E-Summit –
Today’s Modern Cover Letter: The E-Note
Handouts
Brought to You by
The Resume Writing Academy
www.resumewritingacademy.com
and
Career Thought Leaders Consortium
www.careerthoughtleaders.com
Bookstore
www.wendyenelow.com/bookstore.php
Wendy Enelow
&
Louise Kursmark
July 12, 2013
Introduction
Definitions
A cover letter is a communication sent with a resume to convey a job seeker’s qualifications. Previously
cover letters were sent by mail; today a traditional cover letter might be sent by mail or included as an
attachment to an email message.
An e-note is a letter sent electronically, in the body of an email message or uploaded to a job board. Enotes are short (typically 1/3 to 1/2 of a page in length), concise, easy-to-read letters that showcase a
job seeker’s top 3-4 assets or quick career story. They’re letters with typically HALF the content of a
traditional cover letter in HALF the space, yet still communicating the WHOLE candidate message of
who, what, why, and how.
Similarities
Cover letters and e-notes share similar goals:
1. Introduce the job seeker to a specific person or company.
2. Market the job seeker and competitively position him/her against other candidates.
3. Highlight the best/the greatest that person has to offer as it relates to that specific job,
industry, profession, company, or other key point.
4. Showcase the most impressive achievements, qualifications, and other distinguishing
characteristics.
5. Move the reader to action – an email, phone call, or scheduled interview.
Differences
In comparison to the traditional cover letter, an e-note is:
1.
2.
3.
4.
5.
Shorter and more streamlined in its content
More open and “scannable” in its visual presentation
Clear, direct, and to the point in its writing style
Highly selective and strategic in the information that is included
Focused on a finite topic and, as appropriate, a few tightly related items of information
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 2
Why and When Your Clients Need E-Notes
1.
2.
3.
4.
5.
When uploading a resume to a job board or other online application.
When sending a resume via email.
When contacting people who “never” read cover letters.
When contacting people who love cover letters.
To avoid being typecast as outdated.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Why and When Your Clients Still Need Traditional Cover Letters
1. When responding to a specific posting with the need to include all the relevant information and
keywords.
2. When your client’s resume has been requested.
3. In formal, committee-based hiring.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 3
Part I: E-Note Structure and Format
Structure
Meaningful subject line that communicates:



