Press release
For immediate release
Ljubljana, 30 January 2015
FINALE of the 8th Intercontinental Advertising CUP
Ljubljana, 5 March 2015, Grand hotel Union
The idea of the Intercontinental Advertising Cup rose from the experience. Since the world
divided to Anglo-Saxon and the remains, it fell out of balance.
Global tsunami surrounded our planet, universal truth are communicating with it. Only deeply
rooted to their culture and in their ground can resist with their clear speaking based on local
roots.
Genius Loci, spirit of the place is general motto of The CUP who exposes and praises the heroes
who take their creative power like Achilles from the ground when they stand.
If advertising is the most successful accelerator of economy, Genius Loci in communication is the
most successful reply to globalization. Locally inspired creativity with a respectful inspiration of
the place, with the richness of native language, tradition and intimacy of ethno culture are the
best answer to universal global addresses.
Advertising pass over through the biggest transformation and reconstruction. We are looking for
new routes, new explanations, new definitions of advertising and communication.
The CUP honors local markets, local industry, local brands and their very important role in
everyone’s life.
Local culture is an inexhaustible source of inspiration of exceptional advertising’s creations.
The CUP is the only global advertising festival stimulating and affirming locally inspired
creativity.
FINALE of 8th Intercontinental Advertising CUP will be in Ljubljana on 5 March.
A common project of four most important continental Festivals ADFEST, FIAP, ADC*E and
Golden Drum incorporate the best entries from all four Festivals.
President of the distinguished CUP jury will be MICHAEL CONRAD, President of Berlin School
of Creative Leadership. Confirmed jury members so far are:
ALVARO RODRIGUES, DM9Rio's Creative Partner and Vice President from Brazil
YANG YEO, Wieden+Kennedy Shanghai, Executive Creative Director, China
GUIDO HEFFELS, Chief Creative Director and Founder, Heimat TBWA Berlin, Germany
JOHANNES NEWRKLA, Founder & CEO, Bluetango, Austria
MIHAI GONKU, Executive Creative Director, GMP Advertising Bucharest, Romania
BETO NAHMAD, Executive Creative director, VCCP Spain
Preliminary PROGRAM
Matinee: Young Academics in Dispute
Different views on the future of the advertising industry, its role and position in general economic
activity and society.
Students and alumni of top ranking regional Universities of Ljubljana, Zagreb (Croatia) and
Belgrade (Serbia). Hosted in partnership with Slovenian Marketing Association's Students Section.
The Best of the Best: Top Creativity from 5 Continents
Winners of 2014 from ADFEST, FIAP, ADC*E, Golden Drum
Through the eyes of the GENIUS LOCI, the spirit of the place.
»Our Lives after the Berlin School of Creative Leadership«
Michael Conrad, President of Berlin School of Creative Leadership and his alumni
The Golden Stage: Creativity for a Better World
Young creatives, current winners from Asia, IberoAmerica, Art Directors' Club Europe and the
New Europe, will present their work, ideas and what makes them surpass everyone's
expectations.
Meet the Jury
Presentations on their personal professional views and experiences with some cases,
the importance of local culture in advertising creations. Creativity for better world.
World Premiere: the 8th Intercontinental Advertising Cup Awards.
The president of the 8th CUP jury will be Michael Conrad, President of the Berlin School of
Creative Leadership Worldwide! »Michael Conrad will be the president? Cool! He is a Jedi
Master!«, said DM9Rio Creative Partner and Vice-President who is also a member of the
8th Cup jury.
WHO ARE JURY MEMBERS
MICHAEL CONRAD, President of Berlin School of Creative Leadership
After 34 wonderful years in advertising Michael Conrad retired in 2003. Born in Germany - a
country more famous for great cars and less famous for great ads, as his friend John Hegarty
likes to point out - Michael brought German engineering to global quality management in
advertising, helping Leo Burnett Worldwide Inc. become Global Agency Network of the Year in
2000 (AdAge) and Most Awarded Agency Network in 2001 (Gunn Report). Under his creative
leadership 27 Leo Burnett agencies were named Agency of the Year in their countries, some of
them more than once.
He chaired many juries of local, regional and global advertising festivals and is honorary
member of the Art Directors’ Clubs of Germany, Austria and Europe. With the ADC Germany he
founded the “Berlin School of Creative Leadership” at Steinbeis University and serves as its
President. He lives in Zürich, does some consulting in marketing and communication.
ALVARO RODRIGUES, DM9Rio's Creative Partner and Vice President
He is 42 years old and has been in the advertising field for 18 years. DM9Rio is a brand new
advertising agency in Rio de Janeiro, member of ABC Group, the biggest advertising group in
Brazil. Throughout his career he has worked at big Brazilian and multinational advertising
agencies. He has awards from practically all national and international advertising festivals.
In 2014, he won two more Cannes Lions: one Gold and one Silver. As a juror he not only
participated in all national festivals, but many international ones as well, including Cannes, El
Ojo, FIAP and London. In its first year 2012, DM9Rio was elected “Agency of the Year”. He’s
currently the director of Brazilian Association of Advertising. “Alvinho” as he is known in the
Brazilian advertising market is a rock and roll lover and a passionate father of Manuella, a lovely
10-year’s old girl.
