TEACHER’S NOTE BOOK (TNB) MBA 01 SEMESTER 3 Lifestyle Merchandising Contact Hours: 4 Hours per week Week Unit 1 Unit‐1 Topics to be covered
Introduction to Lifestyle Merchandising The Distinction between Demographics and Psychographics Distinction between Personality and Life‐Style Lifestyle Retailing Role of lifestyle in merchandising Life Style Retailing Vs Luxury Retailing Market Characteristics of Luxury Goods Major Retail Players Indian Market for Lifestyle retailing Locations for Luxury Retail Outlets 2 Unit‐1 3 Unit‐1 Traditional Retailing Vs Lifestyle Retailing Basket Size: Tips for growing basket size in a retail store Lifestyle Merchandising Vs Traditional Merchandising Life Style Retailing Vs Luxury Retailing
Market Characteristics of Luxury Goods Major Retail Players Indian Market for Lifestyle retailing Locations for Luxury Retail Outlets Some prominent Brands in India 4 Unit‐2 Lifestyle Models‐AIO Identifying Consumer Activities, Interests, and Opinions Precautions:
Draw Backs ILLUSTRATION OF A MODEL OF LIFE STYLE UTILIZING AND VERIFYING THE MODEL 5 Unit‐3 Life‐style Models ‐VALS I SRI International, The VALS program, VALS typology‐ Need‐Driven ‐Survivor lifestyle, Sustainer lifestyle Outer‐Directed‐ ‐‐
Belonger lifestyle, Emulator lifestyle, Achiever lifestyle Inner‐Directed ‐I‐Am‐Me lifestyle, Experiential lifestyle, Societally Conscious lifestyle Combined Outer‐ and Inner‐Directed ‐Integrated lifestyle 6 Unit‐4 Lifestyle trends in hard times Life‐style Models ‐VALS II Primary dimensions used‐ Resources‐health, education, and self‐confidence Self‐orientation ‐status‐oriented , action‐oriented , principle‐
oriented Eight consumer segments innovators, thinkers, achievers, strivers, 7 Unit‐4 Eight consumer segments (Contd.)‐
Experiencers, believers, makers and survivors. 8 Unit‐5 Lifestyle Products‐Jewellery Functions, History , Materials used , Finishes, Merchandise mix , Indian market scenario, Government Initiatives, Design& development, Top Jewelry brands in world,Top Jewelry brands of India 9 Mid sem 10 Unit‐6 Lifestyle Products‐Cosmetics History, Criticism and controversy, Industry Today , Common ingredients, Possible Harms of excessive use of cosmetics, Indian Perspective: Most popular items, Reasons for the increased demand in India, Great potential, Famous Brands‐India, Major Players‐India, Famous Brands‐International, Top Ten Brands 11 112 Unit‐7 Lifestyle Products‐Perfumes Unit‐8 History, Concentration, Classification of perfumes‐Traditional Classification , Modern Classification, Fragrance wheel, Preserving perfume, celebrity‐endorsed perfumes, Expensive Perfumes Lifestyle Products‐ Watches History of timekeeping devices, Modern devices of ancient origin, Fashion/Industry, Brands , Kinds of Straps, Models available, Top ten luxury watches , Indian Watch Market 13 Unit‐9 Lifestyle Products‐ Mobiles
Definition, History, Mobile phones as Fashion and luxury, Major players, Indian Perspective, Emerging Rural Mobile Market in India 14 Unit‐10 Lifestyle Products‐ Miscellaneous Accessories Fashion‐Practical, functions, Men's Accessories, Women's Accessories, Kids' and Babies Accessories Product description‐Neck Ties & Bow Ties, HATS, BELT, GLOVES, EYEWEAR, Scarves 15 Unit‐11 Lifestyle Products‐ Luxury Real Estate and Household Products
Definition, context and meaning of luxury in real estate Houses‐Villas, Pent houses , Apartments by Fashion Designers, Ten most expensive real estate locations in the world Ten most expensive Houses Indian Perspective Some of the recent launches across the country Definition of Household items, Origin and association with lifestyle, Merchandising Mix,Indian Perspective 16 Unit‐12 Experiential Luxuries
Types, Restaurants and Bars designed by fashion designers , Luxury travel , Indian Perspective Retail Research‐ II Contact Hours: 2 hours per week Unit UNIT‐I Contents Introduction: (a) Retail research as an input in decision‐making process. (b) Retail research and marketing information system. Applications of retail research. (c) Planning a research project: Problem identification and formulation. Week 1 UNIT‐II UNIT‐III UNIT‐IV UNIT‐V UNIT‐VI UNIT‐VII Research Design Exploratory Descriptive Experimental research designs Collection and Presentation of data Collection of data and formation of frequency distribution. (a) Graphic presentation of frequency distribution‐
Histograms. (b) Diagrammatic presentation of data‐ bar and pie charts. Data collection methods Qualitative, Observation and Survey Methods Questionnaire and process to prepare questionnaire Practice to prepare questionnaire Measures of Central Tendency Measures of Central tendency‐mean, median, mode (a) Partition values‐ quartiles, deciles and percentiles. (b) Measures of variation‐range, IQR, quartile deviation, mean deviation and standard deviation. Correlation Analysis Correlation Coefficient, Assumption of correlation analysis (a) Coefficient of determination and correlation. (b) Measurement of correlation‐Karl Pearson’s methods; Spearman’s rank correlation Significance of the correlation coefficient Index Numbers and Time Series Analysis 2 3 4 5 6 7 8 10 11 12 UNIT‐VIII Aggregative and Price Relative Methods. Steps in forecasting. (a) Trend analysis using moving average method. Research presentation and Research process Examination Report writing‐ Types of research report. Examination of the research procedure Mid Term Examination 13 14 15 9 IMPORT‐EXPORT MANAGEMENT Contact Hours: 2 hours per week S.No. 1. Week/ Session Week‐1 Topics Unit 1 Import-Export Management: Overview
Import Export Management Introduction; Concept Key
Feature; Foreign Trade ‐ Institutional Framework and
Basics; Trade Policy; Foreign Trade; Simplification of
Document; Reduction in Document to Five for Custom
Purpose; Exporting; Importing Counter Trade; the Promise
and Pitfall of Exporting; Improving Export Performance;
CounterTrade.
2. Week‐2 Unit-2 International Marketing: Environmental and Tariff
Barrier