Why you’re writing
Important identifying facts
Reason to open the email
EXAMPLE 1:
Subject: DIRECTOR OF SALES – Sales Turnaround Leader, 10-Yr Record of Exceeding Quota
EXAMPLE 2:
Subject: V.P. of Operations – Life Insurance Industry Executive, MBA
To-the-point opening – a short paragraph (typically 1 or 2 sentences) that immediately sets the tone
and conveys the most important information.
EXAMPLE 1:
As Regional Sales Manager with Worldwide Widgets, I led an underperforming division from “bit
player” to #2 in the industry in less than 4 years by:
EXAMPLE 2:
Under my leadership, operations processed a 250% increase in claims volume last quarter – without a single hour
of overtime – through process improvements, team collaboration, and technology advancements. It’s with this track
record of streamlining operations and amplifying profitability that I’d like to be considered for your VP of Operations.
Concise body – several bullet points or 2-3-line paragraphs that continue the message of the opening
and add additional high-value information.
EXAMPLE 1:
->
->
->
->
generating 25% of company revenue – up from 5% in just 2 years
surging from #18 to #1 in sales among 20 divisions
averaging 27% annual growth compared to industry-wide growth of only 11%
recruiting 8 of the 10 sales associates most recently inducted into the President’s Club
As these results prove, I build strong teams of sales professionals who sell solutions rather than
products. By keying in to our customers’ needs, we become their valued partner and #1 resource.
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 4
EXAMPLE 2:
Proof of my impact on operational efficiency and corporate bottom line:
• Process Improvements – Slashed time to release new policies in half during first 6 months as Executive
Director of Operations.
• Team Engagement – Boosted attendance of operations center staff 75% within first 6 months using innovative
recognition and team collaborative programs.
• Technology Advancement – Improved production 40% in billing department through modernization of
technology and transition to paperless environment.
Short conclusion/closing – a very brief paragraph with call to action, next steps, or other
concluding statement.
EXAMPLE 1:
I am confident I can deliver similar strong results for Acme and will follow up next week to
coordinate a time to discuss your Sales Director opportunity.
EXAMPLE 2:
I welcome confidential discussions of how I may add additional value to MetLife. I will contact your executive
assistant early next week to schedule a meeting.
Signature block – the “right” contact information for your client
EXAMPLE 1:
Edgar Martinez
->->->->->->->->->->->
555-123-4567 [call or text]
emartinez56@gmail.com
http://www.linkedin.com/edgarjmartinez
EXAMPLE 2:
Janice Ubermacher
555-622-1227
janice.ubermacher@gmail.com
EXAMPLE 3:
MARTIN G. ALBERTSON
New York Metro Area
555-222-3722
mgalbertson@yahoo.com
http://www.linkedin.com/martyalbertson
EXAMPLE 4:
Kate Weiss * kategweiss@gmail.com * http://www.linkedin.com/kategweiss * 555-382-2840
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 5
Format Guidelines
1. Make your letter short –generally about 1/3 to 1/2 of the page, at most.
2. Write concise paragraphs – ideally 2 or 3 lines maximum.
EXAMPLE #1:
An experienced dealmaker, I have structured partnerships and closed sales in worldwide markets,
including the US, France, Germany, Italy, Switzerland, Spain, Monaco, and Andorra. In the process I
have negotiated with the highest level of government officials across these countries.
EXAMPLE #2:
If you are engaged in a search for a Senior Executive in the CPG industry based in the U.S. or Asia, you may
be interested in the depth of knowledge and experience I offer. With 10+ years in B2B consumer products, I
am available and well situated to contribute to an organization with a growing international/China presence.
3. Keep bullet points brief – 1 line if you can.
4. Use good writing techniques and be consistent!
EXAMPLE #1:
“During my 5-year tenure with IBM, I:
• delivered 120% of annual quota for 5 consecutive years.
• retained 100% of existing customer accounts.
• increased number of new clients 47%.
• augmented industries penetrated by 18%.
EXAMPLE #2:
“During my 5-year tenure with IBM, I delivered …
• 120% of annual quota for 5 consecutive years.
• 100% retention of existing customer accounts.
• 47% surge in number of new clients.
• 18% increase in number of new industries penetrated.
5. Include appropriate contact information – always email address and phone number, possibly:
 LinkedIn profile link
 Web portfolio or blog link
 Twitter handle
 Skype account name
 Branding statement
 Physical address
6. Format for easy readability and attractive presentation.
 Clean and simple … or
 Visually distinctive
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 6
Part II: Types of E-Notes: Choose the Right Strategy for Each Client
TYPE #1: ACHIEVEMENTS
What are the most significant achievements of your client’s career that support current objectives?
SAMPLE LETTERS:
1) Maria Rodriquez
2) Edgar Martin
3) Laura Francisco
4) John Paul Jones
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 7
LETTER #1: Achievements
MARIA RODRIQUEZ
412.989.5555  rodriquez.maria.j22@gmail.com  Pittsburgh, PA
SENIOR MARKETING EXECUTIVE – GLOBAL BRAND/ PRODUCT DESIGN & DEVELOPMENT
Fluent English, Spanish & Portuguese
Subject: Vice President – Global Marketing & Brand Management
As an outside-the-box thinker and high-energy leader, I excel at redefining brand architecture and know what it
takes to create “WOW” products, sales, and consumer relationships. Highlights of my career include:
 Drove multibillion-dollar sales for market-leading Fortune 500 companies (Walgreens and Target).
 Forged best-in-class Asian sourcing operation for Johnson & Johnson, reducing purchasing costs 20%+.
 Generated $35M in new revenue by designing a corporate roadmap for product import for Miller Industries.
 Strengthened Frito-Lay product distribution 78% through astute creative, strategic, and tactical leadership.
I would welcome the chance to interview for the position of VP, Global Marketing and Brand Development, and
discuss how my product design/development experience could be leveraged for your advantage. Thank you.
Maria Rodriquez
Letter contributed by Cheryl Simpson, Executive Resume Rescue, info@executiveresumerescue.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 8
LETTER #2: Achievements
Subject: DIRECTOR OF SALES – Sales Turnaround Leader, 10-Yr Record of Exceeding Quota
Dear Ms. Chang:
As Regional Sales Manager with Worldwide Widgets, I led an underperforming division from “bit player”
to #2 in the industry in less than 4 years by:
->
->
->
->
generating 25% of company revenue – up from 5% in just 2 years
surging from #18 to #1 in sales among 20 divisions
averaging 27% annual growth compared to industry-wide growth of only 11%
recruiting 8 of the 10 sales associates most recently inducted into the President’s Club
As these results prove, I build strong teams of sales professionals who sell solutions rather than
products. By keying in to our customers’ needs, we become their valued partner and #1 resource.
I am confident I can deliver similar strong results for Acme and will follow up next week to coordinate a
time to discuss your Sales Director opportunity.
Sincerely,
Edgar Martin
->->->->->->->->->->->
555-123-4567 [call or text]
emartin56@gmail.com
http://www.linkedin.com/edgarjmartin
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 9
LETTER #3: Achievements
Subject: Executive Opportunities with XYZ Systems
Dear Mr. Johanssen:
With a track record of transforming businesses and an extensive background in technology and
operations, I am contacting you regarding potential leadership opportunities with XYZ Systems.
Summarizing my professional achievements:
 At technology start-up IT Helpline, I singlehandedly built all operations (marketing, finance, legal,
purchasing, and HR) from the ground up. I also helped raise $10M in equity funding.
 As a Management Consultant, I contributed to $3.9M in revenue growth at a leading global retail
client and co-managed a $7M project for MGM in the high-end entertainment market.
 At Stanford Systems, I spearheaded a full-cycle process reengineering effort to implement a new
ERP system, allowing the company to grow to $5M in sales.
I am ready for the next challenge and look forward to discussing how my professional experience and
personal drive could accelerate XYZ Systems’ growth. My resume is attached.
Sincerely,
LAURA FRANCISCO
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
555.555.1212 ~ lfrancisco@gmail.com
linkedin.com/in/laurafrancisco
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Letter contributed by Gulnar Mewawala, The Emphatic Resume, gulnar@emphaticresume.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 10
LETTER #4: Achievements
JOHN PAUL JONES – INTERNATIONAL (ASIA/CHINA) SENIOR EXECUTIVE
Multicultural sensibility – Rigorous accountability – Rapid growth leadership
Subject: CPG Executive, 10+ Years of Double- and Triple-Digit Growth in China/Asia and US
Dear Ms. Edwards:
If you are engaged in a search for a Senior Executive in the CPG industry based in the US or Asia, you may be
interested in the depth of knowledge and experience I offer. With 10+ years in B2B consumer products, I am
available and well situated to contribute to an organization with a growing international/China presence.
Some quick highlights of my qualifications in growing international business include:
 Led furniture giant East-West to 500% growth, selling to large retailers that included Morgan Furniture,
Homebodies, and Target.
 Instituted groundbreaking QC and efficiency measures that carried East-West to #1 in its industry.
 Expanded sourcing operations from 10% of Morgan Furniture’s overall business ($95M) to 20% ($200M).
My attached resume provides more information about my background and accomplishments. I would greatly
appreciate the opportunity to speak with you and am available by phone, Skype (jpjones), or email to arrange a
mutually suitable time for a conversation. Thank you.
Best regards,
John Paul Jones
Shanghai, P.R. CHINA  +86-555-6789-1098  jpjoneschina@yahoo.com  www.linkedin.com/in/johnpauljones
Letter contributed by Brenda Bernstein, The Essay Expert, BrendaB@TheEssayExpert.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 11
TYPE #2: PROJECT HIGHLIGHTS
What are the top 3–4 projects your client has led or contributed to, as they relate to current goals?
SAMPLE LETTERS:
5) Stephen Cantor
6) Gerhard Bruckner
7) Sarah Brown
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
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LETTER #5: Project Highlights
Subject: IT CONSULTANT: Large-Scale Project Driver
In today’s highly competitive and technology-driven market, it is critical to retain consultants who drive
organizational transformation, business process enhancement, and technology adoption — in tandem with
strong qualifications in IT consulting, business analysis, project management, and reengineering.
Recognizing that outcomes speak volumes, I am pleased to share these key projects and results:
 NEW PLATFORM DEVELOPMENT: I drove end-to-end development of standardized, multilingual vendor
management platform for a pharmaceutical firm, replacing disparate systems across 4 countries.
 QUALITY REENGINEERING INITIATIVE: On behalf of a global risk solutions firm, I identified process
inefficiencies and defined an evaluation structure that is still considered the corporate gold standard.
 INTEGRATED PROCESS SOLUTION: I devised and gained executive buy-in for a solution that enabled a
life sciences enterprise to reduce a critical process time from a full month to just 2 days.
I am skilled at collaborating and gaining buy-in across diverse industries and at driving technology that
saves costs, minimizes risks, and enhances business processes.
When are you available to discuss how my expertise can bring value to your company? I guarantee it will.
Regards,
Stephen Cantor
*******************************************
Email: stephen@stephencantor.com
Phone/Text: 555-678-1290
Attachment: Resume
Letter contributed by Virginia Franco, Virginia Franco Resumes, vfranco@carolina.rr.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 13
LETTER #6: Project Highlights
Subject: International Business Development Executive
Dear Ms. Jones:
In last Monday’s New York Times, you stated that that The Jones Group is actively seeking joint venture
partners throughout Europe. I can help significantly with these expansion plans.
An experienced dealmaker, I have structured partnerships and closed sales in markets worldwide, including
the US, France, Germany, Italy, Switzerland, Spain, Monaco, and Andorra. In the process, I have negotiated
with the highest level of corporate officers and government officials throughout these countries.
Some of my most notable engagements include:

Structuring and negotiating the rights to a 25-year contract between a high-tech US company and a
government in an emerging market. This deal has the potential for total revenues in excess of $50M.

Hammering out an exclusive agreement with the Principality of Andorra to market a proprietary
remedy to healthcare practitioners in 12 countries. Sold the rights for $10M in just 2 years.

Identifying, negotiating, and closing an exclusive and extremely profitable, 3-year, $1M+ contract
with a German consumer products manufacturer.
My attached resume showcases my career – qualifications, projects, international business affairs, and
more – in much greater detail. Clearly, it demonstrates my ability to lead your International Business
Development team.
I will follow up next week to discuss how I can contribute to The Jones Group’s continued growth.
Best regards,
Gerhard Bruckner
>>>>>>>>>>>>>>>>>>>>>
555-555-5555 (mobile)
gerhardbruckner@yahoo.com
vizibility.com/gerhardbruckner
>>>>>>>>>>>>>>>>>>>>>
Letter contributed by Gulnar Mewawala, The Emphatic Resume, gulnar@emphaticresume.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 14
LETTER #7: Project Highlights
Subject: Compliance Expert – Financial Services Industry
Mr. McBride,
At the suggestion of David Withers, I am contacting you regarding your need for compliance specialists at
Global Bancorp. I am sure you agree that to meet the challenges presented by increasingly complex
regulatory demands, it pays to hire compliance leaders who can manage across diverse business lines.
My expertise can be succinctly summarized – I achieve compliance while simultaneously mitigating risk.

Global Compliance Framework: Championed execution of new framework for Hyperion Bank which I
modeled after the OCC Comptroller’s Large Bank Supervision Handbook and won corporate kudos.

Organizational Downsizing: Following company-wide restructuring, I seamlessly decentralized and
downsized the compliance organization while delivering key compliance support for Fair Labor
Standards Act (FLSA), FDIC Large Bank Modernization, and FAR E-Verify projects.

