RELATIONSHIP BETWEEN JOB SATISFACTION AND BURNOUT: AN ANALYSIS IN HOSPITALITY INDUSTRY Assoc.Prof.Dr. Ozkan Tutuncu, Dokuz Eylul University, Center for Quality and Excellence, Saglik Kampus,Hemsirelik Y.O., Inciralti, Izmir, 35340, Turkey, ozkan.tutuncu@deu.edu.tr Research Assist. Erdogan Ekiz, Cyprus International University, School of Tourism and Hospitality, Lefkosa, Cyprus, erdogan@ciu.edu.tr Research Assist. Deniz Kucukusta, Dokuz Eylul University, Center for Quality and Excellence, Saglik Kampus,Hemsirelik Y.O., Inciralti, Izmir, 35340, Turkey, deniz.kucukusta@deu.edu.tr Abstract The hotels involved in tourism industry and which forms the framework of industry are based on physical data and success of the facilities is wholly based on efficiency of human force. Depending on this, improvement of the employee and burnout reduction is becoming important in hotels where face to face relationships are lived intensively and the labor turnover is high. Job satisfaction concept, examined from frame, has great impacts on withdrawal, absenteeism, and looking for job alternatives which affects the organization’s service quality as well as the individual’s life quality. This study has been conducted in hotels in Cyprus. The positions of employees in point of burnout and job satisfaction have been analyzed. Research was conducted through a survey instrument consisting of a Burnout Questionnaire (Maslach Burnout Inventory) with 3 factors, Job Satisfaction Questionnaire (JDI-Job Descriptive Index) with 5 factors and demographic factors. Data obtained in the study has been analyzed at the base of multivariate data analysis with SAS 9.0 statistical program and the results show that the canonical correlation between job satisfaction and burnout was significant. It was found out that burnout was perceived more important than job satisfaction among employees. Besides, variables of job satisfaction don’t have high correlation with burnout variables. There is a high positive correlation between personal accomplishment and the factors of job satisfaction. On the other hand emotional exhaustion and depersonalization have high negative correlation with other variables. This study could help hospitality managers how to satisfy their needs of employees and how to make them committed in order to improve productivity and create happier guests. Key Words: Job Satisfaction, Burnout, Hospitality Industry 1 Introduction Studies generally find a negative relationship between burnout and work satisfaction, and they are strongly determined by organizational structures and processes (Burisch, 2002; Kalliath & Morris, 2002; Stechmiller & Yarandi, 1993; Thomsen et al., 1999). According to Maslach, burnout is a physical, emotional and mental exhaustion syndrome which derives from chronic physical exhaustion, feelings of helplessness and hopelessness, and development of a negative self-concept as well as negative attitudes towards the profession, the life and other people (Jones, 1981; Maslach & Jackson, 1981, 1986). Physical indicators of burnout include chronic fatigue, insomnia, headaches and hypertension (Farber, 1990; Pines & Aronson, 1981) and emotional indicators are usually reported as feeling of hopelessness, futility and despair (Kestnbaum, 1984), boredom and cynicism (Friedman, 1985), anxiety, withdrawal, loss of morale, feeling of isolation, depression and suicidal tendency. The aim of this study is to determine the factors that affect job satisfaction and burnout in hospitality in Cyprus, when the determinants of these concepts are evaluated together. The two sets of variables are canonically correlated and dimensions of the sets appoint the most important factors for job satisfaction and burnout. Literature Review Burnout is a kind of employee response to job-related stress factors, and therefore, it has a special significance in healthcare where staff experience both psychological–emotional and physical stress (Beckstead, 2002; Shamian et al., 2001; Wheeler and Riding, 1994). There is also an important cultural context for occupational stress processes (Schwartz, 1999). Various social, political and economic factors shape the health care environment, e.g., changes in public policy, cutbacks in government funding, etc. (Maslach & Goldberg, 1998; Murray, 2002). One important organizational factor that influences psychosocial work climate and generates job-related stress is role conflict (Fenlason & Beehr, 1994; Kalliath & Morris, 2002). Lack of equal expectations and demands from other people in the workplace are psychologically uncomfortable and may induce negative emotional reactions, diminish effectiveness 2 and job satisfaction, and decrease the employee’s intent to remain a member of the organization (Allen & Mellor, 2002). Workplace stress, if not resolved, eventually leads to burnout and employee turnover. Corporate downsizings demand for shorter product cycle times and increased attention to R&D budgets are several conditions that create varying levels of stress in the employees. Some stress inducing conditions, such as challenge and technological uncertainty, are beneficial if they give rise to conditions that motivate creativity. However, other stress contributors, such as technical obsolescence, lack of autonomy, poor feedback, locus of control, and low job involvement can lead to eventual burnout and employee turnover. According to Maslach, burnout is a