3. Week‐3 International Marketing: Definition, Components of International Marketing Management; Trade Barrier Definition: Components of Trade Barrier, Objectives of Trade Barrier Unit-3 Non Tariff Barrier
Non Tariff Barriers; Government Participation in Trade;
Quota; Advalorem Duty; Specific Duties and their
Differences
4. Week‐4 Unit-4 Export and Import Financing, Procedure, and Primary
Consideration
Export and Import Financing Procedures; 14 Steps for
Conducting Export Transaction; Export Assistance; Export‐
ImportPrimaryConsideration
5. Week‐5 Unit-5 Import Export Documentation
Import and Export Documentation: Introduction, Freight
Forwarder’s Powers of Attorney, Bill of Lading,
Certificates of Origin, Letter of Credit.
6. Week‐6 Unit-6 Processing of Export Order

7. Week‐7 Processing
of Export Order; Nature and Format of Export Order;
Examination and Confirmation of Export Order;
Manufacturing or Procuring Goods; Central Excise
Clearance; Pre Shipment Inspection; Appointment of
Clearing and Forwarding Agents; Transportation of
Goods to Port of Shipment; Port Formalities and
Customs Clearance;
Dispatch of Documents byForwarding Agent to the Exporter;
Certificate of Origin and Shipment Advice; Presentation of
DocumentstoBank;ClaimingExportIncentives;ExciseRebate;
DutyDrawback.
8. Week‐8 Unit-7 Marine Insurance
Marine Insurance Introduction and Meaning; Principle of
Marine Insurance; Features & Types of Marine Insurance;
InsuranceClaimProcedureforFillingMarineInsurance;
DocumentsforClaim;ISO‐9000
9. Week‐9 10. Week‐10 MID-TERM EXAM
Unit-8 Export Assistance of India
ExportAssistanceofIndia:Introduction,Importance
ofExportAssistance,ExportPromotionMeasurein
India, ExpansionofProductionBaseforExports;
RelaxationinIndustrialLicensingPolicy/MRTP/
FERA/Foreign Collaborations;LiberalImportof
Capital Goods;Export Processing Zones(EPZ);
Export Oriented Units (EOU);SpecialEconomic
Zones(SEZs);
11. Week‐11 12. Week‐12 
ElectronicHardwareTechnologyParks(EHlTP)
andSoftware TechnologyParkUnits(STP);
AssuredSupplyofRaw‐MaterialImports;
EligibilityforExport/Trading/Star Trading/
SuperStarTradingHouses; ExportHouses Status
forExportofServices; RenderingExports Price
Competitive;FiscalIncentives;Financial
Incentives;StrengtheningExportMarketingEffort
UNIT-9 Export Promotion Organization
ExportPromotionOrganization;itsObjectives;
ImportanceofInstitutionalInfrastructure;Govt.
PolicyMaking and Consultations; Indian Trade
Promotion Organization (ITPO); Indian Institute
of Foreign Trade (IIFT); Indian Instituteof
Packaging(lIP); IndianCounselofArbitration
(ICA);
 Federation of IndianExport Organization (FIEO);
Marine Products Exports Development Authority
(MPEDA); Export Processing Zones (EPZ);100%
ExportOrientedUnits(EOUs);FacilitiesforUnits
inEOUs,EPZs,EHTPs&STPs;M. Visvesvaraya
IndustrialResearch&DevelopmentCenter
(MVIRDC);ChamberofCommerce(COC