Project Leadership: Drove numerous projects to communicate regulatory changes, review LOBSA, and
incorporate compliance and compliance awareness in tandem with the Operations Risk Support team.
I leverage broad financial institution operations expertise to evaluate compliance issues and translate
regulatory intent. It is this expertise I bring to Global Bancorp’s compliance leadership organization, and look
forward to scheduling our first interview. Thank you for your time.
Kind regards,
Sarah S. Brown
====================
555-920-3955
sarah.s.brown@aol.com
linkedin.com/in/sarahsbrown
Letter contributed by Virginia Franco, Virginia Franco Resumes, vfranco@carolina.rr.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 15
TYPE #3: TELL YOUR STORY
How can your e-note tell readers “who” your client is, “what” your client has accomplished, “how” it
was accomplished, and “why” your client is THE candidate?
SAMPLE LETTERS:
8) Maria Vasapoli
9) Mary Ann McHenry
10) Loren Samuels
11) James Smith
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
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LETTER #8: Tell Your Story
Subject: Boutique Manager
I am the Store Manager for Dress Code, a privately owned and upscale women’s boutique in
Lynchburg, VA, in the same shopping center where you’re opening your newest location in August. The
owners of Dress Code are retiring and, as such, I’m pursuing a new opportunity.
With more than 20 years of retail sales and store management experience, I know Lynchburg’s
changing market, the increasingly upscale clientele, what sells to that customer and what doesn’t, and
how to create a positive shopping experience.
My resume outlines all that I have done, from purchasing and merchandising to sales and customer
relations to store operations. Most notably, I’ve led the team that has driven remarkable, year-over-year
sales growth for more than a decade.
I would welcome the opportunity to interview for your Boutique Manager position and can be available
at your convenience. When can we meet?
Thank you. I promise that I am all you’re looking for in a candidate and so much more!
Maria Vasapoli
1122 Greenwood Circle
Lynchburg, VA 24504
804-555-1234
mvasapoli@gmail.com
Attachment: Resume
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
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LETTER #9: Tell Your Story
Subject: General Manager passionate about the restaurant industry
Dear Mr. Hollingsworth:
Managing profitable restaurants has been my life. Whether opening a brand-new facility or turning around a
lackluster one, I approach work every day ready to embrace new challenges.
My background is a good fit with your business model. I’d like to highlight some of my relevant achievements that
speak to my capabilities and industry knowledge.
*
*
*
*
Honored as General Manager of the Year.
Ranked in the top 20% of stores for guest loyalty.
Received 5 corporate Team Builder awards.
Mentored at least 5 employees to earn promotions to General Manager and District Manager.
As an 18-year employee with Bob Evans—15 years as GM—I gained a reputation for building dedicated teams and
resolving issues that stood in the way of profitability. Now, at this point in my career, I’m ready to apply my
experience in a new environment with new challenges and new opportunities for success.
Please consider my interest in joining your management team. You can be assured I have the drive, experience,
and entrepreneurial perspective to excel.
Sincerely,
Mary Ann McHenry
555-555-8910
mamchenry@isp.com
Attachment
Letter contributed by Janet Beckstrom, Wordcrafter, janet@wordcrafter.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
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LETTER #10: Tell Your Story
Subject: Growth & Turnaround Executive – Lowe’s, Plumbers Supply, Black & Decker, Acme
As President of $1.2B Plumbers Supply, I navigated the business through the severe economic downturn
affecting the housing industry, delivered double-digit margin improvement, cut expenses more than
$110M, and generated $114M in free cash flow.
Previously, recruited to drive sector growth for Lowe’s, I increased government business by 65% in one
year while launching a new emerging markets organization and growing national sales accounts 17%.
My prior turnaround experience includes reversing $4M loss to $8M profit in 2 years at Black & Decker’s
Latin American division and leading Acme Corp. to 23% growth after 5 years of stagnant revenues.
In addition to strengths as a revenue driver, I have deep expertise in continuous process improvement
methodologies that drive long-term, sustainable performance gains. My extensive international experience
and M&A background qualify me for leadership challenges in today’s global economy.
I am confident you will be interested in my success record meeting precisely the challenges outlined in
your posting. May we schedule a time to meet?
LOREN SAMUELS
^^^^^^^^^^^^^^
loren.samuels@gmail.com
linkedin.com/in/loren.samuels
555-231-1241 – call or text 24/7
Resume Attached
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LETTER #11: Tell Your Story
Subject: Sales, Marketing, Business Development – Start-Up & High-Growth, Tech & E-Commerce
**************
I specialize in jump-starting new businesses, shifting stalled organizations into high gear, and building best-inclass sales organizations. Much of my success can be attributed to expertise in traditional sales and brand
building as well as online marketing, social media, SEO, and SEM.
Most relevant to your organization, I'm highly effective in an entrepreneurial culture with great expectations,
limited resources, and a tight budget. For example, as:
>>EVP of Sales & Marketing at SysTec: Transformed break-fix company to a profitable managed IT services
provider with #1 online identity.
>>SVP of Global Sales & Marketing for Digital Docs: Grew start-up to $5M+ in global markets and acquisition
interest within 3 years.
>>Territory Manager of Strategic Accounts for Oracle's General Business Division: Launched Oracle into
middle-market segment and outpaced sales goals more than 60% every year.
>>VP of Online Engagement at InstaPrint.com: Became known as company's "secret weapon" for rapid-fire
creation and deliverance of revenue-building strategies and sales results via SEO, SEM, and social media.
I am prepared to move quickly into a challenging new business development leadership role with a company that
is ready for change, turnaround, and growth.
Sincerely,
James M. Smith, Jr.
**************
http://www.linkedin.com/in/jsmith
jsmith@yahoo.com
305-555-9146
**************
Letter contributed by Marjorie Sussman, Dover Productions, marjorie1130@gmail.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 20
TYPE #4: CORE SKILLS AND QUALIFICATIONS
What are your clients most notable 3–4 areas of expertise as they relate to the job at hand?
SAMPLE LETTERS:
12) Priscilla Meadows
13) Robert Nguyen
14) William Dalhousie
15) Janice Ubermacher
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LETTER #12: Core Skills and Qualifications
Subject: Consulting Analyst Position (#001-01-439)
Dear Ms. Christie:
In response to your email regarding the above-referenced Consulting Analyst position with Accenture, I
am very much interested in the opportunity.
From my research, I learned that Accenture works with organizations from around the globe to enhance
their technology. As such, it’s the perfect fit for someone like myself with a technology degree (MIS), an
extensive background in international travel, and a deep enjoyment in teaching and mentoring others.
Attached you will find my resume and transcript (showcasing my GPA of 3.77). My location preference
is Austin; however, I’m open to relocation worldwide. Please contact me at by phone, email, or Skype
(details below) to discuss this opportunity.
I look forward to speaking with you soon and, hopefully, launching my career with Accenture.
Sincerely,
Priscilla Meadows
Austin, TX
================
Email: priscilla.meadows@gmail.com
Phone or Text: 555-245-2110
Skype: PriscillaMeadows
Letter contributed by Cassandra Wheeler, Texas A&M University, cassandra@dusty.tamiu.edu
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
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LETTER #13: Core Skills and Qualifications
Subject: FACILITIES MANAGER – Multi-Site Operations, Build-Outs & Relocations, “Green” Programs
As Director of Facilities at Mayle & Co., I ensured the efficient and cost-effective management of 7 offices, managed a $2M
annual budget, and spearheaded every facet of space planning and utilization – from new construction and move
management to lease renewals, vendor and contract oversight, and capital expenditures.
My most notable skills and accomplishments include:
 Strategic Planning: I saved $200K annual operating costs by identifying a new real estate opportunity and managing
the entire process, from site selection through delivery of the finished space, within tight time and budget constraints.
 Initiative and Leadership: Embracing the challenge to manage our facilities more “greenly,” I launched a companywide Environmental Sustainability Program with metrics to measure use (and savings) in water, waste, and electricity.
 Program Management: My leadership and project management of a new office build-out were recognized with a
company “Top Performer” award.
If you are seeking a Facilities Director who will hit the ground running, I am your candidate. I will exceed your expectations in
conducting due diligence, meeting deadlines, delivering bottom-line cost savings, and completing projects within budget.
I look forward to a personal meeting to learn more about your current facilities challenges and how I can provide solutions.
Thank you for your consideration.
Sincerely,
Robert Nguyen
*********************
555-234-1234
rob.nguyen@hotmail.com
http://www.linkedin.com/in/robnguyen
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LETTER #14: Core Skills and Qualifications
Subject: World-Class Solutions for Manufacturing Challenges
Based on my research into your company, I believe the following brief examples of my leadership
strengths and accomplishments as a Global Manufacturing Director will interest you:

Achieve exceptional product quality in a precision environment: Increased quality from 69% to
99% versus target of 90%. (Star Manufacturing)

Reduce costs and increase profitability: Reduced overall cost-per-unit 7% vs. 5% target. (Star)

Increase capacity and efficiency: Instituted major reorganization that turned around a German
plant struggling with deteriorating efficiency and high COG. (Pfizer)