physical, emotional and mental exhaustion syndrome which derives from chronic physical exhaustion, feelings of helplessness and hopelessness, and development of a negative self-concept as well as negative attitudes towards the profession, the life and other people (Jones, 1981; Maslach & Jackson, 1981, 1986) Job satisfaction is defined as “the extent to which people like or dislike their jobs” (Spector, 1997). Job satisfaction can also be defined as pleasantness or unpleasantness of employees while working (Davis, 1981). The literature evidences that the term job satisfaction is interrelated with the term ‘attitude’ due to the difficulty of giving a proper definition widely accepted in the literature (Robinson & Head, 1983; Yukl & Wexley, 1971). According to this approach, job satisfaction appears if expectations are met or fulfilled; otherwise dissatisfaction would be the outcome of any working experience. In addition, there are researchers who view that job satisfaction is a result of both employees' expectations and aspirations and their existing status or as multi-dimensional attitudes towards their jobs and working places (Hamermesh, 2001; Clark & Oswald, 1996). From this argument, it seems reasonable that the level of job satisfaction changes based upon working conditions, demographic characteristics, and expectations in the future career or the type of work being carried out. 3 In a number of research studies completed in the 1970s, the most significant factors influencing the level of job satisfaction included gender, age, experience, well-paid salary, promotion opportunities, and context of jobs, control and education (Sousa & Poza, 2000; Clark, 1997; Clark & Oswald, 1996; Clark, Oswald & War, 1996). As a result of various studies carried out subsequently, some new dimensions were outlined. These are security, skills and qualifications, knowledge, management policy, atmosphere, reliability of labor unions, culture, expectations, and motivations (Ferrie et al.., 2005; Furnham, 2002; Heywood, Siebert & Wei, 2002). It appears that the findings of such studies also support those of earlier studies. Based upon these factors, one could suggest that some job satisfaction-related variables appear to be objective values as some others are subjective or psychosocial values (Marsden & Cook, 1993). As a result of researches on job satisfaction, some sorts of models have been developed like Porter Need and Satisfaction Questionnaire – NSQ which is based on the requirements’ hierarchy of Maslow (Strawser, 2001); Minnesota Satisfaction Questionnaire which has been developed in the year of 1967 by Weiss et al. in which the work conditions and job satisfaction are correlated with each other (Nagy, 2001); and Job Descriptive Index which is one of the analytical methods, mostly used. This scale was put forward in the year of 1969 by Smith, Kendal and Hulin (1969) and the method was developed in the year of 1985 by JDI Research Group. The subscales such as qualities of work, wage, promotional opportunities, communication with people, monitoring etc are involved in this index (Barrows & Wesson, 2001). There is another method which has been put forward by the researchers who have developed Job Descriptive Index, called Job In General – JIG. Just as if in Job Descriptive Index the trio answering format consisting of yes-no and question mark in this method and while the individual appraises his work he gives opportunity for some expressions and adjectives to be used up. However, unlike Job Descriptive Index, not the definitions of individual concerned with work but his opinions about his work are taken as the base in the method of Job In General. When all the other methods are considered Scarpello and Campell (2001) have emphasized that the most appropriate universal appraisal is a method consisting of one question and five alternatives and which generally questions their satisfaction for work. 4 In the JDI, the factors used to evaluate the level of job satisfaction focus on specific work elements that an employee counts important. The factors like supervision and companionship are taken into consideration in this model. However, the conducted job satisfaction analysis obstructs the employee to consider other factors. In order to overcome this issue, a summary question is utilized: measuring an overall level of job satisfaction. This question is represented by the statement as “overall, I enjoy doing my job”. With the inclusion of this statement, other omitted slots are filled and a comparative analysis is expected to result. Thereupon, global indexes provide better results while evaluating job performance and inspecting organizational outputs like non-attendance (Bruck et al., 2002). The JDI was restructured with this question and reached at a broader conclusion. Burnout was measured by emotional exhaustion from the Maslach Burnout Inventory (MBI). MBI (Maslach & Jackson, 1986) was used to measure job burnout. The MBI contains three subscales: emotional exhaustion, depersonalization, and personal accomplishment. The nine items in the emotional exhaustion subscale describe feelings of being emotionally overextended and exhausted by one’s work. The five items in depersonalization subscale describe an unfeeling and impersonal response towards recipients of one’s care or service. The subscale of personal accomplishment contains eight items that describe feelings of competence and