13. Week‐13 14. Week‐14 Unit-10 Export Import Policy of India

15. Week‐15 Unit-11 Risk Management and Business Continuity
Meaning of Risk Management; its Principle;
Process; Identification; Assessment; Potential
Risk Treatment; Risk Avoidance; Risk Reduction;
Risk Retention; Risk Transfer
 Risk Transfer; Creating a Risk Management Plan;
Implementation;ReviewandEvaluationofthe
Plan;AreaofRiskManagement;EnterpriseRisk
Management; RiskManagementandBusiness
Continuity;UCP600:OpportunityorChallenges

16. Week‐16 Export Import Policy of India; its Meaning;
General Objectives; Highlight and Implication of
Export‐Import Policy1997‐2000andExport‐
ImportPolicy2002‐2007
Company Law Contact Hours: 2 hours per week Unit UNIT‐I UNIT‐II UNIT‐III UNIT‐IV UNIT‐V Contents THE INDIAN CONTRACT ACT‐1872 a) Meaning & nature of contract b) Consideration c) Free consent & fraud d) Capacity of parties to contract SALE OF GOODS ACT‐1930 Definition of sale of goods act a) Condition & warranties of sale b) Doctrine of “caveat emptor” c) Right’s of unpaid seller & remedial measures PARTNERSHIP ACT ‐1932 a) Power & duties nature & elements of partnership b) Formation of partnership c) Provisions relating to minor partner d) Right’s of partner COMPANIES ACT ‐1956 Definition of company a) Type’s of companies b) Procedure of formation of company c) Memorandum of company & alteration d) Article of association & alteration f) Sources of finance/fund of companies THE CONSUMER PROTECTION ACT ‐1986 Definition of consumer a) Rights of consumers b) How to redressed consumer dispute Mid Term Examination Week 1 2 3 4 5 6 7 8 10 11 12 13 14 15 9 STORE DESIGN Contact Hours: 4 Hours per week Week Unit Content
Unit 1 : Introduction of Store Design
1 1 a. What is Store Design ? b. Why is Store Design important ? c. Who designs the store ? d. How does Store Design work ? Class/Group Discussion : Initiate the project(in groups) for new concept of a retail store which preferably does not exist in Indian Modern Retailing Unit 2 : Spatial Organization
2 2 a. Circulation Area b. Service Area c. Display Area Class/Group Discussion : Students should prepare a questionnaire what information they need to collect as a store designers. Small presentation by each group of 5minutes for the concept of the store. Unit 3 : Store Layout & Basics of Architecture
3 a.
b.
c.
d.
e.
3 Grid Layout Free‐flow Layout Loop Layout Minimal Layout Combination Floor Layout Unit 3 : Store Layout & Basics of Architecture
4 3 a. Architectural Symbols for reading store layout (a floor plan) And symbols used for fixtures b. Bubble Plan Class Discussion/Activity : Students should prepare a rough store layout for the project store. Unit 4 : Store Front
5 a.
b.
c.
d.
e.
f.
4 Store Front Design Store Front Elements Glazing Closure Finishing Materials Signs (Branding & Directory) Unit 4 : Store Front
6 4 a. Closure b. Finishing Materials c. Signs (Branding & Directory) Class Discussion/Activity : Each group will work on store front for the project and submit a 2D drawing. Unit 5 : Product Displays
7 a. Product Qualities b. Display Techniques 5 Unit 5 : Product Displays
8 a. Display Fixture Properties : Access & Support b. Display Fixture Types 5 9 MID TERM EXAM Unit 5 : Product Displays
10 5 a. Display Fixture Materials b. Display Fixture Construction c. Display Components Class Discussion/Activity : Each group will work on selection of wall display units and how merchandise will be displayed in 3D model mock store. Submit 2D drawing of each wall in retail store. Unit 6 : Materials
11 6 a. Floor b. Walls c. Ceiling Class Discussion/Activity : For 3D store model mock store each group will discuss the material for wall, floor and ceiling Unit 7 : Lighting
12 a.
b.
c.
d.
