
UNIVERSE
HAS BEEN THE WORLD’S
LEADING LIFESTYLE
MAGAZINE FOR 57 YEARS AND
PRESENT IN 18 COUNTRIES
We are the only publication
focusing on lifestyle with a strong
and world-renowned brand, filling a
gap in the premium segment of the
Brazilian market.
GLOBAL CIRCULATION:
2.6 million copies
12.6 million readers
GQ STAFF
GQ RELIES ON A STAFF
COMPOSED OF THE BEST
WRITERS, JOURNALISTS
AND PHOTOGRAPHERS
FROM BRAZIL AND
AROUND THE WORLD.
With this team, the magazine
broaches topics that are
relevant around the country and
around the world with refined
humor, clever irony, journalistic
depth and precise facts.
JR
DURAN
BRUNO
ASTUTO
TIAGO
LEIFERT
IVAN
MARTINS
GAVIN
BOND
NELSON
BLESCHER
VICENTE
PETERS
MICHAEL
ROBERTS
GQ’S
CIRCULATION
Print Run
44.900
Paid circulation
21.600
40% non-subscription
60% subscriptions
Source: IVC Jan/Oct 2013
READERSHIP
SEGMENTATION
82.000
readers
Projection for Brazil*
93%
90%
Classes A and B
25-44 y.o.
Male
79%
Female
21%
Class C
7%
Class A
29%
Class B
64%
10 - 17 y.o.
3%
18 - 24 y.o.
4%
25 - 34 y.o.
59%
35 - 44 y.o.
31%
45 - 54 y.o.
3%
Source: Ipsos – Marplan Studies/EGM – Jan to Dec/12 - 13 Markets (Filter: MF, 10 or older)
*Brazil’s Projection calculated by Globo Publishing, based on Marplan 12 markets and IVC (Jan to Dec/12) studies.
LEADER IN ITS
MARKET SEGMENT
GQ IS THE MOST
PRESTIGIOUS MEN’S
MAGAZINE (IPM),
ACCORDING TO
RECENT SURVEYS
CONDUCTED BY MEIO
E MENSAGEM – 2013
MOST ADMIRED MEDIA
OUTLETS FOCUSING
ON INNOVATION:
MOST IMPORTANT ATTRIBUTES FOR THE MAGAZINE MEDIUM
EDITORIAL CONTENT
64,4
CREDIBILITY
49,6
ETHICS
37,8
CORPORATE CUSTOMER SERVICE
37,7
EFFICACY
31,8
INNOVATION
17,4
Base: 848
ATTRIBUTES MOST ASSOCIATED WITH MEDIA OUTLETS (IN%)
IPM 2013
EDITORIAL
CONTENT
CREDIBILITY
ETHICS
CORPORATE
CUSTOMER SERVICE
EFFICACY
GQ
20,8
25,2
10,3
10,3
25.2
15.9
57
107
VIP
20,2
16,5
10,7
10,7
23.3
26.2
64.1
103
PLAYBOY
19,6
15,7
4,4
9,4
19.5
43.4
56
159
MEDIA OUTLET
INNOVATION
BASE
Source: Most Admired Media Outlet study conducted by Grupo Troiano de Branding
exclusively for Meio & Mensagem – edition 1588 of December 02, 2013.
LEADERSHIP
IN PUBLICITY
SINCE ITS
LAUNCH, GQ HAS
BEEN THE MEN’S
MAGAZINE WITH
THE MOST AD
PAGES IN BRAZIL.
AD PAGES
SHARE
GQ
645
37%
VIP
497
28%
Playboy
362
21%
Status
253
14%
MAGAZINE
Source: Editora Globo comparison – Jan to Dec/13
EXCLUSIVE
ADVERTISERS
* Among men’s magazines
PERSONALIZED
ADVERTISEMENTS
Job: 19445-010 -- Empresa: Neogama -- Arquivo: 19445-010-AFM-DIA-An Comer e Beber SP 41.6x27.5_pag001.pdf
Registro: 95345 -- Data: 17:51:50 16/10/2012
Johnny Walker
Exclusive 3D advertisement in GQ
Mercedes-Benz
The new C-Class. Such an
amazing car could only be in
an amazing magazine like GQ.
Heineken
Men of the year special
James Bond 007 perfume
GQ endorsement on the P&G ad
WRISTWATCHES
SPECIAL
THE PUBLICATION WITH
THE HIGHEST NUMBER
OF WRISTWATCH
ADVERTISERS IN
BRAZIL, TAKING A
UNIQUE, IN-DEPTH
LOOK AT THE SUBJECT.
Seventy-page special
with the same structure
as GQ magazine:
laminated 95 weight
paper for interior pages,
170g covers, square spine,
208 x 275 mm format,
and circulates with the
June edition in the same
print run (country-wide).
CALENDAR AND
SPECIAL EDITIONS
THROUGHOUT THE
YEAR, GQ MAGAZINE
PRESENTS VARIOUS
SPECIAL ARTICLES
ON ITS INTERNAL
PAGES, FEATURING AN
INSIDE COVER AND AT
LEAST 16 PAGES OF
EDITORIAL CONTENT:
’/^`WZ(5?/\\WdS`aO`g
’/cUcab(0O`aA^SQWOZ
’AS^bS[PS`(ESZZ0SW\UA^SQWOZ
’=Qb]PS`(B`OdSZA^SQWOZO\R
Automobile Special
’<]dS[PS`(4]`[cZOA^SQWOZ
and Gadgets Special
’2SQS[PS`(;S\]TbVSGSO`
STYLE
THE STYLE GUIDE WITH
EDITORIAL EXCELLENCE
AND PREMIUM PRINT
QUALITY FOR THE
SOPHISTICATED MAN
GQ Style is a special edition
for newsstands that is
published twice a year:
MAY – fall/winter
NOVEMBER – spring/summer
Foresees the best choices
for the season, providing
suggestions for social and
casual attire, custom tailoring,
accessories, shoes, fragrances,
wristwatches and much more.