successful achievement in one’s work with people. For emotional exhaustion and depersonalization, high mean scores correspond to higher degrees of experienced burnout. In contrast to other two subscales, lower mean scores on personal accomplishment correspond to higher degree of burnout. Each respondent was requested to indicate the frequency of the feeling represented by each item on a seven-point Likert scale, ranging from ‘never’ to ‘always’. Research Methodology The data were obtained by administrating a structured-questionnaire survey. The questionnaire instrument is consisted of four parts. The first part involved 26 likert type survey items regarding employees’ satisfaction such as “my colleagues are friendly”. The second part of the instrument included 22 questions designed to measure the level of the employees’ burnout and presented statements such as “I usually feel 5 overloaded when I am working”. The third part was devoted to investigating the relationship between employees’ perception level on Burnout (BO) and Job Satisfaction (JS) (2 questions). The reliabilities and validities of both instruments (JDI & MBOI) are previously proved by other researchers. Since the scales were to be used in Turkey, it has to be retested against validity and reliability. Both instruments have been used in recent studies and their reliabilities and construct validities. A five-point Likert scale was used ranging from ‘definitely agree’ (1) to ‘definitely disagree’ (5) in Job Satisfaction part, and from ‘Never’ (1) to ‘Always’ (5) in Burnout Inventory part. The final part involved 5questions regarding basic demographic characteristics of the respondents. The survey instrument was pilot tested among 30 employees. The pilot results were used to improve the clarity and readability of questions. The study was carried out in three stages: population, data collection and data analysis. In total, 350 questionnaires distributed by the researchers and 209 questionnaires were returned, with a response rate of (60 %) which is statistically acceptable for data analysis. Of these, 2 were eliminated due to missing data. The data obtained was analyzed by using a SPSS 13.0 and SAS 9.0 programs. Data analysis consisted of descriptive statistics, frequency distribution and canonical correlation analysis within the multivariate data analysis. Research Findings Demographic dispersion and profile of employees under the base of definitive statistics are stated in Table 1 (take in Table1). 209 people have gone under the research. The reliability tests have been implemented on data. To increase the reliability coefficient of the test, two data have been taken out of study. As a result of the test, the general Cronbach’s alpha of data is found to be as 0, 87. This is acceptable for reliability analysis (Nunnaly, 1978). 6 Table 1. Demographic Dispersion Number % AGE Number % EDUCATION At 15 or younger than 25 60 29,0 Secondary School 47 22,7 26-32 88 42,5 High school 104 50,2 33-42 47 22,7 Undergraduate 42 20,3 43-50 12 5,8 Post graduate 5 2,4 Total 207 100,0 Missing 9 4,3 207 100,0 Total GENDER Female 85 41,1 Male 122 58,9 Less than 1 14 6,8 Total 207 100,0 1-5 82 39,6 6-10 62 30,0 11-20 35 16,9 21 or above 14 6,8 Total 207 100,0 TENURE Less than 1 67 32,4 1-3 97 46,9 4-6 33 15,9 7-9 10 4,8 Total 207 100,0 TOTAL WORKING YEARS Table 2 shows the descriptive statistics of the survey results in by the means of factor averages of the independent variables and dependent variables. The mean values come out between 1-5 numerical values (in reading Likert scale results 5: strongly agree, 4:agree, 3: neither agree nor disagree, 2: disagree, 1: strongly disagree). 7 Table 2. Descriptive statistics N Mean Std. Deviation Work itself 207 2,41 1,065 wages 207 2,86 ,984 promotion 207 2,74 1,016 coworkers 207 2,73 1,048 supervision 207 2,44 ,814 Emotional Exhaustion 207 3,12 ,997 Depersonalization 207 2,74 1,043 Personal Accomplishment 207 2,79 1,026 JS 207 2,64 ,819 BO 207 2,88 ,513 Valid N (listwise) 207 When mean values are analyzed, regardless of the relation ship between the variables, it is seen that some of the factors like emotional exhaustion , wages and personal accomplishment have the highest values. According to mean values, employees sometimes feel emotionally exhausted. Work itself and supervision are issues that need to be improved. In order to determine the relationship between two sets of variables, canonical correlation analysis is used. Canonical correlation analysis is a multivariate statistical model that facilitates the study of interrelationships among sets of multiple dependent variables and multiple independent variables. In this study, job satisfaction (JS) and burnout (BO) are specified as the set of dependent variables. One of the dependent variables, job satisfaction, is measured through a satisfaction index (JDI) with independent areas of satisfaction. There are 3 more independent variables associated with the other dependent variable, burnout inventory. The level of significance of a canonical correlation generally considered to be the minimum acceptable level for interpretation is the .05 level, which (along with the .01 level) has become the generally accepted level for considering a correlation coefficient statistically significant (Hair et al., 450). In this study, both canonical correlations are statistically significant (p<0.05). In addition, multivariate tests like