7 Lighting Task Areas Lighting Criteria Lighting Sources Lighting Fixtures Unit 7 : Lighting
13 7 a. Lighting Locations b. Emergency Lighting c. Exit Lighting Class Discussion/Activity : Each group will prepare a ceiling plan for 3D model mock retail store. Unit 8 : Systems
14 a.
b.
c.
d.
e.
8 Plumbing Fire Protection HVAC Electrical Systems Security Systems (Sensamatics) 15 3D Model Mock Retail Store – Convert 2D drawings into mock store
16 3D Model Mock Retail Store – Convert 2D drawings into mock store
Retail Branding Contact Hours : 4 hours per week S.No. 1 Week/ Session 1 Topics Unit I Branding A Retail Store Need to differentiate, Profitability of a Brand, Differences between retailer & manufacturer, Battle of the brands, Relationship between Shelf Position, Mind Position & Market Position 2 2 Unit I (Contd.) Branding A Retail Store Strength of a Retail Brand, Advantages of a Strong Retail Brand 3 3 Unit II Retail Brand Identity Brand Identity, Brand Positioning, Brand Personality, Brand Communications 4 4 Unit II(contd.) Retail Brand Identity Positioning on Shopping Modes 5 5 Unit II(contd.) Retail Brand Identity Positioning Attributes, Retail positioning requirements 6 6 Unit III Positioning on Range Various kinds of positioning on range, 7 7 Unit III (contd.) Positioning on Range Various kinds of positioning on range (contd.)
8 8 Unit III (Contd.) Positioning on Range Success Factors for private Brands
9 9 MID TERM EXAM
10 10 Unit III (Contd.) Positioning on Range Functions of manufacturer brands 11 11 Unit IV Positioning on Price Importance of Price, Low price brands,High Value Brands,One price brands,Premium Brands 12 12 Unit V Positioning on Convenience Accessibilty Brands, Efficiency Brands 13 13 Unit V (contd.) Positioning on Convenience Service Brands, Ways to improve services 14 14 Unit VI Positioning on Store Experience Creating Customer Excitement, Types of Brand Experience ‐Entertainment Brands, Expertise Brands, Design Brands 15 15 Unit VI (contd.) Positioning on Store Experience Hedonism Brands, Lifestyle Brands, Bargain Brands, Requirements for positioning on Store Experience 16 16 Unit VII Retail Brand Personality Brand Personality, Personality Scale, Human Values, Influencing factors for Brand Personality Retail Strategy Contact hours: 2 hours per week S.No. 1 Week/ Session 1 Topics Unit I
Concept of strategy, Strategic Retail
Planning,Strategic Intent-Vision ,Mission
2 2 3 Unit I (contd.)
Strategic Intent-Goals, Policies
3 Unit II
Environmental Scanning – SWOT Analysis,
Competitive Forces, Poreters Model,
Mckinsey’s 7 S
4 4 Unit II (Contd.)
Internal Environment – organizational Analysis,
Core Competency, Distinctive Competency
5 5 Unit II ( Contd.)
Corporate Capabilities, Sustainable competitive
advantage, value chain analysis.
6 6 Unit III
Corporate strategy: Market penetration, Market
Development, Product Development
7 7 Unit III (Contd.)
Corporate Strategy-Vertical, Horizontal integration
8 8 Unit III (Contd.)
Corporate Strategy - Diversification
9 9 MID TERM EXAM
10 10 Unit III (contd.)
Portfolio analysis: BCG matrix
11 11 12 12 13 13 14 14 Unit III (contd.)
Portfolio analysis :GE business screen Matrix.
Unit IV
Strategy implementation and control: Developing
programmes, budgets and procedures
Unit IV (contd.)
Strategy implementation and control: structure
Unit IV (contd.)
Control & Evaluation: Measuring performance
15 15 16 16 Unit IV (contd.)
Control & Evaluation: Reward System
Unit IV (contd.)
Control & Evaluation: Incentive Management
System
International Retailing Contact Hrs: 2.0 hrs per week Week Detail Unit Undertaken Topics to be covered 
Week 1 Unit 1 Week 2 Unit 1 Week 3 Unit 2 Week 4 Unit 2 Week 5 Unit 2 Week 6 Unit 3 Week 7 Unit 4 Week 8 Unit 4 
Understanding the meaning of Internationalization of Retailing Geography of retailing 