Optimize new product manufacturability: Incorporated a design-for-manufacturing concept to
improve processes and upgrade results. (Sylvan)
In addition, I have delivered significant value by implementing and managing Lean and Six Sigma
manufacturing operations. A key element of my success rests on my ability to build and motivate
cross-functional and geographically dispersed teams that consistently exceed goals.
I would like to arrange a meeting to discuss the challenges you are facing and how my experience
will help guide world-class solutions. I look forward to speaking with you soon.
Sincerely,
William Dalhousie
William.Dalhousie@gmail.com
555-671-0001
LinkedIn.com/in/WilliamDalhousie
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 24
LETTER #15: Core Skills and Qualifications
Subject: VP of Operations – Life Insurance Industry Executive, MBA
VICE PRESIDENT OF OPERATIONS
Life Insurance Industry Executive | Master of Business Administration
Dear Mr. Fiorino:
Under my leadership, our operations department processed a 250% increase in claims volume last quarter – without an hour
of overtime – through process improvements, greater team collaboration, and technology implementation. It’s with this track
record of streamlining operations and amplifying profitability that I’d like to be considered for your VP of Operations position.
I’ve been referred by Doug Wilson, who would be happy to speak with you about my success in revitalizing operations for New
York Life. Knowing the challenges you face with the new operations facility opening in Oak Park, as mentioned in the Wall
Street Journal, I am confident my experience will bring positive results.
Proof of my impact on operational efficiency and corporate bottom line:
 PROCESS IMPROVEMENTS – Slashed time to release new policies in half during first 6 months as VP of Operations.
 TEAM ENGAGEMENT – Boosted attendance of operations center staff by 75% within first 6 months with recognition and
collaborative programs.
 TECHNOLOGY IMPLEMENTATION – Improved production 40% in billing department through modernization of technology
and transition to a paperless environment.
I welcome confidential discussions of how I may add additional value to MetLife. I will contact your executive assistant early
next week to schedule a meeting. In the meantime, please see my enclosed resume.
Regards,
Janice Ubermacher
555-622-1227
janice.ubermacher@gmail.com
Attachment: Resume
Letter contributed by Kristin Johnson, Profession Direction, kristin@professiondirection.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 25
TYPE #5: COMPANY REQUIREMENTS
What does your client offer – achievements, skills, projects, and more – that relate most directly to the
specific company and its specific hiring requirements?
SAMPLE LETTERS:
16) Germaine Reed
17) Jonathan Campbell
18) Roger Winters
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 26
LETTER #16: Company Requirements
Subject: Applicant for Director of Communications & Marketing – Germaine Reed
I was excited to learn of your need for a Director Communications & Marketing at Ashbury College.
As an award-winning communications professional, I have extensive experience at major Canadian newspapers
and a proven record of success in all of the functions you have specified: communications, marketing,
operations, project management, and team management.
I have the prerequisite skills and experience to develop, frame and position Ashbury’s unfolding story and a
professional background that would serve the College well. I would also welcome any opportunity to teach
media studies, communications, or journalism, while fulfilling the primary responsibilities of the position.
Thank you for your consideration. I look forward to our interview.
P.S. My attached resume provides complete details of my background and accomplishments.
Germaine Reed
=======================
1st Prize for Feature Reporting, 2012, Canadian Society of Journalists
“Golden Pen” Award, Communications Professionals of Canada
555-677-1510
germaine.reed@yahoo.com
Letter contributed by George Dutch, JobJoy, george@jobjoy.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 27
LETTER #17: Company Requirements
Subject: Lean Distribution Manager (DIST01439)
It isn’t very often an opportunity comes along that is so closely aligned with one’s experience and talents. When
you take a look at my resume, you will see that I meet or exceed all of the criteria in your job description.
My 20+ years of logistics/distribution leadership experience matches Manheim’s mission of BeQIC. For example,
in the areas of…
>> QUALITY: Introduced continuous improvement strategies that sustained quality even when the distribution
unit experienced an unprecedented level of turnover.
>> INNOVATION: Played an integral role leading third-party logistics services partners to realize $40M in cost
avoidance and $20M in freight savings in just 2 years.
>> CUSTOMER ORIENTATION: Created the processes, provided the training, and developed the culture that
resulted in 7 consecutive years of customer delivery performance scores above 95%.
The foundation of my success have been my process-oriented perspective, aptitude for leading people, and ability
to effect change on multiple levels. Rounding out my qualifications is a BS in Business Administration/Logistics.
Joining the Manheim team is an exciting prospect. It would be my pleasure to elaborate on my fit for this position
in your Cincinnati plant.
Sincerely,
Jonathan Campbell
513-555-4118 (call or text)
joncampbell00@isp.com
Resume Attached
Letter contributed by Janet Beckstrom, Wordcrafter, janet@wordcrafter.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 28
LETTER #18: Company Requirements
Subject: BIOTECHNOLOGY RESEARCH SCIENTIST – R. Winters Resume Attached
I present myself to you as a motivated, accomplishment-driven, logical, and methodical Ph.D. Research
Scientist who excels through hands-on industry experience. I have strong interpersonal relations skills,
expertise with scientific instrumentation, and a strategic vision that always makes a substantive difference.
Please consider these highlights of my career that match your specific needs:

MOLECULAR-LEVEL PHARMACEUTICAL DEVELOPMENT: Development and maintenance of cell lines
and research of retrovirus systems focused on producing human polyclonal recombinant antibodies.

FDA REGULATIONS: Possess deep and rich knowledge of the FDA Code.

PROJECT LEADERSHIP: Built harmony among team members with disparate skills and personalities.

PROCESS TROUBLESHOOTING: Ensured cost-effective regulatory compliance while meeting budget.

PERSONAL TRAITS: Consistent recognition for judgment, initiative, problem analysis, and creativity.
I thrive in challenging, fast-paced, and high-stress environments and would welcome the opportunity to speak
with you about the position. I am confident my skills and expertise are precisely what you are seeking.
Sincerely,
Roger Winters, Ph.D.
rwintersphd@mac.com
555-234-1110
Letter contributed by Judit Price, Berke & Price, jprice@careercampaign.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 29
TYPE #6: THEME
What theme can you choose to run throughout your entire e-note? Choose a theme that is closely tied
to the job posting or company needs.
SAMPLE LETTERS:
19) Andrew Long
20) Christine Bookman
21) Jens Brusskamp
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 30
LETTER #19: Theme (Institutional Effectiveness for College/University)
Subject: Senior Vice President, Institutional Effectiveness – Indiana University (#03701-13)
ATTN: Committee Chairperson & Committee Members
As Vice President of Institutional Effectiveness (IE) for Ohio State University for the past 6 years, I:

Orchestrated development of institution-wide, research-based planning and evaluation processes to
ensure that OSU remains on a path of continuous improvement and academic excellence.