Print Run:
25.000
copies
MEN OF THE YEAR
AWARDS
AWARD CEREMONY
HONORING THE 14
PERSONALITIES THAT
STOOD OUT THE MOST
DURING THE YEAR.
’ The top sophisticated men’s
award in Brazil since its first
edition in 2011
’ International credibility built
over 15 years
’ Holds Oscar status in countries
like: The United States and
England (Red Carpet)
’ Prestige and recognition of
major talents in the following
categories: Fashion, Art,
Music, Gastronomy, Social
Responsibility, to name a few.
SPECIAL
ACTIONS
GQ and Pirelli come
together for the F1
closing ceremony
featuring Bob Sinclair
Launch of the
November edition of GQ
at the Burberry store
Support team at the MercedesBenz lounge at the “Salão do
Automóvel” Auto Show
Lunch for Lapo
Elkann at Lenny
Niemeyer’s house
Ellus and GQ party - after
São Paulo Fashion Week
GQ SummerStage
Editor’s Choice
– Aramis Store
“Salão do Automóvel”
Auto Show - Mercedes
GQ WEBSITE
2,750,000
pageviews
751,000
unique visitors
04’42’’
average time
on the website
’/\SfbS\aW]\]TbVS
magazine’s content that
brings the most complete
fashion week coverage in
menswear brands.
’>`SaS\b]\a]QWOZ\Sbe]`Ya
as well as the iPad.
’/QQSaab]µPSVW\RbVS
scenes” videos of the
photo shoots published in
the magazine.
Source: comScore My Metrics
(Home and Work & Tag Panel) Jul/13 to Sep/13
PRICES AND
FORMATS
Simple
20.8 X 27.5 cm
Double
41.6 X 27.5 cm
2/3 vertical
page
13.6 x 27.5 cm
1/3 vertical
page
6.8 x 27.5 cm
Folding cover
60.9 x 27.5 cm
FORMAT
SIZES
Double folding cover
80.2 x 27.5 cm
PRICE
Unspecified Single Page
20.8 X 27.5 cm
U$ 18,300
Double page Spread
41.6 X 27.5 cm
U$ 36,600
3rd Cover
20.8 X 27.5 cm
U$ 24,900
4th Cover
20.8 X 27.5 cm
U$ 25,200
Double Gatefold
41.6 X 27.5 cm
U$ 26,700
Triple Gatefold
60.9 X 27.5 cm
U$ 53,000
Quadruple Gatefold
80.2 X 27.5 cm
U$ 82,100
Determined Page
20.8 X 27.5 cm
U$ 23,300
Suplements & Special Projects
Subject to Study
Subject to Study
*Prices subject to change during fashion week events
1/2 horizontal
page
20.8 x 13.6 cm
1/2 vertical
page
6.8 x 27.5 cm
PRICES AND
FORMATS
EXPANDABLE
LEADERBOARD
EXPANDABLE MPU
ONLINE
Expandable leaderboard
CPM
728x400
U$ 24,00
MPU
CPM
300x250
U$ 22,00
Expandable MPU
CPM
600x300
U$ 24,00
DHTML*
Day
300x250
U$ 1.100,00
Halfpage
CPM
300x600
U$ 38,00
Expandable halfpage
CPM
600x500
U$ 45,00
Button
Month
140x80
U$ 3.900,00
Background*
Day
1440x1100
U$ 4.900,00
Special format*
Day
1000x600
U$ 6.500,00
Sponsored channel*
Week
Inquire
U$ 8.000,00
PromoGQ
Month
Inquire
U$ 8.000,00
DELIVERY
TYPE
SIZES
LIST PRICE
(domestic)
Sponsored App
Month
Inquire
U$ 6.500,00
Link**
Month
Inquire
U$ 1.100,00
Video or photo gallery**
Month
Inquire
U$ 1.750,00
Interactive ad**
Month
Inquire
U$ 2.500,00
Page with link
Month
Inquire
U$ 2.400,00
Page with video
Month
Inquire
U$ 3.200,00
Month
Inquire
U$ 3.900,00
TABLET
FORMAT
UNIT PRICE
(full)
U$ 22,00
LEADERBOARD
MPU
HALFPAGE
BACKGROUND
CPM
UNIT
BACKGROUND
Leaderboard
SIZES
(px)
728x90
FORMAT
BUTTON BUTTON
or photo gallery
Interactive page
*Prices subject to change at fashion weeks
**Exclusive to the print magazine advertisers
PRICES AND
FORMATS
Style
SIZES
(no margin)
FORMATO
PRICE
(domestic)
1 Unspecified Page
24.9 X 33.1 cm
U$ 13,800
Opening Double Spread
49.8 X 33.1 cm
U$ 27,500
3rd Cover
24.9 X 33.1 cm
U$ 16,400
Back Cover
24.9 X 33.1 cm
U$ 20,100
1 unspecified
page
24.9 X 33.1 cm
Double Spread Page
49.8 X 33.1 cm