BA635-Graduate Seminar:
Current Issues in Marketing
Presentation by Amy Curkendall
REAL
WORLD
+
COMPUTER
GENERATION
Video:
Total Immersion
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Head-mounted display
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Mobile Phones
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Heads-up display
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BMW
Kia
Scion
Mazda
Chevrolet
Nissan/Renault
HOLLYWOOD
Minority Report
 Gamer
 Iron Man
 Terminator
 Robocop
 Avatar
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Are you ready for some football?
OLYMPICS
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Virtual Lane Markers
BASEBALL
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K-Zone
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John Mayer
 Heartbreak Warfare
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Lost Valentinos
 Night Moves
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Eminem
 Augmented reality
competition – Relapse album
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Blink-182
 Comeback with Doritos bags!
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Lego Store
Adidas
Benetton
Macy’s Magic Mirror
Ray Ban
Ikea
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Video Games
Books
Food
Working out
Social Media
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Travel
Art/History
Safety
Politics
Adventure
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Hair styles
Health
Magazines
Jobs – CV
Theme parks
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“…technology that will become invisibly
embedded in our natural surroundings,
present whenever we need it, enabled by
simple and effortless interactions, attuned to
all our senses, adaptive to users and contextsensitive, and autonomous.”
◦ Ambient Intelligence, 2005
[Weber, Werner; Rabaey, Jan;
Aarts, Emile H.L. (Eds.)]

Just the beginning…
◦ RFID – Radio Frequency
Identification
◦ Smartphones
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Corning
◦ A Day Made from Glass
Bill Gates’ House
What? More Harry
Potter Connections?
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Home
Healthcare
Handicap
accommodations
Car
Nutrition
Virtual Fitness Coach
Inventory
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Grocery stores
Food preparation
Retail
Credit card on phone
Office
Travel
Music
Dating
Thank you!