Wilk’s 8 lambda, Pillai’s trace, Hotelling’s trace and Roy’s ger are also performed (Table 3). The results of these tests also prove that both correlations are significant at 0.0001 level. Redundancy analysis for the first and the second function is observed. Table 3. Canonical Correlation Analysis Relating Levels of Dependent and Independent Set Measures of overall Model Fit for Canonical Correlation Canonical Correlation Canonical R2 1 0.9677 0.936 110.6 .0001 2 0.6911 0.477 25.8 .0001 Canonical Function F Statistics Probability Multivariate tests of significance Value Approx. F Statistics Probability Wilks’ lambda 0.033 110.57 .0001 Pillai’s trace 1.414 59.75 .0001 Hotelling’s trace 15.657 192.03 .0001 Roy’s ger 14.742 364.88 .0001 9 Table 4. Canonical Results Canonical Function 1 Canonical Function 2 Loadings Cross-loadings Loadings Cross loadings JS-Job Satisfaction 0.9100 0.8806 0.4147 0.2866 BO-Burnout 0.9312 0.9011 -0.3646 -0.2520 Explained Variance 85 % Criterion set 15 % Predictor set Work itself 0.1992 0.1928 0.0109 0.0075 Wages 0.1671 0.1617 0.0435 0.0301 Promotion 0.3459 0.3347 -0.0587 -0.0406 Co-workers 0.1723 0.1668 0.1615 0.1116 Supervision 0.3695 0.3576 0.2002 -0.1384 E. Exhaustion -0.7866 -0.7612 0.2890 0.1997 Depersonalization -0.8155 -0.7892 0.5010 0.3463 Personal Accomplishment 0,8425 0.8153 0.2230 0.1542 Explained variance 29.3 % 5.7% Canonical Coefficient 0.9677 0.6911 Redundancy R2 93.6 % 47.7 % From the redundancy analysis, it is seen that the canonical R2 of the first function is .9365, and the redundancy analysis for the second function products a lower value as Canonical R2 of .4777. From the 10 redundancy analysis, and the significance tests, the first canonical function should be accepted. Table 4 represents canonical results of the dependent and independent sets for both functions (variates). Table 4 shows the canonical coefficients of the dependent variables (JS and BO) belong to the criterion set and 5 satisfaction measures and 3 components of burnout inventory belong to the predictor set. Canonical function 1 has been found significant from the significance tests and redundancy values. Function 2 has not been taken into consideration since it is significant but poor redundancy percent with lower loadings. In Function 1, both dependent variables (criterion set) have loadings exceeding .80. This indicates a high correlation between JS and BO. As we examine the canonical loadings of the predictor set all the independent variables loadings except emotional exhaustion and depersonalization have positive values. Burnout dimensions like Personal Accomplishment (0.8425), Depersonalization (-0.8155), Emotional Exhaustion (-0.7866) have the highest loadings. Supervision (0.3695), Promotion (0.3459), Work itself (0.1992), Co-workers (0.1723) and Wages (0.1671) are the dimensions of Job satisfaction have relatively lower loadings. The dimensions of burnout have stronger affects on dependent variables than the job satisfaction dimensions. When criterion set is analyzed, it is seen that job satisfaction is also strongly affected by the burnout dimensions. In order to validate the canonical correlation analysis, sensitivity analysis of the independent set also has been made. Independent variables like wages, co-workers, personal accomplishment and emotional exhaustion have been deleted but there have not been significant changes at the factor loadings. This analysis ensures the validity of the data. Conclusion The wages which take place in Herzberg’s two factor theory also appear empirically as hygiene factor in this study. Besides, the absence of the other hygiene factors of the theory in this study can be attributed to 11 the oriental characteristics of Turkish people. Nevertheless, it is remarkable that all other independent variables except emotional exhaustion and depersonalization , are positively interrelated. The high loadings of the criterions’ like job satisfaction and burnout, can be interpreted considering the dimensions and inter-correlations between them. Two dimensions of burnout (emotional exhaustion and depersonalization) have negative loadings when canonically tested because, these two predictors are negatively worded. As a result, there is a strong relationship between job satisfaction and burnout when taken together. Wages do not have an important place in this relationship. Employees do not evaluate their job satisfaction in relation with their wages. Although there is a strong relationship between canonical criterion variables, it is seen that burnout is strongly affected by the predictors, especially by the independent variables of its own original measure. Management in hospitality organization should take supervision, promotion opportunities and working conditions into consideration when creating satisfied employees. Management also should promote ways to personal accomplishment. According to employees, emotional exhaustion and depersonalization are also have strong but negative correlation with the dependent variables which may mean that these two dimensions are the most critical ones to be considered and as a whole, burnout is perceived more important than job satisfaction. References Allen, J. & Mellor, D. (2002). Work Context, Personal Control, and Burnout amongst Nurses. Western Journal of Nursing Research, 24, 905–917. Barrows, D., & Wesson, T. (2001). 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