YANG YEO, Wieden+Kennedy Shanghai, Executive Creative Director
Known for his infectious laughter and healthy appetite, Yang is also famed for shaping the
creativity in China. The advertising campaigns Yang led topped the Global Gunn Report
numerously, won China it’s first-ever Cannes Grand Prix, and claimed the all-time most awarded
print campaign in the world. Agencies under his leadership have won ‘Agency of the Year’, his
clients won ‘Brand and Marketer of the Year’, and he was named ‘Creative of the Year’. His
creative reputation, solid leadership and consistent track record earned him the ‘Designer of the
Year’ accolade. Yang grew up in Singapore, and started his advertising career with Saatchi &
Saatchi in 1992. BBH hired him as Art Director when they opened their Singapore office, and
transferred him to the BBH London office in 1999. Three years on, Yang returned to sunnier Asia
as ECD and Founding partner of Fallon Singapore and Hong Kong. He moved to Shanghai in
2006, and was North Asia ECD and China Chairman of JWT, before joining W+K Shanghai in
2014. Beside his achievements in advertising creativity, Yang is also passionate about structural
and spatial design, where his projects have picked up multiple global architectural and design
awards.
GUIDO HEFFELS, Chief Creative Director and Founder, Heimat TBWA Berlin
Guido Heffels (48) creative director and one of the co-founders of HEIMAT. The
advertising agency established at the end of 1999 works for Swisscom, Hornbach DIY,
Adidas, Stern, Volksbanken Raiffeisenbanken, CNN International, McKinsey, REWE,
Burger King, OTTO and Fonic (O2). Guido has judged all international advertising
shows. He is member of the german ADC, D&AD and Tennis-Club Schwarz-Weiß
Tiergarten e.V. Since 2012 HEIMAT has an additional office located in Hamburg. Since
2014 HEIMAT is part of the worldwide TBWA network. Guido Heffels lives in Berlin. Hehas a
son, but not a dog. And he most definitely doesn’t play golf.
JOHANNES NEWRKLA, Founder & CEO, Bluetango, Austria
Johannes is CEO of Bluetango, a Viennese advertising agency he set up upon completion of his
studies in architecture, advertising and marketing. As a Consultant and Creative, Johannes is a
true European and border-crosser, and a founding member of the ADCE, which he presided over
for eight years. Today he is a board member and treasurer. Johannes has won many national and
international awards for his campaigns, including the Golden Venus – Austria’s highest creative
award – several times.
MIHAI GONGU, Executive Creative Director, GMP Advertising Bucharest
A Cybernetics graduate, Mihai entered the crazy world of advertising via a contest organized by
a popular TV Show. The prize was an internship in Leo Burnett.
In his first year he won his first ADC trophy and in his second, another 4. He then moved to
BBDO where he eventually become Deputy Creative Director and then did a 6 month stint in
the network's Berlin office.
Global cooling a.k.a. "Global warming" urged him to return to Bucharest as ECD of BBDO where
he contributed to the agency's #1 ranking in Effie Effectiveness Index and the first ever
campaign to win both a Grand Effie and ADC Campaign of the Year, for Pepsi.
In 2013 he moved to GMP and together with his team brought to Romania the first Independent
Agency of New Europe trophy from Golden Drum. Followed soon by the first Grand Prix in
Eurobest and Clio Silver.
The shop becomes a partner of the German independent network JUNG v. MATT.
GMP is also the most awarded Romanian independent in the European Effie Effectiveness Index,
ranking 7th overall.
BETO NAHMAD, Executive Creative director, VCCP Spain
Beto Nahmad was born in Buenos Aires, Argentina. He is a Media Technician, and studied Film
and Advertising in Buenos Aires. He began his career in Agulla and Baccetti, then he moved to
Barcelona where he worked in some of the world’s most important agencies, including: Publicis
Casadevall & Pedreño, Tandem DDB, JWT and Delvico. After eight years in Barcelona he moved
to Madrid to work in DRAFTFCB as Executive Creative Director and Director of Innovation Team
where he developed digital campaigns, experiential marketing and branded content.
He recently founded with Javier Suso, (Ex-General Manager of Shackleton) and Nuria
Serrano (Ex-Strategy Planning Director of Sra. Rushmore) the Spanish office of one ofthe top 10
agencies in the UK, "VCCP". In just one year VCCP SPAIN was the most awarded spanish agency
in Cannes Lions with a gold and 2 silver lions.
His work has been recognized in the world's most important festivals. Throughout his career he
worked for big brands such as: Bic, Chupa Chups, Kraft Foods, Oreo, Chips Ahoy, Fontaneda,
Filipinos, NIVEA, JVC, Converse, Smint, Ron Barceló, Hendricks, Head Sports, Reebok, Telefónica,
El Corte Inglés, Action Against Hunger, Tunisie Airlines and his beloved River Plate, among
others.
Besides advertising, he writes and directs short films. His latest film "Bon Appetit" just finished
successfully the festival circuit with "Official Selections" in different cities and a few
international awards.
See more on: www.thecupawards.com
For participation: http://www.thecupawards.com/en/visit