Case
| Benetton
DigitalWALL
Signage
Case Study
study| |Retail
EDUCATION
| |VIDEO
Project
Create a stimulating AV feature in Benetton’s flagship store.
Challenge
The chosen solution needed to be able to work in a narrow
space and reproduce natural colours accurately. The
audio visual display also had to complement the vibrant
and distinctive design aesthetic of the store and be able to
function in bright light.
Insight
The Panasonic 103” with its new anti-glare surface meant
it would be capable of performing in high ambient light
environments, which was essential for this store. Plasma
also has the advantage over LCD of delivering a higher
contrast ratio due to its ability to show deeper blacks and
wider viewing angles, ideal for demonstrating models on
screen.
What we did
The choice of the 103” with its high contrast, brightness and
true colour reproduction means it replicates the perfect skin
tones and vibrant colours featured in Benetton’s famous
adverts which are relayed on the screen. This allows for
a visually arresting display harmonious with the brand
philosophy.
Thinking Differently
www.psco.co.uk
The 103” was specified to be displayed in portrait, ideal
for the slim area available in store. Showcasing the
fashion content is this format has a greater, more life like
impact when depicting the models. The install utilising
PSCo Technical Division’s bespoke Screenlifter meant
no additional structural work needed to be engaged,
minimising costs.
Results
PSCo’s Managing Director, Stuart Holmes, explains:
“The opportunities with the 103” are endless for retail
applications and this venue is the perfect reference site. The
103” Plasma is available for hire or sale, they can be used
as part of a one off promotion or as a longer term business
tool, attracting attention or interaction from customers.”
PSCo Technical Distribution is a trading name of PSCo Limited
Benetton