News & Innovations
In Soft Drinks
November 2013
We constantly search global knowledge banks and use scouts to keep on
top of emerging trends and news. Over the following pages we’ve
summarised some of the interesting launches and news from the last few
months that we thought could be of interest to you. It’s not all about big
brands, more a reflection of what’s happening in the soft drinks industry as a
whole.
Here at Coley Porter Bell we understand brands and brand design. We
make brands beautiful: beautifully thought, beautifully realised and
beautifully effective.
We hope you enjoy it.
Energy
Plus
The Healthy Energy Drink
New Zealand
Cranergy is a new energy drink from The
Central Bottling Company (CBC) and
Ocean Spray aiming to carve a niche in
the market as the healthy energy drink.
The product is made from all natural
ingredients and hopes to shed the public
perception of energy drinks being only for
young people, nightlife, parties and
alcohol.
The Feminine Energy Drink
Sweden
Femininity and independence were the
key words in the creation of Femme
Natural Boost’s brand. An attitude of selfconfidence with the female at the heart of
it sets Femme apart from other
competitors in the energy drink market.
The distinctive colour along with handdrawn typeface give an expression of
femininity without being perceived as
cliché.
The Liquid is made from all natural
ingredients and is grapefruit flavoured.
The Rude Energy Drink
Czech Republic
Czech energy drink Fakeer's newly
designed energy drink comes in a
provocative package aimed to connect
with it’s young target audience. The brand
aims to communicate individuality and
rebelliousness.
Supplement Drink for Golfers
Japan
Fancl Birdie Rush is a supplement drink
aimed at middle aged to senior golfers.
The jelly drink claims to improve mental
and physical performance. The product
won the company's in-house competition
for products that create a new value.
more than
just a drink
Water that gives back
US
Nika Water is social cause-driven, ecoresponsible, premium bottled water,
currently sold in thousands of nationwide
retailers. Nika’s intentions are not only to
be able to raise money for a cause
through sales, but also simultaneously
spread awareness to consumers in the
process. As a young and exciting brand,
Nika is using inventive marketing,
partnerships, and the use of social media
and community to shed light on major
issues facing the world today.
Apple Pomegranate Sparkling Drink
USA
Uvé Gourmet Weight Loss Apple
Pomegranate Sparkling Drink is
described as a novel weight management
beverage. It contains 150mg of
WellTrimiG, a clinically proven weight loss
ingredient, which when consumed twice a
day is said to help reduce body fat,
promotes thermogenesis, supports
healthy cardiovascular function and helps
promote a healthy response to
inflammation.
Tropicana essentials – helps Fight Fatigue
France
Tropicana Essentiels + aux Superfruits à
la Myrtille & Açaï (Juice with Blueberries
& Açai) Claims to help fight fatigue with
it’s inclusion of magnesium. The product
contains the juice of 7 fruits, 5 vitamins,
2 minerals, and features antioxidant
properties.
The juice's vitamin C and manganese
content protects cells against oxidative
stress, vitamins C and B6 contribute to a
normal metabolism and magnesium
reduces tiredness.
Anti-Aging Drink
Switzerland
Naïs Q10 Anti-Aging Drink is a fruit juice
mix made from concentrates containing
pomegranate and Q10. This product
continues a trend for drinks to have
specific health benefits that consumers
find easier to relate to than brands that
name drop vitamins.
The Juice Cleanse
Canada
The Juice Cleanse sells it’s products in 3,
5 and 7 day durations. Designed be
consumed in a course much like
medication with a total of 12 different
flavoured juices to choose from.
Each Juice Cleanse is designed to
promote overall health, energy and
happiness, not focused around a diet or
starvation. A health conscious and ethical
approach to cleansing is communicated in
an educational, yet light hearted and
friendly way.
Food inspired tea flavour
Netherlands
Lipton has launched Strawberry Cupcake
Flavoured Green Tea. The tea is offered
in the brand's signature pyramid tea bags
and comprises green tea, flavour and
strawberry pieces to create a buttery
sweet flavour reminiscent of strawberry
cupcakes, with subtle notes of green tea.
The range also includes a Blueberry
Muffin.
Sugarless Black Coffee Drink
Japan
Kao Healthya Coffee Mutou Black
(Sugarless Black Coffee Drink) is the first
RTD coffee product to be launched under
the Healthya brand.
It contains coffee-derived chlorogenic
acid which is known to promote fat
burning.
It is targeted at active seniors and is
designed to help prevent lifestyle-related
diseases such as metabolic syndrome.
now ready
to drink
The First Bubble Tea in a Bottle
Switzerland
Originating from Taiwan in the 1980’s
bubble tea has become a cult drink in
much of Asia & the US. The drink usually
consists of either a milk or green tea
beverage with tapioca balls sucked
through an extra large straw.
Zeekei has decided to capitalise on this
popularity by releasing the first bubble tea
in a bottle. Coobo Mango-Lemon
Flavoured Bubble Tea uses spheres
encasing the vitamins adds to the look of
the drink and the element of something
unusual and potentially surprising.
Gazpacho On-the-go
UK
¡Cho! is a completely unique range of onthe-go drinking Gazpacho, recently
launched to the UK market. Created by
English entrepreneurs and a Michelin
starred Spanish chef, ¡Cho! is made from
organic fruit and vegetables sourced and
bottled in Adalucia.
Matcha in Ready To Drink Format
US
Matcha green tea (previously only
available in green tea lattes at coffee
shops) is now available in a cold ready to
drink format. The Vivid brand brings the
benefits of Matcha as a healthy mental
boost. The brand identity integrates the
word Vivid with an outline of an active
head, conveying the idea that the range
invigorates, encourages, and stimulates
the mind to be able to Think Vivid.
Nuts about Almond Water
US
Victoria’s Kitchen a young Californian
start up decided to take a traditional
home made recipe and launch it in a RTD
format.
Inspired by a traditional and artisanal
recipe from grandmother’s kitchen,
Almond Water is the perfect combination
of delicate yet tasty flavors. Infused with
natural extracts, flavors and a hint of
sweetness, Almond Water is a refreshing
alternative to lemonade or iced tea.
Smart
formats
Digitally interactive soft drink
UK
Purity Soft Drink’s JUICEBURST, is
claiming to be completely digitally
interactive using Blippar technology to
create what they claim is ‘the world’s first
digitally interactive soft drink brand.’
The fruit on each label will literally burst
off-pack for consumers who have the
easy-to-download Blippar app on their
smart phones. The exploding fruit will
reveal links to JuiceBurst social media
channels inviting further consumer
engagement including consumer
competitions.
New Wise Pack
Philippines
Chooga Pineapple Juice Drink claims to
offer superior value of product via a
reduced cost in packaging. This
innovative low-cost packaging technology
is avoids the costs of traditional
containers such as plastic, glass bottles
and even has a straw built into the
structure.
Fast Cooling Lemonade
US
Dust Cutter Beverage Co launched
packaged in an innovative fast-cooling 16
oz. reclosable aluminum (“Alumi-Tek”)
bottle.
It comes in three varieties of all-natural,
western-style lemonade. Packaged in s,
and in Original, Huckleberry, and Iced Tea
varieties.
Cool New Format
US
The Chillsner is an innovative cooling
device designed to simultaneously cool
the liquid and still allow the user to drink
from the bottle. The icicle like structure is
made from stainless steel and containing
a thermal coolant gel.
http://www.thedieline.com/blog/
2010/8/3/tequila-malafe.html
For more information please contact:
Naomi Farrugia, Business Director
naomi.farrugia@cpb.co.uk
+44 20 7559 5730