Implemented advanced technology solutions to automate, upgrade, and enhance controls and
efficiency of all IE data capture, analysis, and reporting systems.

Built collaborative relationships within the OSU administrative and academic communities, critical to
increasing funding for IE programs and new initiatives.

Negotiated more than $15 million in economic development projects for Franklin County to expand
infrastructure and attract a larger and more diverse student body.
My top priorities as your VP of IE would include designing a system to accurately measure academic and business
performance and translate the findings into actionable plans – critical to leader decision making, future planning,
and continuous improvement. I’ve done that for OSU and will do the same for Indiana U.
Standing by to interview at your convenience,
Andrew R. Long
Andrew R. Long
404-555-5555
a.r.long55@hotmail.com
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 31
LETTER #20: Theme (Software Industry Expertise)
Subject: Referred by Jack Entwhistle
Dear Mr. Walker:
I’ve been fortunate to have an outstanding career in the software industry as:

Co-Founder & VP of Engineering of a start-up software venture (funded by Blackwell) that won major industry
awards from Deloitte & Touche, KPMG, Microsoft, and others for revolutionizing customer interaction solutions.

Executive Director of Development & Software following ABC Systems’ acquisition of above venture; led
migration to agile development methodologies and creation of company’s suite of next-generation software.

VP of Solution Design & Delivery (current position) leading a complete organizational and cultural transformation,
creating a new portfolio of integrated software solutions, and transitioning the company’s brand and market image.
Secure in my current position, I’ve been with CSG for five years and earned several key promotions. I’m satisfied and well
compensated, but not energized, and that’s what I’m looking for. I want a new opportunity where I can create, lead, execute
and otherwise fully engage to again build a remarkable company. After a bit of research, I’ve come to the realization that
Walker Systems might be just the place.
Jack Entwhistle (fellow Board member of TriState Technology) speaks highly of your vision and success. I would welcome the
opportunity to connect with you and hope to hear from you shortly. If not, I’ll follow up with a quick call or email. Thank you.
Sincerely,
Christine Bookman
–=–=–=–=–=–=–=–=–=–=
555-670-1256
chrisbookman@gmail.com
linkedin.com/in/christinebookman
vizibility.com/christinebookman
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 32
LETTER #21: Theme (Logistics Functional Expertise)
Subject: Director, Logistics & Distribution – Expert in Cost Reduction & Capacity Growth
What I do best: Ensure the smooth flow of goods on time and at the lowest possible cost.
How I do it: Combine technical expertise with leadership, teamwork, and communication skills.
Where I’ve worked and what I’ve accomplished:
 CP GOODS: Built/improved the North American supply chain to support 20% sales growth
while cutting 20% plus from our operating costs.
 US FRANCHISE SUPPLY: Turned around an unprofitable distribution operation in just 5
months through wholesale improvements in efficiency, inventory, service, and technology.
 METRO TRANSPORT SYSTEMS: Demonstrated that I could move people as well as goods
and led a highly motivated team that performed in extremely challenging circumstances.
I would appreciate the opportunity to learn more about your needs and share further examples of
my experience and achievements that are relevant to your current business challenges.
Sincerely,
Jens Brusskamp
••••••••••••••••••••••••••••••
jens.brusskamp@verizon.com
555-770-1102
vizibility.com/jensbrusskamp
••••••••••••••••••••••••••••••
resume attached
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 33
E-NOTE THEME IDEAS
A few ideas to jumpstart your creativity in developing novel e-note themes
accounting systems
aerospace engineering
association management
automation solutions
banking operations
broadcast production
business innovation
business process design
call center operations
career coaching & counseling
change management
client advocacy
competitive intelligence
computer security
conference planning & leadership
consensus building
contract negotiations
corporate crisis communications
corporate finance
cost reduction & avoidance
criminal investigations
curriculum development
customer acquisition & retention
customer service improvement
efficiency improvement
emerging market development
exploration
forensic science
graphic design projects
health care administration
hospitality operations
HRIS technology
Industrial development
instructional programming
insurance services
intellectual property
international business
inventory planning & control
investigative journalism
investment finance
key accounts
legal precedents & cases
leadership
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
manufacturing management
market development
medical breakthroughs
member retention
military field operations
multimedia technology
multimodal transportation solutions
multi-site operations management
new business development
new product launch
nuclear controls & safety
organizational design & development
organizational leadership
P&L (profit & loss) management
patient care
performance improvement
pharmaceutical discovery
policies & procedures
process redesign & reengineering
product commercialization
product display & merchandising
production optimization & improvement
profit improvement
project management & completion
public relations programs & concepts
real estate development & sales
recruitment & staffing
risk management
sales performance
sales training & team management
security
strategic planning
supply change management & optimization
telecommunications
technical & help desk support
territory development & management
traffic routing & management
training & development
venture funding
veterinary science
VIP protection services
world-class organizations
writing & editing
© 2013 Louise Kursmark & Wendy Enelow • Page 34
Part III: Transitioning Traditional Cover Letters to E-Notes
4 Quick Tips to Transform Traditional Cover Letters Into E-Notes
1. Fix/edit format and eliminate all unnecessary information and spacing.
2. Edit opening so it is short, sharp, and concise.
3. Choose the top 2–4 key points that you want to convey in the body and convert them into short
paragraphs or hard-hitting bullet points.
4. Revise your closing if needed for the e-note format and style.
SAMPLE LETTERS
22) Alison Towers (cover letter)
23) Alison Towers (e-note)
Key Points:
 Visual design is wonderfully distinctive – both cover letter and e-note
 Content has been reduced selectively – both core competencies and achievements
 Closing content is tighter
Letters contributed by Cheryl Simpson, Executive Resume Rescue, info@executiveresumerescue.com
24) Matthew Robinson (cover letter)
25) Matthew Robinson (e-note)
Key Points:
 Leisurely opening in cover letter is transformed into a to-the-point opening in e-note
 Cover letter includes more details, intangibles, leadership style, personality
 Bullets edited down to 1 line each for e-note
26) Steven Anders (cover letter)
27) Steven Anders (e-note)
Key Points:
 E-note retains the double-bullet structure of the cover letter
 E-note retains unique information about leadership style and team approach
 Closing of e-note is direct and to the point
28) Mary Jean Chen (cover letter)
29) Mary Jean Chen (e-note)
Key Points:
 E-note gets right to the point and eliminates everything but results
 Cover letter is more conversational yet still very readable even though much longer
 Closing of both letters is identical
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 35
LETTER #22: Cover Letter – Alison Towers
SA
ENIOR
L I SB ANKING
O N TE XECUTIVE
OWERS
Driving sustainable results in the financial services sector
July 6, 2013
Richard Garza
Stuart Spencer Executive Recruitment
99 Park Avenue, 15th Floor
New York, NY 10009
Dear Mr. Garza:
With 15 years of increasingly responsible promotions through senior financial services roles at US Bank, I have
experience that spans key banking and operations management functions and core competencies:
Credit Services & Control | Cons umer Lendi ng | Mortgage, Private & Corporate Banking
Loan & Mortgage Operations
Credit Services & Support Operations
Credit Administration & Underwriting
Mortgage Processing
Loan Sales & Marketing
Field Operations Management
Operational Restructuring
Project Leadership & Execution
Multistate Product Expansions
Business Risk & Control
Technology Solutions
Business Continuity Planning
Results I have achieved to date include:

Revamping mortgage operations and expanding closing volume 40% in less than 7 months.

Restructuring credit operations and laying the groundwork for a $50M increase in revenue.

Reengineering lending audit processes for 9 North/South American credit operations and simplifying
Sarbanes-Oxley and Basel regulatory compliance.

Exceeding year-over-year loan sales targets 54% with no increase in staff.

Launching field operations from scratch while sustaining a zero credit-loss record for 5 straight years.
As an MBA candidate, I am seeking a senior-level operations management position within the banking/financial
services sector with a company positioned for next-level performance. I am open to relocation nationwide and my
total salary expectation is in the $400K range.
I am available to interview at your convenience with any clients you may be working with and appreciate both your
time and consideration. Thank you.
Sincerely,
Alison Towers
Enclosure
493 East 86th Street #4B | New York, NY 10023 | alisontowers@nyc.rr.com | 888.555.5555
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 36
LETTER #23: E-Note – Alison Towers
ALISON TOWERS
S ENIOR B ANKING E XECUTIVE
Driving sustainable results in the financial services sector
Mr. Garza:
With 15+ years’ increasingly responsible promotions through senior-level financial services roles with US Bank, I have
experience that spans Credit Services, Consumer Lending, and Mortgage, Private & Corporate Banking. Specifically:
Loan & Mortgage Operations
Credit Services & Support Operations
Credit Administration & Underwriting
Mortgage Processing
Loan Sales & Marketing
Field Operations Management
Business Risk & Control
Technology Solutions
Business Continuity Planning
Notably, my teams and I excelled in:

Revamping mortgage operations and expanding closing volume 40% in less than 7 months.

Restructuring credit operations and laying the groundwork for a $50M increase in revenue.

Exceeding year-over-year loan sales targets 54% with no increase in staff.

Launching field operations from scratch while sustaining a zero credit-loss record for 5 straight years.
As an MBA candidate, I am seeking a senior-level management position in banking/financial services. I am open to
relocation and my total salary expectation is in the $400K range.
I am available at your convenience to interview with any clients you may be working with. Thank you.
Alison Towers
alisontowers@nyc.rr.com | 888.555.5555
linkedin.com/in/alisontowers
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 37
LETTER #24: Cover Letter – Matthew Robinson
M ATTHEW R OBINSON
Boston Metro
matt.robinson@comcast.net
linkedin.com/in/matthewjrobinson
617-451-8933
July 12, 2013
Charles F. Woodman
Woodman Search Consultants
793 Morrissey Boulevard
Boston, MA 02130
Dear Mr. Woodman:
Alan Kenney has suggested I connect with you regarding CFO or other senior finance executive searches that you
may be conducting in the manufacturing and service industries where I have my wealth of experience.
I am sure you will agree that now, more than ever before, businesses need a firm financial foundation to
weather a fluctuating economy and take advantage of global opportunities. As a CFO and Controller, I have
provided rock-solid support for business objectives and led diverse initiatives that improved our performance:




Cost Reduction: Achieved $26M savings in 1 year for $1.1B Dyno Corporation through the global
implementation of Lean/Six Sigma methodologies.
Operational Streamlining: Improved the performance of the finance organization to support 60%
business growth using 20% fewer resources.
Internal Controls: Served as regional CFO for publicly traded Mangos Corporation, with full oversight of
SOX compliance and financial and tax reporting.
Business Imperatives: Met Wall Street demand to improve operating margins through regional and then
global leadership of initiatives that reduced costs 18%.
In every role I have created financial organizations that possess a “partnership” attitude and are agile,
performance-focused, and highly responsive to business and customer needs. In brief, I have the know-how,
drive, and leadership skills to address diverse business challenges—whether a turnaround situation, stalled
growth, M&A strategy and execution, or perhaps a company seeking to take advantage of emerging
opportunities it sees in the marketplace.
You will find additional details in the attached resume. I will follow up by phone within the next few days and
look forward to the conversation.
Sincerely,
Matthew Robinson
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 38
LETTER #25: E-Note – Matthew Robinson
Subject: Referred by Alan Kenney for CFO/Controller Opportunities
Mr. Woodman:
As CFO and Controller, I have provided financial leadership for US and global companies, both private and
publicly traded, in both manufacturing and service industries, that were grappling with challenges like these:




Turnaround
Stalled growth
M&A strategy and execution
Need to move agilely to take advantage of opportunities in the marketplace
I have delivered measurable results leading diverse initiatives:




Cost Reduction: Saved $26M in 1 year for $1.1B Dyno Corp. through Lean/Six Sigma methodologies.
Operational Streamlining: Supported 60% business growth using 20% fewer resources.
Internal Controls: Ensured SOX compliance as regional CFO for publicly traded Mangos Corporation.
Business Imperatives: Met Wall Street demand to improve margins by cutting costs 18% globally.
I will follow up by phone within the next few days and look forward to the conversation.
P.S. Alan speaks highly of you. You may recall he was a finalist for the CFO role at Hunter-Smith. I know you will
be glad to know he has since landed at Smithton Enterprises.
Matthew Robinson
|||||||||||||||||
matt.robinson@comcast.net
linkedin.com/in/matthewjrobinson
617-451-8933
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 39
LETTER #26: Cover Letter – Steven Anders
STEVEN ANDERS
3943 North Broad Street
Alexandria, VA 22301
703.555.3101
steve.anders@gmail.com
www.linkedin.com/in/stevenanders
July 12, 2013
Mary J. Panchmattia, CEO
The Global Group
1910 D Street, NW
Washington, DC 20037
Dear Ms. Panchmattia:
Building high-performance logistics and distribution operations is my expertise. Whether challenged to launch a start-up
venture, lead a turnaround, or accelerate performance within a high-growth organization, I have consistently improved results:



