CLIENT COMMUNICATIONS BRIEF
Please read this carefully.
Please complete this brief thoroughly and with as much detail as possible. If there are additional documents that will help us
develop our strategy and plans they should be attached as well – this might include consumer segmentation or research,
information on existing sponsorship or media owner arrangements, any campaign materials including TVCs and so on.
Remember, if there are any mandatory requirements or special considerations they should be clearly outlined in this brief.
Please be aware of our response timelines detailed below. These timelines have been developed in your interest to ensure
the highest standard of work.
For a large scale campaign, where a full strategic response id delivered, our preference is not to deviate from these minimum
turnaround times unless agreed in advance with NSW Government Advertising / MediaCom Group Director prior to the
commencement of work.
For a straightforward Implementational plan, there may be flexibility around these time lines. The planning fee structure
associated with a straightforward Implementational plan is a reduced fee. Contact MediaCom for the rate structures.
Our response timelines are as follows:
Brief received  3 working days for review and preparation of questions or requests for additional information by MediaCom
Communications Strategy Development  2 weeks (where MediaCom present top-line direction / strategy & ideas)
Implementation Plan Development  2 weeks (where MediaCom present media plan including media owner responses)
Media Buying Signoff  Must occur 4 weeks prior to on-air/appearance dates
THE REALLY IMPORTANT PART:
Please allow a minimum of 11 weeks for Peer Review & Budget Approval
PLUS.
Optimal strategy & Implementation development timelines of 3-4 weeks
PLUS
Optimal booking lead times for TV across 2010 of 12 weeks
MINIMUM OF 20 WEEKS FOR TV LED CAMPAIGN
James Sneddon
Group Business Director
(02) 9463 7217 / 0410 077 640
james.sneddon@mediacom.com
AGENCY INFORMATION.
Department
Your company name goes here.
Client Owner
Your name goes here.
Product / Project
The product or project name goes
here.
Email address
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Date briefed
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List any other agencies involved and
their specific roles
Please list other agencies and scope
of role here.
Response due
Phone number
Your direct phone number goes here.
MEDIACOM TEAM.
Who are you briefing?
Name of MediaCom person being
briefed goes here.
Select when the response is due here.
CAMPAIGN DETAILS.
Total budget (gross media)
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Total production budget (if applicable)
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Campaign starts: Click here to enter a date. Campaign ends: Click here to enter a date.
The brief covers the following markets.
Metropolitan Markets:
Sydney
Other, please specify
Regional Markets:
Northern NSW
Southern NSW
Albury
Other, please specify
Newcastle
Tamworth / Taree
Northern Rivers
Canberra
Wollongong
Orange / Wagga / Dubbo
Broken Hill
Griffith
Sub/Solus Markets:
Other, please specify
MEDIA MANDATORIES
Please nominate any media that is a mandatory requirement in our response
FT A T V
S ubs c ription T V
D igital (D is play)
New s papers
Magaz ines
OOH
C inem a
R adio
S earc h
D irec t Mail
Ins erts
Mobile
W ebs ite B uild
E xperiential
S pons ors hips
P artners hips
O ther (pleas e
s pec ify )
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Are you happy for us to challenge these provided there is good reason?
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BACKGROUND.
Briefly detail an overview of the project / brief.
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Tell us a little about the background to the campaign. Be sure to detail any relevant information that might help us develop the
strategy and implementation plan (such as the need for the social change, features of the communication, key benefits)
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What is going on in the marketplace at the moment? Are there any category issues that we should be aware of?
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Are there any past learnings that may help us with our response?
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INSIGHTS.
Who is the target audience? Please include any specific consumer segments you have developed using syndicated or bespoke
research.
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What are the most critical insights that we should be aware of?
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CAMPAIGN STRATEGY.
Outline your current marketing strategy.
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Detail any existing strategic or creative platform that we should take into consideration when developing our response.
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Detail any mandatories or requirements that we should consider when responding.
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Will you be supplying creative or campaign materials?
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What are you providing?
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CAMPAIGN OBJECTIVES.
What are your campaign objectives? (include business, marketing and media objectives)
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Are there any channel specific reach and frequency goals? If so, list them here by channel.
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How will you and other key stakeholders assess whether this activity has been successful? (detail specific measures and any key
performance indicators such as hits to website, enquiries, contribution to awareness )
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Are there any “softer” measures for success (online buzz, PR coverage, etc)
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WHAT YOU NEED FROM US.
Outline in detail what you need us to do. Please include your response expectations
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Are they any other things you need MediaCom to be aware of or other things you might have missed?
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Ultimately what should the consumer NOTICE, THINK, FEEL and DO as a result of the communications plan?
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CLIENT BRIEF APPROVAL.
Name
Position
Signature
MEDIACOM USE ONLY - MUST BE COMPLETED PRIOR TO BRIEF BEING ISSUED.
Received by Group Director, CCP
Group Director must sign this.
Brief Rating Assigned
Director of IPI or above to sign upon
acceptance of brief.
Received by Strategy Group
Click here to enter a date.