Reasons for internationalization Entry strategies 
Types of internationalization 
International growth Strategies 
EPG Model 
Global retailers in comparison to Multinational retailers 

Electric theory Institutional theory 


Product life cycle theory Internationalization Theory Risk in international Retailing Midterm Examination Week 9 
Week 10 Unit 5 
Factors to be considered in international location decision Macro and micro decision making framework Week 11 Unit 5 

Factors influencing international trade World trade organization Unit 6 

High and low context cultures Dimensions of culture Week 13 Unit 6 

Factors influencing Culture Hofstede’s Cultural Dimension Model Week 14 Unit 7 
Week 15 Unit 7 Overview of Retailing concepts in USA & Canada Overview of Retailing concepts in Asia Week 16 Unit 7 Week 12 

Overview of Retailing concepts in Europe & Australia Retail Operations Contact Hours :4 Hours per week S.No. Week/ Session Week 1 & Week 2 UNIT UNIT 1 Topics What is an operation Management? Operation management as a set of decisions Operation management as a function Manufacturing and services Differences in manufacturing and services Similarities in manufacturing and services Importance of operations in retail Week 2 & Week 3 UNIT 2 What are standard operating procedures Benefits of S.O.P’s Purpose of S.O.P’s Daily store opening guidelines Daily store activities House Keeping guidelines Store closing activities Cash Management Week 3 & Week 4 UNIT 2 Controlling store expenses Store auditing Return policies Merchandise maintenance Back store guidelines Controlling shrinkages Week 5 UNIT 9 Importance of reports in retail Daily reports structures Weekly reports maintenance Monthly reports maintenance Yearly reporting structures Week 6 Unit 9 Weekly reports maintenance Monthly reports maintenance Yearly reporting structures Week 7 Unit 4 Space parameters Sales parameters Week 8 & Week 9 Unit 4 Sales parameters Stock parameters Week 10 Unit 5 Managing retail space Traffic flow in a retail store Allocating spaces to products Measuring retail space Dividing space into selling area Week 11 Unit 5 Dividing space into selling area Determining layout and product adjacencies Allocating space to individual products Space allocation system Week 11 & week 12 Unit 7 What is Quality? Measures of quality. What is T.O.M? Characteristics of T.Q. Six Sigma Tools of T.Q.M. Week 13 Unit 8 Role of technology in retail Barcodes RFID CRP CPFR Week 13 & Week 14 Unit 3 Manpower planning in retail Determining store man power requirement Retail jobs descriptions Recruitment Week 15 Induction and training in retail Remuneration Appraisal Motivation and Reward Team building Leadership Week 16 Unit 6 Productivity measures in retail Strategic level productivity measurements Middle level productivity measurements Operational productivity measurements Other staff member’s productivity measurements Retail Software Contact Hours: 4 Hours per week S.No.
Week/ Session
Week 1 & Week 2
UNIT
Unit 1
Topics
Types of IS
Transaction Processing System
Management Information System
Decision Support System
Executive Support System
Week 3
Unit 2
E-commerce
B2B
B2C
C2C
Week 3 & Week 4
Unit 3
What is an Enterprise Application?
Enterprise System, Business Value of
Enterprise system, Customer
Relationship Management
Application, Why Do Enterprise
Projects Fail So Often? Challenges of
Implementing Enterprise Systems,
Retail ERP Data Flow .
Week 5 & Week 6
Retail Module
Day begin
Counter opening
Retail invoice
Counter close
Day end
Re‐open counter
Week 7 & Week 8
Retail Module
Credit note
Stock In /Stock out
Day summary
Sales Analysis
Week 9 & week 10
Purchase Module
Requisition
Quotation
Comparison
Week 11 & Week 12
Purchase module
Rate Contact
Purchase order
Week 13 & Week 14
Store & Inventory Module
Material Receiving
Material Return
Gate Pass
Week 14 & Week 15
Store & Inventory Module
Gate Pass
Goods Issue
Week 15 & week 16
Sales & Distribution Module
Re-Pricing
Discounting