EK 2. DERS TANIMLARI VE UYGULAMALARI
ATILIM UNIVERSITY
FACULTY OF MANAGEMENT
DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISEMENT
COURSE DESCRIPTION AND PRACTICE
L+P
Course Name
Code
Term
Credits
Hour
Mgmt
Organization Theory
I
3+0
3
303
ECTS
6
Pre-requisite
Courses
Language of the
Course
Course Type
Course Coordinator
Instructors
Assistants
Course Objective
English
Compulsory
Prof. Dr. Tengiz Üçok
Prof. Dr. Tengiz Üçok
The purpose of this course is to introduce students to theories and
concepts that are useful in understanding organizations.
To
understand multiple perspectives on organizations. To be able to
apply these various perspectives in analyzing organizations and
organizational problems
Historical development Organizational Theory and management Science
To determine the main components Organizational structure
Learning Outcomes
of the Course
The role of technology and environment
Content of the
Course
Fundamental concepts of organization structure and design. The evolution
of organization theory, organizational effectiveness, organizational
structure and environment.
Week
WEEKLY SCHEDULE AND PRE-STUDY PAGES
Topics
Pre-study Pages
1
Organizations and Organizations Theory
Richard L. Daft, Chapter 1
2
The external Environment
Richard L. Daft, Chapter 2
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3
Inter organizational Relationship
Richard L. Daft, Chapter 3
4
Strategy, Organization Design and
Effectiveness
Richard L. Daft, Chapter 5
5
Fundamentals of Organization Structure
6
Fundamentals of Organization Structure
7
Mid-term Exam
8
Organization Culture and Ethical Values
9
Innovation and Change
10
Decision Making Process
11
Conflict, Power and Politics
12
Manufacturing and Service Technologies
13
Information Technology and Control
14
Organization Size, Life Cycle and Decline
Richard L. Daft, Chapter 6
Richard L. Daft, Chapter 6
Richard L. Daft, Chapter 7
Richard L. Daft, Chapter 8
Richard L. Daft, Chapter 9
Richard L. Daft, Chapter 10
Richard L. Daft, Chapter 11
Richard L. Daft, Chapter 12
Richard L. Daft, Chapter 13
SOURCES
Course Book
Richard : Daft, Understanding the Theory and Design of Organizations, South
Western, 2007
Other sources
EVALUATION SYSTEM
IN-TERM STUDIES
Mid-terms
Class attendance, participation and homework
Final Exam
TOTAL
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE
TOTAL
QUANTITY
1
1
PERCENTAGE
30%
25%
45%
100%
55%
45%
100%
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Course Category
Supplementary Courses
Basic Occupational Courses
Expertise/Field Courses
Courses on Communication and Management Skills
Transferable Skills Courses
X
CORRELATION BETWEEN COURSE LEARNING OUTCOMES AND PROGRAM
COMPETENCIES
Percentage
No Program Competencies
1 2 3 4
Comprehension of Basic Concepts of Public Relations and
1

Advertisement
Gaining Skills for the Use of Technology in the Public Relations and
2 Advertisement

3
4
5
6
7
Gaining Analytical Skills in the Processes of Public Relations and
Advertisement
Understanding Public Relations and Advertisimg in Local, National,
International, and Global Settings

Gaining skills of Public Relations and Advertisement

Building up teamwork skills

Obtaining Public Relations and Advertisement Communication Skills


Adopting Principles for Public Relations and Advertisement

9
Assessing on political and cultural processes for the purposes of
Public Relations and Advertisement

10
Obtaining the Ability to Rapidly Respond to Technological and
Environmental shifts.
8
11
12
5

Developing a Research-Oriented Approach to Public Relations and
Advertisement.
Obtaining and Implementing a Sound Knowledge on the Main Fields
of Public Relations and Advertisement: Communication, Public
Relations, Planning of PR Processes, Searching in PR and
Advertisement Processes, Put in Practice of PR and Advertisement,
Evaluation in PR and Advertisement.


TABLE OF ECTS / WORKLOAD
Activities
QUANTITY
Course Duration (Including the exam week: 16x Total course
hours)
Hours for off-the-classroom study (Pre-study, practice)
Duration
Total
(Hour) Workload
16
3
48
16
4
64
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Assignments
Mid-terms
Final examination
1
1
1
25
15
20
Total Work Load
Total Work Load /
ECTS Credit of the Course
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25
15
20
172
5,7
6