Increased UPH as much as 48% and CPU 24% year-over-year.
Reduced operating costs more than $8M each year.
Improved net profitability 12% annually.
I thrive in challenging, fast-paced organizations that require strong leadership with a “gentle hand,” collaborating with our
employees, union officials, management executives, and others to achieve aggressive performance and profit goals. My
teams will tell you that I’ve led a number of very successful employee outreach initiatives that have strengthened
communications, solidified each person’s commitment, and delivered double-digit gains in virtually every measurable function.
Together, we have …
Excelled in leading new ventures from start-up through emerging growth into top performers:

Transitioned 1.2M sq. ft. Greenfield operation from start-up to handling 1.3M+ units annually in first year.
Delivered unprecedented performance results:

Sustained 99.9% inventory accuracy for Target’s distribution center on 34M units annually while simultaneously
reducing operating costs $2M+.
Restored profitability to operations that were understaffed, poorly managed, and plagued by cost overrides:

Captured $3M in savings within my first year as Distribution Operations Manager for Carousel Enterprises.
Although secure in my current position, I am confidentially exploring new professional challenges and opportunities and would
like to meet with you to discuss such positions at The Global Group. Thank you for taking the time to review my resume and
exploring how I can contribute to your operations’ success, performance. and profitability.
Sincerely,
Steven Anders
Attachment
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 40
LETTER #27: E-Note – Steven Anders
Subject: LOGISTICS & DISTRIBUTION EXEC … Profit & Performance Gains Year After Year
Dear Ms. Panchmattia:
Building and leading high-performance logistics and distribution operations, I have delivered results like these:



Increased UPH as much as 48% and CPU 24% year-over-year.
Reduced operating costs more than $8M each year.
Improved net profitability 12% annually.
I thrive in challenging, fast-paced organizations that require strong leadership with a “gentle hand,” collaborating with our
employees, union officials, management executives, and others to achieve aggressive performance and profit goals.
Together, we have …



Transitioned 1.2M sq. ft. Greenfield operation from start-up to handling 1.3M+ units annually in first year.
Sustained 99.9% inventory accuracy for Target’s distribution center on 34M units annually while simultaneously
reducing operating costs $2M+.
Captured $3M in savings within my first year as Distribution Operations Manager for Carousel Enterprises.
I will follow up with you next week to discuss how I can contribute to The Global Group’s continued success.
Steven Anders
703.555.3101
steve.anders@gmail.com
www.linkedin.com/in/stevenanders
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 41
LETTER #28: Cover Letter – Mary Jean Chen
Mary Jean Chen
555-237-1123
http://www.linkedin.com/in/maryjeanchen
mjchen@mac.com
July 12, 2013
Sandra Sampson
Sales Recruiting Specialist
Trident Industrial Supply, Inc.
2453 Presidential Way
Woburn, MA 01807
Dear Ms. Sampson:
Driving sales growth in industrial markets is my expertise. In fact, I have increased sales and delivered
attractive profit margins in every position in every year of my career in sales and sales management for
industrial suppliers.

In the challenging economy since 2008, I led my sales organizations to the best
performance in the company, grew sales more than 20%, and facilitated the
successful turnaround of a struggling territory.

Previously, as National Sales Manager for the U.S. division of a European
manufacturer, I led a diverse sales force (direct, independent, and distributor) to
steady growth in both revenues and profits.

Leading sales and marketing for an industrial supplier to the HVAC industry, I
routinely recorded double- and even triple-digit sales growth while also managing
manufacturing operations.
Your need for a Director of Sales is an excellent match for my experience and proven abilities to grow
sales, increase profits, motivate and lead a sales team, and run a lean operation. I possess a full range of
executive/management skills to complement strong sales abilities, and I am accustomed to taking on
steep challenges and routinely delivering exceptional results.
I am confident I can deliver similar results for Trident Industrial and would appreciate the opportunity
to learn more about your needs.
Sincerely,
Mary Jean Chen
enclosure: resume
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 42
LETTER #29: E-Note – Mary Jean Chen
Subject: Director of Sales – MJ Chen, Industrial Markets Expert – Growth Catalyst, Profit Driver
Ms. Sampson:
Every year in every position in my career in sales and sales management for industrial suppliers, I have
increased sales and delivered attractive profit margins:
Since 2008 … +20% sales growth, #1 in the company, successful territory turnaround
2005 to 2008 … average 10% annual sales growth, 12% annual profit growth
2000 to 2005 … 2X and 3X sales growth yearly
I am confident I can deliver similar results for Trident Industrial and would appreciate the opportunity to
learn more about your needs.
Sincerely,
Mary Jean Chen
555-237-1123
http://www.linkedin.com/in/maryjeanchen
mjchen@mac.com
Resume attached
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 43
Part IV: Pricing and Selling E-Notes
Pricing
Our Recommendation: Price e-notes the same as cover letters. Why?



Writing an e-note takes roughly the same amount of time as writing a traditional cover letter.
Both letters require that you formulate a strategy, choose the right information, put all of the
information together into a cohesive story, format, edit and proofread, and advise your client
on how to customize or use the letter.
You’re not getting paid by the word – you’re getting paid to create a letter that drives the
reader to action.
Typical Fee Range for a Traditional Cover Letter



Range: $50 to $350
Average: $85–$150
Executive: $200–$300
Sales
Why mention to your clients that you’re writing e-notes and not traditional cover letters?
1. Shows you’re on the leading edge in job search.
2. Gives you instant differentiation from other career professionals.
3. Communicates that you’re going to educate them and help them manage a job search that will
work in today’s modern job market.
4. Gives clients confidence that they’ll be perceived as savvy job seekers.
Benefits to selling clients both a cover letter and an e-note:
5. Gives clients multiple tools they can use as appropriate for every aspect of their job search.
6. Makes it easy for your clients to edit the appropriate letter whatever the situation.
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 44
Closing / Conclusions / Q&A
RWA E-Summit: Today’s Modern Cover Letter: The E-Note
© 2013 Louise Kursmark & Wendy Enelow • Page 45