MRF (Madras Rubber Factory)
MRF (Madras Rubber Factory)
Parent Company
MRF (Madras Rubber Factory)
Category
Tyre Industry
Sector
Automobiles
Tagline/ Slogan
Tyres with muscle; Choice of Champions; India’s No.1 Tyre Manufacturer
USP
1/5
MRF (Madras Rubber Factory)
Product superiority, innovation an strength
STP
Segment
Automobile industry, manufacturing industry,
Target Group
Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities.
Positioning
India’s no.1 tyre making company with comprehensive tyre portfolio
SWOT Analysis
Strengths
2/5
MRF (Madras Rubber Factory)
1. Company has remained in no.1 position in tyre industry and was the first to reach annual turnover ofR
2. Theyhave 6 manufacturing facilities in India (all in south) in proximity of rubber belt of India, with sales
3. Good export market with company exporting tyres and conveyor belts to 65 countries
4. Complete product portfolio with tyres for all types of vehicles-heavy duty vehicles, SUVs, small & luxu
5. It enjoys strong brand equity and loyalty of customers.
6. Company is willing to take innovative measures to suit different terrains of India.
7. Strong financial position
8. Diversified into Funskool, MRF Pace Foundation, MRF Racing
9. Advertising as India eco-friendly car tyre making company.
Weaknesses
1. Volatility in industrial relations. Ex: the labour unrest
2. Intense competition due to presence of other global brands
Opportunities
1. Emerging markets and growth of automobile industry
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3.Horizontal and concentric Diversification.
3/5
MRF (Madras Rubber Factory)
Threats
1.Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies
4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.
5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and econom
6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards
Competition
Competitors
1. JK Tyres
2.CEAT Limited
3. Dunlop
4. Goodyear
5. Yokohama
4/5
MRF (Madras Rubber Factory)
5/5